Arkady Novikov is a famous domestic restaurateur, many know him as the host of the popular reality show "Candidate" and "Master Chef". He is one of the most influential businessman in this field, the founder of the federation of hoteliers and restaurateurs in our country.

early years

Arkady Novikov was born in Moscow in 1962. His mother was a kindergarten teacher, and his father worked as a designer in a factory. When the parents decided to leave, the hero of our article was only six years old. As a result, one mother raised him, she was engaged in his education.

While studying at school, Arkady Novikov practically did not think about his future profession, did not indicate that in his adult life he would turn into one of the most influential restaurateurs in the country. As often the entrepreneur himself currently recalls, until the age of 15, his main hobby was amazing fairy tales, because he did not want to part with his childhood.

It is noteworthy that he did not know how to cook for a long time, watching with interest how his grandmother did it.

Education

After school, the fate of the hero of our article was such that he connected his life with cuisine and restaurants.

He received his first education at a culinary school. Then he went to serve in the army, where he specialized in dog training. Returning to the "citizen", he entered an even more prestigious institution - the Plekhanov Academy of National Economy at the faculty of the economy of public catering.

After graduating, Arkady Novikov first worked as a cook in the restaurants "Havana" and "Universitetsky", and five years later he headed the kitchen of the fashionable metropolitan restaurant "Olympic Lights". He gained invaluable experience in the administration of catering establishments in the Victoria restaurant, located in the Gorky Culture Park, as well as in the Hard Rock Cafe, which belonged to the musician Stas Namin.

Own business

Arkady Anatolyevich Novikov decided to open his own business in 1991. He created a company called Novikov Group, which eventually became a leader in the domestic restaurant business.

At the same time, his very first institution was a small cafe "Siren" in the building of the technical school. The project was beneficial in that it was not necessary to pay the rent, instead, Novikov pledged to feed students of the college with lunch for a nominal fee.

The project was quite successful. In 1994, restaurateur Arkady Anatolyevich Novikov opened his new restaurant called Club T. They were followed by the Tsarist Okhota restaurant of Russian cuisine, respectable institutions such as Gallery, Grand Opera, Cantinetta Antinori, Vogue Cafe, and the famous Elki Palki restaurant chain with affordable prices. It was these taverns that became the basis of its popularity.

"Tree sticks"

The chain of restaurants "Christmas trees-sticks", although it was focused on the middle class, and not on the rich, but these institutions brought fame and fortune to their creator.

The very first inn under this brand was opened on Tishinskaya Square in the capital in 1996. Initially, it was not planned as a network, but its popularity was so great that the restaurateur, who became the hero of our article, began to open new establishments the next year.

In total, about 20 restaurants were opened as part of this project, not only in Moscow, but also in Voronezh, Yekaterinburg, Nizhny Novgorod, Tver, Omsk and Ufa. The concepts of these catering establishments were based on Russian, Caucasian and Ukrainian cuisine, and the main feature was the so-called cart with an unlimited approach. In fact, the restaurant worked according to the buffet system, on which hot and cold appetizers were presented in unlimited quantities.

In 2014, the network held a massive rebranding, changing the logo and style of restaurants. However, by 2017, it became known about multibillion-dollar debts, Novikov decided to get rid of this asset.

The institution stood out for its interior, which was made in a rustic style. Included sorcerers' oaks, wattle, dishes, authentic decor.

Network of institutions

In 2006, he changed the direction of his business. A subsidiary of his parent company Novikov Catering, which specializes in providing catering services in the luxury segment, appears.

Then two world-famous chefs came to Novikov’s restaurants - Charlie Trotter and Pierre Gagnier. The work of such stars of modern world cooking increases the popularity and brand recognition of the hero of our article. In addition, almost every year several new Novikov restaurants open with their own unique and never repeating style.

He has his own institutions not only in Russia, but also abroad. There is Novikov Restaurant & Bar in London. The entrepreneur also has its own greenhouse farm called "Agronomist", from which fresh fruits and vegetables are delivered to the kitchen of his establishments. He founded his own registered trademark under which he promotes high-quality and environmentally friendly products.

At the end of 2015, another Arkady Novikov restaurant appeared in Moscow. This establishment is called "Cheese Factory", which is famous for its own cheese production. The restaurant is located directly at the Badayevsky factory, where these cheeses are produced. In addition to unique cheeses, the menu also has classic dishes, however, most of them are based on the addition of cheese.

TV career

The popularity of restaurateur Arkady Novikov and his restaurants is added by his charismatic figure, thanks to which he managed to make a career on television.

For the first time on blue screens, the hero of our article appeared in 2005, when he became the host of the Candidate reality show. Its participants had to show their organizational skills, demonstrating entrepreneurial qualities. The winner could get the opportunity to try himself as the manager of one of the new restaurants of Arkady Novikov in Moscow.

In 2013, a new project of the hero of our article, called "Master Chef," was launched on the STS channel. Novikov this time was not only a TV presenter, but also the main judge on the project. In addition, he actively participated in writing the script, developing complex, creative and unusual culinary tasks for the participants of the show, and made his own recipes for aspiring cooks.

Personal life

Restaurateur Arkady Novikov and his restaurants have become so famous and popular that the man has a lot of fans who are interested in the features of his personal life. They will have to be upset: the hero of our article is married. Arkady Novikov met his wife in 1990 at a celebration with mutual friends. Her name is Hope. The couple has two children.

Arkady Novikov's wife is currently the owner of the flower business, she has her own shops and beauty salons in Moscow and London. Among her clients are many celebrities, for example, Dmitry Malikov, Alsu, Fedor Bondarchuk, designer Daria Zhukova.

cooking school

Recently, Novikov took up educational projects. He has his own culinary school, in which a professional cook course is open.

Classes are held for nine months. These are theoretical lectures and restaurant-based practices. The cost of training is very high - 750 000 rubles, but even such a high payment does not guarantee a prestigious diploma. Novikov always emphasizes that students who do not demonstrate decent results or who miss classes, may not rely on a document.

At the same time, he emphasizes that his school compares favorably with all other similar courses in that chefs and restaurateurs receive a truly systematic education.

For a healthy lifestyle

The daughter of Arkady Novikov Alexander is a supporter of proper nutrition. She is developing her own project How to green, which encourages people to stop eating meat. She has two higher educations. One of them received in London in the field of PR-technologies, and the second in New York - in the field of contemporary art. The girl is 27 years old, she is a popular blogger who, by her own example, proves how to manage without meat and fish in life, quickly and effectively lose weight.

It is interesting that Alexandra did not go along the path of her father and open her own catering establishment. She herself admits that problems arose with the location. She was inspired by the interest in fast food, which she, like most other teenagers, often abused. One day, the doctor said that the level of cholesterol in her blood as an elderly woman, it really struck her. She decided to urgently rectify the situation, but at some point she realized that she could not sit on strict diets. She met healthy and tasty food in a cafe in New York and decided to bring this type of food to Moscow.

Nikita Novikov

The son of the hero of our article is called Nikita. He constantly gets to the pages of the "yellow press", which reports on his next darling. The son of Arkady Novikov Nikita Novikov met with the daughter of the famous tennis player Alesya Kafelnikova.

After that, information appeared that he was meeting with the daughter of billionaire Ziyad Manasir Diana, and then about the affair with the dancer Daria Nelina. Each such information was accompanied by corresponding photographs.

Among the many famous and successful restaurateurs in Russia and England, the first is the name of Arkady Novikov, a Russian entrepreneur who created a galaxy of famous establishments - from respectable and elite ("Biscuit" or "Imperial Hunt") to simple and democratic ("Christmas trees - sticks "). Over the years, the Novikov restaurant on Tverskaya Street, in the very center of Moscow, as well as other establishments located in the prestigious quarters of the capital and other large cities, including London, have always made a splash among such projects with their innovation and originality.

Biography of Arkady Novikov and the beginning of a career

Before becoming a restaurateur, Novikov himself went through a severe school of cookery. He graduated from the ordinary Moscow culinary school and the Academy. Plekhanov specialty "Economics of catering." Then he went to serve in the army, where for several months he had to undergo training at a school for military dog \u200b\u200bbreeding and to train dog dogs. Upon his return, Arkady did not lose interest in culinary art and got a job at the Universitetsky restaurant as an ordinary cook, where he worked for five years. In the early 90s, Novikov first became the deputy chef in a large Havana, and then was invited to a similar position in the Olympic Lights and Hard Rock Cafe.

Career Arkady Novikov in the second half of the 90s

But a rather prestigious position in the Universitetsky restaurant turned out to be too simple for the future entrepreneur. During the great changes of the 90s, Arkady Novikov started his own business, the first sign of which was the Sirena restaurant, which opened in 1992. Among the many establishments, “Sirena” became the first high-quality “fish place” in Moscow and introduced visitors to exotic dishes for that time.

Any menu of Novikov’s restaurant, especially when it comes to elite establishments, is a real masterpiece and includes dishes that are currently not yet familiar to the general public. Often Arkady himself is involved in the process of choosing refreshments for a new institution, based on his own experience and those trends that are present in the business at the moment. Over 11 long and stressful years of work, Novikov restaurants, that is, more than 30 projects, have formed a whole group of companies. This is one of the largest such holdings in Moscow and London.

The concept of restaurants Arkady Novikov

Arkady Novikov is rightfully considered the founder of traditions and principles that are considered milestones in the development of the modern restaurant business. An illustration of the first stage is called "Club T" with its French cuisine. This institution in 1994 was created by Novikov. The restaurant receives extremely positive reviews, both from critics and from the visitors themselves, and for many years is considered the best "French place" in Moscow.

And in 1996, Arkady opened the Tsar's Hunt, which became a kind of symbol of post-Soviet traditional Russian cuisine, returning the interest of visitors to it. The restaurant is located in the center of Rublevo-Uspensky highway, in the village of Zhukovka, and is known for its impressive surroundings of wooden beams, carts and barrels, skins of wolves and bears, noble Russian cuisine and a high level of service. Here you can taste pies stuffed with meat, herring under a “boyar” coat or Siberian game dumplings. Over the years, the walls of the institution have repeatedly seen high-ranking guests, including Boris Yeltsin and Jacques Chirac.

Other restaurants of Arkady Novikov, opened in the 90s of the last century

Also in 1996, the first democratic restaurant-restaurant "Fir-sticks" was created, which later grows into a whole fast-food chain. Restaurants Novikov "Christmas trees-sticks" (there are several) - this is a kind of symbol of Russian national cuisine, focusing on homemade dishes and the organization of quality healthy nutrition. One of the concept of the institution is the orientation of the menu on the features of some holidays. For example, before Easter, pancakes are offered at Shrovetide, and during the Olympics, discounts for fans are offered. The Elok-Palok franchise is used in many cities of Russia.

Novikov also introduced fashion to create thematic and nostalgic institutions with the advent of the famous (opening - 1997). It was framed using plots, photographs and frames from the filming of the same film. A popular establishment was built on the site of the former Soviet "Uzbekistan", so the cuisine remained Uzbek, Azerbaijani and Chinese. The visiting card of the "White Sun" is dastarkhan (in oriental style), barbecue grilled on open charcoal, as well as traditional Uzbek pilaf.

Novikov restaurants opened in the 2000s

In 2002, the opening of the Biscuit restaurant gave popularity to a new direction in the field of this business, namely the so-called lounge-establishments. This year is also notable for the fact that at this time a greenhouse farm "Agronom" was organized on Rublevsky highway with an area of \u200b\u200b6 hectares. It is still the main supplier of environmentally friendly products to Novikov's restaurants, as well as to many other catering enterprises in Moscow. In 2004, he launched several retail projects and, in cooperation with businessman Lev Khasis, opened the Russian branch of Hediard, a French fashion chain of gastronomic boutiques and gourmet shops, organized a network of premium grocery stores Globus Gourmet and opened Yelki-Palki supermarket selling semi-finished products and working in the middle price segment.

Mid 2000s: new trends and new restaurants

On average, Novikov implements several projects a year. In 2005, he launched the second point of “Japan Mom” and “Little Japan”, jointly with the Crocus group Shore House, a casual French restaurant, and also opened five establishments on Novy Arbat: Italian “Porto Cervo”, karaoke bar “October” "and the DJ bar" Black October Bar ". In total, the entrepreneur has more than 50 projects on his account, which should include, in addition to the above, new restaurants of Novikov. Among them are Vanilla, Cheese, Vogue cafe, GQ Bar, China Club, as well as network projects: Prime Star, Kish-Mish, Little Japan and others. Many of them became laureates of well-known contests, their cooks are famous all over the world, and the dishes are loved by the metropolitan audience. Many establishments become truly iconic, for example, Vogue Cafe, GQ Bar or the Cheese restaurant.

Lunch at the Quay

Among the many interesting concepts and ideas, one of the most unique and non-trivial is perhaps the idea of \u200b\u200bcreating a “Berth”. This is a restaurant by the river, where in summer vacationers are served drinks and snacks on the beach, and in winter, when the pond freezes, guests are given ice skates and offer hot mulled wine after skiing. Novikov’s restaurant “Berth” has many dishes in its menu: from carpaccio and pizza to herring under a fur coat, sushi and rolls. In addition to 50 conceptual institutions and Agronom LLC, the business of Arkady Novikov owns Novikov Catering, which organizes parties and banquets, NRG product (seafood supply), Mainstreet (real estate), and Flower Studio 55, a network of flower shops.

Novikov Restaurant & Bar, London

In 2012, in connection with the development of the business and the expansion of the restaurant chain, not only Novikov's restaurants were opened in Moscow, but also its points in London. The first British institution under the Novikov brand was a restaurant located in a prestigious London area and combining Chinese, Japanese and Malaysian dishes, as well as Italian cuisine and a large bar. He was extremely abused by the liberal newspaper The Guardian for his excessive bourgeoisie and, as a result, became famous throughout the world and became extremely successful.

In the middle of the summer of 2013, his Russian double Novikov Restaurant & Bar opened, which is distinguished by pathos and pomp. After, in 2013, in the same place, in London, Novikov opens the Rextail restaurant. Its main focus and signature dish is the highest-quality meat steaks, including Irish bull meat steaks, as well as fish dishes and game dishes. The chef of this restaurant is the Englishman Adrian Martin, whose specialties are fragrant black cod and roasted kid.

Products and cooking technologies in restaurants of Arkady Novikov. Participation of institutions in international competitions

Novikov Group focuses not only on cooking technologies, but also on the freshness of raw materials and its exceptional quality. As mentioned earlier, vegetable products are delivered to restaurants by the businessman’s own company, Agronom LLC, and, for example, fish is brought by plane. As for the unique cooking technologies, for example, the Novikov coffee house Krispy Kreme has a patented technology for the production of donuts and has its own production line located in the cafe. Novikov Group annually presents its culinary positions and individual master classes at the international festival of the best restaurants in the world - Taste. represents Mr. Lee, while Italian Cheese prepares delicious fish and meat dishes.

Cooks restaurants

Among the chefs of the restaurant giant are many talented chefs who have worked all over the world. At the China Club, Andrey Likhachev is in charge of the kitchen, whose hits include wild seabass carpaccio, a dairy kid kid baked in a salt oven, a Peking duck, which is considered one of the most “correct” in Moscow. It is worth noting the Pan-Asian cuisine of Novikov Restaurant & Bar performed by the chef Sae Yamaoko, specially invited from London.

Restaurant "Cheese" is a famous chef thanks to whom the institution is one of the most popular Italian places in Moscow. Noteworthy is the Nedalny Vostok restaurant with an open kitchen, where visitors find themselves on the same level as the cooks and observe the cooking. Unlike other well-known owners of such establishments, Arkady Novikov, whose restaurants are neither like the others nor each other, takes care of the uniqueness of the interiors, cuisine, menus and concepts. Today, the businessman has over 50 successful projects in his account, and in the summer of 2012 the company celebrated its 20th anniversary.

Today, more than 70 restaurants of Arkady Novikov are open in the world. He is called the first Russian restaurateur, and the institutions of the Novikov Group holding have been working for more than 25 years for residents of Moscow. The expansion of the "empire" has spread further: since 2012, Arkady has founded establishments in London, Dubai, Maimi and Porto Cervo.

Novikov Restaurants

Career Development A. Novikov

Unlike most restaurant creators, Novikov began his journey with cuisine. First he graduated from a culinary school, cooked at the Universitetsky and Havana restaurants, later he was a chef at three large establishments. And in 1991, he founded the Novikov Group holding, which still occupies high positions in the gastronomic business.

Sirena is Novikov's first and favorite restaurant, opened in 1992 in Moscow. Becoming the first fish institution in the capital (and even during a shortage of seafood), he instantly gained popularity and a reputation for the owner. Since then, several Novikov Group restaurants have been opened almost every year. In their piggy bank - and the restaurant "White Sun of the Desert" with an interior in the spirit of the legendary film, and "Imperial Hunt" - the place where Boris Yeltsin and Jacques Chirac dined, and several institutions of the same name with its own cheese factory. Organic food in the restaurants of Arkady Novikov in Moscow is supplied by his own farm “Agronomist”.

Novikov Group Restaurants

Reasons for the success of institutions

All Novikov Group restaurants are conceptual gastronomic projects. Each institution has a special atmosphere and unique style. For Arkady Novikov, the muse plays an important role in creating a new restaurant: ideas come like poems to poets. In addition to food, service and interior, for the organization of a quality institution of fundamental importance are:

• location. Some streets, places and areas are losing popularity, while others, on the contrary, are gaining. When opening restaurants in Moscow, Novikov Group pays attention even to the side of the road.
• concept. Each institution should have something special that attracts a specific audience. Novikov's restaurants are trying to please gourmets, and adherents of beautiful places, and lovers to rest peacefully.
• fashion. Catching trends and feeling changes in the environment allows the restaurateur’s establishments not only to become, but also to remain successful.

All restaurants "Novikov groups" are collected on our official site - site. On our site you can find a complete list of Novikov restaurants in Moscow.

While the father opens the restaurant behind the restaurant, his daughter is working hard on the How to Green project and is planning to open her own cafe soon. About why in business they are each for themselves, Arkady and Alexandra Novikov told OK!

Photo: DR

Arkady, do an interview and shoot for OK magazine! You offered at Novikov Restaurant & Bar. Interestingly, you did not open your first restaurant named in Moscow, but in London. Why?

Arkady:   I decided to combine business with pleasure. ( Smiles.) The fact is that at that time I often flew to London, because my children studied there. In general, this project was a big adventure. You know, in the restaurant business, like in football, it's easier when you play on the home field. In general, for three years I looked closely at the business of the British capital. There was a problem with renting a room. But at some point, she miraculously resolved: I got a top place in the top area. Of course, such a chance would be foolish to miss. I thought for a long time what to name the restaurant - “Arkady Novikov” or “Alexander Novikov”. ( Winks, smiling.) As a result, I decided: for the time being I’ll risk only my last name.

It is no secret that, after the British newspaper The Guardian published a devastating article, the London project could fail miserably. But the result was the opposite: the day after the publication of the article, the restaurant doubled its turnover.

Arkady: No wonder they say: risk is a noble cause. In general, by virtue of my nature, I am not 100 percent satisfied with anything. And this is normal. It always seems to me that one can do better. This also applies to the project Novikov Restaurant & Bar. But I am not complaining. After London, Novikov Restaurant & Bar opened in Moscow, then in Dubai. By the end of the year, plans to open Novikov Asian in Miami. We are thinking of doing a project in Monaco - maybe next year. The plans also include a restaurant in Saudi Arabia and Las Vegas. But will it all work out or not, I don’t know. For all the will of the Almighty. Believe me, I have no idea to conquer the world, I have a desire to make high-quality projects that will give pleasure to both me and the guests.

Alexandra, I noticed how your eyes lit up when dad said about a restaurant in Las Vegas. Maybe you should try to work with this project?

Alexandra:   I don’t think so. ( Smiles.) I have never been to Las Vegas, but I know that grandiose projects are opening there, and my father’s restaurant cannot but match.

And how old were you when the first daddy's restaurant, Siren, opened? By the way, he still works.

Alexandra:   This year the Novikov Group will be twenty-five years old, the Sirena restaurant will be twenty-four. It turns out that I was not even a year old, right, dad?

Arkady: Yes. We hurried then, it would be a great gift for you on your first birthday. ( Laughs.) Of course, this is a joke. Probably, then everything just coincided. I didn’t have a clear plan when and how many restaurants I want to open. Yes and no now.

Alexandra:   Do you have any final goal in front of your eyes? Say, "I’ll open a hundred restaurants and stop."

Arkady:   No. I can’t even say for sure how many restaurants Novikov Group has today. Something constantly opens up, something in the plans. And all this somehow happens by itself. I am fueled by restaurants, they are fueled by me. And so for a quarter century.

Is there a desire for children to continue your business?

Arkady:   “I want the children to be happy doing what they love. And so that they also have enough for life. Of course, at certain moments, the selfish desire to shift the business to them, and to go fishing himself, visits me. ”

Alexandra: Dad, you’ll have enough for exactly a week, and then you ask us all. ( Laughs.)

Arkady:   It's true. Moreover, we have a different vision of business with Sasha.

Aren't you going to do a joint project?

Arkady:   Stop. Of the joint projects, we have only a family. As for business, here everyone is for himself. ( Smiles.) As a father and an experienced restaurateur, of course, I will not refuse my daughter advice. But so far no one is asking me. Alexandra is involved in her How to Green project. And, it seems to me, successfully. This project is great for her in spirit.

But somehow, in an interview, the daughter mentioned that you are skeptical about her project.

Arkady:   I am skeptical not about a healthy lifestyle and not about what Sasha is doing. As a restaurateur, I am interested in new ideas, but as a businessman I have to think about how to make money from them. The topic of healthy eating in our country is only gaining momentum. The target audience is not large enough to make money.

Therefore, you are not financially involved in the How to Green project?

Arkady:   Firstly, no one invited me to participate, but I didn’t ask much.

Alexandra:   Dad does not believe that an Internet project can make money. But I don’t have a goal to earn billions.

Arkady:   But in vain! Billions will always come in handy! ( Smiles.) In matters of earnings, I am a man of the old formation. I know that you can buy meat at one price, sell meatballs prepared from it at another, and here you have the profit.

Alexandra, since we are talking about your project, tell us how you yourself came to a healthy diet?

Alexandra:   In fact, it didn’t happen on the same day. At some point during my studies in London, I had health problems due to malnutrition: my cholesterol increased, anemia started. It also turned out that I had gluten intolerance. I tried many different diets, but at some point I gave up, as the situation only worsened. Then I decided to give up meat, eat more vegetables, fruits and cereals. Having started to prepare healthy dishes for myself, I realized how simple and tasty it is - and fell in love with a healthy lifestyle! After London, I lived in New York for some time, where there is a cult of healthy food and many “green” cafes. In Russia, alas, there is a shortage of information and places with a healthy concept. That is what prompted me when I returned to Moscow to start a project on a healthy lifestyle.

And you started a How to Green blog?

Alexandra: At first I was trained at a health coach in London, received a diploma. This was the Institute for Integrative Nutrition online course. Arriving in Moscow, I decided to open a vegetarian cafe. We chose a room, started work on the menu. But next door opened my father’s meat restaurant "No Fish." It turned out that in this case my cafe would become a passage. That is, from time to time in a restaurant that serves exclusively vegetarian dishes, a person would appear with a tray of fresh meat, which he brought for a nearby restaurant. Agree, this is absurd. Then I was very upset, but now I understand that everything is for the best. Having started a blog, I realized that the topic of healthy eating is also promising in Russia. Over the year, the How to Green Internet project has formed a fairly large audience. And now the opening of my cafe is really waiting.

Is it important for you that your cafe opens next to the Novikov Group project?

Alexandra:   No, but I think this may have its advantages. Now I am looking at several locations, including the Kuznetsk Bridge, next to the Vogue Café. The concept of my cafe will depend on the place and size of the room. If the area is not very large, I will most likely focus on the idea of \u200b\u200ba self-service fast-food cafe. And if you have a spacious room, you can make the concept more complicated.

Recently, in the restaurants of the Novikov Group, special healthy-menus from Alexandra Novikova are increasingly appearing ...

Arkady:   Sasha is very popular among young and advanced chefs of my restaurants. I don’t know if this is a professional interest. ( Winks.)

Alexandra:   Well, dad, as always. ( Smiles.) For me, this is a great workout before opening my own cafe. This is such a challenge. You need to come up with original dishes that will not only be tasty and healthy, but will also be able to correspond to the concept of a restaurant. Just recently, my healthy-menu was launched in the Asian restaurant Roni.

Arkady:   Healthy creativity is good, but nobody canceled the fish and meat in the restaurants of Arkady Novikov!

Healthy-menu is an excellent marketing move. On the one hand, Alexandra promotes her ideas, and on the other, attracts a new audience to the Novikov Group restaurants.

Alexandra: I think the new audience is more attracted to my daddy's Instagram account. When he started it, a huge number of messages from the series rained down on me: “You have such a cool dad! But has he come up with jokes for a long time that he writes under his photos? ”(Laughs.) In fact, I was categorically against this idea. She said: “Dad, you're an adult! Why do you need this Instagram? "

Arkady: My wife is most dissatisfied with my activity on a social network. Like, a waste of time, and in the comments they write different things. But for now, I’m interested in talking in this way, talking about my projects, and getting criticism.

Judging by Instagram, you are often in Italy. Do not want to open a restaurant there?

Arkady:   No, you should not mix business and leisure. Italy is a country for the soul. Why let negative emotions into this hedonist's paradise?

Arkady Novikov was born in Moscow. Father was a designer at the Ordzhonikidze factory, his mother was a kindergarten teacher. Parents divorced.
  After leaving school, he tried to enter the road institute, but failed in exams. Then his mother advised him to go to a culinary school, which was located near the house - Arkady from childhood loved to watch how his grandmother cooked. He graduated from culinary school N 174, later entered the Academy of National Economy. Plekhanova, at the faculty of catering economics. He served in the army, by the way, he himself came to the draft board and asked for service. He studied for several months at the Central School of Military Dog Breeding near Dmitrov. The diploma says: the driver of the guard dogs - cooked them food, fed, trained.
  He began his professional career in 1988 as a cook in the Universitetsky restaurant, where he worked for about five years. Then he was the deputy chef at the Havana restaurant, the chef at the Olympic Lights restaurant.
In 1990, Arkady became a chef at the "Hard Rock Cafe", which was opened by Stas Namin in the Green Theater of TsPKiO named after Gorky. Success came to Arkady Novikov in the 90s. In 1992, Arkady Novikov opened (this and almost all subsequent ones, in partnership with various restaurateurs and investors) his first restaurant, Sirena. It became not only the first fish restaurant in Moscow, not only introduced Muscovites to exotic fish products at that time, but also became one of the restaurants with a qualitatively new approach to cuisine, service, interior and atmosphere. This was the beginning of a new, post-Soviet stage in the development of the Russian restaurant business. Over ten years, he created many original and successful projects and earned a reputation as the first restaurateur in Moscow. In total, Arkady Novikov came up with more than 30 restaurant projects: the restaurants “Vogue café”, “Gallery”, “Tatler Club”, “GQ Bar”, “Shore House”, “Vanilla”, “Luce”, “Mr. Lee ”,“ Vesna ”,“ Uzbekistan ”,“ Bapaska ”,“ Cheese ”,“ Market ”,“ Cantinetta Antinori ”,“ Peperoni ”,“ China Club ”,“ Biscuit ”,“ Five Stars ”,“ Francesco ”, as well as network projects “Little Japan”, “Prime Star”, “Sushi Vesla”, “Kish-Mish”, “Yolki-Palki”, “Prisoner of the Caucasus”.
  In 1994, Arkady Novikov opened the Club T restaurant of French cuisine, which for many years was considered the best French restaurant in the capital.
  In 1996, the Tsarist Hunt restaurant of Russian cuisine was opened, which became the "calling card" of Moscow and Russian cuisine in general. Over the ten years of its existence, the restaurant has repeatedly received honored guests, and once it hosted a dinner of two presidents - Russian President Boris Yeltsin and French President Jacques Chirac.
  In 1997, the White Desert Sun restaurant was opened. He marked the beginning of fashion for themed and nostalgic restaurants.
  In 2002, Arkady Novikov organized his own greenhouse farm “Agronomist” in Gorki-10 (Rublevskoye Shosse). On the territory of 6 hectares several thousand ecologically clean plants are grown. Products are delivered both to Novikov's restaurants and to other restaurant and retail enterprises.
  Since 2003, Arkady Novikov is one of the founders and a member of the coordination council of the Federation of Restaurateurs and Hoteliers.
Since 2005, he has been creating and promoting environmentally friendly products under the NOVIKOV brand. In the same year, another project was launched - the Globus Gourmet premium grocery store chain. Then Arkady Novikov launched the following projects: a chain of Japanese restaurants "Japanese Mama" and a restaurant of modern Provencal French cuisine "Casual". In the summer of 2005, he took part as a presenter in the reality show "Candidate" (a joint project of TNT and Junior TV). In this show, 16 applicants are fighting for the right to become the manager of one of the projects of Arkady Novikov and get an annual contract worth 15,000,000 rubles .. In the program, Arkady tried to positively influence the image of the Russian restaurant business, showing it from the inside and showing what opportunities it offers for young and passionate people.
  In January 2007, the Nedalny Vostok restaurant was opened in Moscow on Tversky Boulevard with Pan-Asian, author's cuisine.
  And at the end of 2011, the first London project of Arkady Novikov - “Novikov Restaurant & Bar”, in the center of London, was launched, later another restaurant was opened.
  In the ranking of senior executives in 2010, the newspaper Kommersant Arkady Novikov took 2nd place in the nomination "Service".
  In 2013, the MasterSchef project was launched on the STS channel, in which Arkady Novikov acts as a judge and presenter, as well as a well-known restaurateur who took part in writing the script for this show and made recipes for the contestants.

Awards

▪ Laureate of the National Award “Hospitality” in the nomination “For personal contribution to the development of the hospitality industry” (2004)
  ▪ Laureate of the award “Person of the Year GQ-2004” in the nomination “Restaurateur of the Year” (2004)
  FASHION PEOPLE Award - in the nomination “Fashionable Business” (2005)
  ▪ French Order of Merit in the Field of Agriculture (2006)
  ▪ Commander of the Order of Merit for the Italian Republic (Italy, December 2007)
  ▪ Laureate of the First Public Award “Golden Bridge” in the nomination “Business” - for his contribution to the development of Italian-Russian relations (2009)

A family

Wife - Nadezhda Advokatova (studied at the institute together, met in 1990. Has her own flower business in Moscow, in London - the Aldo Coppola beauty salon)
  Daughter - Alexandra (studying in England, at the Institute of Design)
  Son - Nikita (interested in cooking)