Paulig President is a long-recognized expert in the field of coffee production. The company began its activities at the end of 1800. Naturally, over more than 100 years of activity, the company has improved its production. Today, the production of coffee products is fully automated.

The presented line of coffee launched its production in 1929. It was then, in honor of the anniversary of the roasting shop, that a mixture of Arabica beans of the highest quality was added to the assortment. Many years have passed since then, but coffee lovers from all over the world prefer President.

Before being packaged, coffee beans undergo strict testing steps. Qualified technologists allow only high-quality and ideal coffee beans to be produced. At the first stage, technologists weed out “defective” grains. On the second, experts select grains with the most ideal shape.

Only high-quality coffee fruits are allowed to the third stage. The third stage is the final step of production. Here the grains are roasted, cooled and, if necessary, ground.

Please note: coffee beans are roasted using high-tech equipment, thanks to which it is possible to preserve not only the excellent taste and aroma, but also the nutritional value.

Not long ago, the packaging of coffee products underwent changes. In the new design, the company logo, as a sign of quality, adorns the packaging on top. In the same place of the logo, there is a gold-colored coffee cup - as a symbol.

Interesting to know: Paulig has exclusive rights to place gold-plated cups on product packaging. Olga Osel developed the described emblem especially for the company.

The change in packaging design in no way affected the composition or taste of the favorite drink. Still the same excellent aroma, still high quality!

Taste characteristics of coffee

If you are looking for a drink with a refined taste and exquisite aroma, then perhaps Paulig will become your favorite. The beans are lightly roasted, which eliminates the bitter taste in the drink.

The coffee mix consists of 6 types of coffee. The combination of exquisite varieties of coffee gives the drink an exquisite taste and aroma. You won't be able to resist trying this coffee drink!

To prepare classic espresso, you should prepare:

• a couple of teaspoons of coffee;
• 60 ml water;
• sugar to taste, or better without it at all.

We put the Turk on a small fire and heat up our tool to prepare your favorite drink. When the Turk has warmed up thoroughly, pour pre-ground coffee into it and fill it with water. Place on low heat. Remember that the drink is sufficiently saturated with coffee oils; it does not need to be brought to a boil. As soon as the bubbles begin to rise, remove the Turk from the heat and pour the coffee into the cup. Sugar, cream, milk - to taste.

Brew groundPauligPpresident in a cup

Don't have time to prepare a Turkish coffee drink? No problem, you can brew it in a cup. To prepare you should prepare:

• 3 teaspoons ground coffee;
• 150 ml water;
• sugar to taste.

Bring the water to a boil and let it cool to 90 degrees Celsius. Warm up the cup in which you plan to brew coffee in the microwave or simply pour boiling water over it. Pour ground coffee into a dry cup, pour in slightly cooled water, mix well, and cover with a lid for 5-10 minutes. Add sugar to taste.

No, nothing better than starting and ending your day with a cup of Paulig President. Do not believe? See it for yourself!

Brands with history have always evoked respect and trust among buyers. This also applies to Finnish coffee from Paulig. This is the second most popular coffee supplier in Russia and the first in the Baltic countries.

About the brand

For more than 140 years, Gustav Paulig's company has been supplying the world market with several types and varieties of coffee for every taste. This enterprising German moved to Finland from Germany to start his own business. It remains a family business to this day.

The year of foundation of a small grocery store selling colonial goods is considered to be 1867. Gustav Paulig offered the residents of Helsinki cognac, salt and coffee President. This is the current name of the product. In those days, it was green bean coffee, which city residents roasted at home.

Gustav was an enterprising man. In order to expand trade, he advertised in newspapers and offered delivery and special conditions to wholesale buyers. Very soon, he was the first in his business to register the so-called logo, which is the Latin capital letter P. It was a kind of sign of the quality of the products being sold, causing greater confidence among the buyer.

The company developed quickly and dynamically. Very soon the main product sold through the chain of stores was coffee. Gustav took a guess at the method of technical roasting of green coffee beans, built his own roasting shop and began selling already roasted beans.

Company logo

After Gustav's death, the company's affairs were managed by his wife, and later by his sons and grandsons. The business grew and expanded. He needed to go beyond Finland. To this end, another innovative move was adopted. The company has its own identity. It was a girl in national costume named Paula. Her image with a copper coffee pot in her hands appeared on the company's products. She appeared at all official events. In many ways, the history of the brand is reminiscent of the formation and development of another European coffee leader - Julius Meinl.

Today, the central office and largest roasting plant of the Gustav Paulig Group is located in Helsinki. The product range has grown greatly, as has the communications system. The company works closely with wholesale buyers and cafe chains, conducts seminars, training programs, and promotes coffee as a product.

Not long ago, brand offices were opened in St. Petersburg and Moscow. And a new roasting plant was built in the Tver region of Russia.

Range

Today, the range of Finnish Paulig coffee is represented by ground and grain products. Paulig President coffee is considered the classic and most popular in the assortment. This product is grained and ground in packs of 75 g, 250 g, 270 g and 500 g.

Types of Paulig Presidentti:

• Original;
• Gold;
• Black.

This is a bean and ground coffee made from a blend of light roasted Arabica beans. A light, aromatic drink with a strength level of 2. President is suitable for preparation in a Turk and a coffee maker.

Paulig Classic

This is ground and bean coffee, packaged from 75 to 500 g. It has an average strength of 3 points. Features a blend of Arabica beans from Central America and is suitable for a variety of preparation methods from cup to Turkish coffee to coffee maker. This line was created specifically for the Baltic and CIS countries.

This is a ground and grain product made from a mixture of Brazilian and Central American Arabica coffees, medium to dark roasted. The strength of the drink is 3 points. The drink has a long aftertaste, light bitterness and velvety texture. Excellent choice for every day.

Paulig Arabica can be purchased in packages of 75, 200, 250 and 500 g

Paulig espresso

Made in the best traditions of Italian coffee.

Available in three varieties:

• ORIGINALE beans and ground;
• FORTISSIMO beans and ground;
• DELICATO beans and ground.

The Original line is a mixture of dark-roasted Arabica beans with the addition of Robusta to give the drink greater strength. Roast level 4.

Paulig Fortissimo is a dark roasted blend of Central American Arabica beans. Strength level 4.

Paulig Delicato is a light blend of medium-strength Arabica coffee (3 points). It has a delicate taste with a pleasant sourness.

Paulig Mocha

An original blend of medium-roasted Arabica coffee gives a rich taste to the infusion. The line is represented by ground and grain products in standard packs. The Mocha range is a classic coffee, as well as one specially created for brewing in a cup and teacup.

This is coffee in capsules for special capsule coffee machines. It is represented by 11 types of products, which differ in the composition of the blends, strength and taste. The assortment includes classic Paulig President, Classic and Espresso, as well as cappuccino and even a decaffeinated product.

Each pack contains 16 hermetically sealed capsules

Paulig Extra

One of the strongest products of the brand. 30% consists of strong robusta. Arabica beans are represented by varieties from South and Central America with medium and dark roasts. The cheapest product in the entire Paulig range.

Paulig coffee is a product of consistently high quality. After all, it was this property that formed the basis of the concept and general idea of ​​the huge company. Today, these products remain popular in many countries around the world and, despite high standards, remain affordable.

The history of Paulig coffee began in Finland in 1876. Now Paulig coffee is one of the most popular in the Baltics and Russia. The quality of this brand is explained by many years of experience, constant coffee suppliers and modern equipment. People love this coffee for its taste and aroma characteristics and a wide range for both home and professional preparation. In addition, all products are presented in different price segments, packages of different sizes and there is a wide choice of degrees of roasting of beans.

, which were collected in Central America. The Paulig Classic coffee assortment includes bean and ground coffee, which are suitable for different methods of preparing this drink. Ground coffee is available in packs of 100, 250 and 500 grams, and coffee beans – 250 grams.

Paulig President

Paulig President - coffee made from freshly roasted Arabica beans. A very rich and rich aroma is obtained with a light roast. Ground coffee is available in packages of 75, 250 and 500 grams, and grain coffee - 250 grams.

Paulig Espresso Original

Paulig Espresso Original – A blend of dark roasted coffee with a mild flavor. This coffee is most similar to Italian. A small amount of robusta gives it strength and a sweetish taste with a long aftertaste. The degree of roasting of coffee beans is 4. Coffee beans are available in packages of 250 and 1000 grams, and ground coffee – 250 grams.

cars The assortment is represented by 250 gram packaging of ground and.

Paulig Espresso Barista

Paulig Espresso Barista - coffee of 4 degrees of roasting with a harmonious bitter, sour and sweet taste. This is provided by high-quality varieties of Arabica and a little Robusta. Presented in a large kilogram package.

Paulig Arabica

Paulig Arabica – 100% Arabica beans with 3 degrees of roasting. Available to customers in packages of 500 and 1000 grams.

Paulig Mocha is an aromatic and fairly strong coffee with 3 degrees of roasting of beans. Available packaging formats: 100, 250 and 450 gram ground coffee. There is also a 250 gram package of ground coffee for brewing in a cup. This is a specially ground coffee that allows you to quickly brew coffee right in the cup.

Paulig for Turks

Paulig coffee for Turkish coffee is specially ground coffee for making real aromatic Turkish coffee. It is available in packs of 75 and 200 grams.

Paulig Extra

Paulig Extra – 250 gram package of the highest grade of strong and invigorating medium roast coffee.

Paulig Paula

Paulig Paula is a blend of high-quality Arabica and Robusta coffee, roasted 3 degrees. Presented on the market in 500 gram packaging.

Paulig coffee for the vending machine is Arabica, collected in 4 different places with the addition of Indian Robusta. This rich and aromatic mixture has 4 degree roasted beans.

When making coffee, choosing the right grind is extremely important. Therefore, it is very useful that Paulig coffee has labeling that shows the recommended methods for preparing the drink. If you do not adhere to these rules, the coffee may turn out either bitter or burnt.

Paulig is a recognized expert in the field of coffee with more than 135 years of history. Paulig coffee is European quality, experience and tradition of producing premium coffee since 1876, guaranteeing a refined and harmonious taste in every cup. Today the Paulig Presidentti line includes three blends: Paulig Presidentti Original, Paulig Presidentti Gold Label and Paulig Presidentti Black Label.

Paulig first began producing the Paulig Presidentti in 1929. It was then that, in honor of the 25th anniversary of the roasting shop, a mixture of the highest quality 100% Arabica beans “Presidentti” (No. 26) was added to the range. More than 80 years have passed since then, and Paulig Presidentti remains one of the most beloved and sought-after products among natural coffee connoisseurs.

In the summer of 2013, the legendary Paulig Presidentti coffee blend was rebranded in Russia, and in the fall of the same year two new premium products will appear on store shelves: Paulig Presidentti Gold Label and Paulig Presidentti Black Label.

New design Paulig Presidentti Original

Until this moment, in Russia and the CIS countries coffee was called Paulig President. To emphasize the high quality of this premium product, it was decided to use the original Finnish name - Paulig Presidentti Original.

In the new design, the company logo, as a seal of quality, adorns the top of the packaging, and in its former place is a gold-colored coffee cup - a symbol of a premium product since 1968. It is noteworthy that Paulig has exclusive rights to use gold-plated cups on packaging, designed by artist Olga Osol. Since the opening of the Vuosaari plant on May 29, 1968, every Paulig coffee package has been printed with an image of a golden cup, which has become a symbol of the world's best coffee enjoyment.

When changing the design, the recipe (composition) and cost of Paulig coffee Presidentti Original not changed.

New line of Paulig Presidentti

Throughout its history from 1876 to the present day, Paulig has always strived to discover new tastes. This is what makes us strive for something new, take risks and create. Create while staying true to your opinions, without compromising on quality standards.

Expanding the line, Paulig creates new blends for those who know how to appreciate the moment. That very special moment when in a perfect cup of coffee the nuances of tastes are combined with pleasure.

The new blends of the Paulig Presidentti line are premium products of the highest quality, differing in the composition of the coffee mixture and degree of roasting.

This is coffee that is created for everyday life and holidays - for the first minutes of a new day and the last moments of the night, and for all those moments in between that can be filled with pleasure. Paulig Presidentti coffee, like life itself, is full of discoveries for those who want to enjoy the taste.

Coffee President ground from the company Paulig I “tried it” about 1.5 years ago. Then Magnit had a promotion on it - two packs of 250 grams for 152 rubles. I bought 4 packs (1 kg of coffee) at once! And then for a long time I regretted that I didn’t take more, since I drink it quite a lot, and its average price without a promotion for one pack is about 300 rubles.

Here is a package with a vacuum inside, which allows you to keep coffee aromatic and dry for a longer period:

In general, Paulig is a Finnish company. But this particular coffee is made in Russia.

The packaging contains all sorts of useful and simply promotional information:

What do I like about this coffee?

1. Degree of roasting. The coffee is not heavily roasted and therefore has a mild taste (not bitter).

2. Aroma. This is perhaps the most aromatic coffee I've ever drunk. Moreover, the aroma comes from both unprepared coffee and prepared coffee.

3. Easy to prepare. I am coffee President I just brew it in a cup, cover it with a saucer and wait about 10 minutes, then drink it. I don’t feel like fiddling with gas and Turk (especially in the morning). Maybe brewing it the way I do doesn’t “squeeze all the juices” out of this coffee, but I’m happy with it anyway.

Minus coffee:

Coffee is quite expensive - the price in the store for a 250 gram package is about 300 rubles (if not on sale).

Result:

The taste and aroma of this coffee is very similar to coffee President beans, which is not surprising. It's almost impossible to tell the difference.