Percini. Franchise of a chain of affordable family restaurants serving Italian cuisine .

Franchising concept of the Percini Italian restaurant chain:

The menu of Percini restaurants is based on Italian hits: pizza (on the thinnest flatbread) and pasta (home-made).
The key principle of Percini's concept is fast service, which increases the turnover of restaurants and reduces payback periods.
Perchini restaurants always have friendly and smiling staff; The chefs make the pasta by hand daily using real Italian flour.
In Perchini, the “Rule 10+5” service standard has been introduced: the first hot dish is brought out to the Guest after 10 minutes. after ordering; each subsequent
- in 5 minutes after the previous one.

Total investment (start-up costs): from 25,000,000 – 30,000,000 rubles;
Lump sum (entrance) fee: RUB 1,500,000;
Royalty: 4% of turnover / month;
Advertising fees: none;
Franchise payback: 24 months;
Year of company foundation: 1996;
Year of launch of the franchise program: 2008.
Number of franchise enterprises - 52;
Brand geography: Russia - Novosibirsk, Samara, Yekaterinburg, Tyumen, Nizhnevartovsk, Novy Urengoy, Tomsk, Kemerovo and Kazakhstan - Uralsk.

Brand copyright holder: LLC "RESTORATOR FRANCHISING GROUP" (Restorator Franchising Group);
Country of origin of the brand: Russia (Novosibirsk).

About the franchisor

Restorator Franchising Group has a 22-year history of building stable business processes, forming a hospitable professional team, and creating a unique atmosphere for each restaurant. Our restaurant concepts are created with an idea, inspiration, positivity, and every day we strive to surprise, anticipate and delight our Guests with the simplicity and sophistication of taste, a high level of service, and an atmosphere of warmth and comfort!

Our brands:

PERCHINI,

Affordable family restaurants of Italian cuisine, which are distinguished by their convenient location, stylish interior, quality of service, democratic approach and, of course, truly incredibly tasty Italian food.

PEOPLE'S,

Leader in the bar format and one of the trendsetters in this segment in Novosibirsk. High quality cuisine, positive service and outrageous stylish interior. PEOPLE’S megapolisbars are a favorite place for most city residents.

PARK CAFÉ,

A stylish place in the very center of the metropolis - an amazing harmony of lightness, comfort, a peaceful atmosphere, pleasant music and a special style of cooking European cuisine.

DELIVERY SERVICE 2020700,

One of the largest delivery services in the city. Our customer base numbers more than 100,000 people.

DELIVERY FROM PERCHINI RESTAURANTS,

These are your favorite dishes of classic Italian cuisine, delivered to your home or office. Perchini delivery works not only in Novosibirsk, but also through franchising.

CHUCHVARA,

New modern and comfortable restaurants with a special cozy atmosphere, hospitable and attentive staff, and delicious food prepared according to traditional oriental recipes!

PARK CAFÉ CATERING,

This is a field service service with an impeccable reputation and high standards of service. A truly personal approach to each event.

NEW YORK PIZZA,

The first fast food restaurant in Novosibirsk with American pizza.

KHOCHUPURI,

This is much more than a Georgian restaurant! We have created the KhochuPuri restaurant for you to convey the versatility of Georgia, its contrast and harmony, a huge number of traditions and modern popularity, true hard work and goodwill, love for one’s home and open hospitality, a variety of colors and tastes, which we have united in the collective atmosphere of a cozy Georgian home, nature and modernity.

Restorator Franchising Group is one of the largest regional restaurant companies in Russia with a vast geography:

52 franchised enterprises / 9 concepts,

11 regions in which Restorator Franchising Group restaurants are represented (from the Altai Territory to the Yamalo-Nenets Autonomous Okrug; and from Samara to Vladivostok;
in 2016, the restaurant was represented in Kazakhstan, Uralsk, in 2017, enterprises opened in Atyrau and Astana, in 2018 in Irkutsk, Aktobe, Angarsk, Yekaterinburg, Karaganda, Noyabrsk, Surgut.)

Requirements for the premises of the Perchini restaurant: 260 - 350 sq.m (total area).

Franchise restaurant formats:

1. restaurant in a separate building:
- area: not less than 350 sq.m; 1st or 2nd floor;
- the presence of a separate entrance and stained glass windows facing the main street;
- constant pedestrian traffic / parking availability;
- location of the building close to the central highways of the city / high business activity near the building.

2. restaurant in a shopping center:
- area: not less than 260 km.m. The area of ​​the shopping center is at least 40,000 sq.m;
- the presence in the shopping center of: a modern cinema, an anchor supermarket, representatives of large federal companies, and its own parking;
- requirements for placing a restaurant in a shopping center: adjacent to a cinema / adjacent to a food court.

Are you interested in opening an Italian restaurant called Percini? You may be interested in the following franchises:

Franchise of the Italian restaurant Percini - open little Italy in your city!

The RESTORATOR company operates the following 5 restaurant chains under its own brands:

Chain of Italian restaurants PERCHINI. Democratic family restaurants of Italian cuisine, which are distinguished by their convenient location, stylish interior, quality of service, democratic approach and delicious Italian food;

Network of grill bars PEOPLE"S. Megapolis bars with high quality cuisine, which is an “author’s mix” of a large assortment of grilled dishes, Western trends and hits of Asian cuisine; with a huge selection of classic and original drinks, and a fashionable cocktail list; with a unique design an interior that combines London chic and modern outrageousness, with stylish design of spacious rooms and a constantly “vibrating” positive atmosphere;

American pizzeria chain New York Pizza;

Restaurant Park Cafe. A stylish place in the very center of the metropolis is a successful symbiosis of lightness, comfort, a peaceful atmosphere, pleasant music and a special style of cooking European cuisine;

Restaurant of oriental cuisine CHUCHVARA. Modern and comfortable restaurants with a special cozy atmosphere, hospitable and attentive staff, delicious food prepared according to traditional oriental recipes.

Continuing the topic.

Perhaps the main gastronomic expectation from Naba this year was a new restaurant "Percini"- and this despite the fact that there are already three chain establishments in the city. The scale fueled interest. The new “Perchini” is gigantic: a two-story building with an open terrace at the top is piled up on Mayakovsky Spusk. We tested the place and found out how it differs from its neighbors located in the city, what the specialty of Italian piadins is, and most importantly, whether the project will be seasonal or year-round.

Interior for everyone

The opening of “Perchini” opposite the Volga Hotel became known back in January. Then we learned that the new restaurant would be the largest of its kind in Samara and the second largest in the country. Moreover, the establishment has two halls with panoramic windows and an unobstructed view of the Volga, which will be open all year round (!). Even higher is an outdoor terrace that can accommodate one and a half hundred people. For our visit, however, the skies turned out to be closed - we understand the guys’ desire to start, if not for the start of the World Cup, then at least for the playoffs, and we hope to see the roof next time.

“Perchini” is managed by the Polyana Group, which has already installed Carrie Summer coffee shops on the nab - pop-up points with take-away drinks and a menu specially adapted for walks along the Volga. The appearance of a large restaurant of the company nearby is not surprising: today only Dachnaya can compete with the embankment in popularity. The fact that, of all its establishments, Polyana Group relied specifically on “Perchini” is also not surprising: the concept of a family restaurant organically fits into the format of the Volga bank itself - here they walk, sunbathe and go shooting with the whole family, and then eat.

That is why one of the obvious advantages of the restaurant is its own original children's area in the “backyard”: swings and slides were installed in the adjacent area. For particularly anxious parents, a children's room was also installed in the hall.

It’s strange to say this in 2018, but the new Perch will have a wardrobe. In addition, it should be noted that here they were almost the first on the embankment to take a small step, obvious to everyone, but still not obvious to many establishments in the neighborhood - they equipped toilets for people with limited mobility.

Otherwise, “Perchini” on the Nabe is our good friend who is not prone to radical changes in appearance. Everything is in place here: checkered sofas, wooden tables and antique pine color finishes, shelves with jars and herbs in pots. Accents in the decor included a wall with the commandment “The first rule of Italy: if you don’t know what to say, say “Pasta” and hand-drawn farfalle, as well as a knight’s table for five people in the center of the hall on the first floor.

Italian festival

The kitchen was headed by Alexey Klyushnikov, now the former chef of Perchini on Novo-Vokzalnaya. The new “Perchini” has a Grill&Wine format menu - that is, the same as at Dachnaya, 2 and at Moskovskoye Shosse, 252, and everything has been clear with it for a long time. Recent new products here include turkey fillet schnitzel (435 rubles) and Masaccio steak from marbled beef with lightly salted cucumbers (555 rubles), Thai chicken with cashew nuts (370 rubles) and stewed beef cheeks (420 rubles), tagliata from beef (475 rubles) or chicken (370 rubles) and sea bass (660 rubles). Hot dishes include chicken lasagna (299 rubles) and ratatouille (289 rubles).

Pasta “Frutti di mare” with seafood costs 439 rubles, “Norma” with eggplant, tomatoes and ricotta cheese - 279 rubles, “Braziolle” with smoked chicken, spinach and pine nuts - 345 rubles. Pizza prices still start at 229 rubles for a small Carbonara.

This summer, all of the chain’s establishments, including Perch on the nab, introduced a festival menu - with fancy Italian ice cream and a bunch of versions of cold drinks - in general, the best thing for +35 outside the window, and especially for an establishment near the water.

The leaders of the summer mafia were piadinas - thin dough flatbreads with various fillings. At “Perchini” they prepare a version with chili beef (405 rubles), chicken and mushrooms (385 rubles) and “Caprese” with tomatoes and mozzarella (375 rubles). Gazpacho - tomato (255 rubles) and cucumber (235 rubles) - are designed to exterminate the heat. The wide range of cold drinks serves the same purpose. The bar serves lemonades - lavender, lingonberry with thyme or lime with lemongrass (all for 185 rubles), as well as mojitos - classic (from 209 rubles), cherry, blueberry or mango (from 219 rubles). Any option can be made alcoholic. Stone Lady, the icy fairy tale of this festival menu - iced coffee: mint with chocolate and orange with caramel (175 rubles each).

So far, only lemonades are available from the festival special offer on the naba - other new products will appear within a few weeks. At the request of the editors, flatbreads and ice cream were prepared in advance - we tested the menu before anyone else and in your name.

Semifreddo (225 rubles)

Our order included piadina with shrimp and squid (395 rubles), with salami (405 rubles) and sorrel (345 rubles), as well as the Italian cold dessert semifreddo (225 rubles), orange lemonade with tangerine and strawberries (185 rubles) and ice -coffee with cherry and cherry flavors.

Our hierarchy of piadinas was - unexpectedly - topped by the version with sorrel: the combination of delicate dough with curd cream and blackcurrant jam turned out to be simple and classy. But the version with salami, due to the bright taste of smoked meats, is more reminiscent of regular pizza.

Restorator Franchising Group has a 22-year history of building stable business processes, forming a hospitable professional team, and creating a unique atmosphere for each restaurant. Our restaurant concepts are created with an idea, inspiration, positivity, and every day we strive to surprise, anticipate and delight our Guests with the simplicity and sophistication of taste, a high level of service, and an atmosphere of warmth and comfort!

Restorator Franchising Group is one of the largest regional restaurant companies in Russia with a vast geography.

49 franchised enterprises

11 regions in which Restorator Franchising Group restaurants are represented (from the Altai Territory to the Yamalo-Nenets Autonomous Okrug; and from Samara to Vladivostok; in 2016 the restaurant was presented in Kazakhstan, Uralsk, in 2017 enterprises opened in Atyrau and Astana, in 2018 year in Irkutsk, Aktobe, Angarsk, Yekaterinburg, Karaganda, Noyabrsk, Surgut).

Franchising business concept

The menu of Perchini restaurants is based on real Italian hits - pizza and pasta! It is this specialization of the menu that allows us to maintain the main principle of Perchini’s concept - fast service, which, in turn, increases the turnover of restaurants and reduces payback periods.

Italian cuisine is rightfully considered one of the most delicious and varied. One of the secrets of its popularity is its ease and simplicity of preparation.

That is why the “Rule 10+5” service standard has been introduced in Perchini:

• the first hot dish is brought out to the Guest 10 minutes after ordering,
• each subsequent one – 5 minutes after the previous one.

The key to the success of the Percini concept:

• aromatic Italian pizza on the thinnest flatbread,
• the best homemade pasta in the city,
• friendly and smiling staff.

One of the competitive advantages of Percini's cuisine is its homemade pasta. Our chefs make the pasta by hand daily using real Italian flour.

Franchise benefits

Our franchisees receive the following benefits:

• current format for a wide audience,
• low royalty percentage,
• no hidden fees,
• technologies that allow you to organize your business in a way that is clear and convenient for management and control.

Training and support

• Selection and assessment of premises for a restaurant with on-site specialists from Restorator Franchising Group.
• Budget calculation for a specific business model.
• Search, assessment and interview of key employees at the selection stage.
• Mandatory training for all key employees at the training center in Novosibirsk.
• Technological design of a restaurant.
• Providing a detailed network schedule for opening an enterprise with operational supervision and consultations with company specialists.
• Departure of a professional launch team to the franchisee’s territory.
• Setting up the management process and operational accounting of the restaurant.
• Transfer and configuration of all technological processes.
• Marketing support (advertising layouts, restaurant promotion programs, technologies for studying the competitive market).
• Menu update (3 times a year and at least 3 festival menus per year).
• Subsequent training of personnel, both on the territory of the franchisee and on the territory of the franchisor. Conducting certifications of line and management personnel with the provision of developmental feedback.
• Online access to the knowledge library and the Restorator Franchising Group multimedia database.
• Conducting periodic audits in all areas of the restaurant's activities.
• Consultations on all areas of the restaurant’s activities based on the “One Window” principle.