Russian cuisine cafe business plan. Summary: Business plan of a restaurant with national cuisine on the example of Zion CJSC

The content of the business plan for a Russian cuisine restaurant:

Project summary.
Restaurant project concept.
Market analysis.
Investment plan.
Russian cuisine restaurant design plan.
The work schedule for the launch of the project.
Organizational and legal plan.
Pricing Policy and Estimation of Future Revenues.
Operational analysis of activities, determination of fixed and variable costs.
Sensitivity analysis of the project.
Assessment of project payback based on performance indicators.

Why do you need a Russian cuisine restaurant business plan?

To present future project activities in the form of a detailed algorithm that will help you avoid unnecessary steps and get to the result faster.
To concretely measure the degree of success achieved in terms of timeline, budget, profit margins, and performance metrics.
To attract external financing for the project.
To see potential problems before they occur and to anticipate opportunities to prevent them.

An example of a business plan for a Russian cuisine restaurant

Please select
suitable option

Standard	Extended with financial calculations with Excel financial model	Extended with adjustments
Standard Business Plan		Extended business plan for a Russian cuisine restaurant with a full business analysis and financial plan for 5 years
		Detailed financial model of a Russian cuisine restaurant
	Break-even point calculation	Analysis of profit and profitability in the context of individual business areas and products Analysis of risks and safety margins of a business in terms of sales volume, cost price and credit load Sales forecast quarterly for 5 years Cost forecast quarterly for 5 years Calculation of conditions for obtaining and returning a loan Break-even point calculation Statement of Cash Flows Quarterly for 5 Years Analysis of financial and investment indicators
		Adjustment of the business plan to your numbers by our analysts within 5 working days
Business plan size: 30 pages	Business plan size: 80 pages	Business plan size: 80 pages
RUB 10,000	RUB 20,000	RUB 39,000

This kit is ideal for those who need a business plan for obtaining a loan or attracting investment.

Description

The extended business plan includes a financial model for a Russian cuisine restaurant in Excel format.

The business plan was developed taking into account the practice of project appraisal in Russian banks, as well as taking into account the requirements of investors and entrepreneurship support funds in the Russian Federation. It will allow substantiating management decisions on investing in the creation and development of a Russian cuisine restaurant, predicting its financial results and assessing risks.

A full description of the business plan can be downloaded from the link:

Content

To get acquainted with the content download the file:

Tables and graphs

For a list of tables, graphs and diagrams, see the file:

Payment and delivery

You can pay in the following ways:

Bank cards (Russia)
Electronic money
Terminals and communication salons
Money transfers
Bank cards (International)

Submitting a business plan and financial model:

Sending is carried out within 24 hours after payment to your email address.

Business organization

Despite the abundance of offers of cuisines from different countries in the field of public catering, Russian cuisine remains the most understandable and traditional for the population of our country. Dishes familiar and loved from childhood are a win-win classic of the genre. Starting a business in this direction is not so easy, you will need to take many steps and make serious investments. In order to maximize your chances of success, a Russian restaurant business plan will come in handy.

The main stages of starting a business:

Restaurant concept designation.
Purchase or lease of premises in the most suitable location.
Designing the premises and approving the project in the appropriate authorities.
Construction and installation work.
Repair and decoration of the premises, arrangement of purchased furniture.
Selection and hiring of personnel in accordance with the staffing table.
Obtaining permits from supervisory authorities.
Preparatory activities.
The opening of the restaurant.

When starting a restaurant from scratch, one of the most important success factors is the correct positioning strategy. Hanging up a sign and placing several banners will obviously not be enough. Be sure to order a good design of the institution's website, set up contextual advertising, go to social networks, use the advertising capabilities of partner organizations, etc. It is necessary to form a permanent job not only to attract new customers, but also to retain those who have already visited the institution. The list of options is limited only by your imagination: discounts for regular customers, days of Russian culture, days of discounts for certain groups of the population, reception of guests with bread and salt by an administrator dressed in a Russian caftan, etc.

Market analysis and project description of a Russian cuisine restaurant

Over the past few years, there has been a slight decrease in the profitability of the restaurant business as a whole, which is primarily associated with a decrease in the purchasing power of the population due to the crisis and an increase in the costs of catering establishments associated with rent, utilities, purchase of food, etc. Experts are convinced that the difficulties are temporary and that the Russian restaurant business will soon return to pre-crisis levels.

Produced goods / services

Russian cuisine, drinks, food to order, takeaway, catering, banquets.

Potential clients

Individuals.

Calculations for opening a Russian cuisine restaurant are presented below in an example of a business plan. The design capacity of the facility is 90 seats (the area of the facility is 300 square meters).

The financial part of the business plan for a Russian cuisine restaurant

Investments:

Attachments	The timing	Amount, thousand rubles
Organization registration, paperwork
Acquisition of premises for a Russian cuisine restaurant
Design work
Reconstruction of the premises
Carrying out communications (electricity, water supply, etc.)
Carrying out finishing works according to the design project
Purchase of furniture, stylistic design elements and kitchen equipment
Obtaining the necessary permits

Other costs

According to the calculations of the business plan for opening a restaurant of Russian cuisine, investments in the business will amount to about 50 million rubles (subject to the acquisition of premises).

Income:

Annual proceeds will amount to about 40-50 million rubles.

Expenses:

Annual expenses - an average of 30 million rubles.

Profit, payback and profitability of the business:

The payback period of the project is about 3-4 years, the profit is on average 10-15 million rubles annually, and the profitability is 31%.

Conclusions:

Traditional, original Russian cuisine with a modern twist will surely be popular among visitors. To begin with, you should carefully plan the steps for launching the project, select the premises in accordance with all marketing rules, and develop an effective strategy for attracting customers. In order to avoid unpleasant surprises, prepare a business plan.

Download a business plan template and you can:

Calculate the performance indicators of the enterprise on our own and determine the payback period and the feasibility of project development.
Save up to 150,000 rubles on business plan preparation services.
Monitor the launch of the project and the current work of the restaurant based on the work schedule and the generated financial plans.
Demonstrate to external investors the prospects and opportunities for business development and receive financial support for the project.

A Russian cuisine restaurant is something that will never go out of style, a place where customers will always come back, once again tired of the various options of Japanese, Chinese or Indian cuisines. You are on the right track, now do not forget to do a good planned work and start acting.

Documents required to open a restaurant

Before carrying out repair work in the premises, it is necessary to obtain a permit for the placement of the object. This document represents a formal consent to the placement of a restaurant in a specific room and is issued by Rospotrebnadzor. It is drawn up by the head physician of the sanitary and epidemiological station within 10 days. To obtain it, you will need the following papers:

certificate of state registration;
lease agreement (or certificate of ownership);
conclusion on raw materials and finished products;
the results of the medical examination of the personnel.

In addition, other documents will be required:

retail license (issued for 1 year);
alcohol sales license;
a patent for trading activities (issued by a local government).

In order not to kill all the nerves and a lot of time when preparing all the necessary documents, hire a lawyer.

I would like to advise all skeptics to visit Ukraine. Although people there live no richer than in Russia, at every step there you can find very decent cafes and restaurants with local cuisine and low prices. Moreover, they go to them not only in the evenings to have a drink in a warm company, but also for breakfast, lunch, hold a business meeting, just drink tea and read the newspaper. (Alas, this wish is outdated. Now I can’t advise anyone to go to Ukraine. But I can state with pleasure that Russians are increasingly spending evenings and just gathering with friends outside the home, and the number of catering outlets, including those with national cuisine, is growing before our eyes) ...

Finally, I propose an extremely mouth-watering video about what kind of yummy you can cook in a Russian oven:

Brief description of the project

The restaurant will offer its visitors a wide range of European cuisine. The establishment will have a bar, which will offer a wide selection of drinks, alcoholic and non-alcoholic cocktails.

The total area of the institution: 385 sq. m
Production area: 180 sq. m.
Visitor premises area: 205 sq. m
Personnel: 14 people per shift
Number of seats: 60

Initiator of the project

The executor of this business plan for the restaurant is IE Smirnov A.G., who has been an entrepreneur since 2009, the main activity is catering services (owns 2 catering outlets on lease).

Justification of the project

In g. "N"(population 230 thousand people) on April 15, 2013 it is planned to open a five-storey shopping and entertainment center "Babylon-5", the total area of 12,000 sq. m.

In addition to shops and boutiques, the SEC "Babylon" will house:

3D cinema (3 halls),
fast food zone,
children's play area.

There are no similar retail establishments in the city "N"; therefore, it is predicted that a significant number of buyers will visit the mall every day (especially on weekends and holidays).

In this regard, the initiator of the project believes that the launch of a restaurant in the food court area is a promising investment.

Product range

Salads and cold appetizers
Second hot dishes and hot snacks
Desserts, ice cream
Alcoholic and non-alcoholic drinks

The restaurant is located on the fifth floor of the shopping center (food court area). The warehouse is located on the ground floor of the mall. Food and drinks will be delivered to the kitchen using a freight elevator.
Production facilities include:

procurement areas (meat-fish and vegetable shop)
preparatory areas (cold and hot)
area for washing kitchen and tableware.
administrative premises

Production areas (workshops) are located according to the sequence of stages of cooking, which completely excludes:

intersection of flows of raw materials and ready meals,
dirty and clean dishes,
paths of movement of workers and visitors.

Opening hours of the restaurant: 12: 00-24: 00

Scheme of movement of commodity-cash flows

Cash flows

Commodity flows

Food Suppliers
(flour, meat, fish, fruits, vegetables, etc.)

IP Smirnov A.G.
Restaurant services
STS, income - expenses, 15%

Restaurant visitors
form of payment: cash and bank terminal.

Suppliers of alcoholic and non-alcoholic drinks and juices.

LLC "Vostok"
Teacher: Smirnov A.G. (100%)
Sale of alcoholic and non-alcoholic drinks and cocktails
STS, income - expenses, 15%

Bar visitors
form of payment: cash and bank terminal

Organizational form and taxation system

Staff

The total staff of the company is 23 people, working in shifts, two in two, 11 people work in a shift.

Labor remuneration system: fixed and premium part. All workers will be officially employed. Social security contributions will be paid from the payroll (from the fixed part).

Project implementation plan

Restaurant opening calendar

Stage name	Jan.13	Feb.13	Mar.13	Apr 13
Registration of activities in the IFTS (IP + LLC)
Conclusion of a lease agreement
Ordering a design project, technical project of an institution
Payment for equipment, dishes, inventory, furniture (50% advance)
Registration of a license for the sale of alcoholic beverages
Repair and preparation of the restaurant premises (lighting, ordering signs, decoration)
Recruitment
Final payment for equipment, dishes, inventory, furniture
Installation and installation of equipment

Training
Conclusion of contracts with suppliers for the removal of solid waste
Furniture placement and trial run
Notification of RosPotrebNadzor about the start of activities
Start of activity

The business owner will control each stage of the restaurant opening. The manager is planned to be hired in February, his tasks will include operational control of the work. It is planned that it will take 3 months for the establishment to open.

Total cost estimate for project implementation

This restaurant business plan with calculations contains the following estimate, which should be taken only as an example for drawing up, the actual figures will depend on your individual situation.

Expenditure item	Amount of expenses, rub.
Registration of activities with the Federal Tax Service Inspectorate, contribution of the authorized capital for LLC, obtaining an alcoholic license, opening a current account
Ordering the design and technical project of the restaurant
Repair and decoration, bringing the premises in accordance with the requirements of RosPotrebNadzor, lighting, sign
Purchase of equipment (kitchen equipment, cash register equipment, distribution line, salad bar, terminal for orders)
Purchase of dishes and household equipment
Purchase of furniture (tables, chairs, hangers, etc.)
Development of technical specifications and specifications for dishes
Purchase of food and drinks
other expenses
Working capital (financing activities before reaching payback)
Total	4 400 000

The total investment in the opening of the restaurant is 4.4 million rubles. This amount includes all the necessary costs, including the cost of financing activities to reach self-sufficiency. All investments are made at the expense of the personal savings of the project initiator.

Planned financial performance indicators for 2013 and 2014

Planned budget of income and expenses (BDR) for 2013, in thousand rubles

	1 sq. 13 year	2 sq. 13 year	3 sq. 13 year	4 sq. 13 year
Revenue (meals + drinks
Production cost
Implementation at purchase prices (food costs)
Gross profit
General expenses
The salary
Social Deductions

Communal payments


other expenses
Profit before tax
Taxes (STS)
Dividend
Net profit

Planned budget of income and expenses (BDR) for 2014, in thousand rubles

	1 quarter 14 years	2 quarter 14 years	3 quarter 14 years	4 quarter 14 years
Revenue (meals + drinks
Production cost
Sale of clothes at purchase prices
Gross profit
General expenses
The salary
Social Deductions

Communal payments

Administrative expenses (communication, internet, cash services)
other expenses
Profit before tax
Taxes (STS)
Dividend
Net profit

BDR reflects the actual result of activities. All calculations are made in a conservative way: the amount of revenue is predicted based on the minimum values, the expenditure side, on the contrary, is at the maximum.

Expenditure part

Restaurant expenses consist of the following cost groups:

General expenses

Cost of sold dishes

The average mark-up for ready meals is 200-300%, for drinks about 70%, coffee, tea 500-700%, desserts and ice cream from 300%.

In the BDR, the weighted average value of 260% was taken for calculations.

General expenses

Personnel salary (salary + bonus part)
Social contributions from the payroll (only from the salary)
Rent
Communal payments
Advertising
Administrative expenses
other expenses

The structure of total costs is clearly shown in the following graph:

The distribution of funds from the customer is clearly shown in the following chart:

For 1 ruble of funds received from the buyer, 37 kopecks is sent to the purchase of food, 49 kopecks to pay general expenses, 3 kopecks to pay taxes and dividends, 11 kopecks are the restaurateur's net profit.

Cash Flow of the project for 2013 and 2014

An example of calculating the cash flow budget (BDM) for 2013 in thousand rubles.

	1 quarter 13 years	2 quarter 13 years	3 quarter 13 year	4 quarter 13 year


Purchase of products

Investment costs
Taxes (patent)
Dividend

Cash flow budget (BDM) for 2014, in thousand rubles

	1 quarter 14 years	2 quarter 14 years	3 quarter 14 years	4 quarter 14 years
Cash at the beginning of the period
Cash flow from core activities
Purchase of products
Expenses for current activities
Investment costs
Taxes (patent)
Dividend
Financial activity balance
Cash at the end of the period

BDDS shows the financial flow of clients' activities (actual receipt and expenditure of funds). Due to the fact that the buyer pays for the goods after the fact, the receipt of funds coincides with the BDR. The expenditure part was predicted similarly to the BDR.

Return on investment calculation

Project start: January 2013
Started in April 2013
Reaching operational break-even: May 2013
Payback Date: December 2014
Payback period of the project: 24 months.
Return on investment: 50%.

Addition

If you need a more detailed business plan, check out the BiPlan Consulting offer. Paid and free versions are available, the paid one contains all the necessary calculations for obtaining a loan and subsidy. ...

Description of products and services
Marketing plan
Financial plan
- - - Related business ideas:

We bring to your attention a typical business plan for opening a restaurant in a city with a population of 500 thousand people. Serves as an example in the preparation of a feasibility study for a project to approve a loan at a bank

We bring to your attention a typical business plan for opening a restaurant in a city with a population of 500 thousand people. Serves as an example in the preparation of a feasibility study for a project to approve a loan from a bank.

How much money does it take to open a restaurant

General information of the business plan:

City population: 500 thousand people;
Location of the object: 1st floor of an apartment building.
Property type: lease, RUB 90,000 per month.
Area (177m2): kitchen - 45m2, visitors' hall - 90m2, wardrobe - 12m2, utility room - 15m2, staff room - 10m2, restroom - 5m2;
Capacity: 50 seats;
Working hours: 11:00 - 23:00;
Number of jobs: 10 people;
Sources of financing: own funds - 640 thousand rubles, borrowed funds (bank credit) - 1 400 thousand rubles;
Total project cost: 2.04 million rubles.

Indicators of the economic efficiency of the project:

Net profit for the year = 1,263,100 rubles;
Bar profitability = 21.5%;
Payback of the project = 20 months.

Social indicators of the project:

Registration of a new catering establishment;
Creation of additional jobs;
Assistance in the development of public catering infrastructure in the city;
Receipt of additional tax payments to the city budget.

What taxation system to choose for a restaurant

The organizational and legal form of the organization will be Limited liability company... The choice of this OPF is due to a number of advantages, including the possibility of acquiring a license to trade in alcoholic beverages.

It is planned to use a simplified taxation system (STS) as a taxation system. The tax rate will be 15% of the restaurant's profits (the most favorable taxation option).

The opening hours of the restaurant are planned to be established from 11:00 to 23:00.

At the moment, practical activities have begun on the implementation of the project:

The LLC was registered with the local IFTS, the date of registration is March 2014.
A preliminary lease agreement for non-residential premises with a total area of 177 m2 in a multi-storey building has been concluded.
A project-design of the restaurant has been prepared, a preliminary search for equipment suppliers has been carried out. Currently, the procedure for preparing permits is underway.

Description of products and services

The main concept of our establishment will be based on traditional Russian cuisine. In the price segment, the restaurant is designed for middle and lower middle income levels. That is, for a wide range of consumers.

The restaurant menu will include:

lunches;
cold snacks;
hot appetizers;
salads;
soups;
hot dishes;
dishes cooked over an open fire;
side dishes;
menu for children;
desserts;
ice cream and sorbets.

Most of the dishes will be familiar to visitors, as such dishes are prepared at home. The average markup for a product in a restaurant will be about 250%.

The average house check will be about 400 rubles.

The restaurant management will carefully select the suppliers of the products. Each product group will have at least 3 suppliers.

Download restaurant business plan

Marketing plan

In the area in which the institution will be located, there are about 50 thousand inhabitants. Plus, there are several large office and shopping centers. The potential circle of clients is people aged 22 to 60 years old with an average and lower average income. As a percentage, the number of residents who meet the above criteria is about 15%, or 7,500 residents of the district. Of this number of residents, about 20% or 1500 people visit such establishments at least once a week.

Taking into account the fact that in addition to our restaurant there are 2 more serious competitors within a radius of 500 meters, our restaurant can count on 30% of the public catering market in this area. In numerical terms, this is about 500 regular visitors per week or 2000 people per month.

Since the estimated average check of our institution will be equal to 400 rubles. the projected monthly revenue will be: 400 rubles. * 2000 people = 800,000 rubles.

However, taking into account the fact that a newly opened restaurant requires promotion and the development of regular customers, the institution will reach this income indicator only after 6 months of operation:

The planned annual revenue is RUB 7,350,000.

Development of an advertising sign (banner);
Distribution of leaflets, flyers;
Website development - business cards with a description of the restaurant's menu and operating hours;
Advertising in print media, magazines;
Carrying out promotions, using coupons.

Choosing a room for a restaurant

The premise in which the opening of a Russian cuisine restaurant is planned meets all SES standards and fire safety standards. The design will be made in light colors that will create a pleasant atmosphere and comfort for the visitors.

What equipment to choose for a restaurant

The main equipment will include:

Heating equipment (convection oven, combi oven, pizza oven, stove, oven, etc.);
Refrigeration equipment (refrigerator, ice maker, shock freezer);
Technological equipment (mixer, vegetable cutter, meat grinder, blender, juicer, coffee machine, etc.);
Neutral equipment (cutting and production table, exhaust hoods);
Dishwasher;
Scales.

In addition, kitchen utensils (gastronorm containers, pans, pots) and kitchen utensils (chopping boards, ladles, measuring dishes, spatulas, etc.) will be purchased.

It is planned to conclude a contract for the provision of services with an accountant and a cleaner or to involve a third-party company (outsourcing) for these purposes. Estimated monthly costs for these purposes - 12 thousand rubles. The manager of the restaurant will be the individual entrepreneur himself. Be sure to read the article: “ How to hire an employee - step by step instructions»!

In addition, it is planned to conclude contracts with suppliers of products and services:

To ensure the safety of the restaurant, an agreement will be concluded with a security company and an "alarm button" will be installed (5 thousand rubles);
Food and alcoholic beverages will be supplied under contracts with wholesalers and manufacturers;
It is planned to conclude a contract for the removal of garbage and solid waste with a commercial company (5 thousand rubles).

Financial plan

The opening of the establishment will require an investment of 2.04 million rubles. Of these, own funds amount to 640 thousand rubles and borrowed (bank credit) 1,400 thousand rubles.

The main monthly expenses of the restaurant will be wages (35%). In addition to wages, the significant expenses of the company will be rent - 26% of all fixed costs. In third place in terms of expenses will be insurance contributions for employees to extra-budgetary funds (PFR and FSS).

The break-even point of sales with an average trade margin of 250% will be 485,800 rubles per month:

The list of all costs, including the calculation of gross and net profit, is presented in the table - forecast of income and expenses:

How much can you earn by opening a restaurant

The restaurant's net profit for the first year of operation will be 1,263,100 rubles. In the future, the profit will only increase, as the number of regular customers of the establishment will also grow. The estimated net profit of the institution for the second year of operation will be about 3,500,000 rubles.

The profitability of the restaurant according to the calculations of the business plan is 21.5%. The project will pay off in 20 months of the establishment's operation, which is a good indicator for such a business.

Recommended download restaurant business plan, from our partners, with a quality guarantee. This is a complete, ready-made project that you will not find in the public domain. Business plan content: 1. Confidentiality 2. Summary 3. Stages of the project 4. Description of the object 5. Marketing plan 6. Technical and economic data of equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

A step-by-step plan for opening a restaurant

The business project of opening a restaurant consists of the following stages:

Marketing research.
Drawing up a business plan (including financial issues, marketing policy of the company and options for solving force majeure problems).
Registration of LLC.
Searching for premises, carrying out repairs and decorating the hall.
Staff recruitment.
Purchase of furniture and equipment.
Signing labor contracts.
Drafting contracts with suppliers, security firms, utilities and service companies.

An important point! In a restaurant, it is necessary to organize a consumer corner with a book of reviews and suggestions, as well as information for the customers of the institution (telephones of state institutions that control the activities of cafes and restaurants, legislative acts, etc.).

What OKVED to indicate when registering a business for the provision of restaurant services

According to the all-Russian classifier of types of commercial activities, this line of business belongs to the category of enterprises with OKVED 55.30 (operation of cafes and restaurants).

What documents are needed to open a restaurant

Legal activity of a restaurant in our country is possible only with the following documentation:

Certificates of business registration with the tax office, state funds and Rosstat.
Licenses for the sale of spirits.
Premises lease agreements.
Agreements with SES and fire inspection.
Local government approvals.
Personnel contracts.
Contracts with suppliers and service companies.
Certificates and invoices for food.

In addition, the employees of the institution working in the kitchen and the common room must have health books issued.

Do I need permission to open a restaurant

The considered direction of commercial activity cannot even be imagined without the sale of vodka, whiskey, wine and other alcoholic beverages. According to the legislation of the Russian Federation, an appropriate license is required for its sale. Read also a very useful article

Introduction 3

1.1 Formulation of the purpose of the business plan and business goals 4

1.2. Summary 5

2. Enterprise CJSC "Sion" 7

2.1. Organization of project execution 7

2.2. Legal support 7

2.3. Location of the enterprise 7

2.4. Enterprise profile 8

2.5. Product characteristics 9

2.6. Analysis and assessment of sales markets 11

2.7. Marketing plan 13

2.8 Analysis and assessment of competitors and competitive positions of the enterprise 18

2.9. Production plan 20

2.10. Pricing and Pricing Policy 24

2.11. Analysis and assessment of project risks 25

2.12. Organizational plan 27

2.13. Project Schedule 28

3. Financial plan 30

Conclusion 36

References 37

Introduction

The purpose of the research is to consider the peculiarities of creating and implementing the concept of a restaurant with national cuisine using the example of CJSC "Sion" (translated from the Udmurt language - "food").

Catering establishments are classified according to the functions they perform, types, location of the enterprise, the nature of the contingent served, the range of products, premium category, etc. Restaurants occupy a prominent place in the structure of public catering enterprises. They play a significant role in organizing recreation for the population. People come here to celebrate an anniversary, an important event in the life of this or that team, to hold a wedding celebration, a business or official meeting, just to relax with their loved ones. To welcome people, quickly and tasty feed people, to create all the conditions for good rest - this is the task of the restaurant workers.

The restaurant is a public catering enterprise that provides consumers with a wide range of complex dishes, mainly for individual orders. The restaurant combines a high level of service with the organization of the rest of the visitors. Restaurants organize services for conventions, conferences, official evenings, receptions, family celebrations, banquets, theme evenings.

The social functions of the restaurant business are expressed in the fact that this area of entrepreneurial activity fully serves the public interests and does not contradict them in any way. Here the culture of consumption is formed, consumer habits and preferences are brought up. At the same time, certain forms of leisure activities are being developed and consolidated at the level of mass public consciousness.

The social functions of the restaurant business are concretized in the culture of serving people, as well as in the forms and methods of service.

People take a visit, and even more so, a choice of a restaurant seriously and with full responsibility. This is understandable, because the word "restaurant" is associated in our minds, as a rule, with something solemn, significant. When choosing a restaurant, visitors take into account, first of all, the following parameters: the quality and range of dishes, the level of services provided, service, the attitude of the staff, the general atmosphere of the establishment, the external and internal decoration and, of course, the ratio of place and price.

1. General part of the business plan

1.1 Formulation of the purpose of the business plan and business goals

A business plan is a plan for the development of an enterprise, necessary for the development of new areas of the firm's activities, the creation of new types of business. A business plan can be developed both for a newly created enterprise and for already existing economic organizations at the next stage of their development.

Business planning solves the following problems: 1. Determines the degree of viability and future sustainability of the enterprise, reduces the risk of entrepreneurial activity; 2. Specifies business prospects in the form of a system of quantitative and qualitative indicators of development; 3. Draws attention, provides support from potential investors in the firm; 4. Helps gain planning experience.

In a market economy, a business plan is a working tool used in all areas of entrepreneurship. The business plan describes the process of functioning of the company, shows how its leaders are going to achieve their goals and objectives, increasing the profitability of work. 1 A well-developed business plan helps the company grow, gain new positions in the market where it operates, and draw up long-term plans for its development. The business plan is based on: - a specific project for the production of a certain product (services) - the creation of a new type of product or the provision of new services (specifics of meeting needs, etc.); - a comprehensive analysis of the production, economic and commercial activities of the organization, the purpose of which is to highlight its strengths and weaknesses, specifics and differences from other similar firms; - study of specific financial, technical, economic and organizational mechanisms used in the economy for the implementation of specific tasks.

A business plan allows you to solve a number of tasks, but the main ones are the following:

1) Substantiation of the economic feasibility of the directions of development of the company;

2) Calculation of the expected financial results of activities, primarily sales volumes, profits, capital income;

3) Determination of the intended source of financing for the implementation of the chosen strategy, i.e. ways to concentrate financial resources;

4) Selection of workers who are able to implement this plan.

A business plan is an important vehicle for increasing the capital of a company. The business plan serves as the basis for the business proposal when negotiating with future partners. Before risking some capital, investors should be confident in the thoroughness of the project and are aware of its effectiveness.

Business plan structure.

The business plan consists of the following sections: 1. Opportunities of the firm (summary); 2. Types of goods (services); 3. Markets for the sale of goods; 4. Competition in sales markets; 5. Marketing plan; 6. Production plan; 7. Organizational plan; 8. Legal support of the firm's activities; 9. Assessment of risk and insurance; 10. Financial plan; 11. Funding strategy.

1.2. Summary

The business plan is devoted to the substantiation of the effectiveness of the organization of production in a restaurant of Udmurt cuisine (CJSC "Sion"). The enterprise is planned to be put into operation in 2009 on the basis of personal contributions of the founders, the form of ownership is private, the production equipment is located in the rented space.

The proposed business plan allows potential business partners to get answers to questions about the activities of the enterprise as a potential business partner and evaluate the reliability and attractive aspects of business cooperation; shareholders have objective information about the activities of the restaurant, realistically assess the results and development plans, as well as "bottlenecks" and measures taken by the management to overcome them.

The choice of this type of entrepreneurial activity is explained, first of all, by the experience in the restaurant area of the founders of the company. Currently, the situation in the restaurant business allows you to receive a stable rate of return due to the correct orientation from a potential consumer with an average income.

The implementation of the company's market strategy is based on attracting customers from nearby offices and institutions in the daytime, which provides a stable sales market, and in the evening, customer attraction is carried out through outdoor advertising (mainly).

Interaction with a reliable supplier of raw materials and semi-finished products, as well as finished products (cigars, spirits, water, etc.) is a source of stable receipts of working capital into production, deliveries are made daily.

The current strategy of the company is to attract customers and gain a permanent clientele, as well as strengthening in the market. At the same time, in the future, as it develops, CJSC "Sion" plans to open a summer terrace in the warm season, as well as to achieve the maximum occupancy of the restaurant at any time of its operation, that is, from 12 noon to 12 noon.

The first stage of development of the enterprise will require a time equal to one year, after which the process of formation of the enterprise will end, by which time it will gain a certain reputation among potential customers due to increased attention to their needs and acquire the image of a reliable business partner.

The goal of the first year of operation of Zion CJSC is to cover 5.8% of the existing public catering market with its products. The subsequent stages of development presuppose the achievement of a stable position in its niche and a further increase in market share.

The economic justification and efficiency of this project can be the following numerical indicators calculated for the perspective at the end of the first year of the restaurant's operation:

1. Forecasted sales volume - 35,500 orders;

2. income from product sales - 31,950 thousand rubles;

3. production costs - 17,175.82 thousand rubles;

4. gross profit from the project - 14140 thousand rubles.

The confidence of the management in the successful development of business is based on the fact that the expected level of demand for products in the first year of existence has a steady upward trend, supported by solvency, which will create a functioning prospect for the future. The level of education and qualifications of specialists and personnel of the enterprise provides a unique image of the offered product and its individuality with an appropriate quality of performance.

2. Enterprise CJSC "Sion"

2.1. Organization of project execution

The enterprise was created on the basis of personal contributions of the founders, the form of ownership is private, the production equipment is housed in rented areas.

Restaurant "Sion" begins its activities in 2009, is a closed joint stock company with an authorized capital of 4500 thousand rubles. The founders are individuals - citizens of the Russian Federation: 2 people. The company has an independent balance sheet, current and other bank accounts, a seal with its name, stamps, letterheads and other details of the legal entity.

2.2. Legal support

A joint-stock company in accordance with the Civil Code of the Russian Federation of October 21, 1994 and Federal Law of December 26, 1995 No. 208-FZ "On Joint Stock Companies" is a commercial organization, the authorized capital of which is divided into a certain number of shares certifying the obligations of the participants in the company (shareholders) in relation to the company.

The authorized capital is made up of the par value of the shares acquired by the shareholders and determines the minimum size of the JSC's property that guarantees the interests of its creditors.

The presence of the authorized capital, divided into a certain number of shares, is a necessary feature of a joint stock company.

The company is a legal entity and owns separate property, which is recorded on its independent balance sheet.