Alpen Gold chocolate is valued by its many lovers for its pleasant taste and relatively inexpensive price. The numerous and unusual flavors of this chocolate filling leave few people indifferent. And many sweet tooths are so attached to this particular brand of chocolate that they cannot live a day without a wonderful treat in bright packaging.

History of Alpen Gold

The history of Alpen Gold chocolate began in 1992, when the brand was created by Stollwerck AG for the former socialist countries and sold to Kraft Foods. Initially, only two types of Alpen Gold bars could be found on store shelves: chocolate with hazelnuts and raisins or with hazelnuts. By 1994, this brand appeared in Russia and immediately gained popularity due to its low price and good quality, as well as bright, eye-catching packaging and a memorable name. The name "Alpen Gold" soon after the appearance of this delicious chocolate in stores began to be associated with its excellent quality, and it is not surprising: the name "Alpine Gold" for chocolate, the production of which is mainly located in Eastern Europe, and not in the Alps, became an excellent marketing ploy for buyers for whom the Alps are synonymous with quality. As the popularity of the brand develops, more and more new flavors appear, conquering more and more sweet tooths.

Types of Alpen Gold chocolate

At the moment, this brand includes twenty-two chocolates, although the history of Alpen Gold began with two types. Now everyone can find the taste that suits them best. So, at the moment on store shelves are:

• Alpen Gold with hazelnuts and raisins;
• Alpen Gold with hazelnuts;
• Milk chocolate Alpen Gold;
• Alpen Gold with cookies and raisins;
• Dark chocolate Alpen Gold;
• Alpen Gold with crispy wafer and hazelnuts;
• Alpen Gold with strawberries and yogurt;
• Alpen Gold with blueberries and yogurt;
• Alpen Gold with corn flakes and peanuts;
• Alpen Gold cappuccino;
• Alpen Gold with orange and brandy;
• Alpen Gold truffle;
• Alpen Gold two chocolates;
• Alpen Gold with crackers and salted peanuts;
• White chocolate Alpen Gold with almonds and coconut;
• Alpen Gold with salted almonds and caramel;
• Dark chocolate Alpen Gold with raspberries and yoghurt;
• Dark chocolate Alpen Gold with cherries and almonds;
• Alpen Gold Oreo;
• Alpen Gold Max Fun with popcorn, explosive caramel and cola-flavored marmalade;
• Alpen Gold Max Fun with explosive caramel, marmalade and cookies;
• Alpen Gold Max Fun with peanuts, multi-colored dragees and caramel.

The Alpen Gold brand produces tiles in various formats. The standard, most consumer-friendly bars contain 90-100 grams of chocolate, but the bars of the Max Fun line, due to the large amount of filling, are produced in packs of 160 grams and are almost the largest of those produced under this name. Also in the store you can find bars for those with a sweet tooth with hazelnuts, with hazelnuts and raisins or with whole hazelnuts in 200 gram sizes. For a light snack, there are also 45g bars of milk chocolate, chocolate with hazelnuts and muesli or chocolate with hazelnuts and wafer.

Composition of Alpen Gold chocolate

The chocolate of this brand, in addition to fillings, includes grated cocoa and cocoa butter, which makes the taste of this delicacy so real, chocolate. But, of course, production cannot do without the addition of emulsifiers and flavorings. And thanks to the content of milk fats in chocolate, its calorie content ranges from 510 to 530 kcal per 100 grams. This means that too much of this treat can lead to weight gain. However, it is not worth eating at all only for people with intolerance to some of its components.

Chocolate is a special type of dessert. It has a sweet and rich cocoa taste with a subtle and slightly bitter aroma. He is loved in all corners of the world.

Who produces?

Alpen Gold chocolate, formerly produced by Kraft Foods, is now a product of the group of companies, as well as the international brand Mondeles International, which was separated and renamed from the previous enterprise. The new name was adopted in 2012. The companies conducted their business located in the United States. In addition to chocolate, cookies, sweets, and ice cream are marketed on the confectionery market under this brand. Chocolate has been sold in Russia since 1994. Then the product appeared on the market of Belarus, Ukraine and Poland.

Chocolate "Alpen Gold": photo and description

The name of the chocolate translates as “Alpine gold”, although, in fact, it has no special connection to the mountainous terrain of the Alps. All factories where this product is produced are located in Eastern Europe. This version of the name was thoroughly thought out by experienced marketers. It was created specifically to evoke pleasant associations with the Swiss Alps in the consumer’s mind. The idea has been formed in the human mind that bad things are not produced in those countries, as a result of which confidence in the quality of chocolate arose. The concept worked at the first stage.

Types of chocolate

Alpen Gold chocolate has become popular among consumers due to its excellent quality at an affordable price. From the very beginning, the product was presented in the form of a 100-gram bar with two flavors - hazelnut and the same with raisins. Then the range expanded and a variety of Alpen Gold tiles were presented to the consumer. We will list the types of chocolate from this company, there are 16 in total.

The 100-gram bars were presented in the following variations: milk and dark chocolate, raisins and cookies, crispy wafers and hazelnuts, as well as peanuts and corn flakes. The 90 g packaging had varieties: blueberries or strawberries and yogurt, cappuccino.

After 2011, additional types of Alpen Gold chocolate appeared, such as two chocolates, salted peanuts with crackers, then they were joined by almonds with coconut, salted nuts with caramel. The tiles weighed 90 grams. Another 3 years later, manufacturers pleased consumers with new products: dark chocolate with raspberries and yogurt or cherries with almonds.

For those who like to snack on the go, Alpen Gold chocolate is available in mini-packaging format. The bars are produced weighing 45 grams and are available in two flavors - milk and hazelnut with muesli. The Alpen Gold collection also includes large 200-gram chocolate bars. They are available in such flavor variations as Hazelnut, Whole Hazelnut, and also with the addition of raisins. Today, there are 14 varieties of Alpen Gold on the shelves of supermarkets and retail outlets. Which ones exactly? Let's list the flavors: hazelnut, the same with raisins, with yogurt filling, dark with cappuccino, as well as unusual variations such as salted almonds and caramel, peanuts with crackers. Everyone can choose their favorite option.

Oddly enough, the composition of Alpen Gold chocolate is no different from similar products produced by other companies. However, the ingredients fully comply with all international quality standards.

Composition of milk chocolate

So, let's give an example of the composition of the Alpen Gold tiles. Milk chocolate with hazelnuts in a 100 gram package contains: sugar, crushed cocoa powder and butter, whole milk powder, as well as its whey and fat, roasted hazelnuts, standard emulsifiers - soy lecithin, E 476, vanilla flavor identical to natural. It may contain fragments of peanuts and wheat grains.

The content of residues in the chocolate mass is: dry cocoa - about 25%, including skim cocoa - about 3%, milk - not less than 20%. If you have a food allergy to protein, you should avoid using it. Milk fat makes up about 5% of the total mass. Chocolate "Alpen Gold", its photo is presented above, has the following nutritional value per 100 grams of product: proteins - 6.4 g, carbohydrates - 57.9 g, of which sugar - 55.7 g, fat 30.3 g, of which saturated acids make up 15.5 g, fibers 0.6 g, sodium 0.14 g. The number of calories in this serving is 532.

White with almonds and coconut flakes

In addition to the classic dark and milky, there is another variety, Alpen Gold. White chocolate with the addition of almonds and coconut flakes has a similar composition to the others, with the exception of the content of dry grated cocoa.

In general, the product has good taste, as well as a large amount of so-called filling. The composition of a 90-gram bar is as follows: sugar, cocoa butter, whey, fat and milk powder, crushed and roasted almonds, coconut flakes, soy lecithin, E 476, vanilla flavor identical to natural. The calorie content in 100 grams of the product is 491. Cocoa products are contained in an amount of at least 22%. Manufacturing takes place in accordance with TU standards.

Dark

Dark chocolate "Alpen Gold" with chopped hazelnuts and crispy wafer contains: sugar, butter and cocoa mass, crushed and roasted hazelnuts, wheat flour, vegetable oil, corn starch, lecithin, sodium bicarbonate, table salt, citric acid, anti-caking agent E 504i, milk fat, vanilla flavoring identical to natural.

The product contains gluten, so those with food intolerance to this substance should be careful. The percentage of cocoa powder in the total mass is about 40. A 100-gram chocolate bar has nutritional value: proteins - 6.8 g, carbohydrates - 55, of which sugar 45.6 g, fat - 30.6, of which 13.8 g, dietary fiber - 1.4 g. Dark "Alpen Gold" with crushed hazelnuts and wafer has a calorie content of 525 units. Thanks to the hazelnuts, the bar is very filling.

Chocolate "Alpen Gold" with cappuccino filling

The bar consists of: sugar, butter and cocoa mass, milk powder and whey, fat, lecithin, vanilla flavoring identical to natural. The filling is made on a similar basis, in addition it contains a cocoa butter substitute. The taste of cappuccino is reproduced using an appropriate flavoring identical to natural. The composition also contains an acidity regulator in the form of citric acid, water, and milk-based ingredients.

The chocolate mass may contain residues of nuts and wheat. The cocoa content is about 25%, and the milk powder content is about 20%. A chocolate bar with cappuccino filling has nutritional value in the form of proteins in the amount of 5.4 g, carbohydrates - 57.5, of which sugars are 55.8, fats - 31.6 g, of which saturated acids are 17.8 g, sodium - 0.15 g, fiber - 1.1 g. The calorie content of the Alpen Gold bar is 539 units.

Yogurt plus blueberries for connoisseurs of original flavors

Fans of various fillings will love Alpen Gold chocolate with blueberry and yogurt flavors. The weight of the tile is 90 grams. The product is made from sugar, butter and cocoa mass, whole milk powder, as well as its whey and fat, lecithin, an identical natural vanilla flavor.

The filling consists of a similar base with the addition of blueberries in powder form, dry yogurt, butter and grated cocoa, lecithin, milk fat, citric acid, water, berry and vanilla flavors identical to natural ones. The bar may contain small amounts of peanuts, tree nuts, and wheat. Alpen Gold chocolate has a calorie content of 553 units. Protein in it is 4.8 g, carbohydrates - 57.2 g, including sugar - 55.6 g, fat - 7 g, of which unsaturated acids - 18.8 g.

A little conclusion

Now you know what Alpen Gold chocolate is. We have listed all its flavors for you, and also examined the composition of some tiles. We hope that the information was useful to you.

We are always missing something in life: the weather is bad, work is stressful, time is too little. But when it comes to chocolate, there are no dissatisfied people. No, really, show a person who voluntarily gives up a piece of chocolate.

Not so long ago (on a historical scale) the choice was not that great. But the modern assortment of stores is simply enviable. And chocolate from some manufacturers can even occupy several counters. Among these “populists” is the Alpen Gold company.

How it was

This is a brand with an unusual history. The brainchild of Stollwerck AG, Alpen Gold was conceived to conquer the countries of the former socialist camp. Currently, products are manufactured in Russia, Belarus, and Ukraine. Poland was also targeted.

The beginning of the history of this confectionery product in Russia is said to be 1992 and 1994. Although the first plant producing “Alpine gold” was opened in Pokrov only in 1997.

In 2001, all rights to the brand were given to the Americans. Kraft Foods (now Mondelēz International) stepped in and took over production facilities in Poland and Hungary. On her initiative, the world's first monument to chocolate was erected in Pokrov in 2009.

"Real gold of the Alps"

Since the brand traces its history back to the Germans, the origin of the name becomes clear: “alpen” - Alpine, “gold” - gold. A piece of this mountain range was originally depicted on each package right above the name.

Russian chocolate, which has changed its owner, has nothing “Alpine” left except its name. However, the subtle move of advertisers is transparent:

ALPS – SWITZERLAND – GREAT CHOCOLATE

By the way, you will no longer find mountains on modern packaging. They were replaced with a rainbow. Mountains have also disappeared from the packaging of chocolate produced in Europe. The slogan also changed several times: “The real gold of the Alps” gradually transformed into “Optimism is in your hands!”

How much does it weigh in grams?

The modern line of Alpen Gold chocolate is represented by a wide range of standard chocolate bars. Their only difference in weight is not the traditional 100, but a reduced 90 grams.

Compared to them, a relatively new type has “grown up” a little - milk chocolate “Alpen Gold Oreo”, which contains as much as 95 g.

The manufacturer also has real “giants” of 200 g: just with hazelnuts, hazelnuts and raisins, and with whole nuts. For those who require an increased portion.

Not far behind them in weight are the fantasy “Alpen Gold Max Fun”:

• explosive caramel, marmalade, cookies;
• peanuts, multi-colored dragees, caramel;
• cola, popcorn, explosive caramel.

These bars contain 160g of joy. According to the manufacturer, there should be enough for everyone.

And the last option is a convenient bar weighing 38 g. It is positioned as an excellent option for a snack. Indeed, this bar is truly chocolatey. It is convenient to take it to work, school, exam, etc.

Follow the assortment

It’s definitely good that Alpen Gold chocolate pleases us with a large number of types. Everyone will find something to their liking: milky, dark, with fillings and additives, large and small, classic and exotic. Plus, the range is replenished with new types from time to time.

The entire range can be divided into types:

• Dairy options.
• With fillings.
• Made from dark chocolate.
• Other types.

Lactic:

General composition for all dairy types:

• of course, sugar, without which chocolate would be bitter;
• traditional for high-quality chocolate, cocoa mass and cocoa butter;
• dairy products (milk product): whole milk powder and whey, as well as fat;
• soy lecithin (emulsifier) ​​to combine it all into a homogeneous mass;
• Vanillin flavoring for taste – identical to natural.

The main positions in the milk chocolate line are as follows:

View
Additional Ingredients:

• No filling
• Hazelnut. The manufacturer added roasted hazelnut pieces to the main ingredients.
• Hazelnuts + raisins. The classic combination of chocolate and nuts (hazelnuts) is complemented with raisins.
• Salted peanuts + crackers. In this chocolate you will find traditional nuts, and salted roasted peanuts (in palm oil and salt). Plus crunchy cracker bits. Its composition is the most common: flour, fat, malt and glucose syrups, sea salt!, sugar, raising agents and flavoring.
• Salted almonds + caramel. Another option with salted nuts. This time it’s almonds, also fried, salted, also in palm oil and salt, plus pieces of caramel, which is made from sugar and glucose syrup with the addition of baking soda to make the caramel more airy and fragile.
• Peanuts + colorful dragees + caramel. Max Fun is a unique series due to the ingredients it contains. These are not just nuts (peanuts), but also candies with chocolate filling in a bright, multi-colored glaze (dragées), plus orange-flavored caramel.
• Explosive caramel + marmalade + cookies. Another Max Fun. In addition to the main ingredients, it contains fizzy caramel made from sugar and glucose syrup with the addition of lactose, oatmeal cookies (if you don’t try them, they have a caramel flavor), and chewing marmalade in the form of various figures prepared with gelatin and natural juice.
• Cola + popcorn + explosive caramel. In fact, cola is not cola at all, but marmalade with the appropriate taste; crushed corn, previously fried in vegetable oil with the addition of salt, and explosive caramel made from the same ingredients are also added (see No. 7).

Since all chocolate is prepared within the same production facilities, all products, regardless of the main composition, may contain the following allergens or traces thereof: gluten (wheat flour), various nuts (especially peanuts), various dairy products, egg products.

Milk with filling:

Subtypes of milk chocolate of the same composition, but with the addition of various fillings, can be divided into a separate group. There are several representatives in it:

• yogurt with blueberries;
• yogurt with strawberries;
• with cappuccino;
• with OREO;
• with OREO peanut butter flavor.

Yogurt flavors necessarily contain dairy products: milk fat, whey, milk powder itself, as well as dry yogurt. An important component is fruit powder and flavorings, which add flavor to the filling.

The “Cappuccino” filling is obtained by adding the appropriate flavoring to dairy products.

The last two flavors are the newest, and they have a more complex filling: pieces of Oreo cookies are added to the milk base, consisting of all the same ingredients.

Dark:

Oddly enough, the basic composition of dark chocolate is no different from its milk counterpart. Perhaps it is the amount of ingredients, but they are as follows: most of all sugar; a little less grated cocoa and cocoa butter; in the next place - whole milk powder, whey (also dry) and milk fat; emulsifier and flavoring complete the list.

There are few types of dark “alpine gold”:

1. Actually dark.
2. Dark with double filling: raspberry/yogurt.
3. Dark with double filling: cherry/almond.
4. Dark + white.

The yogurt filling is no different from that of milk chocolate, but the raspberry layer is very similar in composition to regular jam. In addition to sugar and glucose syrup, it contains raspberry juice, chokeberry juice and pectin. And of course, flavoring.

The second two-layer chocolate contains almond paste (not pieces or whole nuts) and cherry “jam”, repeating the raspberry in the previous description, with raspberries replaced with cherries. True, alcohol is also added to it.

Since the dark and white types consist of the same ingredients, their composition fully corresponds to the composition indicated on the milk/dark packaging.

White:

The only one. The most delicious, according to most.

White chocolate is, in fact, not chocolate at all, based on the fact that it does not contain cocoa powder. It contains only sugar, cocoa butter, whey and milk powder, milk fat, lecithin and flavoring.

It’s just that Alpen Gold doesn’t produce white chocolate; they decided to supplement their only “blonde” with crushed roasted almonds and coconut flakes. Which only benefited the taste.

It should be said that the line of Alpen Gold flavors is gradually expanding, so we will be looking forward to new products.

Other facts

The most important thing for any “yummy” food is its calorie content, since it is this that gives you an idea of ​​how much you can eat without harm.

Chocolate itself is a very high-calorie product, especially if it contains more sugar than anything else. Alpen Gold chocolate is no exception.

Dairy – 522 kcal.

Dark – 517 kcal.

Almost all supplements increase the strain on our waistlines:

cappuccino
+17 kcal
peanuts and crackers
+3 kcal
hazelnut
+10 kcal
yogurt/strawberry
+31 kcal
yogurt/blueberries
+31 kcal
The exception is dried fruits, in particular raisins. The calorie content of such bars falls even below 500 kcal - 493 for hazelnuts with raisins and 502 for cookies and raisins. If these numbers matter to you, choose these flavors.

These are the main positions of Alpen Gold chocolate. It is, of course, not elite, but the price-quality ratio is quite acceptable. Try different flavors and you will certainly find something for yourself. And if not, stay tuned for new products. This means your taste is yet to come.

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