Resort complexes located near salt deposits have their own caves for speleotherapy. An artificially created cave in the city can be an excellent alternative to natural ones.

Speleotherapy (or halotherapy, if we are talking about an artificially recreated microclimate) helps get rid of disorders in the respiratory system due to the saturation of the air with microparticles of sodium chloride. The particles destroy pathogenic organisms, make breathing easier, and also normalize histamine levels in people suffering from allergies.

Halotherapy is one of the procedures offered by SPA salons, medical centers, and sanatorium complexes. But nothing prevents us from providing such services independently of the others. A salt cave as a business has a lot of advantages - it is a niche in demand on the market with potentially high profits.

Industry characteristics and potential clients

City residents suffer from poor ecology. This leads to weakened immunity and increased respiratory morbidity in adults and children. So the business associated with restoring health is likely to become increasingly popular. Halotherapy is especially in demand in megacities where the level of air pollution is high. The business does not require large start-up investments.

Potential clients (share):

• Men and women aged 30 to 50 years (80%);
• Elderly people (10%);
• Children (10%).

List of salt cave services

The salt cave usually offers the following services:

• Visit for children under 6 years old accompanied by adults. Session duration is 40 minutes. Cost 100-150 rubles.
• Visit for children from 6 to 14 years old. Session duration is 40 minutes. Cost - 200-250 rubles.
• Visit for adults. Session duration - 30 minutes. Cost - 300-400 rubles.

Healing properties of salt caves (disinfection, treatment of severe forms of diseases respiratory tract, restoration of energy reserves) were discovered in ancient times. Halotherapy procedures, combined with music for relaxation, not only restore health, but also stabilize the nervous system - which has a beneficial effect on all areas of life.

You can open a salt room from scratch. But to get started, you need a salt cave business plan.

Room

A non-residential premises on the ground floor with an area of ​​at least 85 m² is suitable. The optimal place for rent is a large residential area with kindergartens and schools.

Important: the premises must be of a commercial type - that is, non-residential.

Zoning:

• For the halochambers where the procedures will be carried out, two rooms will be required - 20 m² (for children) and 30 m² (for adults).
• Reception area, reception desk, waiting area - 15 m².
• Toilet, washbasin - 10 m².
• Premises for workers - 10 m².

The average rental price in the country is 50,000 rubles.

It is important to carry out renovation work indoors. Moisture-resistant plasterboard is suitable for walls, ceramic tiles are suitable for floors.

Documentation

There is no fundamental difference which form of business to choose - LLC or individual entrepreneur. But for a beginner with a small starting capital, an individual entrepreneur is better. You will have to spend less time on reporting and money on taxes.

To register an individual entrepreneur, you will need a standard package of documents. You need to select OKVED code 93.04 “Physical and recreational activities.” To conduct such activities, a certificate of no criminal record is required - its preparation takes about 30 days. We advise you to issue other OKVED documents for the sale of related goods and services. As for the form of taxation, a simplified system with 15% tax payments (income minus expenses) is suitable.

It is necessary to obtain permits from the fire inspectorate and sanitary and epidemiological station.

All fire safety requirements must be met:

• presence of fire alarm;
• evacuation plan;
• availability of fire extinguishers;
• a specially trained employee responsible for fire safety.

Equipment for halo chambers must have certificates of conformity. They are issued upon purchase from a licensed manufacturer. If the room for the salt cave is rented, you need to obtain permission from the owner to use it for your own needs.

The cost of all registration and registration processes is about 20,000 rubles.

Staff

The following employees need to be hired:

There are two options: either hire trained specialists, or train newcomers in the business.

Administrator responsibilities: receiving and recording clients, forming groups, settlement operations. A person with no experience can handle this.

It is worth hiring a medical professional to fill the position of consultant. He will be able to monitor the condition of patients during the procedure and compliance with the requirements for its implementation.

The operator monitors the operation of the equipment and selects music for the sessions.

Work schedule - 5/2 with floating days off (days with minimal customer flow). On weekends, duties are assigned to the owner of the salt cave. Also, the owner himself prepares reports and promotes the business. You can also outsource an accountant and marketer - but this is if your budget allows.

Salt cave equipment

There are a lot of requirements for setting up a salt room. The first is the optimal temperature. Without excess humidity, with reliable waterproofing, air filters, and a ventilation system. The design should be as close as possible to a natural salt cave. To enhance the effect, you can scatter salt crystals and install starry sky projectors.

The main equipment is a halogenerator that maintains humidity at 50% and a temperature of about 20° C. It sprays a saline solution. Keep in mind that the halogenerator and the cave must be located in different rooms.

The list of necessary equipment and materials is presented in the table:

The condition of the equipment is important - the effect of the visit directly depends on the quality of the halogenerator. Therefore, the level of demand and income. So we recommend not saving on equipment and room decoration (the latter will require about 300,000 rubles).

Promotion and advertising

To popularize services, you need to establish contacts with doctors in local hospitals and clinics. A recommendation from the treating doctor is a reliable way to attract the target audience. Agree with the chief physician about the possibility of placing advertising brochures about your services on hospital stands.

Use standard advertising tools - Internet, print advertising, radio. Create a website, communities on social networks, tell in detail about the advantages of halotherapy - what diseases, what forms and at what stages can be treated with its help.

The standard session duration is 40 minutes. That works out to 8 sessions per day. True, it is usually not possible to “clog” all sessions. At unpopular times, you can offer visitors discounts or issue discount passes.

Advantages and disadvantages

Let's start with the cons:

• If this is the first salt cave in the city, it will take a lot of time and money to promote it. It is important to think through promotion methods in advance.
• There are a number of contraindications regarding speleotherapy. You could end up in court. To avoid problems, it is necessary to draw up a competent agreement on which clients will sign.
• The business is considered seasonal - demand decreases in summer. To ensure a stable income, you can introduce additional services and promotions.

The advantage is the popularity of the niche. People are interested in good health and are willing to pay for halotherapy sessions, provided that they bring benefits and improve their quality of life.

The second plus is high profitability and quick payback. You can count on a good profit if you work in a big city.

Profitability and payback: calculations

To get started you will need the following investments:

As an example, let's take a salt cave with an area of ​​30 m² for adults and 20 m² for children.

There are 8 sessions per day for adults and 8 for children. In one session, 9 adults and 9 children undergo halotherapy.

The minimum cost of a session is 300 rubles for adults, 100 rubles for children.

Total:
9 * 300 + 9 * 100 = 3,600 rubles per session
5,400*8 = 28,800 rubles per day
43,200 * 30 = 864,000 rubles per month

That is, the initial investment will pay off in a month and a half! But to achieve this level of return on investment, it is important to conduct a competent advertising campaign and have a minimum of competitors.

Buying a franchise: is it profitable or not?

To open a salt room as a franchise, you will need from 500,000 to 1,000,000 rubles. When choosing a franchisor, it is important to pay attention not to the promotion of the brand, but to its experience and the scope of the service package. For a beginner, this is a reliable way to start a business, since they will be helped with the construction of the cave, halodesign, equipment and materials. A franchise allows you to significantly speed up the launch of a business and use a ready-made promotion model.

As franchisors assure, salt caves close extremely rarely, and both young people aged 20 years and older people - 60 years or more - become partners of the chains. Franchisors help in finding premises, purchase equipment on preferential terms, and sometimes train staff.

Standard cooperation scheme: you enter into an agreement, then make an advance payment of 50%, then independently or with the help of head office employees you look for premises. Then a design project is developed, building materials and equipment are purchased (sometimes supplied by the franchisor), and the cave is equipped. The final stage is training of franchisees and staff. The entire process takes from 1 to 3 months.

Whether a franchise is profitable cannot be answered definitively. Every month you will give a certain share of the profits to your franchisor. But if he is experienced, you will save yourself from the risks of waste.

Conclusion

Before opening a salt cave, analyze the market for competition and loyalty of the population. You can conduct a standard survey in the area where you plan to open. If there are competitors, try to offer customers better conditions - more effective procedures, a pleasant atmosphere, low prices, discounts, promotions, subscriptions, additional products and services.

It is important to create comfortable conditions for staying in the cave for both children and adults - so that they want to come back again. Not only for recovery, but for proper rest and recuperation.

Opening a salt cave is easy, but preventing it from closing is a whole science! There are several ways to open a salt cave, let's look at them all:

There are several ways to open a salt cave:

The first way to open a salt cave

Simplest - This is buying a franchise. Suitable for executive people who do not want to go into all the details of starting a business. For a lump sum fee, the franchisor company carries out all the preparatory work for the launch, promotion and support of the business, including searching for premises, construction, staff training and other details specified in the contract. In fact, you pay not to work and get a ready-made business.

From the moment you launch your business, it will need to generate profit in order to pay royalties. The most interesting thing is that such a business scheme is one that is quickly understood, i.e. Having worked in it for about 3-6 months, or about a year, you will understand all the pitfalls and subtleties, but royalties will need to be paid for some more time, specified in the contract.

This is what the franchisor needs! Initially, you pay for the idea and experience. Then simply because this business model is one of the most successful in the whole world. Of course, you are obliged to maintain the standards of work of the franchising company; in fact, you are paying for your workplace, where there are more responsibilities than you think (read the franchising agreement carefully). The cost of a franchise, in full understanding of this meaning, costs approximately from 1,000,000 – 2,000,000 rubles.

The second way to open a salt cave

Make a salt cave with your own hands. The advantages of this method are savings of up to 1,000,000 rubles and a detailed understanding of all the intricacies. However, you will have to spend time studying all aspects, searching for contractors, equipment for a salt cave, etc. It happens that while you are doing all this, someone opens a salt room, not far from the place you are planning, which makes opening your salt cave pointless.

There is also a high probability of experiencing the saying “the miser pays twice.” This is mainly due to little analysis by contractors. Incompetent, but supposedly economical contractors learn from you, thereby they can spoil the building material, the halogenerator, or even worse - they apply the salt coating poorly, which can lead to injury to visitors.

The cost of a salt cave with this option is 500,000 - 800,000 rubles. Yes, you will get results and open a salt cave, but of what quality and at what cost? In the most deplorable case, the salt cave can simply be closed, and you can be sued if you opened a salt cave without a license and violate Russian legislation. Do you need more details?
But even with this option, our company will be able to correct all the mistakes of the careless contractor and provide detailed advice on all issues that arise.

An example of correcting work for unscrupulous performers:

The third option is to open a salt cave

contact our company Global Group! How is this better? Our company places the main emphasis on reputation! and social projects. By contacting us, you can build and open a salt cave for less money than you think and in the shortest possible time - 20-25 days. , where the main point is a marketing plan, a step-by-step algorithm for building a profitable business in a short period of time, which will allow you to make a profit even before opening the salt cave, and much, much more. We have our own salt caves, and have more than 3 years of experience in running such a business. Believe me, this is not all that we offer to our many clients.

Fill out the application below and you will receive and you will understand that everything written above is the true truth.

In entrepreneurship, it is extremely important to constantly look for unusual and interesting business ideas, especially those that have not been previously developed, but have great prospects. One of these options is the opening of a halochamber, which was once especially popular in the CIS. How to open a salt cave from scratch? Calculations, nuances, reviews, as well as recommendations for modernizing the project and drawing up a financial business plan will be discussed today in this article.

What is this project?

These institutions have a long history, dating back to the 19th century in our country, which is why halochambers are quite famous. They are believed to help heal people. Basically they struggled with the following ailments:

1. Bronchial asthma.
2. Rhinitis.
3. Sinusitis.
4. Bronchitis.
5. Hay fever.
6. A cold.
7. Stressful conditions, insomnia, etc.

Nowadays, starting a business project to open your own salt chamber is not difficult, because the competition has already subsided, but the demand still remains. It is important to do competent marketing of a place in your region in order to increase the potential audience, think through the internal and external design of the site, and also prepare documents. The area has extremely great potential.

Determining the audience

The greatest demand is in large regional cities with an environmentally harmful climate, for example, in Chelyabinsk or Norilsk. The most profitable business will be to open salt rooms in cities that are satellites of large industrial enterprises.

Such places will help workers and ordinary residents improve their health through regular visits to the chamber, and you will receive a regular income. In addition to workers, the client base most often includes:

• Children (under 18) – suffering from allergic reactions, diseases of the bronchi and lungs, as well as other ENT diseases. Regular visits with your child to such a haloroom will help to recover from illnesses such as a runny nose, and will also serve as a prevention of re-infection.
• Mature adults (30-50) are the main population of such industrial, and simply large regional cities. They were often former smokers, so they probably had problems with the lungs and bronchi. Stress is also no stranger to adults, so regular trips to salt caves help such people take a break from the bustle of the city and improve their health.
• Elderly people (50 and older) - usually mini-salt mines are opened with these people in mind. They have a whole “bouquet” of illnesses, they just want to rest and, as far as possible, improve their health. They don’t like to be treated with drugs and medications once again, because they are afraid of chemistry, so they trust folk recipes and natural “medicines”, including salt caves.

We prepare documentation

If you open a business alone and do not deal directly with legal entities, then registering as an Individual Entrepreneur will suffice.

But in order to be able to expand to a whole network of halochambers in the future, it is necessary to register an LLC. When choosing a tax system, a beginner should choose a simplified one. It is also necessary to indicate the OKVD codes. For this project it is 2 93.29.

You will also have to obtain a license, because the project works, in a sense, for medical purposes. The license will cost 6 thousand rubles.

In addition, it will be necessary to bring the site to the requirements of the SES and the fire department.

Choosing a profitable site

The site should be located near a developed transport hub or somewhere in the cultural center of the city so that there is a high level of traffic. It is enough to rent an establishment with an area of ​​50 square meters in order to subsequently divide it into several zones:

1. Haloroom.
2. Staff quarters.
3. Waiting room for visitors.
4. Toilet room.

When drawing up a rough plan for a salt cave, one must not forget that it must be organized in accordance with certain requirements. It must maintain a certain temperature inside itself, must not have an excessively humid atmosphere, must be well ventilated with ventilation and be equipped with special air filters.

In this case, the premises cannot be connected to the general sewerage system or water supply system. Among other things, you cannot paint or whitewash the ceiling and walls of the room, you can only line it with blocks of sea salt; salt bricks will also do.

The design looks beautiful with scattered salt crystals and stalagmites, as if in caves. When you begin to expand the project, remember that you are opening your project to already established adults and very young children, so, if possible, organize a small children's room or a separate play area in the salt room. By the way, you can charge a separate fee for it.

The main thing is that children are under the control of an adult. In addition to children, it is worth taking care of people with disabilities by providing them with special conditions.

We purchase equipment

To properly equip the halo chamber room, you will have to contact specially trained people. From the devices you will need:

• Halogenerator – supplies salt aerosol in the required concentration. The same device controls the maintenance of a certain temperature in a given room (about 20 degrees), as well as the humidity level (at 50 percent). It has several types: ultrasonic and grinding salt. It is better to take a halogenerator that runs on ultrasound in order to improve the level of comfort for visitors.
• Backlight – they serve as an excellent option for relaxing after a busy day or a whole week. Properly selected lighting in this case can help a person quickly relax. If possible, light bulbs are needed whose brightness can be adjusted independently depending on customer preferences.
• A music system is essential to maintaining a calm atmosphere inside the room. Allows you to turn on music for meditation, which puts visitors in a certain mood. It is worth buying several speakers and placing them around the perimeter.

A separate item is the purchase of salt. You should buy it from a large supplier with a good reputation, or look for really worthwhile offers from newcomers who sell goods at low prices.

We are recruiting staff

The salt room as a business needs help, namely in hiring a certain staff of employees. Typically, such projects hold the following vacancies:

1. Administrator - monitors the clear organization of work, is responsible for registering clients, creating a room schedule and receiving payment for services. Often, at first, the owner himself administers his business.
2. Consultant – works directly with visitors. Accepts all medical indications from clients in order to prevent people with contraindications from accessing the service. Must have a medical education. It is recommended to hire sociable, patient and charming people for the position who will be able to provide detailed and accessible information about the project’s activities to any visitor. In addition, his qualifications must be sufficient to provide prompt medical care.
3. Operator – this position is filled by people who are knowledgeable in technology and have a special technical education. He monitors the room, or more precisely, its equipment, eliminates breakdowns, selects music for the background and adjusts the necessary moments.
4. A marketer is required for a developing project that is about to become truly profitable. The reason has already been described above: the mandatory attraction of new customers.
5. Accountant – deals with monitoring completed financial transactions, fulfilling the requirements and responsibilities of the project, as well as preparing the necessary documents.

It is worth hiring additional support staff such as a cleaner and a security guard. You should especially take care of security by hiring two specially trained people or concluding an agreement with a security service.

Alternatively, develop the idea of ​​​​the usefulness of halorooms through cooperation with real medical institutions. Be sure to create well-designed brochures and business cards.

Doctors themselves can advertise. They will be the ones who will invite patients to participate in your promotions, such as a free trial consultation, and will provide detailed information about the organization. But you must be willing to pay them interest.

It would be absolutely useful to create your own website for the project, which should contain complete information about the salt caves themselves, about the project, as well as about discounts and offers.

Give the opportunity to order a session through the website, which is convenient for many modern people. By the way, it would be a good idea to give a discount for leaving a review on the site.

Calculating expenses at the start

It helps the business owner understand how profitable it is to work with the idea he has chosen, how much it costs to start it, and what costs will be needed to maintain it.

So that you can at least roughly understand what starting capital is required, we have compiled a table of costs for a standard halo chamber. As an example, a salt room for 10 people, located in the center of a large regional city.

	Expense line	Amount of costs, thousand rubles.
1	Initial rent for two months	100
2	Installation of equipment and repair of premises	125
3	Purchase of materials for repairs	60
4	Purchase of inventory and equipment	100
5	Paperwork	26
6	Administrator salary	40
7	Salary of a medical consultant	25
8	Advertising manager salary	20
9	Cleaner salary	10
10	Accountant salary	25
11	Marketing campaign	20
12	Unexpected expenses	5
	Total:	556

Determining profitability

Calculating the approximate income from each client will help you understand whether the project will be profitable or not. This is quite easy to do if you have previously compiled a cost table. On average, the price of one hour-long session is 200 rubles per person.

In one day, a project that works 7 hours a day and accepts 10 people per session will bring in about 10 thousand. This means that monthly income will be approximately 260 thousand. Monthly expenses are about 150 thousand rubles.

Net profit is 110 thousand rubles. The project will pay off in about six months. In the future, you can expand the area or even rent another site.

Video: five mistakes when opening a salt cave on your own.

“The most important thing is to first consult with those who already successfully own such a business. They will tell you who is best to contact. I was lucky at one time: they recommended a company for making salt rooms, and everything went well. Otherwise, incompetent people and scammers are a dime a dozen” - Vasily.

“Once upon a time there was an experience. The profit was very small, even though my wife and I worked on our own, there was no money to hire employees. In my opinion, the salt caves have long since exhausted themselves” – Igor.

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Business plan for a salt room Currently, more and more people want to open a quickly profitable, in-demand and modern business - a “salt cave” complex for business. And the team of the Global Group company has been helping to do this for more than five years throughout Russia and neighboring countries. Let's consider all the pros and cons, expenses and profits of this business. According to our […]

Salt room business plan

Currently, more and more people want to open a fast-paying, in-demand and modern business - a “salt cave” complex for business. And the team of the Global Group company has been helping to do this for more than five years throughout Russia and neighboring countries. Let's consider all the pros and cons, expenses and profits of this business. the number of artificial salt caves as a business increased by 528 units within the Russian Federation from 2014 to 2016.

How to open a salt cave? –

But first, decide for yourself whether you want to have a profitable, interesting, socially oriented and useful business?

At the first stage, look around how many competitors you will have in your city, how free the niche is! In the top menu of our website, in the section, find your locality.

Let's consider an example of the construction of a salt cave in the beautiful city of Kostroma.

As of May 2016, our directory shows 6 open-to-visit organizations. We look at their location on the map.

The first step is to consider the geographical location of your business on the city map and select a premises according to the criteria and requirements that are optimally suitable for placing a salt cave for business.

Please note that the requirements for opening a salt cave with are different from the requirements for a premises for working without a medical license, based on.

Approximate investment and payback plan, using the example of building a salt cave:

If you would like to receive a cost estimate. Leave a request on our website, and our manager will advise you!

Based on the results of the calculations, we summarize the main indicators:

The area of ​​the salt cave is 20 m2. – Number of clients per session (40 minutes) – 8 people.

Number of sessions – 11 pieces. – The cost of one seat is 200 rubles.

Working days per month – 30 days (on average)

Total: using the multiplication formula we get - 8*11*200*30=528,000 rubles per month with 100% attendance, the real average annual percentage (according to reviews of owners of operating salt caves) is 54% *528,000 rubles = 285,120 rubles – average annual revenue per month from one salt cave!

Our company offers not only construction, which, according to our experience and feedback from our clients, is profitable and cost-effective, but we also help existing companies reach a new level, through improving service and expanding services through.

In order for the result of the preparatory work to be a functional and completely ready-to-use salt room, the business plan must be drawn up according to all the rules. It is understood that the future owner will take into account both general market trends and market development in a particular city or region.

A correctly compiled and well-formulated business plan for a caving chamber will allow you to realize the goal in several final steps, so that it does not arise in the future.

Business plan for speleo chambers, halo chambers

Business planning involves several aspects that are relevant for any area, including serving clients who want to use halotherapy services:

• taking into account market trends, market characteristics and customer requests;
• cost estimate (it is important that a full-fledged business plan for the salt room with calculations be drawn up);
• schedule of upcoming work with marked indicators of workload and expected income.

How stable and efficient his halochamber will work directly depends on the future owner’s competent approach; the business plan plays a key role in this.

Business plan: halocenter

To open a full-fledged halocenter capable of receiving visitors and serving them according to the latest standards, a business plan will have to be thought out in every detail. By planning the activities of an establishment in advance, its owner can provide for many risky and unfavorable situations so as not to encounter surprises.

Numerous problems that plague inexperienced businessmen could, in fact, exist only in theory if enough attention was paid to them at the planning stage. This applies not only to proven areas of work, but also to the most innovative ones. That is why the business plan for a salt cave needs to be as detailed as possible.

Open a salt cave - business plan

You should understand: before opening a salt cave, a business plan must not only be drawn up, but also verified. This is relevant in any case - both when searching for investors and when planning the activity itself.

If you approach the matter competently and avoid mistakes, miscalculations, careless and inattentive attitudes, then the business plan for a salt cave will become the main tool for its further development.