Arkady Novikov's meat restaurant. What can customers expect in Novikov Group restaurants? Lunch at the "Wharf"

How to start working for the most famous restaurateur in Russia, Arkady Novikov? Many people dream of getting a job in his restaurant holding company. The most important advice is to know what kind of food is offered in Novikov restaurants. How to do it? We'll tell you a little later, but for now a list of tips that will help you get a job in Arkady Novikov's restaurants as top managers.

  1. Go to Arkady Novikov's restaurants. At least sometimes. Not all of his projects have a high average bill, so you can easily afford to go to the Farsh burger chain, or the Tchaikovsky cafe, the Prime star chain and others. You can see the entire list of 70 restaurants on the website of the Arkady Novikov group of companies.

All guests and employees of Arkady Novikov’s holding know that he visits his restaurants very often. Especially new ones. Are you planning to meet him in person? Check back often for his latest projects. For example: “Sausage shop” led by concept chef Andrey Kuspits, Сrabber on Krasny Oktyabr, “Chinese eatery” at the Badaevsky plant, halal restaurant Umma on Ilyinka and others.

There are rumors in the restaurant community that there were several cases when Arkady personally invited managers to become managers in other projects (that is, they did not have experience even as deputy directors). Most likely, this was a happy accident and not without a share of the skill of the employees who were able to show themselves in their current place.

Read also:Vacancies in Alexander Rappoport's restaurants

Reviews of work with Arkady Novikov (Novikov group)

Side has 2 medals and so does truth. Over the years of the existence of Novikov's restaurant empire, it can boast of both fans (people who have been working in this system for more than 25 years) and enemies (who did not pass the probationary period or had an unsuccessful tasting).

How to make a successful tasting for Arkady Novikov? 3 tips for chefs:


Please note that these tips are advisory in nature and this is information that is passed on by chefs from hand to hand. Each person’s taste changes, and perhaps it is precisely the time when you give a tasting to Arkady Novikov that his vision will change. Therefore, the most important advice is be yourself. Because sooner or later your addiction, for example, to molecular gastronomy will become even stronger and you will realize that you are in the wrong place at the wrong time.

What else do future employees of Arkady Novikov’s restaurants (Novikov Group) need to know?

  1. Strict but fair supervisor. If you perform your duties correctly and on time, then you have nothing to fear. Your career in this company will be successful.

At the Ikra gastronomic festival, which took place at the beginning of 2018, Arkady told a funny story that characterizes him as a person who knows what he wants from his employees and asks them about it.

Arkady calls one of his restaurants. A girl picks up the phone and says:

- Hello.

Arkady: Hello.

- Hello.

Arkady: - Hello. Why don't you introduce yourself? Don't you know the rules? Come on, call the manager quickly.

- There is no manager.

Arkady (sternly and indignantly): Why not?! Call the director quickly! What's going on in your restaurant?!

- This is not a restaurant, this is an apartment...

Arkady is an excellent speaker and, thanks to his natural charm, he spoke about this incident in such a way that all the listeners of the round table laughed until they dropped.

  1. Instantly sees all the shortcomings.

As a guest in his restaurants, you will be able to observe how Arkady can suddenly appear in a restaurant, instruct employees to correct this or that dish (sometimes he knows that something is wrong even by appearance), and also instantly evaporates. And after another couple of hours he will come to check if everything is in order. So he won’t be able to relax 🔝☺

If you are looking for vacancies in Arkady Novikov's holding (Novikov group), just send your resume by email and we will definitely consider it.

Arkady Anatolyevich Novikov is the creator of the Novikov Group restaurant chain in Russia and abroad, TV presenter of the culinary shows “Candidate” on TNT, “MasterChef” on STS, twice winner of the “Person of the Year” award according to the men’s magazine GQ in the category “Restaurateur of the Year” (in 2004 and 2015).

His restaurant empire, which includes more than fifty conceptual gastronomic projects that have always been successful, turned 25 years old in 2016.

Childhood and family of Arkady Novikov

The future owner of fashionable metropolitan restaurants was born on July 25, 1962 in Moscow. His father was a design engineer, a quiet and intelligent man. The mother was a businesswoman full of energy and determination, who passed on these qualities to her son. To look after her child, she got a job at his kindergarten. The parents divorced early, and the boy was raised by his mother (sometimes using a belt) and grandmother. They lived on Plyushchikha.


During his school years, Arkady often suffered from his peers. He was offended both morally (for example, with a mocking rhyme, as an over-aged lover of fairy tales - “Novikov the Jew” is all rosy and whiter) and physically (he was the weakest and smallest in the class). In order to rectify the situation, he even enrolled in a karate section.

In early childhood, Novikov wanted to become a policeman, he dreamed of riding a motorcycle, like law enforcement officers. At school, he didn’t think about a possible profession, but studied mainly with “C” grades.

Having received secondary education in 1979, the young man tried to enter the Institute of Road Transport, but failed the entrance exams. Then, on the advice of his mother’s friend, a catering worker, he entered culinary school. He didn’t know how to cook before, but he began to master the wisdom of a chef with pleasure, eventually turning from a C student to an excellent student.


Then he served in the army, where, “oddly enough” (in his words), he never had any problems due to his Jewish nationality. He was a leader (guide) of service dogs in a security company of an aviation unit in Georgia.

The beginning of the career of Arkady Novikov

After the army, the future “pancake baron,” as he is called abroad, worked for 5 years as a cook at the Universitetsky restaurant. To grow professionally, Arkady Novikov entered the Institute of National Economy. Plekhanov for evening studies. At the same time as acquiring new theoretical knowledge, he honed his cooking skills in practice in the Havana, Olympic Lights, and Victoria restaurants.

Arkady Novikov about his first restaurant

In 1992, his first brainchild, Sirena, appeared, a fish restaurant whose halls were decorated with aquariums. In 1994, the pompous “Club T” with French cuisine was opened, and in 1996, the “Grand Opera”, reminiscent of a stage with a velvet curtain. Then the Tsar’s Hunt restaurant was opened in the spirit of a hunting lodge with pickles on a “cart”, where Boris Yeltsin himself dined with Jacques Chirac after their dishes passed a thorough check - for a month they were tested in the kitchen by experts with test tubes and pipettes.

In 1997, Arkady Novikov opened the now legendary establishment “White Sun of the Desert”, the interior of which (based on the film of the same name) was worked on by the best craftsmen of Uzbekistan, then a great idea arose for a network of inexpensive catering establishments - “Yolki-Palki”, “Sushi Vesla” - and then, approximately every year, he launched a restaurant with a composition and setting, like in a play. Among them, lounge establishments (Biscuit) that have become a Mecca for gourmets, places for adherents of a vintage atmosphere (Attic), fashion trends (Vogue Cafe), business meetings (GQ Bar), for Bolshoi theatergoers with discounts for ticket bearers to the Bolshoi Theater, Fauchon gastronomic boutiques, where you can order food from any part of the world.


In 2005, the owner of the largest restaurant holding expanded the scope of his activities. He became the host of the TV show “The Candidate,” and also created the “Agronomist” farm to provide his establishments with an uninterrupted supply of fresh and organic fruits, berries, vegetables, and herbs. Later, the products grown there began to be sold under the Novikov brand not only in restaurants, but also in stores.

Personal life of Arkady Novikov

The restaurateur has been married to Nadezhda Advokatova since 1990; she is 5 years younger than her husband. The girl was a friend of his friend’s wife, and they often met in the same company. Closer communication occurred when he invited her to visit the first McDonald's that opened in Moscow, and they had to stand in line at the entrance for several hours. A week after that, they submitted an application to the registry office.


Soon they had a daughter, Alexandra, and then (6 years later) a son, Nikita. Nadya took care of the house and raising children. When they grew up, with the goal of self-realization, she became the owner of the florist salon “Flower Studio 55”. In 2007, as an exemplary mother, she and her children moved to the United Kingdom to be close to them, as her daughter entered the University of the Arts London to study PR. In the British capital, Nadezhda opened her own SPA salon.

In 2008, the millionaire restaurateur purchased the Villa Fontanelle, previously owned by Gianni Versace, for 33 million euros, located 50 kilometers from Milan on Lake Como. Before the death of the Italian designer in 1997, such celebrities as Princess Diana, Sting, Elton John, Madonna were frequent guests of his mini-palace.


In 2011, while vacationing on the Italian island of Sardinia, where their family has another, less famous mansion, daughter Sasha met Roman Abramovich’s son Arkady. Since 2013, young people have lived together in London. In 2015, there were rumors about the breakup of their relationship, which were refuted in the press by model Anna Kuznetsova, a friend of the couple.

During the same period, it became known about the affair of the 18-year-old son of Novikov with the daughter of Yevgeny Kafelnikov, 16-year-old Alesya. Together with their parents, the young people spent August 2015 in Fontanelle. However, in February 2016, it became known about the end of their romantic story.

In addition to beautiful real estate and picturesque corners of nature, the restaurateur loves fine art. He does not consider himself a collector, but he is the owner of about a hundred works (landscapes and still lifes) by the artist Viktor Dynnikov.

Arkady Novikov today

In 2011, the Arcadia empire expanded beyond the country's borders. He opened his flagship restaurant Novikov Berkley with Asian and Mediterranean cuisine in the capital of Foggy Albion. Despite the fact that the reviews about him in the local press were, to put it mildly, not the best, this businessman’s project turned out to be successful. A year later, Brompton by Novikov was opened in Chelsea, and after another 7 months, Rextail was opened on Albemarle Street, where the emphasis is on meat and fish dishes that are not geographically tied to a specific country or cuisine.

In 2016, the Novikov Group offered visitors to a number of its establishments a live broadcast of football matches from France, cheese lovers - samples of this food product made under the guidance of Italian cheese makers in the new Syrovarnya restaurant, and fans of simple food - its variants in the newly opened establishment on Tsvetnoy Boulevard Valenok. At the same time, Novikov began developing a project to create a restaurant in Miami, which is scheduled to open in 2017.

Where can you spend quality time with your loved one or talk about new business projects? That's right, in restaurants where there are delicious and unique dishes, a chic interior, a pleasant atmosphere and relaxing music. This is exactly what the Novikov Group restaurant chain is. This holding united establishments of various formats and price categories, which tells us about an extraordinary approach to work. In such restaurants you will not find the usual interior design, because here it is customary to impress customers with something new, sophisticated and original. Expand

Having appeared back in 1992, Novikov group restaurants were able to gain considerable popularity and successfully settled in first place. Today, such establishments are visited by millions of people, enjoying all the benefits that the restaurants of this holding provide.

Each of the establishments of this chain can please you with something unique and unusual. Even the atmosphere in the restaurants is always different, but quite pleasant and relaxing. Of course, all establishments have something in common - they are all distinguished by chic and tasty dishes, as well as attentive staff and high-quality service.

What can customers expect in Novikov Group restaurants?

Do you like to visit restaurants with your loved one, enjoying the pleasant romantic atmosphere and delicious dishes? Do you visit such establishments with business partners, discussing new projects and solutions to various problems? In this case, Novikov Restaurant Group offers you a wide selection of different establishments. With this huge selection, you are sure to find a place where you will have a pleasant time, enjoying delicious dishes and delicious drinks.

Do you want to try all the dishes that exist in this world? Are you a true gourmet who knows a lot about food? The Novikov Group restaurant chain is ready to delight you with dishes from the best cuisines of our time - “Italian”, “Pan-Asian”, “Classical European”, “Russian” and many others. In addition, these establishments employ the best chefs from all over the world. Not only can they prepare dishes of various cuisines, but they are also distinguished by their signature skills. Each of these chefs has their own signature dishes that they are ready to please visitors with.

It is worth noting that the service in all Novikov Group restaurants is at a high level. The staff always communicate politely, quickly approach tables for service, and always try to offer visitors only the best. The cooks also perform their duties quickly. This means that visitors will not have to wait long for their orders to be processed.

No less important is the fact that in all restaurants of the Novikov Group chain, visitors can expect a wide range of different drinks. From a wide variety of juices to wine, champagne and other elite alcoholic drinks.

All the best in Novikov Restaurant Group

The owner of the holding tried to create unique and original establishments that will delight you with their atmosphere, the skill of the chefs, a wide range of dishes and drinks, and reasonable prices. But, besides all this, they also took care of the convenience of customers. Now they do not need to visit the restaurant earlier to book a table for the evening.

All this can be done while at your computer. You only need two clicks to book the best table and indicate your estimated arrival time.

This proves that the Novikov Group restaurants always want to leave a good impression on their visitors!

Today, more than 70 Arkady Novikov restaurants are open in the world. He is called the first Russian restaurateur, and the establishments of the Novikov Group holding have been operating for more than 25 years for Moscow residents. The expansion of the “empire” has spread further: since 2012, Arkady has founded establishments in London, Dubai, Miami and Porto Cervo.

Novikov Restaurants

Career development of A. Novikov

Unlike most restaurant creators, Novikov began his career in the kitchen. First, he graduated from culinary school, cooked at the Universitetsky and Havana restaurants, and later was a chef at three large establishments. And in 1991 he founded the Novikov Group holding, which still occupies a high position in the gastronomic business.

Sirena is Novikov’s first and favorite restaurant, opened in 1992 in Moscow. Having become the first fish establishment in the capital (and even during a shortage of seafood), it instantly gained popularity and reputation for the owner. Since then, several Novikov Group restaurants have opened almost every year. Their collection includes the restaurant “White Sun of the Desert” with an interior in the spirit of the legendary film, and “The Tsar’s Hunt” - the place where Boris Yeltsin and Jacques Chirac dined, and several establishments of the same name with their own cheese factory. Organic products are supplied to Arkady Novikov’s restaurants in Moscow by his own farm, Agronom.

Novikov group restaurants

Reasons for the success of establishments

All Novikov Group restaurants are conceptual gastronomic projects. Each establishment has a special atmosphere and unique style. For Arkady Novikov, the muse plays an important role when creating a new restaurant: ideas come like poems to poets. In addition to food, service and interior, the following are of fundamental importance for organizing a quality establishment:

  • location. Some streets, places and areas are losing popularity, while others, on the contrary, are gaining popularity. When opening restaurants in Moscow, Novikov Group even pays attention to the side of the road.
  • concept. Every establishment should have something special that attracts a specific audience. Novikov's restaurants try to please gourmets, lovers of beautiful places, and lovers of mental relaxation.
  • fashion. Catching trends and sensing changes in the environment allows a restaurateur’s establishments not only to become, but also to remain successful.

All Novikov Group restaurants are collected on our official website - website. On our website you can find a complete list of Novikov's restaurants in Moscow.

Among the many famous and successful restaurateurs in Russia and England, the name of Arkady Novikov is among the first - a Russian entrepreneur, whose hands have created a whole galaxy of famous establishments - from respectable and elite ("Biscuit" or "Tsar's Hunt") to simple and democratic ("Elki- sticks"). For many years, Novikov’s restaurant on Tverskaya Street, in the very center of Moscow, as well as other establishments located in prestigious quarters of the capital and other large cities, including London, have invariably created a sensation among similar projects with their innovation and originality.

Biography of Arkady Novikov and the beginning of his career

Before becoming a restaurateur, Novikov himself went through a rigorous school of cooking. He graduated from the ordinary Moscow culinary school and the Academy. Plekhanov, majoring in Economics of Public Catering. Then he went to serve in the army, where he had to spend several months training at a military dog ​​breeding school and training service dogs. Upon his return, Arkady did not lose interest in the culinary arts and got a job at the Universitetsky restaurant as a regular cook, where he worked for five years. In the early 90s, Novikov first became a deputy chef at the large Havana, and then was invited to a similar position at the Olympic Lights and Hard Rock Cafe.

Career of Arkady Novikov in the second half of the 90s

But a fairly prestigious position in the Universitetsky restaurant turned out to be too easy for the future entrepreneur. During the period of great changes in the 90s, Arkady Novikov started his own business, the first sign of which was the Sirena restaurant, which opened in 1992. Among many establishments, "Sirena" became the first high-quality "fish place" in Moscow and introduced visitors to dishes that were exotic for that time.

Any menu of Novikov’s restaurant, especially if we talk about elite establishments, is a real masterpiece and includes dishes that are currently not yet familiar to the general public. Often Arkady himself gets involved in the process of choosing treats for a new establishment, relying on his own experience and the trends that are present in the business at the moment. Over 11 long and intense years of work, Novikov’s restaurants, that is, more than 30 projects, formed a whole group of companies. This is one of the largest similar holdings in Moscow and London.

Restaurant concept by Arkady Novikov

Arkady Novikov is rightfully considered the founder of traditions and principles that are considered milestones in the development of the modern restaurant business. An illustration of the first stage is called “Club T” with its French cuisine. This establishment was created by Novikov in 1994. The restaurant receives extremely positive reviews, both from critics and from visitors themselves, and for many years has been considered the best “French place” in Moscow.

And in 1996, Arkady opened the “Tsar’s Hunt”, which became a kind of symbol of post-Soviet traditional Russian cuisine, returning the interest of visitors to it. The restaurant is located in the center of the Rublevo-Uspenskoe highway, in the village of Zhukovka, and is known for its impressive surroundings of wooden beams, carts and barrels, skins of wolves and bears, noble Russian cuisine and a high level of service. Here you can taste pies stuffed with meat, herring under a “boyar” fur coat, or Siberian game dumplings. Over the years of operation, the walls of the establishment have seen high-ranking guests more than once, including Boris Yeltsin and Jacques Chirac.

Other restaurants by Arkady Novikov, opened in the 90s of the last century

Also in 1996, the first democratic restaurant-tavern “Yolki-Palki” was created, which would later grow into an entire fast food chain. Novikov's Elki-Palki restaurants (there are several of them) are a kind of symbol of Russian national cuisine, focusing on home-made dishes and the organization of high-quality healthy nutrition. One of the concepts of the establishment is to focus the menu on the features of certain holidays. For example, before Easter they offer pancakes for Maslenitsa, and during the Olympics there are discounts for fans. The Elok-Palok franchise is used in many cities of Russia.

Novikov also introduced the fashion for creating themed and nostalgic establishments with the advent of the famous one (opening in 1997). It was designed using stories, photographs and footage from the filming of the film of the same name. The popular establishment was built on the site of the former Soviet "Uzbekistan", so the cuisine remained Uzbek, Azerbaijani and Chinese. The calling card of the “White Sun” is dastarkhan (oriental style), kebabs fried on open coals, as well as traditional Uzbek pilaf.

Novikov restaurants opened in the 2000s

In 2002, the opening of the Biscuit restaurant gave popularity to a new direction in this business, namely the so-called lounge establishments. This year is also significant in that at that time the Agronom greenhouse farm was organized on Rublevskoye Highway with an area of ​​6 hectares. It is still the main supplier of organic products to Novikov's restaurants, as well as to many other catering enterprises in Moscow. In 2004, he launched several retail projects and, in collaboration with businessman Lev Khasis, opened the Russian branch of the French fashion chain of gastronomic boutiques and delicatessen stores Hediard, organized the Globus Gourmet premium grocery chain, and opened the Elki-Palki supermarket, selling semi-finished products. and operating in the mid-price segment.

Mid-2000s: new trends and new restaurants

On average, Novikov implements several projects per year. In 2005, he launched the second point of “Japan Mama” and “Little Japan”, a joint Shore House with the Crocus group, a French restaurant Casual, and also opened five establishments on Novy Arbat: the Italian “Porto Cervo”, the karaoke bar “October” " and DJ bar "Black October Bar". In total, the entrepreneur has more than 50 projects, which include, in addition to the above, Novikov’s new restaurants. These include “Vanilla”, “Cheese”, Vogue cafe, GQ Bar, China Club, as well as network projects: “Prime Star”, “Kish-Mish”, “Little Japan” and others. Many of them became laureates of famous competitions, their chefs are famous all over the world, and their dishes are loved by the metropolitan public. Many establishments become truly iconic, for example Vogue Cafe, GQ Bar or the Cheese restaurant.

Lunch at the "Wharf"

Among the many interesting concepts and ideas, one of the most unique and non-trivial is, perhaps, the idea of ​​​​creating a “Pierha”. This is a restaurant on the river bank, where in summer guests on the beach are served drinks and snacks, and in winter, when the reservoir freezes, guests are given skates if they wish and are offered hot mulled wine after skating. Novikov's restaurant "Prichal" has many dishes on its menu: from carpaccio and pizza to herring under a fur coat, sushi and rolls. In addition to 50 conceptual establishments and Agronom LLC, Arkady Novikov’s business owns the Novikov Catering company, which organizes events and banquets, the NRG product company (seafood supply), Mainstreet (real estate trade) and the Flower Studio 55 chain of florist shops.

Novikov Restaurant & Bar, London

In 2012, due to business development and expansion of the restaurant chain, not only Novikov’s restaurants opened in Moscow, but also his outlets in London. The first British establishment under the Novikov brand was a restaurant located in a prestigious London area and combining Chinese, Japanese and Malaysian, as well as Italian cuisine and a large bar. He was extremely criticized by the liberal newspaper The Guardian for being too bourgeois and, as a result, became famous throughout the world and became extremely successful.

In mid-summer 2013, its Russian counterpart, Novikov Restaurant & Bar, opened, which is distinguished by pathos and pomp. Afterwards, in 2013, in the same place in London, Novikov opened the Rextail restaurant. Its main focus and specialty is the highest quality steaks, including Irish bull steaks, as well as fish and game dishes. The chef of this restaurant is Englishman Adrian Martin, whose specialties are fragrant black cod and fried kid.

Products and technologies for preparing dishes in Arkady Novikov's restaurants. Participation of establishments in international competitions

Novikov Group focuses not only on cooking technologies, but also on the freshness of raw materials and its exceptional quality. As mentioned earlier, products of plant origin are supplied to restaurants by the businessman’s own enterprise, Agronom LLC, and, for example, fish is brought by plane. As for unique cooking technologies, for example, the Novikovsk coffee shop Krispy Kreme has a patented donut production technology and has its own production line located in the cafe. Novikov Group annually presents its culinary positions and individual master classes at the international festival of the best restaurants in the world - Taste. represents the establishment Mr. Lee, and Italian "Cheese" prepares delicious fish and meat dishes.

Restaurant cooks

The restaurant giant's chefs include many talented chefs who have worked all over the world. At China Club, the kitchen is headed by Andrey Likhachev, whose hits include wild sea bass carpaccio, baby goat baked in a salt oven, and Peking duck, which is considered one of the most “correct” in Moscow. It is worth noting the pan-Asian cuisine of Novikov Restaurant & Bar, performed by chef Sae Yamaoko, specially invited from London.

The Cheese restaurant is represented by a famous chef, thanks to whom the establishment is one of the most popular Italian places in Moscow. The Nedalny Vostok restaurant with an open kitchen is also worthy of attention, where visitors find themselves on the same level as the chefs and watch the dishes being prepared. Unlike other famous owners of similar establishments, Arkady Novikov, whose restaurants are not similar to others or to each other, takes care of the uniqueness of the interiors, cuisine, menu and concept. Today, the businessman has more than 50 successful projects to his name, and in the summer of 2012 the company celebrated its 20th anniversary.