In Russia, 98% of the population consumes tea. Product consumption for 1 person exceeds 1 kg per year. Market capacity in monetary terms in 2018 amounted to about RUB 55 billion. It is planned that by 2020 this figure will grow to 65 billion rubles.

In 2017, a tendency was formed to increase consumer interest in high-quality tea in the Russian Federation. It is predicted to continue. The period is considered favorable for opening your own tea shop or small shop.

Business specifics

The teas made in the Russian Federation are 99% of foreign raw materials. Russia ranks 6th in the world in terms of product imports. Leading suppliers of raw materials:

• Sri Lanka;
• India;
• China;
• Kenya.

90% of imported tea is black. The remaining 10 are green and other varieties. The retail price in the Russian Federation depends on the situation in the supplying countries, the exchange rate and the economy as a whole.

The tea business is considered elite. 10-15 years ago, consumers bought tea bags. In 2019, the number of connoisseurs of the classic drink made from quality ingredients has increased.

Selling tea as a business is considered a lucrative endeavor. The retail margin is 100-150%. Start-up costs are minimal. You don't have to buy expensive equipment, and the products are stored for a long time. However, business has a seasonality. Sales doubled from December to February.

What format of the outlet to choose?

The size of the investment and the estimated profit depend on the format of the outlet. Tea can be sold:

1. In a classic store. To start your business from scratch, rent a separate building with an area of ​​at least 20 square meters. Include weight and packaging products in your assortment.
2. Online store. You can save on the rental and purchase of equipment, but you have to develop your own resource. Create it yourself or contact a professional. The sale will be conducted over the Internet. At first, the sales volumes will be small - in addition, investments will be required to promote the resource. It is better to open an online tea store together with a real retail outlet. Then you will receive additional profit.
3. Work on the dropshipping system. You can save on renting warehouse space and purchasing products. The entrepreneur acts as an intermediary. He is looking for suppliers and customers. The products are sold with a large mark-up, but the method is risky. If there is a delay on the side of the supplier, the dropshipper will have to answer to the buyer.
4. Showcase or stall with a minimum assortment. Such points are put in large stores.
5. Tasting room. It is usually combined with a classic store. This form of business allows you to increase the range. The cost of renting the premises will increase, since a large area will be required for the implementation of the project. In the tasting room, you can taste the products on sale so that the client does not have to buy a pig in a poke. Later, the tasting room can be turned into a cafe.

How to start a tea shop from scratch?

If you want to start selling tea profitably, proceed as follows:

1. Analyze the local market and competitors. This will allow you to understand in which direction to move.
2. Make a business plan for your tea shop. Calculate startup costs and profit margins. Describe the flow of action in detail, using a ready-made business plan as a template.
3. Pick up the premises, find potential suppliers. Real estate can be rented or bought. It is better to conclude long-term cooperation agreements with companies.
4. Prepare the documents, contact the Federal Tax Service for business registration.
5. Buy equipment, hire staff.
6. Get involved in promoting your business.

Business registration

Select a legal form of incorporation. It is better to register as an individual entrepreneur - for this you need to contact the Federal Tax Service and provide:

• completed application;
• original and copy of the passport;
• a receipt confirming the payment of the state duty.

When registering, select OKVED codes. Suitable for selling tea:

• 10.83 - production of tea and coffee, including the production of extracts and mixtures based on tea or mint;
• 47.29.35 - retail sale of tea, coffee, cocoa in specialized stores.

Choose a taxation system. USN 15% will do. To conduct trade, you need a permit - it will be issued by the local administration. The conclusions of the SES and the fire service will also be required.

Premises

Choose a location in a walkable place away from competitors. You can rent:

• a pavilion in a shopping center;
• premises in the business center;
• detached building.

The area depends on the size of the business. Visitors shouldn't be crowded. You need to place racks in the room. Additionally, you will need office space and storage rooms. To organize the work, rent a minimum of 30 square meters. If you are planning to open a kiosk in a shopping center, a 10 m square islet will do.

The law places the same requirements on tea shops as it does on grocery outlets. The room must be ready for work. Make preliminary repairs, think over the design. Usually, natural materials are used for decoration; dark shades prevail in the interior. Use dim lighting to create a special atmosphere. The feeling of comfort stimulates the visitor to buy. The design should be aimed at the target audience. When opening a shop of elite coffee and gift tea, choose an official interior. If you're planning to sell to middle-income consumers, the design might be simpler.

Suppliers and products

Arrange stable supplies. There should be no problems with the receipt of products. If the store is large or the entrepreneur owns several outlets, it is better to conclude a direct contract with the manufacturer. The fewer intermediaries, the higher the savings. Large manufacturers make deals with small businesses less often. Small shop owners have to buy tea from intermediaries.

Profitable long-term relationships can be built. They will not work with a novice entrepreneur without prepayment. Therefore, initially inquire about potential partners and read the reviews. It is better to find companies that have already made bulk purchases from a supplier. The opinion of the clients will give an idea of ​​the institution.

Better to give preference to the official representatives of large companies. To be on the safe side, find additional sources of the product.

The assortment of the shop must include at least 30 varieties of tea of ​​different categories, if the outlet does not position itself as an elite boutique. But you need to be sure that there is demand and interest in the product from wealthy customers. They will agree to buy only high quality products. Having unique products will be an advantage and set your store apart from the competition. Purchase packing boxes and bags for bulk goods.

Equipment

Products should be displayed in display cases. The goods are stored in tin boxes. They preserve the aroma and reduce the risk of moisture ingress. Label the boxes with the name of the product and a short description.

The dry base is sold by weight. You will need a scoop for distributing tea into bags, an electronic scale and a cash register.

If a tasting room is open, you need dishes, tables and chairs for visitors, a coffee grinder and a coffee machine. It is permissible to use turkeys or tiles. You can sell sweets for tea.

Staff

The number of employees depends on the area of ​​the shop. If the room is about 10 square meters, 2 people are enough. They will take over the functions of a salesperson and a manager. Competent staff are distinguished by:

• politeness;
• grammatically correct speech;
• the ability to find an approach to the buyer;
• learning ability.

The seller must know the properties and place of tea production, be able to provide information about the production method. Buyers turn to consultants for advice. The attitude towards clients forms the image of the organization.

When starting a business from scratch, take on the role of a salesperson. This will save on staff costs. Then you can hire an additional person, continuing to deal only with the organization of procurement and delivery.

If there is a tasting room, the staff requirements are more stringent. The ability to competently conduct a dialogue and unobtrusively offer different types of tea for tasting comes to the fore.

Advertising

Create a bright, eye-catching sign and a small advertising pillar. At first, it's better not to spend money on expensive billboards. As part of the promotion, use the following methods:

• organize the distribution of leaflets;
• run promotions and provide discounts;
• place signs on the sidewalk leading to the store;
• provide customers with gifts after opening;
• give out discount cards to customers.

Entrust the promotion of your business to professionals from advertising agencies - then you can achieve results faster. Takeaway tasting allows to increase the popularity of the establishment. Such an action is carried out in summer, late spring and early autumn. In winter, organize a tea party at the store. Combine tasting with an entertainment program to encourage the participating customer to buy.

Profitability and payback: financial plan

On average, the cost of organizing a small tea shop is about 500,000 rubles. These are the costs of the initial purchase of products and equipment, business registration, and repairs. About 120,000 rubles. you have to spend every month - on staff salaries, rent, advertising campaign, purchase of goods.

The average tea shop's turnover is on average 250 kg of products per month. The price of a kilogram of goods is about 1000 rubles. The monthly income will be about 250,000 rubles. The sale of gift sets, sweets, dishes allows you to increase your profit by another 30%. Total income will be about 325,000 rubles per month. The store will pay off in about a year.

Pros and cons of a tea business

When opening a tea shop, be aware of the pros and cons. The advantages are as follows:

1. It is convenient to store tea. It does not deteriorate for a long time, does not take up much space.
2. At the start, you can rent a small room.
3. There is no need to buy expensive equipment.
4. In addition to tea, you can sell related products.
5. It will be possible to turn the shop into an elite establishment with its own traditions and special flavor.

However, there are also disadvantages:

• demand in small towns is low;
• it is difficult to find a supplier;
• the price of the product is high.

It is better to open a business selling tea in large settlements. Rent a room in a place with high traffic, register a business, purchase a product and hire competent personnel. Success depends on the literacy of the advertising campaign, so it is better to entrust the promotion of the business to professionals. A responsible approach to starting a business will allow you to quickly reach payback and start making a profit.

Failed business 16.01.19 68 023 120

Opening to closing - 5 months

I opened a point in a shopping center in Orenburg where I sold Chinese tea.

Elena Tyukalova

talked to the entrepreneur

Victor Kostylev

hero, entrepreneur

I spent 500 thousand rubles on the launch, but never made a profit. Five months later, it closed: I still had debts and boxes of tea with utensils.

Before that, for two years I was engaged in a store of children's educational toys in Orenburg. Business did not please and brought no more than 20 thousand a month. In 2016 I closed it and went to Crimea for six months to rest. There I became interested in tea culture: Chinese tea helped me lose weight and quit smoking. Every time I felt like grabbing a cigarette, I had a tea ceremony to keep my hands and mind occupied.

I returned home and wanted to open a tea shop to promote health and live longer among the locals. I even came up with a name that speaks - "Land of the Immortals."

For a start, I decided not to hire the seller, but to trade for a couple with his girlfriend Zorina.

No electricity, no water park

I wanted to open a store with a large display window and sell not only tea, but also utensils for the tea ceremony. For these purposes, an island was suitable - a small trading platform in the middle of a shopping center. In "Armada" - the largest shopping center in Orenburg - there was already a tea shop "Puer-bar". Zorina and I came there for tea more than once, and the Puer Bar was always crowded with customers. I wanted to repeat the experience of the owners.

The opening is scheduled for December 2016 to cash in on holiday sales. After a month of searching, I stopped at the Kit shopping center in a new area on the outskirts of Orenburg. The landlords offered three points to choose from.

The place that I chose seemed promising: the first floor, next to two entrances to the shopping center and a hypermarket, where there was a steady flow of visitors. According to my calculations, the traffic of this part of the shopping center was three thousand people a day. Immediately after the New Year, a water park, a hypermarket for household goods and a sports store were going to open in the neighborhood. I decided: this is what you need.

For 6 m², landlords asked for 11 thousand rubles. After April, the rent was raised to 18 thousand due to the opening of a nearby water park. But the fees did not end there. Another 18 thousand had to be paid as insurance in case we violate the terms of the contract or owe something to the lessors. In addition, I was charged an annual marketing fee of three thousand. This amount was collected from all tenants "for the promotion of the shopping center." However, this did not particularly affect the growth of sales in my store.

☠ When I was choosing a location, the landlord promised that there would be electricity at the point. The contract mentioned utilities that I had to pay.

I was offered to conduct electricity myself from the switchboard to the island and pay for 100 meters of cable. Landlords have estimated it at 30 thousand rubles. It looks like they are going to electrify part of the mall at my expense.

For two weeks we butted. The lease term had already begun, and I could not work without scales and a cash register, which depended on electricity. When I was ready to give up this point, the landlords suddenly found a cable in the warehouse. I was offered to pay for the five missing meters and the work of an electrician - it turned out 3200 rubles. Then I finally got the cable expenses deducted from the rent, and the rent was calculated from December 17, and not from the beginning of the month.

☠ Although I managed to fight off additional expenses, we did not receive any income either. The opening was delayed by two weeks, and during this time we did not sell or earn anything.

☠ The part of the shopping center where I put the island was still poorly populated. The hypermarket customers I was counting on would shop quickly in the evenings and run home for dinner. They had no time or laziness to take an extra step to the side to the island. The water park and home goods hypermarket were in no hurry to open.

"Orders are over the roof - we are busy"

I was about to open the best store in the world, so I didn't save. I found a contractor who promised to make the island itself by the beginning of December. He also ordered a backlight for the island, a backlit logo and a decorative leaf.

☠ The contractor said he would prepare the preliminary design in two days. He will show it, make corrections, and then conclude an agreement with us. Time passed, and the contractor was silent. When he finally got in touch, he said: "Orders are over the roof - we are busy." I had to urgently look for another artist. On New Year's Eve, everyone had a rush - they barely found a furniture company that managed to make an island according to my sketches.

At the beginning of December, we brought all our equipment to the shopping center and arranged the goods in the windows for three nights in a row so as not to disturb the visitors during the day. By December 10, we were ready to meet buyers, if not for the problem with electricity.

☠ There were also problems with the cash register. First, I ordered an online checkout and bought a laptop for it. The company delayed the delivery and did not bring the cashier by the required date. In order not to wait any longer, I took the usual one for 23.5 thousand. Such a checkout already has a built-in tablet, so a laptop was not needed. I rushed to return it, but the store did not accept back a quality product without defects. I had to resell the laptop for half the price - 7 thousand instead of 14.

☠ I have already opened an individual entrepreneur on the USN “Income minus expense” for the previous online store and did not think about changing the tax system. If I took a patent for retail trade, then in five months I would pay only three thousand rubles and do without a cash register. True, according to Law 54-FZ "On the use of cash registers" I could trade without an online cash register only until July 1, 2019. If I had hired an employee, then at all until July 1, 2018.

On the FTS website, you can calculate the cost of a patent for your business

Costs for the island and equipment - 192,000 RUR

Island 6 m²	90,000 RUR
Cashbox	23,500 RUB
Beautiful jars and containers for tea	20,000 RUB
Notebook	14,000 RUB
Backlit logo sign	10,700 RUB
First aid kit, plastic price tags, stationery, household equipment	9000 RUB
Scales in 1 gram increments	8000 RUB
Package Sealer	4000 RUB
Bar stool for seller	3000 RUB
Decorative leaf on the joker pipe	2500 RUB
Cashier service in five months	2300 RUB
Tea bags	2000 RUB
Steel money box	1400 RUB
Extension cords, wires, sockets	1000 RUB
Joker pipe for laying a cable in it to the island from the ceiling	600 RUB

Island 6 m²

90,000 RUR

23,500 RUB

Beautiful jars and containers for tea

20,000 RUB

14,000 RUB

Backlit logo sign

10,700 RUB

First aid kit, plastic price tags, stationery, household equipment

9000 RUB

Scales in 1 gram increments

8000 RUB

Package Sealer

4000 RUB

Bar stool for seller

3000 RUB

Decorative leaf on the joker pipe

2500 RUB

Cashier service in five months

2300 RUB

Tea bags

2000 RUB

Steel money box

1400 RUB

Extension cords, wires, sockets

1000 RUB

Joker pipe for laying a cable in it to the island from the ceiling

600 RUB

"Do you sell tea with fruit?"

For the opening, I purchased tea and tableware from four Russian suppliers to impress buyers with the assortment. I was afraid not to guess and ordered 200 varieties of tea - I spent 247 thousand rubles at once. After a couple of weeks, I figured out which teas were the best, and bought another 19 thousand. This is where the money ran out.

I made a bet on good Chinese tea in the middle price segment: it cost 120-200 rubles per 10 grams for me. The most expensive sold at 500 rubles for the same portion. 10 grams of this tea is two teas per family. For this money in a supermarket or in the market, you can buy a kilogram of cheap loose tea and drink it for a month.

266,000 RUR

I spent on 200 varieties of tea

☠ Tea was sold up to 100 rubles, but they did not want to buy more expensive varieties. Green and pu-erh tea and ordinary red tea went well - in Russia and Europe it is customary to call it black. I also brought yellow tea to Orenburg. Nobody sold it, and I thought that I would be the first and well done. It didn’t even occur to me that this product wasn’t on the shelves, because it’s expensive and nobody needs it. People were looking for something familiar and understandable - they asked for teas with fruits and walked past the island to the hypermarket for tea in bags.

In January, I finally understood what the demand was for, but I could not raise money for a new purchase: the revenue was barely enough to pay the rent.

☠ The tea ceremony utensils were too expensive for the visitors of the mall. 70 thousand rubles invested in it were frozen. Several expensive tea-boards have deteriorated due to temperature changes in the mall. On this I lost several tens of thousands more.

Advance punctures

My girlfriend Zorina led groups on Vkontakte and Instagram: she talked about the tea ceremony, sorts of tea and invited me to tasting. When people found out where our shop was located, they suddenly lost interest: no one wanted to go to a new area on the outskirts. During the work, only five or six people came to the tasting.

☠ I planned to distribute leaflets at the entrance to the shopping center and around the area - for this I printed a thousand pieces. He distributed about a hundred, and then walked around the area and realized that no one needed them here: there were solid beer eateries around. I threw the idea with leaflets, they are still kept at my house. There are also stickers for tea bags and craft "Bags with immortality" lying there as dead weight. We packed tea in them for everyone who made purchases worth more than 500 rubles. We lost 15 thousand rubles on bags, flyers, stickers and other printing.

15,000 RUB

lost on craft "Bags with immortality"

☠ I thought that the tasting would draw attention to the product: people taste the tea, fall in love and line up for it. We bought dishes, a pump and two 19 liter bottles of water. As a result, we drank the water ourselves and again fifteen called the service to fill the bottles: since January, on the first floor, it was blowing from the walls, the thermometer showed +15 ° C, we were terribly freezing and escaped with tea. This lost 11.5 thousand rubles.

Promotion and design costs - 28 300 RUR

Tasting utensils: Japanese thermos, porcelain electric kettle, tea board, teapots and cups

8000 RUB

Printing stickers, 1000 pcs.

5300 RUB

Printing of leaflets, 1000 pcs.

4800 RUB

Water and pump

3500 RUB

Craft "Bags with immortality", 100 pcs.

2500 RUB

Flyer development

2000 RUB

Logo development

1500 RUB

Tea bag sticker design

700 RUB

Short store life

When I opened, I expected to make 5-10 sales a day with an average check of 800-1000 rubles. The reality turned out to be harsher - there were rarely more than one purchase per day.

We had several regular clients from St. Petersburg, Moscow and Krasnodar. They asked what franchise we were working on and were surprised that we ourselves were such fools.

This is how it was

Month: December
Revenue: 12 thousand rubles
What they were doing: We opened on December 17 and relied on the pre-New Year excitement. Expectations did not come true - the proceeds were only enough for rent. By the end of December, I got my bearings on what there is demand for, and bought additional popular varieties of tea with my last money.

Month: January
Revenue: 7 thousand rubles
What they were doing: Until the middle of the month, the shopping center was empty and quiet. The guards and I chatted, read books and drank tea. I suspected that this was the end, but I was waiting for the opening of the water park. There was no money for turnover and change of course. The proceeds were not even enough for rent.

Month: February
Revenue: 12 thousand rubles
What they were doing: The suspicion that I had missed the mark with location, audience and range turned into confidence. I already knew exactly which varieties are in demand and how to get a profit or at least zero, but there was no money. The water park and hypermarket that I was counting on, too.

Month: March
Revenue: 8 thousand rubles
What they were doing: I realized that I would not sell the purchased tea here, and brought in instead educational toys that I have left from the times of the online store. There was little hope that the water park was about to start working and a stream of families with children would rush into it. But the opening is postponed further: from March to April, from April to May.

The story with the assortment was repeated: buyers snapped up cheap toys up to 400 rubles. And the development kits for 1000-1500 rubles, which occupied most of the showcase, were almost never bought.

Month: April
Revenue: 4 thousand rubles
What they were doing: The rent increased to 18 thousand rubles, although the water park did not open. We were no longer expecting him - there was neither money nor strength. We didn’t pull the new rent. I found a buyer who was ready to buy the island and the place for 40 thousand rubles. But then scandals began with the administration of the shopping center. We were fined 70 thousand and our island was arrested.

There is a clause in the agreement of the shopping center that all points must comply with its operating hours - work every day, open at 10, close at 22. This is necessary so that buyers are not disappointed when they come in the morning and find closed points. We were charged with fines for the fact that we allegedly opened later - the guard filled out the documents retroactively, taking the numbers from the ceiling. We were also fined for those periods when we were sick and did not open a point.

I was asked to sign documents stating that we violated the regime. I didn’t do this, but I made pre-trial claims, sent applications to the Ministry of Internal Affairs and the prosecutor’s office. My nerves were heated to the limit: one day I felt unwell and called an ambulance. I took a certificate from the doctors, which made my lawyer happy. She could scare the landlords - they say, they brought the person to the handle.

Month: May
What they were doing: We have not worked since May 19. A month later, all fines were removed from us, the security deposit was returned and we were allowed to take the island. True, I already missed the buyers, and during the month of my arrest someone broke one shop window.

My mistakes and conclusions

I did not study the area and did not hit the target audience. It was a new area with the cheapest new buildings in Orenburg. It is home to many visitors from the Orenburg, Perm, Sverdlovsk and Chelyabinsk regions with a low income level - 15-20 thousand rubles a month. There are only pubs around. Visitors went to the mall in the evening after work to shop at the hypermarket. During the day, there were no buyers who came for a walk and shopping.

They approached our island to gaze at the windows, but did not buy anything because of the prices. Before concluding a contract, it was worth talking to sellers and owners of outlets, taking a walk around the area, looking at real estate prices.

I counted the passability of the point in November and early December. At the end of the year, sales are peaking, so such calculations cannot be trusted. Before the holidays, in the place where I was going to put an end, I counted 200-300 people per hour, and after - sometimes not a single one. In addition, I counted everyone in a row, not my target audience.

Trust in hopes and promises. I was hoping that a water park and branded stores would open - I believed the landlord's promises, not the facts. As a result, I rented a place with poor traffic in an uninhabited part of the shopping center, got a hassle with electricity when opening and fines when closing. The water park was still opened, but in August instead of January.

Didn't save. I could save at least 50 thousand rubles if I took a second-hand island and modified it for myself. It was just necessary to monitor the advertisements for the sale. Better then sell the old and buy a new one than sit without money and attach things for a penny.

It's good that I had a garage, otherwise I would have taken the island straight to the trash heap. I spent five thousand rubles on the move and later sold the island for 20 thousand. There are only three cabinets with glass showcases left, which they do not want to buy even for a thousand.

I chased after unnecessary show-off at the start: fashionable stickers, bags and other nonsense. Now I would buy a marker for 50 rubles instead and write on the package by hand. Better to say a kind word to the client, say hello, recognize him by sight - this is how people work in the market. Stickers later.

Didn't check contractors. My landlord was Mollino Management LLC from Yekaterinburg. When we started having problems, I first went looking for information about them and found lawsuits, litigation and bankruptcy cases. If I had done this before, I would not have gotten involved.

Opened on New Year's Eve. Thus, I created time trouble for myself. On holidays, there is less choice, you are in a hurry, it is easier to manipulate and persuade you to unfavorable conditions.

Didn't leave money for turnover and reversal. I had an idea how to make the store at least payback, but there was no money for anything. To buy additional goods, change the assortment, change the course from tea to coffee, start selling sweets - everything requires money.

Set a non-ambitious goal. My goal was to open a cool store, and it worked. And we must set an ambitious and materialistic goal - to open a profitable point. Then you will think about how to get the maximum profit, and not how to make it beautifully.

Now I have moved to St. Petersburg and I am thinking of starting with a new business. I will tell you on the t.me/psihoself telegram channel how and what turns out and what does not stick.

Worked on the material

Author - Elena Tyukalova, editor - Elena Kiseleva, photo editor - Maxim Koposov, information designer - Zhenya Sofronov, executive officer - Anna Lesnykh, production editor - Marina Safonova, proof-reader - Anastasia Rudavina, layout designer - Evgenia Izotova

Do you like tea, want to know how to open a tea shop? In this article, you will find a step-by-step process on how to start running this interesting business.

Capital investment: 550,000 rubles
Payback period: 15-17 months

Probably, there is no such drink that could outshine tea in popularity.

And the constantly growing demand for it warms up among people thinking about running their own business, interest in how to open a tea shop.

Opening a tea shop is not just a promising, but also a profitable business, which, by the way, does not require large sums of investments in comparison with other business ideas.

But it is important not only to know the theoretical aspects of doing business and sorts of tea, but also to be able to attract buyers, and also provide them with not only quality products, but also excellent service.

And after the successful opening of a business related to the sale of tea, you can think about expanding - create an online store, or go further and develop a whole network.

Advantages and Disadvantages of Opening a Tea Store

Some consider the tea business to be specific, while others observe it interesting.

In any case, without constant development and providing customers with quality products, nothing will come of it.

Opening a tea shop is famous for the following benefits:

• relatively small investment, which, if used correctly, will quickly pay off;
• constantly growing demand for quality tea, and in different price categories, and it is not affected by seasonality;
• tea is not a perishable product, but you still need to follow simple storage rules;
• many people note the interest and aesthetics of this business.

The most significant disadvantage in the sale of tea is the high competition in this industry.

This is especially true in large and medium-sized cities.

This also includes the fact that this business is not particularly in demand in small towns where similar stores are already open.

Types of tea shops

"Everyone knows that there is nothing better than a cup of tea to increase the tone and raise the spirit of depression, in which all the guides and instructions, both Western and Eastern, converge."
Jose Saramago. Name book

Before starting a tea shop, you need to think about its format.

This factor will affect not only the assortment, but also the initial investment.

So, there are 3 types of tea shops:

The tea showcase (stall) is the smallest of all the options.

Costs and floor space will be minimal, which will affect the range of teas.

Most often, this format is found in large shopping centers and in crowded places - stops, metro stations.

The tea shop is the most popular format, which already requires more capital investment.

A retail outlet can be located both in shopping and entertainment centers, and be a small detached building.

The assortment is quite wide, which is reflected in the sale of tea in different price categories.

A tea shop with a tasting room is the largest view, which allows customers not only to purchase tea, but also to taste it before purchasing.

As a rule, in this format you can find a fairly wide assortment, as well as rare and rather expensive varieties of tea.

This division will allow you to choose the most suitable format based on your starting capital.

But still, no matter what you choose, it is important to choose the right place that will provide a large flow of potential buyers.

Tea Shop Opening Schedule

It doesn't take you long to open a tea shop.

It won't take too long to register a business.

The most important thing is to find a suitable place, as well as negotiate with suppliers of tea, of which you can be sure.

Also, attention should be paid to the arrangement of the premises, since the appearance of your tea shop should attract attention.

On average, it will take you 4-5 months to open a tea business.

This period may vary depending on how long the search for premises and bona fide suppliers will take.

Stage	Jan	Feb	Mar	Apr
registration
Search for premises
Arrangement of premises
Recruitment
Purchase of the first batch
Advertising
Opening

Steps how to open a tea shop

Business registration

Before opening a tea shop, you need to register your business.

For this kind of business, it is enough to take shape as an individual undertaking or LLC. At the initial stages, it is better to get IP.

In this case, you will be charged a flat tax.

The sale of tea does not need licensing.

But on the other hand, it is important to pay special attention to the permits of the SES, namely, its conclusions and the availability of sanitary books from sales consultants.

If you are not confident in your abilities, it is better to seek legal assistance.

This path is perfect if you decide to open an LLC.

And even if this is an additional cost, but you will gain time, and will not go to all instances and find out what you need to provide them.

Search for premises and its equipment

Most often, buying tea is unplanned, which is why it is so important to find a good place for a future store.

Shopping areas in shopping centers or hypermarkets are best suited for opening a tea store.

Best of all, if they will be located on the ground floor.

If you place it on the street, then streets near the center are perfect.

The room requirements are pretty simple:

• total area 15-20 sq. m;
• good ventilation;
• lack of dampness.

Then it is worth taking care of the decoration and equipment of the tea shop.

It should be stylish and attractive to prospective buyers.

As for the equipment for your tea shop, now you can find ready-made pavilions on sale.

It is much more convenient and faster than combining several horizontal and vertical display cases.

Also add interesting accessories, this will create the necessary atmosphere.

You will also need accurate scales, tea storage containers and other utensils.

Pay particular attention to the packaging material.

You don't need to buy the first option that comes along.

Better to make it to order and add your tea shop logo to it.

Customers will remember where they bought the tea and return to you.

You can also order a form for sellers.

For starters, you can limit yourself to T-shirts or aprons with the logo of your tea shop.

Everything you need to open a tea shop is summarized in a table:

Expenditure item	Amount (rubles)
Total:	RUB 145,000
Cash machine	10 000
Tea pavilion	107 000
Electronic balance	2 000
Storage containers for tea and other utensils	6 000
other expenses	20 000

Recruitment

Opening a tea shop is quite simple, but any wrong decision can affect its future work.

Therefore, the recruitment of sellers, on whom the revenue will directly depend, must be approached responsibly.

For the first time, you will need two salespeople who will work in different shifts, a cleaner, an administrator (if necessary) and an accountant.

With small sales volumes, you can take over the responsibilities of the last two employees.

For sellers, it is important that they are neat, polite and able to work with customers.

On top of all this, they must be well versed in the range on offer.

Employee salary costs will look like this:

Search for suppliers and purchase of the first batch

Before starting a tea shop, think about how you will be looking for tea suppliers.

The best option is to buy tea directly from producers in South Asia.

There is an option to find suppliers on the Internet who will act as intermediaries between you and the tea producers.

For the first batch, you need to purchase about 30 types of tea:

• green
• black
• White
• blends of several types of tea
• with fruit additives.

To begin with, you can take about 8-10 types of elite tea in order to estimate the demand for it.

But be careful, buy only natural and high quality tea from trusted suppliers.

Otherwise, you will not earn the trust of your customers, and you will incur colossal losses.

Advertising and promotion

Be sure to promote your store.

Place a nice sign and hand out flyers to people before opening.

Also design a logo for the tea shop to appear on employee uniforms, packaging, and business cards.

The latter is simply necessary to do.

Have sellers put them on every tea they sell.

On opening days, hold promotions and give away gifts.

This will attract buyers and they will definitely buy something.

As sales increase, you can introduce a loyalty program with the provision of discount cards.

This will ensure interest from regular customers, because due to discounts they will return to you.

How much does it cost to open a tea shop?

While the thought arises, “How to open a tea shop?” You also ask how much it will cost.

The tea trade does not require any huge investments.

The bulk of the costs associated with the opening will fall on the purchase of goods.

And to begin with, you need to have at your disposal 550,000 rubles, which will cover the registration of a business, the purchase of equipment, renovation of the premises, as well as the purchase of the first batch of tea and advertising.

In addition to the start-up capital, a tea shop has monthly expenses, which are presented in the table.

About all stages of opening a tea shop

detailed in the video:

Potential profit of the tea shop

On average, the tea margin is 100%.

For elite varieties, it can even rise.

So, when purchasing a batch for 150,000 rubles, it must be sold for 300,000 rubles.

And if you can sell the entire batch in a month, then in the end you will receive a profit equal to 35,000 rubles.

And then the recoupment of the tea shop will be about 15-17 months.

But with a competent organization, this period can be reduced to a year.

Perhaps the first 2-3 months will not bring much revenue, but with constant work on attracting buyers, you can achieve an increase in monthly profit up to 60,000 rubles.

As a result, how to open a tea shop, we can say that this is not the most difficult business, but it directly depends on the flow of buyers.

That is why it is so important to sell only high-quality teas and combine this with polite and competent customer service.

Consequently, over time, you will be able to increase the turnover of your business, and then completely expand it.

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Tea ceremonies in the vastness of our country are not as specific as in China, but they are an integral part of our culture and life. Tea is drunk in every home and in every office. The packaged drink is, of course, convenient to use, but recently there has been a return to traditional tea brewing. Against the backdrop of this trend, a budding entrepreneur who decides to test his abilities should sit down to draw up a business plan for a tea shop. The sale of tea does not require the fulfillment of special requirements for the premises of the store and allows you to find your customers regardless of the abundance of grocery markets in the district due to the non-standard assortment, the peculiar format of the shop and the high level of professionalism of the staff.

We draw up a detailed business plan

Like any other business, creating a point of sale for tea requires drawing up a business plan for a tea store with calculations, which clearly spells out the specifics of the activity. Following a predetermined course, it is much easier to achieve success in the implementation of the business idea of ​​selling tea. The specifics of organizing the sale of tea assumes the presence of the following mandatory points in the business plan of a tea shop:

• Analysis of the market and closest competitors;
• Point of sale format;
• Store location;
• Room design;
• Financial investments;
• Income and expense plan;
• Product suppliers;
• Range;
• Training;
• Tea shop opening hours.

Several points of a tea shop business plan play a key role in building a business. For example, an analysis of the market and the activities of similar outlets located nearby will help to correctly compose an assortment and determine prices. By visiting similar establishments nearby, you can also understand what concepts of a tea business from scratch already exist nearby and will not be of interest to buyers.

Store format and location

The choice of store format will largely determine the amount of financial investment in a tea shop as a business. If you rent a specially equipped place in a shopping center, you can expect additional income from the sale of ready-made tea and sweets. A stand-alone specialized store with a larger area will allow you to establish tea production as a business, as well as a tea packaging business.

The location of the tea shop must be populated to ensure the number of buyers required to make a profit. A tea shop can be made successful both in a supermarket in a sleeping area and near an office center. However, an entrepreneur must necessarily have the opportunity to equip a rented retail space according to an individual design. The same type of stall on the market may not attract the attention it deserves from potential buyers. A certain part of the financial investment should be spent on the development of a special interior; this will be a kind of visiting card of your outlet.

Search for suppliers and assortment

Finding suppliers is also an important point in a business plan for the sale of tea. Today it is worth paying close attention to building a business selling tea from China. An equally interesting idea is the purchase of individual ingredients and the organization of the production of herbal tea as a business.

The assortment of the store must meet the needs of the buyers in the area where it is located and offer unusual positions that generate additional interest and bring good income. Expensive elite sorts of tea can be positioned as a good gift and a great souvenir. You can add unusual sweets to the assortment, if you can order a cup of tea in your establishment, or tea accessories suitable for holding tea-drinking ceremonies of certain types of tea. In addition, the sale of beautiful and practical tea storage containers can be a good source of income if the process is properly arranged. For example, you can periodically give lectures on the proper storage of tea.

Staff and work schedule

The staff of a tea outlet is selected either with experience in the sale of tea, or is trained at the expense of the employer in the intricacies of the tea ceremony and orientation in the fragrant world of expensive and not so great varieties of this amazing drink. The costs of raising the qualifications of staff and providing employees with branded overalls must necessarily be spelled out in the business plan of the tea shop.

Choosing the right opening hours for your tea shop will help you generate additional income. For example, starting at 10 am, ending at 9 pm.

In the morning, as a rule, people rarely go to choose a new type of tea, but the early closure of the store will not allow customers who leave work later than usual to shop.

Some seasonality of the business should also be taken into account. It lies in the fact that before the holidays people will buy gift sets of expensive tea and you need to be prepared for this. You should think over the design in advance and order the production of beautiful and unusual gift wrapping.

Advantages and Disadvantages of Opening a Tea Store

The main disadvantage of the tea business is the rather high level of competition. Although, fresh ideas and a non-standard approach to their implementation will help to leave competitors far behind. Standard promotion methods must necessarily be used, but the application of all kinds of novelties and know-how from the world of tea in an opening point of sale should also be made an integral part of doing business. In order to keep abreast of such things, you should visit thematic exhibitions and conferences, be interested in new trends and tea trends.

Benefits of opening a tea point of sale:

• Long shelf life of products;
• The ability to make a 100% markup on the product;
• Stable demand for tea;
• Seasonal drops are insignificant, and the pre-holiday excitement is palpable;
• A gradual return of consumers to traditional more expensive types of loose tea;
• The real prospect of turning the business into a network;
• An opportunity to establish a herbal tea production business.

The aforementioned advantages of opening a tea shop make the business idea of ​​opening it very attractive. Particular attention should be paid to the possibility, not only of selling the varieties of tea already known to the consumer, but also of setting up our own production of herbal mixtures from ready-made ingredients. You can draw up a business plan for the production of tea yourself. But taking into account the specifics of the processes and the need to develop our own recipes, it is better to order a ready-made business plan for the production of tea, providing, among other things, the need for licensing products.

disadvantages

• High competition;
• Business features. For example, some people prefer coffee over tea, so you won't be able to reach your audience completely.

We register activities

You can open a point of sale of tea by registering as an individual entrepreneur. Further, it is necessary to obtain a trade permit from the local authorities, from the sanitary and epidemiological station and the fire service permits for the premises. You can register yourself, or you can contact a specialized law firm, which will draw up all the necessary package of documents for approximately 5,000 rubles.

List of documents required for registration of individual entrepreneurship:

• Registration application;
• Original and photocopy of the passport;
• Original and photocopy of TIN (individual tax number);
• Confirmation of payment of state duty.

For example, code 52.27.36 - Retail trade of tea, coffee, cocoa.

Choosing a taxation system

For a tea shop, it is better to choose a simplified taxation system (STS). The advantages of this system are the absence of obvious difficulties in submitting reports and low tax deductions. When choosing this form of tax payment, VAT and property tax are not paid. The interest rate can be 6% and 15% of the profit (income minus expenses). In retail trade, a large part of the costs are regular spending on the purchase of goods, so the best choice would be a 15% rate.

Choosing a place for a store

For a novice entrepreneur, an ideal location for a tea point of sale would be a small room with an area of ​​about 15 sq. m. in a large shopping or office center, as well as in a supermarket in a sleeping area. This format of the establishment will allow placing an average assortment of goods (at least 50 varieties of tea), conventionally dividing the store into three zones: tasting (with one or two tables), sale of packaged tea, tea in bulk as a business aimed at attracting customers with an income above average ...

We carry out the arrangement of the tea shop, think over the interior details

Taking into account the small area of ​​the store, it is necessary to carefully consider the placement of all items of the product. Since buyers will first search for what they came for, the entire product should be clearly visible. Teas should be placed on clear guidelines to make it easier to find. In addition to the principle of packaged and by weight, it is necessary to allocate an area for elite rare varieties, as well as arrange separately black, green, white, red, herbal, herbal-fruit mixtures and tea-like drinks. The country of origin can also be taken as the basis for the classification.

When the overall concept of the store is thought out, you should go into the details. Shelves and showcases are best made to order, using natural materials and warm colors. The interior of a tea shop should evoke pacification and encourage the buyer to try a new type of tea. An important role is played by containers for storing tea. They can be made to order, kept in the same style and create an atmosphere of harmony. The lighting in the store should be dim, but sufficient to make out the names and prices of the goods. Order an individual design of the premises, which has nothing to do with the design of competing stores. The unique atmosphere in the tea shop will be created by a cocktail of product aromas, which will be inimitable in any case.

We select equipment

In addition to specialized containers for storing tea in the store, you will need:

• Shelves;
• Showcases;
• Shelves;
• Electronic balance;
• Cash machine;
• Package;
• Tea scoops;
• Tea sets.

All equipment can be easily ordered online. Furniture is best made to order in accordance with the design idea of ​​your tea boutique. The harmoniously combined details in the store will create a pleasant impression on the customers and increase the likelihood of their transition to the category of "regular".

We form a range of products

Scheme of tea varieties

It is generally accepted that the percentage distribution of black - green tea is 90% to 10%. Recently, the share of black tea has been gradually decreasing. Blends are becoming popular - tea mixtures with different flavor combinations, black and green teas with the addition of pieces of fruit, as well as spices.

The assortment of the store should consist of 5-7 popular packaged items, 12-15 types of tea by weight in the middle price category, include elite varieties of tea, light fruit teas and tea drinks. Such varieties as lapsang, pu-erh, sushong are not in mass demand, but should be present in the assortment of the tea shop.

In addition to the tea itself, tea accessories should be offered to customers, explaining their purpose and giving instructions on their correct use.

We advertise the store

Customers are the key to the success of selling tea as a business. The more customers shop in your store, the better your business will develop. How does the formation of a customer base begin? - with a well-chosen store name and an attractive sign. The name of the tea shop should be unusual and capacious, the name should be well remembered. Order a sign in the same style in which your store is decorated. Marketing in the tea business plays a huge role. If you plan to not only resell cheap tea bags, but to give people the opportunity to discover the world of quality tea, it is better to draw up a marketing plan and follow it clearly. It will not be superfluous to outline a plan for holding promotions, tastings, lectures on the topic of tea and tea ceremonies.

Advertising a store on the Internet will also help create a flow of customers. Alternatively, you can also sell tea through an online store. ? - From the development of a quality website. Clients of the online store can be offices that order expensive teas for their customers or people who want to receive purchases home without spending time on a shopping trip. Quality tea belongs to. A good advertising campaign will make your store popular in a short time. In order for people not to forget about the existence of a wonderful tea shop, it is necessary to think over a bonus system, distribute accumulative cards to customers and notify them by SMS about promotions and discounts.
, consider the idea of ​​creating an original tea shop. The tea store can be safely attributed to. This important fact also applies to the benefits of the tea business.

We predict the profit and recoupment of the store

A tea shop with average customer traffic has an approximate monthly turnover of 80,000 rubles, with a net profit of about 35,000 rubles. the payback period is from one to one and a half years. Many start-up entrepreneurs are interested in the question: "Is it profitable to open a tea business or not?" The answer to it will be: "Definitely profitable", but at the same time it should be understood that before starting a tea business from scratch, you need to work hard, strictly following the business plan, and then tirelessly engage in the development and promotion of the tea shop.

conclusions

Opening a tea shop is not an easy process. But a person who believes in the success of the business he is engaged in will cope with the difficulties and will be able to establish a flow of regular customers to his store, following a pre-planned concept. Before starting a tea business from scratch, you should understand the types of tea, related products and the peculiarities of take-away tea as a business. Careful preparation, a well-written business plan, and adherence to the chosen strategy will help create a profitable tea shop.

* Calculations are based on average data for Russia

1. Summary of the project of opening a tea shop

The aim of the project is to open a tea shop specializing in the retail sale of loose tea and related products. The assortment of the boutique will include black, green, white, flavored, fruit, herbal and other types of teas. In percentage terms, the share of tea in the middle price segment will be 75%, elite teas - 25%. The concept of the store will provide for the opportunity for customers to experience the taste of tea live by tasting it before purchasing. Qualified sales consultants will be able to help with the choice of tea, taking into account all the requirements of the client.

The store will be opened in a separate building in an area of ​​the city with a population of 500 thousand people, on a street with high traffic. The store will be located in a rented space of 30 sq. meters.

The organizational and legal form of business will be an individual entrepreneur. UTII (single tax on imputed income) will be chosen as the taxation system. OKVED codes for the sale of tea and related products - 52.27.36 "Retail trade in tea, coffee, cocoa", 52.44.2 "Retail trade of various household utensils, cutlery, tableware, glass and ceramics, including porcelain and faience" ...

3.Description of the goods of the tea shop

The store's tea assortment will include 150 types of tea, including small-leaf, large-leaf, black, green, white, red, fruit and other teas. The assortment will be compiled on the basis of market research of the city and region's market, including analysis of competitors' proposals, analysis of suppliers, identification of the best-selling "hit" varieties of tea and unreached niches through surveys, data of Internet queries of residents of the region in search engines. About 75% of the tea assortment will be made up of mid-price teas, the remaining 25% on the shelves will be occupied by elite teas. The average boutique check will be 900 rubles. at a mark-up of 100%.

In addition to loose tea, the store will sell related products: utensils for making and drinking tea. Approximate price ranges for the store's products are given in Table. 1

Table 1. Price range for tea and related products

	Name	Description	Cost, rub.
Tea products
	Black tea	Black tea. Cost per 100 g.
	Green tea	Green tea. Cost per 100 g.
	Flavored black tea	Flavored black tea. Cost per 100 g.
	Flavored green tea	Flavored green tea. Cost per 100 g.
	White tea	White tea. Cost per 100 g.
	Oolong (oolong)	Oolong (oolong). Cost per 100 g.
	Bound tea	Bound tea. Cost per 100 g.
	Red tea	Red tea. Cost per 100 g.
		Pu-erh. Cost per 100 g.
Related Products
	Tea service	Tea service
	Tea ceremony board	Tea ceremony board
	Tea spoon	Tea spoon
		Clay teapot, glass, ceramic
	Pu-erh knife	Pu-erh knife
	Strainer per cup	Strainer per cup
	Brew filter bag	Brew filter bag
	Brewing ball	Brewing ball
	Gift bank	Gift bank
	Gift package	Gift package

Pricing will take into account such components as the purchase price, delivery cost, purchasing power of the target audience, the cost of a similar range from competitors, fixed costs of the boutique (arena, employee salaries, utilities, etc.).

Tea is a rather vulnerable product. If stored improperly, the beneficial properties of tea are easily lost, its aroma is lost, and often it even reaches the point that the tea becomes simply unusable. In order to avoid this, the store will comply with the necessary conditions to exclude high humidity and third-party odors. The tea will be stored in aluminum containers with tight-fitting lids.

4. Sales and marketing of tea shop

Various studies and surveys indicate that tea is drunk by about 93-96% of the country's adult population. The average Russian drinks 3 cups of tea a day. According to a study by AB-Center, tea consumption in Russia has remained relatively stable over the past 12 years. In 2015, the consumption of tea was at the level of 1.16 kg per year per capita. The same data was recorded in 2003. The peak was reached in 2011 - 1.31 kg of tea per capita.

If we talk about opening a tea store, we come to the question of consumer preferences, then the overwhelming majority of the population drinks black tea - 86.1%. The number of green tea lovers is ten times less and amounts to 9.2%. The third popularity is herbal tea - it is drunk by about 1% of respondents (data from a study by Synovate Comcon). The most popular is tea bags - exactly half of the country's inhabitants drink it. However, in large cities of the country, in particular in Moscow, there is an increasing growth in leaf tea connoisseurs. About 64% of the capital's residents prefer leaf tea. In recent years, naturally flavored teas have also enjoyed popularity. Top tea aromas include bergamot, lemon, jasmine, wild berry, strawberry, raspberry and currant.

Modern shoppers in tea shops have become more demanding and know much more about the quality of teas than they did in the 90s - all the tea industry experts agree on this. At the same time, the tea market is quite saturated, so it is difficult to surprise a sophisticated buyer with anything. In this regard, experts advise not to advertise specific types of tea to business beginners, but the stores themselves that sell them. In fact, there is a need to sell not only tea, but also the atmosphere of the establishment, the culture of tea consumption.

Ready-made ideas for your business

In connection with the above, much attention will be paid to the concept and design of the future tea shop. The interior of the room will combine uniqueness and at the same time play on typical associations. Most buyers associate tea and tea drinking with home comfort. Therefore, the design most often uses brown, chocolate and gold colors, classic furniture, polite and intelligent staff, courteous treatment and an individual approach to each client. In addition, as the consumer has become more discerning, it is a good idea to be able to taste the tea for free before buying.

More often than not, about 60% of the buyers of the bathroom boutiques are regular customers. Another 40% are casual passers-by who are interested in the shop sign or the scent coming from behind the door. Given this fact, there is a need for both advertising aimed at regular customers and marketing moves for impulse purchases. As the latter, the use of scents is actively practiced by tea points. To do this, the most aromatic teas are displayed on the shelves in open jars, which has a positive effect on the store's profit. To create a permanent clientele, it is necessary to introduce incentive systems and loyalty programs. In our case, the following will be accepted:

Use of POS materials (flyers, business cards, catalogs);

The use of branded packaging products (packaging, jars with the company logo);

Introduction of a system of club discount cards;

Maintenance of a website with a catalog, as well as a tea blog by the project manager;

Ready-made ideas for your business

Attracting customers through SMM (through social networks Vkontakte, Faceebook, Instagram, etc.).

When a boutique is opened, 60 thousand rubles will be allocated for the initial advertising campaign (not including the creation of a corporate identity and consumables with a logo). In the future, promotion costs will be at least 18-20 thousand rubles. The main task is to attract the maximum number of buyers at the lowest cost.

5. Production plan for a tea store

The tea shop will be located in a city with a population of 500 thousand people on a street with high traffic, on the first line of houses. A rented space with a total area of ​​30 sq. meters, in which it is planned to equip a sales area, a small warehouse and a tasting area. The premises will require renovation, for which 180 thousand rubles will be allocated. To create a design project and interior decoration, you will need the services of a designer. His work will cost 45 thousand rubles. (at the rate of 1.5 thousand rubles per 1 sq. m.). Equipment for the tea boutique will also cost 367.2 thousand rubles. (see Table 2).

Table 2. Equipment costs

	Name	price, rub.	Quantity, pcs.	Cost, rub.
	Electronic balance
	Counter
	Showcase for tea
	Cash register equipment
	Employee uniform
	Lighting equipment
	Furniture for the tasting area
	Plumbing
Total:				367 200

In addition to the equipment for a tea store listed in the list, you will also need to purchase packaging material and apply corporate symbols on it. This item will cost about 50 thousand rubles.

For the daily operation of the tea boutique, you will need 2 full-time sales consultants. The work of the sales staff will be organized on a shift basis. The tea boutique will be open from 10:00 to 21:00 without breaks and weekends. The key requirements for sellers will be the ability to communicate with customers, responsibility, diligence, punctuality. When recruiting, preference will be given to candidates with experience in retail sales of tea, coffee or related products. The salary for the employees of the tea shop will consist of a salary and bonuses based on the results of work. Registration will take place in accordance with the Labor Code of the Russian Federation.

Table 3. Staffing table and payroll

Provided that 13 people will make purchases of tea on the day, leaving about 900 rubles in the store. each (average check), the store's monthly revenue will be 360 ​​thousand rubles, and the net profit will exceed 90 thousand rubles. If we assume that such an indicator cannot be achieved immediately, but only for 4 months of operation, when the store has its first regular customers, then the payback period will come by the middle of the second year of operation. The costs of the current period will include: rent (30 thousand rubles at the rate of 1 thousand rubles per square meter of area), payroll with social contributions (57.2 thousand rubles), purchase of products and their delivery to the store, advertising, accounting, security, spending on the purchase and manufacture of branded consumables (banks, packaging), etc. The share of profit in the monthly turnover of the tea boutique will amount to about 26% (see Fig. 2).

Figure 2. Structure of revenue and costs of a tea boutique

6.Organizational plan of the tea shop

The tea boutique will be managed by an individual entrepreneur. He will be responsible for all organizational processes, starting with registration procedures and ending with the formation of the assortment. He will be responsible for cooperation with suppliers and organizing procurement, scheduling and setting shifts, hiring and firing employees, negotiations with landlords, finding partners and distribution channels. Sales consultants will be subordinate to him. Their responsibilities will include: selling goods, merchandising, keeping records of inventory balances, consulting buyers, conducting tastings at the request of the client.

7. Financial plan of the tea shop

Opening a tea boutique will require attracting 1,497,200 rubles. The project will be implemented using its own funds. The structure of investment costs is shown in Table. 4. Indicators of financial activity in the main period of work are given in Appendix 1. Conditions adopted in the calculations: planned sales volume - 360 thousand rubles. (400 average checks of 900 rubles each), reaching the planned sales volume - 4 months, increase in sales in the second year of operation to 400-420 thousand rubles, in the third year of operation - up to 500-520 thousand rubles, an increase The payroll is 20% from the third year of the store's operation, the UTII taxation system with a coefficient of k2 equal to 0.95, the project life is 3 years.

Table 4. Investment costs

	Cost item	Amount, rub.
Investments in real estate
	Renovation of premises + design project
Room equipment
	Equipment purchase
Intangible assets
	Site creation
	Registration and clearance procedures
Working capital
	Working capital
	Starting product content
Total:		1 497 200

8. Evaluation of the effectiveness of the project

The project for the creation and operation of a tea boutique is effective, which is confirmed by the main financial indicators in Table. 5.

Table 5. Indicators of project performance

9. Risks and guarantees considered in the business plan of a tea shop

This business plan for a tea store provides for various risks, because the success of the project can be influenced by both external factors that do not depend on the management, and internal ones. Analysis of the main risks and protective measures are presented in Table. 6. In general, the risks of project implementation can be assessed as medium-low. In the event of bankruptcy, the consequences will not be critical: the finished business can be sold at a cost that exceeds the initial investment.

Table 6. Assessment of project risks and measures to prevent their occurrence or their consequences

	Risk	Probability of occurrence	The severity of the consequences	Prevention measures
	Demand volatility			Location in a walkable place, the use of marketing tools, programs that increase loyalty, the formation of demand, taking into account the latest trends
	Increase in purchase prices by suppliers			Purchases of products in large volumes to obtain discounts, cost reduction, revision of product prices, optimization of the assortment offer
	Increase in rent			Conclusion of a long-term lease agreement with a fixed rate in rubles, using the services of a lawyer when concluding an agreement
	Formation of a negative image of the boutique among the population			Hiring qualified personnel, undergoing training, increased attention to the level of service, compliance with the conditions for storing tea
	Emergency, fire, cataclysm			Availability of security and fire alarms, insurance

10. Attachments to the business plan of a tea shop

ANNEX 1 to the business plan of the tea shop

Key financial indicators of the project in a three-year perspective