Engineering LLC implements complex lemonade bottling lines designed according to individual technical specifications of manufacturing plants. We produce turnkey equipment for factories, from beverage production technology to the development of bottle, cork, label design, selection of water purification equipment, cylinder-free CO 2 supply, and racking equipment for warehouses. Our clients can order a bottling line for lemonade or mineral water, we will do all the work for the client. All you have to do is sign the contract and make payment

To order a conveyor:

Design of a lemonade production workshop

To buy a bottling line, you need to determine the equipment with which it will be equipped. To select equipment for a lemonade machine and calculate equipment for water production and bottling, it is necessary to agree on the initial data and fill out a questionnaire, which will be the basis of the technical specifications, and also provide the following information:

• project or plan of an existing premises where water production is planned;
• points of supply of water, electricity, compressed air, sewerage;
• warehouse areas for storing consumables, finished products, administrative and office premises;
• planned productivity of the water preparation and bottling workshop;
• wishes for the placement of main and auxiliary equipment.

After providing the initial data, you can select the optimal equipment. Having made the calculation, the engineers draw up a project and send it to the client for approval, where the lemonade production line will be provided with detailed information. Once the contract and design are signed, the production and delivery phase begins.

Lemonade filling line configuration

Example of a production line with a minimum configuration:

• Complex for the production of PET bottles with a capacity of 3,000 – 20,000 bottles per hour.
• Pneumatic conveyor for feeding empty bottles to a tri-block filling unit.
• Triblock filling: rinsing - filling - capping.
• Mixer-saturator for preparing the finished drink.
• Label machine for gluing polypropylene labels.
• Shrink film packaging machine.
• Conveyors for moving bottles in the bottling line.
• Control cabinet for the lemonade bottling line.
• Pallet wrapper.
• Date printer.

This package may include a saturator and a packer from stock or made to order. If it is necessary to automate the production process, the line is equipped with conveyors and storage tables with the organization of production without operator participation.

The workshop equipment can be expanded with a boiler for making syrup and a bottle rinser. Additional equipment may include:

• vertical conveyor for lifting to the upper floors;
• dater for marking the date of manufacture;
• labeller for gluing labels;
• a set of water treatment and filtration equipment;
• conveyors;
• storage tables;
• palletizer

The basic configuration of a lemonade bottling line can include:

• blending department for preparing an assortment of drinks;
• system for preparing sanitary solutions;
• compressor equipment;
• equipment for balloon-free enrichment of lemonade with carbon dioxide;
• water treatment system;
• refrigerator for cooling the drink before bottling;
• vertical conveyor for raising or lowering products to different floors.

The cost of a lemonade and mineral water production plant directly depends on the configuration, productivity and degree of automation of the process for mini-production of lemonade or other variations. The less operator intervention required in the production process, the more expensive production automation is.

Mini-production of lemonade can be confidently called a promising area of ​​small business. Statistics show this: over the past four years, the production volume of the sweet drink has increased by 30%. This is due to the growing demand for soft drinks...

The consumption of draft lemonade, which is sold in specialized stores and in street stalls in the summer (along with kvass), is growing. Therefore, the mini-factory has several options for marketing its products: producing the drink in small containers for supply to grocery stores and bottling lemonade into large kegs for delivery to cafes, street outlets and draft beer stores.

The portal website will tell you how to organize your own production of a sweet drink in a mini-production environment.

Premises - where to locate production

The production of lemonade is part of food production, so the requirements for the premises are quite serious. It is impossible to open production in close proximity to industrial enterprises, in basement workshops and in places where appropriate communications cannot be provided.

The room itself must be at least 150 square meters. m. Only to accommodate one production line will require about 50 sq. m. m., and you also need to allocate space for a warehouse for raw materials and a warehouse for finished products, for a staff room, for an office and a utility block.

Technology decides

The first thing you need to do first is develop a lemonade recipe. And not just one, but several varieties at once. This issue needs to be resolved in advance, since it will take weeks, or even months, to develop the optimal taste. You can’t do this without an experienced technologist.

The lemonade recipe includes such components as: flavors, sweeteners, dyes, sodium benzoate, citric acid, carbon dioxide, drinking water. The output should be lemonade in accordance with GOST 28188-89.

If you look at this composition, you will start to want to drink. But there’s no escape: without adding these components, the drink will turn out tasteless and have a short shelf life.

Selecting equipment is not an easy task

Depending on the company’s goals, the approximate set of equipment for launching the line is as follows:

1. Saturation unit – designed to saturate the drink with carbon dioxide.
2. Water treatment system - designed to purify water from heavy metals (mercury, zinc, iron, manganese), microbes, foreign odors, particles and organic substances.
3. The syrup preparation station has a capacity of several thousand liters.
4. Filling unit – designed for filling lemonade into PET or glass containers.
5. Automatic capping machine – used for capping PET and glass bottles with stoppers.
6. PET container blowing machine – designed for preparing beverage containers.
7. Label machine – applies company labels to bottles.

You can also install a triblock: rinsing + filling + capping. In this case, the number of individual machines for producing lemonade will be significantly reduced. For example, the YuVEST 4.0 BNT filling unit (Orelpischemash) produces up to 4,000 bottles per hour. This is a fairly productive machine, but you can find an option with smaller production volumes.

Separately, it is worth mentioning about the blow molding machine. For a mini-plant, the purchase of such a device is not necessary. A blow molding machine is only required when producing large volumes. At the initial stage, when full-fledged sales have not yet been established, the best option would be to purchase ready-made containers. This has its drawback: a large number of bottles will require appropriate storage space. Or you will have to arrange almost daily deliveries of containers.

Suppliers will provide you with detailed advice on choosing equipment. They are obliged to provide all technical documentation for the devices, and in some cases - to carry out installation and commissioning work at their own expense.

It is difficult to calculate the total cost of purchasing equipment. It all depends on the configuration, declared volumes, condition of the equipment (new or used) and other points. One thing is for sure: the matter will not be limited to one million.

Much depends on the choice of line supplier. The good thing is that there are some options here. You can purchase foreign equipment. Turnkey mini-factories are offered by Italian and Chinese suppliers. European equipment is expensive because it is of high quality. China offers relatively cheap lines, but is not responsible for quality. The golden mean is the acquisition of a domestic line. The well-known company PKTs Orelpischemash LLC produces a whole series of various machines for the production of lemonade, ranging from saturators to container and packaging equipment.

The positive side of cooperation with a Russian supplier is that it is easier to carry out warranty repairs of equipment. And this is a very important point, since if the line stops, the urgency of its repair will be decisive.

It will also be necessary to arrange supplies of finished PET bottles or PET preforms. A preform is a blank for a future bottle. Purchasing preforms is preferable because the cost of packaging is reduced. It is smaller in size than a finished bottle and takes up less space, which reduces transport costs and also reduces the size of warehouse space. But you will need to purchase a blow molding machine that will produce finished containers from the preform.

Organizational aspects

To produce lemonade, you will need to register a business, obtain certificates for the production of soft drinks (“vanilla”, “Buratino”, “pear”, etc.) or a declaration of conformity. For detailed advice, please contact your local Rospotrebnadzor office. A sanitary and epidemiological conclusion authorizing the release of the drink is also drawn up there.

Without these documents, it is impossible to organize the sale of lemonade through stores and retail chains. And a start-up mini-factory does not need problems with regulatory authorities (production may be considered illegal).

Brief calculation of enterprise profitability

Expenses of an enterprise with a productivity of 240 thousand liters of lemonade per month:

• Rent of premises – 30,000 rubles.
• Salary of operators (3 people) – 90,000 rubles.
• Salary of office workers (accountant, sales and distribution managers) – 120,000 rubles.
• General workers and warehouse workers (3 people) – 60,000 rubles.
• Security – 35,000 rub.
• Utilities (water, electricity) – RUB 50,000.
• Materials (PET containers) – RUB 480,000. (RUB 2.0/piece)
• Raw materials (citric acid, sweeteners and other ingredients) – RUB 1,500,000.
• Transport costs – 50,000 rubles.
• Taxes – 15,000 rubles.
• Other expenses (working clothes, gloves, unforeseen expenses, etc.) – 50,000 rubles.

Total – 2,480,000 rubles.

The cost of producing one liter of lemonade is 10.33 rubles.

Monthly income:

The manufacturer's markup is at least 30%. Therefore, the selling price of one liter of lemonade will be equal to 13.43 rubles. Income from one liter will be 3.10 rubles. If you sell the entire volume of produced products (240 thousand liters), then the monthly profit will be 744,000 rubles.

The article describes the nuances of the soft drink business using an example lemonade production business plan. This drink is always in demand, especially in the summer, and has wide possibilities for sales forms - kegs, plastic and glass bottles.

Competition in the soft drinks market is very high. In addition to well-known world brands, there are a large number of small players who produce, however, not always high-quality goods. If you plan to produce real lemonade according to traditional recipes, and not soda tinted with chemicals, then the chances of success and capturing your market share are very high.

Key features of a business plan for the production of lemonade and drinks

PURPOSE OF A BUSINESS PLAN FOR LEMONADE PRODUCTION

The production of carbonated soft drinks does not require a complex multi-component technological process; in this case, we can say that the simpler the better, if you use natural ingredients. However, in addition to the recipe, there are many important things that must be implemented both before the launch of the project and during its preparation. To fully describe the entire range of activities, we use business plan for lemonade production.

It will outline all stages of the project, describe all processes and factors influencing the success of business activities, such as market conditions, competitive advantages of the product, technologies and equipment used, personnel issues and financial and economic indicators used to calculate profitability.

Description

Files

ESSENCE OF THE PROJECT

The project involves the launch of an enterprise for the production and bottling of lemonade for sale in the form of kegs, for bottling, and as a bottled drink in plastic and glass bottles of various sizes. The main consumer segment is, of course, children, but in the summer, the demand for the drink grows in all consumer segments.

The enterprise requires certain equipment and the presence of buildings and workshops for technological processes, but the manufacturing procedure itself is quite simple. To quickly launch production, you need to follow the logic of the business and consistently implement all its stages.

Our business plan lemonade production describes in detail the following stages:

• preparation of raw materials for the production of the drink and its bottling;
• lemonade production;
• packaging and delivery to consumers.

A high-quality drink, using natural ingredients and following technology, will always find its buyer even in a highly competitive market.

1 – Summary

1.1. The essence of the project

1.2. Volume of investments to launch the production of lemonade and drinks

1.3. Work results

2 – Concept

2.1. Project concept

2.2. Description/Properties/Characteristics

2.3. Goals for 5 years

3 – Market

3.1. Market size

3.2. Market dynamics

4 – Staff

4.1. Staffing table

4.2. Processes

4.3. Wage

5 – Financial plan

5.1. Investment plan

5.2. Financing plan

5.3. Sales plan for the development of lemonade and beverage production

5.4. Spending Plan

5.5. Tax payment plan

5.6. Reports

5.7. Investor income

6 – Analysis

6.1. Investment analysis

6.2. The financial analysis

6.3. Risks of lemonade and beverage production

7 – Conclusions

The business plan for the production of lemonade and drinks is provided in MS Word format - it already contains all the tables, graphs, diagrams and descriptions. You can use them "as is" because it is already ready to use. Or you can adjust any section to suit you.

For example: if you need to change the name of the project or the region where the business is located, this can be easily done in the “Project Concept” section.

Financial calculations are provided in MS Excel format - the parameters are highlighted in the financial model - this means that you can change any parameter, and the model will automatically calculate everything: it will build all the tables, graphs and diagrams.

For example: if you need to increase your sales plan, then just change the sales volume for a given product (service) - the model will recalculate everything automatically, and immediately all the tables and diagrams will be ready: monthly sales plan, sales structure, sales dynamics - all this will be ready .

A special feature of the financial model is that all formulas, parameters and variables are available for change, which means that any specialist who knows how to work in MS Excel can adjust the model to suit themselves.

Rates

Reviews from our clients

Feedback on a business plan for a beer brewery

To launch the brewery, it was necessary to attract external investment, and we decided that a line of credit in our case would be the optimal solution. After preliminary negotiations with Sberbank, we compiled a list of necessary documents that needed to be prepared. Among the bank's requirements was both a business plan and a financial model for beer production. Having studied various business plan developers, we settled on the Plan-Pro company for two reasons: first, we liked the quality of execution of ready-made business plans, second, the financial model seemed to us quite thoughtful and understandable, plus the bank said that such a level of elaboration the project is more than enough. As a result: our brewery received a bank loan in the amount of 250 million rubles. Thank you, because thanks to the painstaking work of developing a business plan and making adjustments, we received approval for the loan. Thank you for your turnkey work!

Stepan Nikolaevich, owner of the Old Maple brewery, Tyumen"

Feedback on a business plan for a confectionery production workshop

Our confectionery production facility has risen to the challenge of the times and we needed additional investment. At first, we did not consider the possibility of ordering a ready-made business plan and wanted to do everything ourselves. But making a good business plan from scratch turned out to be a difficult task, so we bought a ready-made solution on the website to use it as the basis for our own production. We did the right thing: thanks to the high-quality work of the site, investors did not have any unnecessary questions, and we received an investment of 40 million rubles.

Maria Mikhailovna, Tomsk Bakery"

Feedback on a business plan for the production of compound feed with subsequent sale

Our organization needed a business plan for two purposes: we assessed the profitability of feed production and wanted to attract external financing. After looking online at various business plans for a feed mill, we settled on the project of the Plan-Pro company. In the end, we were satisfied with the result and received exactly what we needed: a ready-made business plan with a clear structure, a financial model for the development of a feed production plant, which is quite easy to change to suit your needs.

Lyudmila Tsvetkova, financial director, Voronezh

SEQUENCE OF FORMING A BUSINESS PLAN FOR LEMONADE PRODUCTION

Achieving the goals of the project and its economic efficiency requires careful study of all sections.

SUBJECT OF PLANNING

A workshop for the production and bottling of lemonade for sale on the market of draft and bottled drinks with the production of finished products XXX liters per day.

STRUCTURE OF A BUSINESS PLAN FOR LEMONADE PRODUCTION

Lemonade production, like any other business process, requires adherence to a certain structure and procedure described in the relevant sections business plan:

• research of market conditions, main players, identification of the target consumer and product characteristics of interest to him;
• determining the amount of investment for a successful start with a list of cost items;
• description of the circle of potential investors;
• characteristics of the technological process;
• planned profitability indicators and their structure;
• HR block;
• promotion and sales policy;
• section with economic and financial performance indicators of the project.

MARKET CONDITIONS

This section of the lemonade business plan will be fundamental in all further development and planning processes. As a result of compilation, we will receive a vision of our product, factors of its success in the market and distinctive characteristics that influence the choice of customers.

The advantages of our lemonade in comparison with competitors:

• minimum of chemical additives and flavor enhancers - only natural raw materials;
• variety of release forms and types of packaging;
• competitive price;
• professional merchandising and marketing support.

Another good option for business is jam production. characterizes this direction. In modern conditions, this format of activity can become very relevant and in demand by consumers.

ORGANIZATIONAL POINTS FOR LAUNCHING LEMONADE PRODUCTION

In order for all planned indicators to be achieved, a large amount of preparatory organizational and administrative work is needed. Then our business plan for lemonade production will be implemented promptly and without downtime caused by shortcomings in the organization of the process. What need to do:

1. Register your business as a legal entity or individual entrepreneur.
2. Register with the tax authorities and select the bank that services your payments.
3. Determine the location for the enterprise, taking into account the logistics component of the project.
4. Study the technology and select the necessary equipment.
5. Identify sources of employee search.

VOLUME OF INVESTMENTS FOR STARTING AN ENTERPRISE

Having an idea for implementation is not always the key to the success of a future enterprise. It is necessary to find sources of financing, which is often the most difficult task. To speed up its solution, download a sample from our website lemonade production business plan, which contains calculations of financial indicators necessary for assessing profitability and will allow you to significantly simplify the search for potential investors.

Our project will require the following investments at the pre-launch stage:

• repair and re-equipment of buildings and structures – XXX rub.;
• purchase and installation of a production and bottling line – XXX rub.;
• formation of reserves of raw materials - XXX rub.;
• program for promoting a new brand and costs for building a distribution network - XXX rub.;
• expenses for hiring personnel – XXX rub.;
• other costs not included in the project (force majeure) – XXX rub.;

The volume of investments will be from 50 to 120 million rubles.

SUBTLES OF THE LEMONADE PRODUCTION PROCESS AND THEIR REFLECTION IN THE BUSINESS PLAN

The entire production cycle consists of several stages: development of a recipe in accordance with GOST, preparation and softening of water, its carbonation and mixing with the raw material base to impart color and taste, cooling and bottling of the finished product.

The technological line, its composition and cost must be indicated in:

• filtration unit for water preparation and purification;
• carbonation apparatus;
• syrup mixing and preparation line;
• equipment for filling and capping finished products;
• marking equipment for sticking labels;
• refrigeration units;
• racks and loaders.

ECONOMIC JUSTIFICATION OF THE PROJECT EFFECTIVENESS

CURRENT COSTS IN THE BUSINESS PLAN FOR LEMONADE PRODUCTION

Any operational activity requires constant financial support for all processes. IN business plan for lemonade production it is necessary to indicate all operating expenses, in accordance with the main items of the balance sheet, and evaluate their impact on the overall profitability of the project.

Expense items:

• payment for the cost of using the premises of the enterprise - XXX rubles;
• purchase of raw materials for the drink – XXX rub.;
• payment of the cost of energy resources and utility costs - XXX rubles;
• repair and maintenance of the production line – XXX rub.;
• transportation costs – XXX rub.;
• advertising and distribution – XXX rub.;
• funds for wages and deductions from them - XXX rubles;
• tax payments – XXX rub.
• other expenses – XXX rub.

In total, current activities require monthly expenses in the amount of XXX rubles.

WE PLAN REVENUE AND PROFITABILITY OF PRODUCTS

Revenue is generated during the sales process; accordingly, when I manage sales, we manage revenue. Therefore, when drawing up a business plan for the production of lemonade, it is important to describe in detail the factors that shape sales and the shares of types of drinks in total sales.

The profitability of the project will depend on:

• ensuring the required amount of demand, taking into account the seasonal component;
• using all distribution opportunities, especially in the summer;
• compliance with GOST and unique recipe;
• competitive price.

Sales structure:

1. Draft lemonade – XXX rub.
2. Bottled lemonade – XXX rub.

Sales revenue will be XXX rub.

PERSONNEL ISSUES IN THE BUSINESS PLAN FOR LEMONADE PRODUCTION

For most enterprises, the quality of management and staffing are key success factors. Employees who are qualified, self-motivated and who truly love their jobs are a valuable business resource.

IN business plan for lemonade production the required minimum staffing is described, indicating the position and wages, in order to organize the uninterrupted and efficient operation of the enterprise.

We will need:

• enterprise manager - XXX rub.;
• process engineer – XXX rub.;
• accounting – 2 people – XXX rub.;
• HR department – ​​2 people. – XXX rub.;
• workers – 10 people. – XXX rub.;
• drivers – 2 people. – XXX rub.;
• cleaners and loaders – 4 people. – XXX rub.;
• Marketing and sales department – ​​4 people. – XXX rub.

CALCULATION OF PROFITABILITY AND PAYBACK OF THE PROJECT

Taking into account sales revenue, initial investments and operating expenses, the payback period will be from 3 to 5 years. indicators. Each of the parameters of the financial model can be changed manually.

A necessary component of a full-fledged business plan is a flexible sales plan. It is important, on the one hand, to have a forecast for the business as a whole, and on the other hand, to be able to look at profitability in the context of a separate profit center or even a separate product.

The cash flow statement is the most important document of any business plan. Contains comprehensive information about the company's operating, investment and financial inflows and outflows, and also allows you to evaluate the overall picture of the company's performance.

ADVANTAGES OF PROFESSIONAL BUSINESS PLANNING

The market economy and the level of competition in the soft drink market forces entrepreneurs to find new ideas and ways to implement them in order to be successful and make a profit. One of the tools for achieving goals will be a well-developed business plan. Unfortunately, formalizing the project takes a lot of time and effort, not to mention the specifics of the financial and economic part.

To shorten the path to leadership, download a full-fledged ready-made business plan for lemonade production, in which all the main financial and economic indicators are structured. You can also order an individual turnkey business plan that takes into account all aspects of your business. This will give you an advantage in launch time and allow you to increase the efficiency of your new business.

Soft drinks are popular among consumers, and there will always be connoisseurs of traditional lemonade in this market. To get ahead of your competitors and realize your strengths and capabilities, use the services of professionals and make your business plan a 100% working document.

Lemonade is a drink whose taste we all know well from childhood. The refreshing taste of the drink, attractive yellow in color with the smell of lemon oils, is especially helpful in the summer and perfectly complements the menu during the holidays. The recipe for the drink is simple and does not require large investments. Typically, the carbonated soft drink industry involves making lemonade as an additional source of income. Also, when developing an effective business plan, you can open a lemonade production enterprise as an independent business from scratch.
In the business plan, it is necessary to include such cost sections as renting premises for production and storage, a transport site, purchasing equipment for the production of lemonade and its bottling, regular delivery of raw materials and containers, or PET preforms for self-blown PET bottles, plan the costs of implementing marketing market entry strategies, studying the competitive environment and advertising campaign, personnel training and salaries, operating expenses and possible equipment repairs. It is also necessary to develop a strategy for selling the drink: wholesale supplies to supermarkets or the purchase of ventilation devices.
For mini-production you need a room of about 170 sq.m.

It is divided into the following blocks:

• Lemonade production and bottling workshop;
• Warehouse rooms for raw materials, containers and finished products;
• Administration office and staff room;
• Household block.

There should be parking in front of the premises for transport, unloading and loading of packages of raw materials and goods. A fully automated lemonade production line requires that the premises be equipped with electricity and water supply for smooth operation.

Equipment for a mini-plant for the production of lemonade

To implement a business, you need to buy equipment for the production of lemonade, which includes:

• One two-layer boiler with thermal insulation, in which syrup is boiled, with a volume of about 5 cubic meters;
• One plate filter for syrup with a high-pressure pump with stacked plates;
• One refrigeration unit with a circulation pump;
• One cold accumulator for 1.7 thousand liters;
• Three blending two-layer containers without thermal insulation for 6.3 t. l. with cooling control panel and mixing device;
• Two single-layer tanks of 500 l. with stirrer for ingredients;
• Two two-layer thermally insulated tanks for storing blends or water, 6.3 tl.;
• Two refrigeration units with a capacity of 6000 liters per hour;
• One common control panel for pumps, temperature in blending tanks, and cooling.

The premises selected for the lemonade production workshop are 170 sq. m. m. in the production of 8 thousand l. drink per day. Companies supplying equipment install it, pipe it and connect it to a common control panel. Equipment suppliers carry out its installation at the production site and commissioning.

In the business plan, the price of equipment for the production of lemonade at the above production volumes is indicated within 1,000,000 rubles if the workshop is created from scratch.
At the stage of opening a business, it is also necessary to provide a warehouse for storing containers.
If the lemonade production business is gaining momentum, conquering the market and the company’s marketing strategy is working effectively, then the mini-plant for the production of lemonade can be equipped with a blow molding unit that will prepare containers for the drink. This way, the business owner will not depend on the supply of glass containers or PET bottles. It is better to purchase PET preforms, as they take up less space, which leads to a reduction in transportation costs and the area of ​​rented warehouse space.
It will also be possible to purchase a device for applying labels to containers. Order the design and production of labels from an advertising agency. It is profitable to purchase equipment for organizing a lemonade production business in Russia to provide your business with long-term warranty service and partner support.

Technological diagram for making lemonade

On a production scale, lemonade is prepared using the blending method, in which the ingredients required by the recipe are mixed:

• Water, which is 80% in lemonade;
• Sugar;
• Juice (apple or tangerine);
• Color (burnt sugar as a natural dye).

The raw materials for lemonade are 90% artificial. According to GOST 28188-89, the lemonade recipe consists of flavors, sweeteners, dyes, sodium benzoate, citric acid, carbon dioxide, and drinking water. This composition allows you to achieve everyone’s favorite taste of lemonade and increase shelf life.

The lemonade production technology consists of the following stages:

1. Prepare water: filter, soften and disinfect.
2. Water is supplied to the boiler for boiling syrup using a pump.
3. Mix water with wort.
4. The resulting mixture is passed through filters and, using a pump, fed into blending containers and sweetened with syrup.
5. The drink is served into a saturator or lemonade making machine, where it is carbonated with carbon dioxide. Depending on the saturation with gas, lightly, medium, and highly carbonated drinks are obtained. Allows you to carbonate up to 70 liters per hour.
6. Cooled in refrigeration units.
7. The carbonated drink is served to the machine for bottling lemonade.
8. Labels are applied to drink bottles.
9. The goods are packaged in batches.

The taste of the drink is affected by the composition of the water, so the main difficulty in starting a business is the ability to provide drinking water for production. If a small workshop for making lemonade opens, the tap water is purified and enriched with microelements beneficial to humans. Large production is organized near wells with artesian water.
This process flow diagram describes the production of sparkling water and lemonade. The variety of goods depends on flavoring additives. When developing an assortment, it is necessary to study the preferences of buyers in the region where the business is opened. A bolder marketing move is to offer a new flavor of the drink. This will require significant costs to promote the taste of lemonade unknown on the market. It is better to take such steps after the business begins to generate stable income.

Features of selling lemonade: options for solving the problem

To run a successful business, you need to think about ways to market your products.
The first option: delivery of lemonade packaged in batches to wholesale stores, supermarkets or pavilions. There is huge competition for carbonated drinks at the point of sale. Therefore, it is necessary to consider other mechanisms for selling goods.
In the second option, the company independently sells lemonade by the glass in places of demand: on the beach, near cafes or children's playgrounds. For this purpose, equipment is purchased for bottling lemonade into large kegs or barrels with a tap. Also, plastic cups are purchased in the required quantity for those who wish to consume the drink at the point of sale or plastic bottles for those who plan to take it with them. There must be a way to dispose of used cups.
It is possible to sell lemonade using vending machines. They contain a device for accepting money and pour lemonade into cups. It is necessary to take into account that one machine costs about 100,000 rubles.
When developing a strategy for combined sales of products, depending on seasonal sales conditions, you can achieve optimal business return.

Organization of a business for the production and sale of lemonade

To open a business, you need to register the company with the tax office. It is imperative to obtain certificates for the production of soft drinks, for each type of product separately. If you have not had to deal with certification before, contact the regional office of Rospotrebnadzor for advice. To produce soft drinks, it is necessary to obtain a sanitary and epidemiological permit for the production of drinks. These documents will be required for the sale of drinks through retail outlets and for submission to regulatory authorities.

Preliminary calculation of the payback of the lemonade production business

Costs are presented in rubles with a planned production capacity of 240,000 liters per month.

Despite the perception of Russia as a country in which the majority of the population is constantly under the influence, the domestic market for soft drinks is constantly growing. Currently, its production figures have exceeded 20 billion rubles.

Prospects

According to dry statistics, in the summer more than 75% of the population drinks carbonated drinks. Despite the fact that in recent years a considerable part of consumers prefer to buy juices, the market for carbonated soft drinks is constantly growing.

However, it is worth considering that today only those production facilities that can produce truly large batches of products can boast of high profitability.

That is why most of the domestic market belongs to the Coca-Cola Corporation, which is simply unrealistic for many domestic companies to compete with. But the cost of “branded” Coca-Cola drinks is such that even in large cities they are not always popular.

Simply put, if you set up the production of soft drinks of normal quality and at an affordable price, you can easily count on a profitability of 30-35%.

Sales problems

As you might have guessed, the main problem for domestic producers in the current situation is the sale of finished products. It often happens that large retailers simply outright ignore it. The fact is that large chains require a “fee” of up to several tens of thousands of dollars for the right to display only one brand on the shelves of their stores.

Accordingly, it is much more profitable to work with wholesalers who are willing to sell good quality products. They work with many stores, so over time you can build a strong reputation and a circle of regular customers.

We do not recommend relying on your own delivery services - the cost of purchasing and maintaining equipment that is suitable for transporting really large quantities of products is such that only large retail chains can afford such a “pleasure”.

If you want to create at least a small production of soft drinks, you will have to prepare for the need to spend at least 15-20 million rubles. All costs will pay off no earlier than in 4-5 years. The fact is that competition in this market is now extremely strong. If there are no funds to launch an active advertising campaign, then starting this business is pointless.

Some production features

Let's consider the main features of the production of soft drinks. The main component of all production is high-quality water. Many domestic manufacturers prefer to use their own artesian wells, trying to attract more buyers by the fact that their products use “artesian water saturated with mineral salts.”

This is not just an advertising gimmick: such products actually taste better. It definitely does not contain chlorine and other substances that are found in abundance in worn-out plumbing systems. By the way, large producers can take water even from the nearest puddle: the technologies they use allow it to be purified to a key state.

Manufacturers throughout the entire former CIS are also distinguished by the fact that in the production of soda they use not sugar, like their Western colleagues, but its substitutes. Everything is simple here: a kilogram of a more or less high-quality sweetener is equivalent in taste to 200 kg of natural sugar. Accordingly, the production of soft drinks based on them is much more profitable.

Container used

Be that as it may, another important component of the success of your production is packaging. It is not difficult to guess that more than 70% of cheap domestic lemonade is produced in polymer containers.

It is best to count on the production of drinks in containers of 0.5-1-1.5 liters, which are most in demand. Moreover, in the summer, the emphasis should be on producing drinks in 1.5-2 liter bottles, while in the winter, 0.5 liters will be enough. In general, during the cold season, the production of carbonated drinks is expected to fall, and therefore emphasis should be placed on advertising campaigns and other ways to attract customers.

In addition, in the summer, you can reduce the assortment to 3-4 of the most popular brands of soda. This approach allows us to guarantee the sale of the entire quantity of drinks produced. Keep in mind that the hottest season lasts from May to September.

Production technology

What the production of soft drinks cannot be blamed for is the complexity of the process itself. Carbon dioxide is pumped into a tanker, 85% filled with prepared water, under a pressure of 3-4 atm. Note that the water temperature should not be higher than 4-5 degrees Celsius, since as a result it picks up more gas.

Water is passed through conventional filters, the cost of a unit of which today is no more than 15-20 thousand rubles. Their throughput capacity is several thousand liters per day, their service life is up to a month.

Important! Under no circumstances buy cheap carbon dioxide, which is sold in huge quantities by factories that produce beer. The fact is that this gas is highly contaminated with microorganisms, and even has a not very pleasant smell. This will not only immediately scare off buyers, but will also serve as a reason for a visit from specialists from the SES.

Dyes, sweeteners and preservatives (in some cases) are also added to the water. After this, it can be bottled.

Equipment for production and its cost

First, you will need a bottle making machine. Of course, you can buy them from third-party manufacturers, but in the long run it works out cheaper. Among other things, the production of lemonade requires a block for bottling water. Productivity – from 500 bottles per hour.