Asian fast food as a fashion trend.

You can eat any Asian fast food. Another thing is that some types of this fast food may be unpleasant and unacceptable for you personally, but people eat this too - fried cockroaches and mangrove worms, dried scorpions and tarantulas, poisonous puffer fish...

However, among Asian fast food there is a lot that we have long become accustomed to and no longer think about where its homeland is. Such types of fast food that are familiar to us include various kebabs and kebabs, Chinese noodles (you know, so delicious, they are sold in boxes), and, of course, shawarma (in some places it is called shawarma). In fact, many types of sushi and rolls can also be classified as fast food...

All of the listed types of fast food are of Asian origin, but at the same time they consist of products familiar to us, so they can well serve as food for us. They can be eaten without any health risks...

Asian fast food.

Asia is a flexible concept. Yes, I'm from these places myself. If we talk about Central Asia, then in the previous answer we forgot to mention several products:

1) Somsa (sometimes Samsa). I sometimes loved to buy hot, flaky samsa closer to lunch and crunch it at the bus stop. It comes in different shapes: triangular, round, and rectangular. It is especially tasty from the tandoor with smoke (the stove is made of clay). It's safer to take with potatoes, cheese or chicken. It is dangerous to take beef in unfamiliar places. But there is one point for those who do not eat lamb. Sometimes lamb tail fat is added.

2) Gumma. This is generally very amateurish. It looks like samsa, but the filling is made from liver. Cost less. I ate, I don’t want any more.

3) Kurt. Okay, this is not fast food. But when you're hungry, you can eat 5 of them. Dry salty cheese in the form of balls.

Now about fast food from Thailand.
Once we were walking in the vicinity of Pattaya. We saw something for the locals to fry. They came and looked. Fried insects. No thanks, not for our belly.
But closer to the hotel, there were motorcycles with fried pork ribs. Quite edible, if religion allows.

You can eat something that is not meat and is thermally processed.

Like everything that is exotic for the time being, Asian food is not for everyone.

Their sweets are usually very sweet, vegetables and meat can be very hot and spicy. Therefore, when choosing an Asian restaurant, you need to be roughly prepared for what you will have to try.

When we were traveling around Uzbekistan, I went hungry because you can’t last very long on fast food, and all the meat was served there with so many onions, not fried, but as if boiled in oil, that I couldn’t eat it. At least I love meat!

Among the Asian fast food, our most popular are shawarma, belyashi, chebureks, tandoori flatbreads, pita bread, kebabs, etc. All this is familiar, has already taken root and is perfectly eaten on the go.

You just need to know the places. Asia is a hot country. There is not enough water, washing your hands again is a problem. Many fast food workers, out of habit, don’t wash them. Because, often there is nowhere. Therefore, avoid temporary tents, trailers, and other places that are not equipped with a bathroom. Stick to those outlets that operate in stores, are stationary, sell take-out food and serve food to tables. Look at the sales chef himself: how he works, whether he puts on gloves when he cooks, whether he takes them off when he takes money, etc.

Nowadays, it is more important to take care of hygiene issues and avoid food poisoning. And what is tasty and what is not tasty, everyone decides for himself, reaching certain conclusions with practice.

Eat for your health, and not... Well, you understand!

Ten famous concepts from fast food market monsters

We have never heard of most of them, but the popularity of these networks sometimes extends far beyond the borders of their home country. The general recipe for success is approximately the same: traditional fast food high-carbohydrate food with a bit of national flavor and in a format understandable to the masses.

1.Dicos

A Chinese chain specializing in classic American fast food products: fried chicken, burgers, French fries. Judging by the popularity of this chain, the Chinese are tired of their traditional food!

Headquarters: China

Segment: chicken dishes

Number of points: more than 2,000

Online sales: $1.5 billion

2. SUKIYA


A chain from Japan that serves not only such traditional Japanese dishes as gyudon (rice with boiled beef and onions) or donburi (classic national fast food), but also curry.

Headquarters: Japan

Segment: Asian dishes

Number of points: about 2,000

Online sales: $1.5 billion

3.QUICK


Burger shops that are trying to adapt American fast food for a European audience. They proudly call themselves “the only burger restaurant.” In Russia, Quick is developed by the Tashir group of companies; the first restaurants of this chain opened in 2007.

Headquarters: Belgium

Segment: burgers

Number of points: 515

Online sales: $1.5 billion

4. HOTTO MOTTO


A network of delivery and takeaway sales of traditional Japanese bento sets, positioning itself as an adherent of a healthy lifestyle and a guide to energy balance. The leader in our rating by the number of outlets (in addition to Japan, they operate as franchises in Thailand and Singapore).

Headquarters: Japan

Segment: delivery, Asian cuisine

Number of points: about 3,000

Online sales: $1.5 billion

5. YOSHINOYA


The most famous fast food with gyudon, and at bargain prices. It's hard to imagine, but the chain has been feeding guests with the slogan "Tasty, cheap and fast" since 1899.

Headquarters: Japan

Segment: Asian cuisine

Number of points: 2,000

Online sales: $1.4 billion


6. NANDO'S


South African fast food, famous throughout the world for its chicken dishes: very hot or medium hot, with herbs and spices (the signature seasoning is made with piri-piri pepper). The network has restaurants in 30 countries, as well as celebrities among its guests - Beyoncé, Rihanna, David Beckham.

Headquarters: South Africa

Segment: chicken dishes

Number of points: more than 1,000

Online sales: $1.3 billion


7. JOLLIBEE


The chain serves cosmopolitan fare: burgers, pancakes, hotdogs, fried chicken with a Filipino twist. Some call Jollibee Asia's answer to McDonald's, but the chain operates restaurants not only in Asia, but also in the Middle East and the USA.

Headquarters: Philippines

Segment: burgers, chicken dishes

Number of points: almost 3,000

Online sales: $1.2 billion

8. AKINDO SUSHIRO


The largest sushi chain in Japan, their mission statement is "Delicious sushi for everyone, Delicious sushi from the heart." Restaurants use a traditional conveyor system for this format, when dishes “float” in front of guests on a conveyor belt. Instead of waiters and cashiers, menu panels and payment terminals work, and all this as a whole allows the chain to be a real “fast” food and keep prices low.

Headquarters: Japan

Segment: sushi

Number of points: about 400

Online sales: $1.2 billion

9. LOTTERIA


Omnivorous fast food popular in South-West Asia. The menu mainly consists of American classics: burgers (in Korea - with kimchi), French fries, fried chicken with rice and, separately, spiced chicken feet.

Headquarters: Japan

Segment: burgers

Number of points: about 2 thousand

Online sales: $1.2 billion

10. GYOZA NO OHSHO


The Japanese leader in the genre of fried dumplings (steamed Asian dumplings), famous for its gigantic portions and speed of service.

Headquarters: Japan

Segment: Asian cuisine

Number of points: about 700

Information based on NRN.com data for the period from June 1, 2014 to June 2015.

Joly Woo serves sustainable Vietnamese cuisine. Vegetables and herbs combined with meat and seafood, seasonings and sauces - the food here is not only incredibly tasty, but also healthy. As for drinks, we recommend choosing natural juice without dyes or preservatives.

st. Vosstaniya, 12

st. Sadovaya, 42

Zagorodny Prospekt, 9

Shopping center “Mega Parnas”, 117 km Ring Road

The Pan-Asian cuisine cafe offers its visitors to try Chinese dim sum, Thai soup, salad with chukka and tofu, a dozen varieties of tea and other equally tasty things. And the bar that recently opened on Lomonosov Street serves bao burgers, tom yum soups and tempura. In these establishments you can celebrate birthdays and other events. And if you don’t want to leave the house at all, Umao will come to visit, taking with you the delicacies you have chosen.

Konnogvardeisky Blvd., 11

st. Lomonosova, 26

Ramen is an Asian soup whose main ingredient is wheat noodles. Mashita masterfully makes this dish by adding meat, vegetables, chicken, fish, as well as special secret ingredients. The broth turns out rich and very nutritious. And for a snack you can take the Korean pianse pie or the Japanese gyojo dumplings.

Nevsky Prospekt, 60

Zagorodny Prospekt, 15

Kamennoostrovsky Prospekt, 38/96

The owners of Wong Kar Wine appreciate good wine and adore Pan-Asian cuisine. The idea to combine these two passions was embodied in the creation of a restaurant on the embankment of the Fontanka River. A rich wine list, a variety of dishes on the menu, and as a bonus - a beautiful view from the window of the Mikhailovsky Castle.

emb. Fontanka River, 14

Vietnam and Thailand, India and China, Singapore and other Asian countries peacefully coexist with each other in the St. Petersburg King Pong cafes. Almost all dishes here are prepared in a deep round frying pan - a wok - which heats up so much that the food in it is fried instantly, and the beneficial properties of the products are preserved.

st. Savushkina, 119

st. Bolshaya Morskaya, 16

In the very center of St. Petersburg there is a small piece of Japan - “Yarumen”. This restaurant was opened by the owner of a ramen chain from the distant city of Sendai, and Japanese chefs work here who prepare treats according to traditional recipes of their country. The place, without a doubt, can become a favorite for those who are passionate about the culture and language of the Land of the Rising Sun.

st. Malaya Morskaya, 9

Zagorodny Prospekt, 25

st. Zhukovskogo, 11

Restaurant Jack & Chan 0+
Jack with Chan

America and Asia are two worlds that are completely different from each other. Jack & Chan has tried to satisfy the tastes of gourmets who prefer cuisine from different parts of the world, and therefore here you can snack on both burgers and Singapore noodles.

st. Inzhenernaya, 7

To start the day with a cup of real Vietnamese coffee, stop by the pan-Asian street food cafe on Muchny Lane. Then come back here and have lunch with pumpkin soup or fresh roll with tofu and mango, try Asian lemonade and Vietnamese rolls. And after that you can have dinner - for example, rice noodles and a delicious dessert. By the way, all food is prepared here in an open kitchen.

Muchnoy lane, 7

At Koreana light, even the burgers are made healthy: after all, the buns for them are prepared in the traditional Korean way - steamed. In addition, the menu includes rolls, which, as it turns out, are not only found in Japanese cuisine, noodles with additives, delicious desserts and drinks.

Nevsky Prospekt, 95

Ligovsky Prospekt, 87, lit. A


An incredible number of points of sale of prepared food is a real calling card of Asian cities such as Bangkok, Delhi, Beijing, etc. However, in Europe this tradition is not so widespread. So the artist decided to correct the current situation. Jorge Manes Rubio, and through art.


Street video installations as a special genre of art have been gaining great popularity in recent years. Vivid examples of this kind of work can be seen in any more or less large city in the world - from to, from French to Czech cities.



And recently, a whole series of street installations dedicated to the Asian street trade in prepared food appeared on the streets of Antwerp. Its author, the Spanish artist Jorge Mañez Rubio, was inspired to create these works during his travels through Asian countries: India, China, Thailand and others. He drew attention to the fact that all these states are united by the tradition of selling food on the streets, even at the latest time. This gives them a special beauty and flavor that is alien to European cities.



So Jorge Manes Rubio decided to bring Asian flavor to the streets of the Dutch city of Eindhoven. The fact is that in some areas of this settlement at night, street lighting works very poorly, if not completely absent. It is these corners of Eindhoven that the artist decided to pay special attention to.

He installed a series of video installations on the dark streets of this city, projecting onto the walls of buildings and fences videos about the life of street food outlets in Asia and South America.



“I have always been fascinated by how intense the nightlife is on city streets in countries that we tend to consider “underdeveloped”, such as Morocco, Thailand and Indonesia, for example. That’s why I decided to share this vision of mine with people. For we have a lot to learn from these states. After all, even at night, at a time when the streets in European cities become dangerous and hostile, they are bursting with life,” this is how Jorge Mañez Rubio himself explains the idea of ​​his series of video installations.

The second strong advantage of Asian fast food is its focus on the freshest local organic products and their processing using the stir-fry method (quick frying with a small amount of fat in a thick-walled container over an open fire). This allows not only to preserve their taste, but also the beneficial properties of the products. Therefore, eastern street food destroys the generally accepted myth that street food cannot be healthy. Fast food hits like pian se steamed buns, Japanese boxed udon, Chinese fried rice or have proven to be as attractive as chicken strips or Caesar salad to consumers around the world.

Interestingly, soup in Asian fast food occupies no less important place than salads, noodles or various variations of bread products with fillings. At the same time, it is soups that largely determine the variety of street food. Gastronomic tourists from all over the world are well aware of Koay teow th’ng from Penang Island or Hanoi Pho soup. And the most popular dish in Hong Kong is Congee - rice porridge soup. You can also prepare these and other soups using. In addition, KNORR offers its partners a high-quality base for Asian soups - chicken broth - one of the most commonly used components of dishes in Asia. Once again, ancient traditions go hand in hand with modern technology. Try to surprise street vegans with something tasty and healthy.

Asian street food is confidently conquering the planet. To stay on this wave and win the favor of customers, restaurateurs today need to run faster and faster. Professional products from will help you save time and always be confident in the results.

You can learn more about these products, as well as how to deliciously and quickly feed your visitors in the best traditions of Pan-Asian street food, right now at.

Even more information about KNORR Asian line products and Asian recipes can be found on the official Unilever Food Solutions website.