Fast food name. Fast food restaurant name idea (no winner)

When you say Irish, what do you think of?

If you say "Lola", who do you see?

Which establishment has better coffee - Bull Frog or Cow Cafe?

Where is the best food - "Quick and Easy" or "Crazy"?

When opening a cafe or restaurant, choosing a unique, memorable name is an important part of the business planning process.

The name you give your cafe or restaurant can influence its success. Every word has meaning, and words create stories that are reinforced by visual stereotypes.

Let's look at the features of naming a catering establishment.

Simplename for fast food cafe

How to name a cafe or restaurant beautifully: stages

Studying the market and competitive environment. This is necessary to understand how competitors position themselves and what the owner needs to stand out in the market.
Target audience analysis to determine what customers expect from you and what influences their choices.
Developing a positioning strategy- this is a way to correctly present the features of the establishment.
Generating titles. Using the previous three steps, you can narrow down your search for the optimal name. Having studied all the nuances, experts will select the most beautiful names for a cafe or restaurant.
The bestoptions tested in focus groups. With their help, they choose the optimal name for the establishment.

Branding agency KOLORO will analyze the market and target audience. The company’s specialists will also study the competitive environment to identify possible risks and minimize them.

What is the correct name for a cafe?

The name reflects the atmosphere. You shouldn’t call the cafe “Egg” if, apart from omelettes, eggs are not used anywhere.
When using your own name, it is worth considering how this will affect your SEO. For example, naming a cafe “Lamonosov” will cause the restaurant’s website to not appear on the first page of Google search results (after correcting it to Lomonosov).
The name of the establishment should be easy to remember. For example, “Lastochka”, “Sreda”, “Banka” (restaurants in Moscow).

Popular cafe name, which is easy to remember

It is important to consider the cuisine that is offered to visitors. You shouldn’t call a restaurant “At Ashot’s” if the menu only includes sushi.
It's worth checking how the name sounds in conversation. The answer “I’m at Ikra” to the question “Where are you?” sounds better than "I'm in the Groove."
The name must be unique. Using someone else's name will cause unpleasant consequences.

The branding agency KOLORO cafe or restaurant will suggest the best one and create your establishment.

Original spelling of the restaurant name

What is the best name for a cafe: options

Name generator. On the Internet you can find dozens of name generator sites for establishments of any caliber. All you need to do is enter the name, type of products you plan to sell, location, and the robot will select the name of the cafe or restaurant. Many restaurant name generators simply combine similar sounding or random words. This is the simplest, but not the most successful way to name a cafeteria.
When coming up with a name for a cafe, first imagine how it will look, for example, on a cup or a waiter’s clothes. If a potential name doesn’t fit or looks awkward, you should choose another one. For example, The Laughing Goat is a funny name for a coffee shop in the USA, which was chosen in this way.

Cafehe Laughing Goat("The Laughing Goat")

Experiments with words: add or remove letters, swap or combine two words. For example, the famous chef Wolfgang Puck named his very first restaurant Spago. There is also a restaurant "RGO" (Russian Geographical Society) - for those who like to travel.
When naming a restaurant, you can use a significant date in life or a favorite place. This was the case with the Attica restaurant in Melbourne (Australia), which was recognized as the best restaurant in the country in 2017.
Brainstorm with creative people to come up with a list of original titles. This is how the name of the Cofax coffee shop came about. This is an abbreviation of the phrase "coffee in Fairfax" (Los Angeles area, USA). The name came up during a discussion about the Dodgers (Los Angeles baseball team). The coffee shop's creators realized that if you combined the phrase "Fairfax coffee" you got Cofax, which fit the theme.

Find out how naming dockets work from the KOLORO branding agency. To do this, just look into. We know what to name a cafe so that it makes a profit.

Creative cafe name

How to come up with a name for a cafe or restaurant: popular methods

When choosing a restaurant name, you should consider the impression it will leave on customers. Will it be unforgettable? Can they say the name or write it down?

The cafeteria can be named after its location. This is what they did with The French Laundry (English: “French Laundry” Napa Valley, California, USA). This is one of the most popular restaurants in the country. The restaurant building housed a French laundry during the 19th century. The building was once a brothel, but the restaurant owners refrained from using such names.
The original name for a fast food cafe is the name of the main dish. This way, customers will know that, for example, at Pelmennaya they will enjoy the taste of dishes made from dough with filling (dumplings, dumplings, khinkali), and not Peking duck.

Name of family restaurant

A cafe or restaurant is the brainchild of the owner, so the name of the owner or people dear to him can be used in the name. The oldest catering establishment was opened in 1725 in Madrid. Then it was called Botin, and it was owned by the Botin spouses. While waiting for a decision on admission to the Royal Academy of Arts, the artist Francisco Goya worked as a dishwasher in the tavern. In the 19th century, the nephew of the last owners became the owner of the restaurant, so the name was changed to Sobrino de Botin. Under this name it is listed in the Guinness Book of Records. The restaurant has become one of the most visited places in Madrid.
Using numbers in the name is another way to differentiate yourself in the market. For example, the Caucasian restaurant “5642 height”. This figure is the height of the highest point in Europe, Elbrus.
The name depends on the format of the establishment. For the name of the anti-cafe, words related to time are suitable, for example, “Dial”, Local Time. The name for a children's cafe should use the names of fairy-tale characters, sweets, and images from the world of children's fantasies: Orange Cow, Totya Motya.
Contact the specialists of the KOLORO branding agency. We created a corporate identity and a unique name for the restaurant.

Misha (ideas: 10, wins: 1)

To begin with, I think it’s worth immediately discarding such options as: “Shaurmenok”, “Quick Drink”, “Tasty” and the like, since this is not serious! After all, whatever you name the ship, that’s how it will sail.

If the language in the name is not an important thing, then you can consider the following options:
-Nice meet (analogue in Russian “Nice meeting”). The name immediately arouses the client's favor with its “unpretentiousness” and dissimilarity to other similar establishments.

S&S (Reads like “S&S” - the pronunciation is readable, easy to remember, which is good for marketing. An abbreviation for Sandwiches and shaurma (Sandwiches and shawarma)).

Just a minute (the title speaks for itself, but the problem is that it is banal). The previous ones were much more interesting.

Continuum (Analogue in Russian "Continuum"). The name is quite loud, evoking good emotions and creating the impression of a prestigious establishment.

You can come up with a lot of things, but as a consumer I prefer the second name - “S&S (read: C&S). Since the & sign in abbreviations evokes something familiar, because many products use this symbol.

The names presented above can be used in both English and Russian.
Example: Nice meet, can be called "Nice meeting".

I can create a logo and design booklets for an establishment --

Other examples, but without a detailed description (I didn’t think about it):
- Grotesque
- Tip-top.
- Rubicon
- Tasty piece (tasty piece)
All names were designed to evoke positive emotions in the client and to remember them.
Good luck!!!

In today's story we will introduce you to the most magnificent and unusual fast food restaurants that were designed and designed by talented architects in different parts of our vast world.

16. Taco Bell

This establishment is located in the American metropolis of San Bernardino in the state of California. It was named after its creator, Glen Bell, who was an avid lover of Mexican food, especially the traditional dish, tacos.

15. Kentucky Fried Chicken

Founded in Corbin, Kentucky, the restaurant is owned by Colonel Harlan Sanders and is located next to a gas station.

It invites visitors to relax in a cozy and warm environment with a traditional American interior and taste delicious chicken wings combined with a secret sauce.

14. McDonald's.

The world famous fast food restaurant McDonald's opened its doors to visitors for the first time in the small city of San Bernardino in California. Currently, the company has received international recognition, and establishments with striking interior design are located in different parts of the world.

13. Checker's

This young company was founded in Mobile, Alabama in 1986. A chic menu and magnificent surroundings allow visitors to relax in an unparalleled atmosphere.

12.Hardee's

Founded in Greenville, North Carolina by the talented chef Wilbur Hardee in 1960, the brand has become widespread throughout the American Midwest and Southeast. The most famous dish is cinnamon raisin cookies.

11. White Castle

This oldest fast food restaurant was created by the talented master Walter Anderson back in 1921 in the metropolis of Wichita, Kansas. It is famous for its Slyders burger with chopped onions, a soft bun and a meat patty.

10. Arby's

In 1964, in the small town of Boardman, Ohio, two brothers, Leroy and Forrest Raffel, decided to open a restaurant complex that would serve roast beef, sandwiches with bags of chips and iced tea, rather than the typical hamburger and soda pop.

9. A&W Restaurant

In 1919, young chef Roy Allen opened his new cafe in Lodi, California, where he offered customers a nice, cool drink on a hot summer day using a recipe he acquired from a pharmacist in Arizona.

8. Long John Silver's

In 1969, the brand's first cafeteria was founded in Lexington, Kentucky. The design of the restaurant was based on the theme of a pirate ship. All visitors to this establishment can enjoy delicious fish dishes at a very attractive price.

7. Dairy Queen

This fast food chain is famous for its delicious ice cream. The owner of Sherwood Noble opened the first official store in Joliet, Illinois in 1940.

6. Sonic Drive

This establishment was first opened in the city of Stillwater in a small gas station. Drivers could place an order right in the parking lot and receive it at the exit at a special window.

5. Burger King

The company was officially incorporated in Miami. It is famous for its signature burgers, delicious fries and chicken and fish sandwiches.

4. Big Boy

This company introduced the public for the first time to a two-tier sandwich with its famous secret sauce.

3. Subway

One of the best fast food chains in American history, founded by relatives Fred De Luca and Peter Buck in Bridgeport, Connecticut.

A well-chosen cafe name is one of the most important components of success. Not all entrepreneurs pay attention to this detail, and often such a step becomes the cause of many unpleasant moments: from difficulties in creating a positive image of the establishment to a decrease in attendance and the number of regular customers. To name a cafe correctly, you need to carefully prepare, familiarize yourself with the recommendations of professionals in the field of naming (the process of creating a unique name) and take into account many practical nuances.

What is the name of the cafe?

In most cases, entrepreneurs pay very little attention to choosing a cafe name. To make a profit is the main goal, and few owners realize how important the name of the establishment plays in this process. Usually the main criteria are sonority and personal preference. They often use personal names, for example, relatives, as well as words in foreign transcription. But it often happens that the name is chosen incorrectly, it does not correspond to the concept of the cafe, it is in tune with the name of another enterprise, it is difficult to pronounce and remember, which is why it is more repulsive than attractive.

The main purpose of the name is not only to identify the establishment. It should evoke positive associations, pleasant emotions, distinguish it from competitors, focus customers’ attention on advantages, novelty, and reflect the uniqueness of the enterprise’s operating concept (Russian-style menu, Asian cuisine, fast food cafe). It is the name that first attracts the consumer’s attention, forms his impression of the service, creates the right atmosphere around the retail facility, provokes the emergence of the right associations and, as a result, influences the decision to purchase a product or service. It is also important to take into account the high level of competition in the hospitality industry, which includes the catering segment, including cafes, which requires business owners to use different marketing tools. This will make it possible to increase the volume of services provided, increase the number of regular customers and properly influence the target audience.

Advice: after studying the basic recommendations of naming professionals regarding choosing a name for a cafe, it is worth analyzing the names of enterprises of the same format in your region, seeing in practice the mistakes and successful choices of competitors. Sources of information will be social networks, business portals, and city forums.

Criteria for choosing an original name for a cafe. It should:

Be harmonious and unique.
Easy to say and memorable.
Harmonize with the concept of the establishment, its style, the focus of the menu, and the format of work.
Take into account the preferences and expectations of the service consumer, encourage him to visit this particular establishment.
Give an accurate idea of the scope of activity, the specifics of the establishment, clearly identify the brand and not create false expectations.

Cafe name - examples

You can choose beautiful names for cafes yourself, using information from the Internet, social networks and thematic forums. If necessary, you can always turn to professionals for help. We recommend choosing a name based on several criteria from the list:

Uniqueness. As an option, a neologism is used (this will allow the establishment to stand out from competitors and achieve greater recognition at lower costs thanks to a non-standard approach). For example, “Chaikoffsky”, where the name of a famous composer and words on the topic of providing services are played on; “SeaZone” - the name was created by merging two words: sea - sea and zone - zone, belt (in such a cafe the emphasis is on Mediterranean cuisine); “Pate” - the designation of food is used as a name that hints at the special position of this dish on the menu, the relaxed atmosphere in the establishment;
Brevity and significance. This will make it easy to remember, perceive the name, pronounce it without difficulty - “Semaphore”, “Khmeli-Suneli”, “Juice”;
Emphasis on the specifics of the services provided - “Karchma”, “CoffeeMania”, “CampFood”, “H2O”, “STARBUCKS”, “Stroganov-Grill”;
An indication of the style or standard of living, price category (if this corresponds to the concept of the establishment and the needs of the target audience, otherwise such a name will only confuse the consumer). For example, “El Gusto”, “Kyoto” (Japanese cuisine), “Pan Smetan” (Czech cuisine), “Royal Pub & Mini Restaurant”, “Royal Ration”, “Hard Rock Cafe”;
Using surnames, first names (but this approach must be used carefully; it is not advisable to choose personal names) - “Donna Olivia”, “Anderson”, “Jean-Jacques”.

Advice: When choosing a name for a cafe, it is important to consider the possibility of legal conflicts. It is necessary to first clarify whether trademarks with the same name are registered in this class of services, such that they are not subject to registration as a verbal trademark. You can clarify this by using the federal information resource Unified State Register of Legal Entities.

20 Worst Cafe Names

Most of the mistakes that are made in the process of choosing a name for a cafe are typical. If desired, an entrepreneur should devote a little time to studying some aspects of naming in order to avoid the most serious errors. Most often, gastronomic business owners make the following mistakes: they choose difficult-to-pronounce words that do not correspond to the sound structure and rhythm of the language, which makes them difficult to remember; names that do not correspond to the format of the services, mislead the client, and are completely unrelated to the subject of the services provided. Often, owners opt for banal names that have already been used by several companies in almost every city (and often they have a different profile of work - selling jewelry, dentistry, cosmetic services, for example, as is the case with the name “Pearl”).

Examples of bad cafe names:

The names are not related to the subject of the services provided, they are geographical names: “House”, “Topaz”, “Troika”, “Neman”, “Academy”, “Sahara”.
They mislead the consumer: “Nigora” (created from an Uzbek name, but will be incomprehensible to most customers), “Receptor”, “Lampshade”.
They evoke unpleasant associations, emotions, and can be interpreted in two ways: “Piece”, “Panaehali”, “Pieces”, “Hachiko”, “Seven Cockroaches”, “Paradise Hell”, “Clockwork Eggs”, “Buchen House”, “Sektacafe”.
They are banal, confused in the mind with other names, do not help to identify a particular cafe, do not emphasize its uniqueness: “Youth”, “Spring”.

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The modern market offers a huge number of goods and services, and now the client’s choice depends not only on the characteristics of the product, pricing policy, but also on the image that has developed in the consumer’s mind, as well as the atmosphere in the establishment. For truly successful activities, it is necessary to create a positive image, a corporate style of the cafe, and focus on what distinguishes it from its competitors. And choosing a beautiful name is one of the most important steps on this path.

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When creating your own business, choosing an original business name is often considered almost the last item on the list of tasks. Of course, the most beautiful name of a cafe cannot compensate for shortcomings in organizing work and developing methods for attracting customers. But if you choose it correctly, you can avoid many problems and improve the effectiveness of your advertising campaign and promotion of your services.

Criteria for choosing a name for a cafe

One of the easiest and most profitable options is opening your own cafe. In some respects, such a catering and recreation establishment is similar to a restaurant, but has a limited assortment and can operate in different formats, for example, self-service, confectionery, coffee shop, etc. In addition, opening it requires less investment and lower level requirements service. When choosing a name for a cafe (it doesn’t matter where it is located - in a big or small city, town), you need to take into account the basic criteria:

Do not evoke ambiguous associations or unpleasant emotions.
Easy to remember and pronounce, be sonorous.
Harmonize with interior design, form of customer service, level of service.
It is desirable that the name reflects the concept of the establishment.

These parameters are also relevant when choosing. To quickly choose a beautiful name for your cafe, you can use the following approaches:

use a foreign word with suitable semantics depending on the format of the establishment or a Russian word, one syllable of which is converted into Latin transcription;
display the name of the concept, format of the establishment, interior, service features, assortment;
creation of neologisms - words or phrases that can combine Russian and foreign bases;
choosing an easy to pronounce, short name without a heavy semantic load;
playing on words that mean opposite concepts;
play on words.

When choosing an original name for a cafe, it is better to avoid using personal names (Lydia, Anna) and words with strong emotionality (Happiness, Dream, Without Cares). You should very carefully choose names that are tied to historical figures (Cafe Stirlitz, Dovbush, Pasternak, Pushkin, Landrin), films or works of art (At the Pokrovsky Gate, Gentlemen of Fortune, The Cherry Orchard, Moby Dick, Hero of Our Time, Hachiko, Turandot) , geographic locations, city names (Toronto, Tibet, Tel Aviv, Windsor). It is advisable to do this only in case of 100% combination with the concept of the establishment, so that the original name does not seem too pretentious and does not disharmonize with the atmosphere in the cafe. It is also important to choose a name that is harmonious in meaning (for example, Chalet Berezka - in our opinion, the semantic combination of a word denoting an Alpine rural house and the already boring name Berezka is not a very good solution. Other examples: , Soprano, Revolution, Olive Beach, Mu- Mu, Cat and Cook, Spark). And, of course, you shouldn’t choose banal, boring names: Troika, Berezka, Barberry, Marzipan, Youth.

Advice: when choosing a beautiful name for a cafe (including fast food), you need to make sure that it is not taken by competitors or patented. You can view the list of operating establishments on specialized portals.

Examples of cafe names

The name of the cafe should become a brand for its owners and visitors, be easy to remember and evoke positive emotions and associations. Typically, this task is entrusted to professionals in the field of naming, but if you want to choose an original name, you can do it yourself. We present the following options for beautiful names for cafes (many positions are also suitable for fast food establishments):

Advice: If you don’t succeed in opening your own fast food establishment, you shouldn’t despair, there are still many interesting and easily implemented ideas. For example, creating a business for preparing and selling herbal tea, making handmade soap, growing mushrooms (reaches $500-1000 per 1 kg).

When choosing a beautiful name for a cafe, it is important to feel the fine line that you should not cross, otherwise the name will not be in harmony with the establishment or be positively perceived by visitors (Seven Cockroaches bistro, Hannibal, LosVegas cafe, You Ate Woohoo? diner, Clockwork Eggs). You should not opt for double-digit options or those that may cause ambiguous understanding: the Paradise Hell cafe, Herase Japanese pub, Children of the Grill. When creating a neologism for a name, you also need not to overdo it (Night Watch, BuchenNaus, Drunken traffic cop, Deep Throat, cafe HZ - stands for “good establishment”, but causes ambiguous associations).

“We should definitely buy a bar. It will be called "Puzzles". Everyone will come up and watch - why “Puzzles”? And this will be the whole puzzle!”

TV series "How I Met Your Mother"

The characters of the popular TV series decided to buy a bar, and the idea for the name arose naturally. Such cases are extremely rare. Successfully naming an establishment is not an easy task. Competition among bars in Moscow is high. The name should at the same time be different from the rest, and convey the main idea, and attract guests.

Want to know what to call a bar? What mistakes in names should you be wary of? Read about this in the article. We will list the basic principles of naming, consider the best bar names and less successful options.

How to come up with a name for a bar: basic principles of naming

What do you need to do to get guests to come to your bar? Attract their attention, interest them with your originality. The name is the first thing visitors learn about the bar. Therefore, you need to approach its selection consciously.

Follow the basic naming rules:

Brevity. The title must contain no more than 2 words.
Uniqueness. There are more than 1000 bars in Moscow. If your name coincides with others, you risk losing customers; they may simply confuse the establishments.
Euphony. A complex name will quickly be erased from memory.
Associativity. When you mention the name, your visitors should imagine a place with a pleasant environment. Negative associations discourage guests.

The name is the face of the establishment's brand

The first thing you need to do is think through all the nuances of your bar brand. Beer house in German, British, Czech style, youth bar with live music, tavern, sports bar. The style of the establishment dictates the interior, menu, nature of the service and name. Sometimes the opposite happens - the name becomes a source of inspiration when developing the concept of an establishment.

Think about how your establishment will be decorated, work out every detail of its brand. The more original the image and the special atmosphere of the bar, the more interest it will arouse among guests. The public in Moscow is sophisticated, so you will have to come up with something truly original.

For example, a British-style bar can be called “Queen”, “Scotland Yard”, “Becker Str.”, a German bar can be called “Munich”, “Stirlitz”, “Frau Müller”.

If you are looking for a name for a loft-style bar, use the words industrial. Examples - “Floors”, “Manufactory”, “CheerDuck”.

Play with existing titles

Establishments named after literary characters or taken from feature films are very popular. For example: “Coyote Ugly” (the film “Coyote Ugly Bar”), “Duhless” (the novel by Sergei Minaev “Duhless”), “The Leaky Cauldron” (from the series of novels about Harry Potter), “Sherlock” (from the series of novels about Sherlock Holmes), The Prancing Pony (The Lord of the Rings).

Try to take the name of a literary character or title as a basis and transform it to suit the specifics of your establishment. A good example is the name of the pub "Harry Porter". Guests form an association with the famous hero of books and films. At the same time, “porter” is a type of dark beer.

Bad bar names

Beer is the most popular drink in bars. But you don't need to get hung up on this word. “Pivko”, “Pivo-Vody”, “Beer Refueling”, “Beer Kingdom”, “Champion” - all these names evoke a strong association with a cheap beer establishment where marginalized individuals gather. The name builds the reputation.

There are names that are ambiguously assessed by visitors. For example: “Honey, I’ll call you back,” “Where am I?”, “I love you, life!” Such names for bars are original and funny at first glance, but often cause confusion and rejection.

Name as a way to increase profits

What does a visitor to the establishment evaluate? Level of service, pricing policy, quality of food and drinks, interior. There is no name on this list, but it is what pushes people to visit the bar.

St. Petersburg bars and coffee shops have always stood out for their atmosphere. Instead of the classic “Moscow” and “Natalie” there are biting phrases that evoke double feelings. Against the backdrop of super-originality, many of the names are so boring that I wouldn’t even notice them if it weren’t for my laughing friends from other cities.

Translates to “I am grateful for today.” The meaning is great, but the pronunciation is just terrible. It's like getting a foreigner to say "welcome." While you’re trying to talk him out, you just want to give up these attempts and say - don’t care, let’s go to Zoom. They say that complex names are abbreviated in simple speech. Among my friends, this is “the bar on the corner of Gorokhovaya and Fontanka Street,” or “the place where the window sill is on the asphalt.” I can’t say anything bad about the bar itself: good food, delicious coffee.

My mother told me that if I licked the plate clean, sooner or later I would be accepted into the company of clean plates. I didn't deceive you. The bar has a stylish interior and delicious cocoa.

Pun: either a family restaurant or a hyper-friendly one. The interior is homey, the food is inexpensive, you can safely sit down with your laptop or hang out with friends.

There was so much buzz around the name that it was impossible to ignore. Some were offended by this, some didn’t care, some thought it was an excellent marketing ploy. I consider this a provocation, but I have nothing against the establishment.

"I want Larisa's bath"

When I saw the name, a Georgian spoke in my head. Straight from the movie "Mimino". But the cuisine is obvious: if the voice in your head speaks with a Georgian accent, it means there is samosa and kebabs.

Lebedev is not on them. The bold rule of leadership stated that & cannot be placed between Russian names. The logo is a flying pig on a fork, transforming into a sausage. Almost a mermaid. The restaurant specializes in a huge selection of beer and homemade sausages. There is some kind of associative logic here.

"What people"

Simple expressions are often chosen as titles. “Hello”, “How are you”, “What kind of people!” The establishment is good. True, I expected that every time someone came in, everyone would exclaim the name of the bar in unison. It would be stupid, but funny.

If you are faced with the task of coming up with a name for a cafe, then a short excursion into the history of this establishment will not hurt you.

The name comes from the French word cafe; initially only coffee, hot chocolate, tea, cakes and other confectionery products were offered. They were prepared here and local cheap products were used to the maximum to keep prices low and so that the owners of the establishment always had a profit.

The first cafe appeared at the end of the 17th century in Venice, and then in Marseille and Paris. They were also local centers of cultural life, where political news and theatrical performances were discussed, poets recited poetry, and writers read their novels aloud.

These were, in fact, the same fashionable salons of aristocrats, but anyone could come here, he did not need an invitation.

The atmosphere was free, there were arguments, sometimes even duels arose, but everyone could express their opinion. Because of this very freedom of communication, their wild popularity began in Europe, especially in Paris.

There, on the corner of Boulevard Saint-Germain, the Café de Flore opened in 1887 and still exists. The name for this cafe was given by the goddess Flora, the patroness of flowers, youth and the flowering of all things. Her statue was located in front of the establishment. These days, a prestigious literary prize for young authors is awarded here. It is also popular among tourists and lovers of authentic French onion soup.

There is a wide variety of these establishments: cafe-bar, cafe-snack bar, grill cafe, ice cream parlor, coffee shop, internet cafe.

Many entrepreneurs use a cafe franchise of the appropriate profile in their activities, which greatly reduces business risk. But in this case, the name of the establishment is regulated by the clauses of the franchise agreement.

The contingent of visitors to cafes of various types differs in composition and age, as do the interiors of the premises: modern and retro, made in American, Italian, Japanese, Mexican styles.

The cuisine also varies. Therefore, when deciding what to call a cafe, you can start from the category of clients, the style and location of the premises, or from specialty dishes.

In Europe, they really like to name cafes by their location - “At the high-rise”, “On the bridge”, “At the fountain”, so that they are easier to remember.

If your signature dessert is called “Romance”, “Tango” or “Bolero”, then you can make it the name of the enterprise.

TO When the majority of clients are students, then it would be quite appropriate to choose the following titles: “Resume”, “Portfolio”, “Illusion”, “Mood”, “Rendezvous”, “Wheel of Fortune”, “Oasis”, “Amigo”, “Android”.

If an art cafe opens, then something artistic will suit it: “Vernisage”, “Maestro”, “Pastoral”, “Caprice”, “Avant-garde”, “Autograph”, “Modern”, “Beau monde”, “Photograph” , “Salvador”, “Majestic”, “Pearl”, “Muse”, “Elegy”. The beautiful name of the cafe is always liked by people of art, aesthetes and patrons of the arts.

Regardless of the style, the name for the cafe is selected in such a way that it is understandable and absolutely clear to everyone, without any discrepancies. This will serve its popularity, create a superior image, reduce advertising costs and attract more customers. For example, “Aquatorium”, “Crown”, “Temptation”, “Coffeeman”.

Sometimes you can use fashionable slang for the name, that is, simplified, well-known words, since slang is very popular among young people and after a couple of decades smoothly flows into colloquial speech. This is justified when a youth cafe or a cafe for teenagers opens.

Here are some examples of slang: IMHO (IMHO - my humble opinion), freebie (free), avatar (picture), user (user), diskach (disco), umatovo (excellent).

The name of the cafe should in no case cause discomfort to customers.

For example, a cafe-bar, designed for working guys at an automobile plant who come after their shift to sit with beer and pasties, cannot in any way be called “Blue Ball”, “Fashionable Outfit” or “Siren”. You will simply lose these clients, real men.

However, there are owners who do not think for a long time about what to name the cafe. They use, relying only on their opinion, the words they like: agate, arabesque, blanche, hammock, glaze, domino, continent, panorama, containers, ultraviolet.

This approach also has a right to exist, since entrepreneurs risk only their own money and have the right to make any decisions.