More and more people are conceived over the opening of their own business. Options for this are a huge set, but especially attractive is such a business as mini brewery. Why did this type of business become so sought-after?

Business in finance, this business does not need enormous investments. Let's look at how to open the brewery, what needs to be done, for profitability and rapid payback. How to properly approach the collection of documents and the selection of the desired premises.

Beer is a favorite drink of many people, and therefore, with the right approach and organization, this type of entrepreneurial activity can bring considerable income to its owner. In most cases, such mini enterprises produce live beer, unfiltered.

Do not be afraid of the fact that the market has a lot of private brewers, which are used as a business, it will not prevent you from opening your profitable enterprise. There are a lot of reasons for this:

• need a large initial capital to open a mini brewery;
• easy to predict profit from business;
• it is difficult to present the situation when the brewery goes.

In addition, if we consider the technology of cooking live beer, you do not need to install the filtering system, it does not need to warm up. Plus this technology - the drink does not contain preservatives and yeast contained in beer remain in active condition. Despite the fact that the living beer is stored for several days, it is easy to calculate how much beer needs to be prepared so as not to burn.

Types of brewing

To understand which mini brewery for small business to buy, you need to understand types of mini-factorieswhich exist two types:

1. Full-cycle.
2. With a short cycle.

In addition, there are brewery producing up to 4,000 liters per day, or from 5 thousand liters. and more.

If we consider brewery with a full technological cycle, then this is a beer plant that will require considerable cash and labor from you. Equipment for such a plant is expensive, and the area under brewer will need considerable. On average, it will have to spend $ 150,000.

As for shortened production, it is necessary to premire only 40 m2, for the production of 2,000 liters per day. For this mini-brewery will require minimum equipment:

• boiler for cooking wort, but you can buy a slab;
• tank fermentation;
• water filters;
• kegy.

All this will not be spent a lot of money if buying equipment of domestic production.

How many funds need to be investigated

• repair indoor - 300,000 rubles;
• equipment for mini brewery - 950 000 rub;
• ingredients and raw materials - 50,000 rubles;
• work on the commissioning and launch of equipment - 60,000 rubles;
• costs for the organization of production - 40,000 rubles;
• reserve Fund - 140,000 rubles.

How to open your brewery from scratch

There is a specific plan of action by completing which can be discovered by the production of beer:

1. Find investors or source of financing.
2. Select room for installing equipment.
3. Register LLC.
4. Prepare and sign the contract for renting the premises.
5. Preparatory work in the room, in accordance with fire safety and SES requirements.
6. Buy equipment for mini brewery, it will not be needed.
7. Run production.
8. Get the appropriate permission to release beer.
9. Pick up staff.

After all the preparations will remain only to open a mini brewery, and start making a profit.

Important! Before buying the equipment of a particular company, hover the certificates for learning and assistance in the installation. It is also desirable to learn about guarantees and technical support. It has an important meaning, as it is difficult to find a good brewing specialist, especially in a small town.

How to register your production

Open mini brewery as a business It may be both a legal entity and a physical registered as an individual entrepreneur. To start boiling beer, the constituent documents should have an item - production, retail and wholesale of beer.

Receive a production license will not be required, but there are special documents that will have to collect, for example:

• hygienic certificate;
• certificates for all raw materials that will be used in production;
• production permit;
• certificate for manufactured products.

All certificates can be obtained in GosanaPidemadzor, while they will require an act of compliance with the placement by sanitary standards. Here you can face some difficulties, since the SES prevents very stringent requirements for such production.

How to choose a room

There are no special restrictions for the use of premises for minipping for small businesses. You can equip brewery in the basement, or in the basement floor of high-rise buildings. There is often a room near the pivabar or restaurant, setting part of the equipment right in the bar. The main thing is that the room is spacious enough for comfortable work of employees.

There are special technological requirements for the premises that are required for execution:

• at a distance of two meters from the floor, the walls are separated by ceramic tiles;
• ceilings are covered with water-based paint;
• the floor can be equipped from any material, for example from reinforced concrete;
• the room should be heated.

Equipment

How to open your brewery from scratch, what equipment to purchase - depends on your financial opportunities. If you buy domestic, then you can save significantly. There are many proposals for the market, so you can purchase equipment for brewery in any price category. There are companies that not only implement their equipment, they provide personnel training service.

What staff will need for production

There is a certain list of workers who need to hire:

• director;
• cook Professional;
• electromechanics;
• accountant;
• manager;
• cleaner;
• driver.

As we see, a large number of employees is not required, as the sales manager will be engaged in the company, the responsibility of which comes in competent product promotion.

How to promote your products

First of all, you need to make the right promotion of products. To do this, create a memorable image of the company and constantly improve its image.

There are several proven ways:

• advertising products;
• stimulating the buyer with discounts, coupons, competitions and shares;
• publishing - support for events and press releases;
• personalization of sales.

The market is saturated with such proposals and have to look for their niche, which is quite difficult. But you can get out of the position by opening your own point of sale when brewing.

Financial planning when opening a mini brewery

Before opening such an enterprise, you need to know all the estimated costs that will fall on the shoulders of the owner of a mini brewery. So, financial planning can be calculated according to the approximate scheme:

1. The cost of one-time, to open an enterprise:

• registration - 10 000 rub;
• repair of the room within 150,000 rubles;
• equipment 1 million;
• advertising costs - 100,000 rubles;
• unforeseen expenses - 50,000 rubles.

A total of 1,310,000 rubles.

2. Monthly expenses:

• warry payment - 150,000 rubles;
• material and raw materials - 90,000 rubles;
• community - 20,000 rubles;
• rent within 60 thousand rubles;
• advertising - 15,000 rubles;
• taxes and fees - 80,000 rubles.

It turns out - 415,000 rubles.

3. Based on the above, you can calculate the volume of beer that you will need to produce to cover costs. For this, 415,000 rubles are divided by 60, since it is so much on average 1 liter of beer. It turns out 6,916 liters. We plan the profitability of the enterprise within 40%, and, on the basis of this, you can determine how much beer per month you need to produce - 6 916 + 40% \u003d 9682 liters. If this is the amount of dividing 23 working days, then we will get 420 liters per shift.

If we calculate profits, we will receive a payback period within one year.

Brewery in franchise

If there is money, you can buy a franchise of brewery, and start brewing as a business under the supervision of professionals and their support. The FRNTHISTER will constantly help you, firstly, you will receive an already twisted brand with a ready-made business plan, secondly constant personnel training, assistance in attracting customers, competent advertising campaigns.

At every stage of the development of the brewery, the franchisor will hold advice and support, as it is profitable for him that the enterprise open on the franchise was profitable and cost-effective.

But it is worth remembering that the requirements will be presented:

• room at least 40 squares;
• mandatory availability of electricity and water supply:
• purchase of raw materials in a certain place;
• be sure to make a large population in the city, for example at least 3,000 people.

Before you buy a franchise, it is worth carefully learning the offers of franchisors, chat with those who have already acquired a franchise, and ask how qualified assistance is to provide specialists from the company of the company. It is also worth paying attention to the size of the paustal contribution and royalties. If these constituents are not large, then it can be argued that the franchisor is confident, in the rapid payback of his project.

If you do not have legal and financial education, you should give to read the contract that the franchisor offers his lawyer who will consider him from a professional point of view and give a good advice.

How to calculate profitability

The price of mini brewery for small businesses varies within two thousand euros, which will include a set for a laboratory, raw materials and tanks.

But this is very small for the production of beer, since the excise policy of the state causes a lot of problems in entrepreneurs. Getting the right to sell and certificates causes some difficulties. In addition, the cost of excise is so large that the profitability of production can be threatened. And if the state does not change its policy, the opening of brewery as a business in a small town will not be a completely right decision.
If you decide to open your business, but have not yet been determined, in which area to start, then pay attention to brewing, and you already know how much it costs to open breweries.

Despite the fact that the proposals on the market are much and finding their niche difficult, many experts believe that the brewery as a business will develop very quickly.

Pavel Olshansky - How to monetize love for good beer

The athlete-extremal Pavel Olshansky believes that the parachute sports that he is passionate about, much in common with the production of beer, which he loves very much. A sharp change in weather conditions "Upstairs" often resembles the ever-changing rules of the game in the beer industry. And the waiting for the moment when the parachute is revealed, it looks like emotions for excitement associated with the ripening of beer. About how the production of craft beer is arranged and some problems face small enterprises, the site portal told the owner of the Brewery True Ale Pavel Olshansky.

44 years old, founder and co-owner of brewery in the village of Zhelesen (Mozhaisk district). He graduated from the Moscow geological exploration institute, but did not have time to work in the profession: in the 90s, the salary did not pay geologists, and Paul began to engage in commerce - it was a seller, and the owner of the tent, then went to the sphere of wholesale trade. Until 2005, he owned a bar in the center of Moscow, which became an informal center of attraction of people who loving parachute sports. True Ale's brewery is registered in 2014; In addition to the production of beer, income brings sale equipment for its cooking and training seminars for beginner brewers.

Brewery in the kitchen

In 2008, Viktor Ilyin, a friend of Pavel Olshansky and a technologist of food production, began to cook beer in his apartment "for himself and friends." The boiler for cooking made from the usual pan, the ingredients are traditional for brewing ingredients - hops, malt, yeast and water used as raw material.

His beer really liked Pavlu Olshansky. But when Viktor Ilyin left in 2009 for half a year in Dominican Republic, Paul had, as before, walking beyon to shops. The results of these "trips" usually did not suit him - there was almost nothing interesting. "Standard beer, which is produced by large companies, it seemed to me the same taste. And this taste did not come to the taste, "recalls Paul.

When Viktor Ilyin returned, he upset his friends with unpleasant news. He had to move to a smaller apartment, in which there was no possibility to cook beer.

At the same time, Paul began to build his own home 160 kilometers from Moscow - in the village of Zhaysky district of the Moscow region in the village. He says that from 14 years old dreamed of living not in a noisy megalopolis, but in nature. His Victor helped him: he expected the project and led the engineering work.

At some point, friends tired of construction work and at the same time from a lack of high-quality beer, decided to weld the drink from Paul in the apartment. The necessary equipment - Chan volume of 125 liters in the form of Cuba - made themselves. The usual gas stove in the kitchen had to make a special burner to make such a container could fit on it.

"My dad was very indignant, he really didn't like the smell of Ale. And to me, on the contrary, he really liked, "says Paul.

To learn more about the nuances of brewing, friends registered on the home brewer forum. And in the process of communication on this site, a circle of like-minded people was formed. They arranged meetings, where they taste each other's drinks, shared the secrets of production.

From hobby - to business

Soon Paul and Victor realized that the production volumes were missing. Friends drink beer faster than it has time to ripe. The increase in the number of buyers pushed companions to the choice: or refuse to people who had already loved their drink, or expand and translate the project to commercial rails. Although doing business at the production of beer Friends did not originate.

By that time, Paul finished the construction of the house in the desolency. And the companions decided to make an extension to it to place a mini-shop for the production of craft beer. The shop managed to build a year. Provided and a cellar in which beer could dive in a comfortable environment.

• Crafting beer They call the drink cooked in a small private brewer of traditional technology - from malt, hops, yeast and water, without the use of chemical additives. To achieve the original taste, use of other ingredients (for example, spices) is allowed, but not in order to reduce cost, but solely to improve the taste of beer.

"The main problem was that we did not start this project as commercial. At first it was just a passion for himself. He himself, in addition to our will, turned into a business project. This is just the very situation when your favorite thing becomes business. It is impossible to say that in this matter you can earn millions, but it is enough for life. Now it is my main occupation, "said Paul.

Spent registration

As an enterprise, True Ale's brewery has been registered in 2014. Paul took over the functions of the Director-General, Victor became the main technologist. Pretty long period of work without registration Paul explains the ever-changing rules of work in the Russian market. The entrepreneur may begin construction of brewery for all applicable requirements. And then find out what they have changed, and the enterprise does not match them anymore.

For example, in 2010 the state introduced mandatory accounts for accounting for the volume of welded beer. But on small industries, they often simply nowhere to install, there is no technical opportunity. Familiar Paul and Victor had situations where bought counters could not install and they dust in boxes. The price of the issue for entrepreneurs was about 500 thousand rubles (250 thousand for counters and as much - for the service). Now the requirement of the presence of these instruments of accounting is canceled.

"The number of brewers is growing in Russia. But we would have a beer paradise if more understandable and stable rules existed in the industry. If everyone wanted to open the brewery to calmly apply to government agencies and get a clear and detailed explanation there, what exactly should and what should not be done. I had four months for registration, but the nerves were spent a lot. The process of registration of the company cost me ulcers. You are trying to apply common sense to all templates for which you have to work with the state bodies, and you realize that it is very small there. Of course, this is nervous, "Paul confesses.

Now entrepreneurs are conducting training seminars on brewing, during which they explain in detail the beginners where they should be addressed to register their business, which documents to provide how to work with failures or claims from government agencies. The course of this paid, people come to him from all over Russia.

Nuances of production

Today, the True Ale brewery produces 11 varieties of low alcohol beer (from 2.7 to 5.5 degrees), including El. This is a particularly rare variety, because only 2% of the produced beer is element. In the production of True Ale beer, only natural products (yeast, hops, malt and water) and natural fermentation processes are used.

In the brewery of the brewery from the bromeree beer for every taste: Stout, red, premium pilsens, rye, porter rustic. There is an unusual variety - "Rustic Belt". Behind this extraordinary name is amber El. "Something resembles the old good" Zhigulövskoye "beer, just not diluted," the manufacturers describe it.

Those who are not very well versed in beer varieties, Paul Olshansky gladly explains the difference. For example, the lager is the most common beer grade, with its production, low fermentation is used. The peculiarity of this method is the maximum concentration of yeast at the bottom of the tank. The lager matches at a temperature of from 0 to 8 degrees. If you raise the "top" temperature of the aging of the laggers, they begin to deteriorate.

All craft beer is first obtained unfiltered. It is then filtered on mass production and pasteurize for longer storage. In private brewers from these processes, refuse to have a more rich taste and beneficial properties.

Eli is made by riding fermentation when most yeast accumulates on the surface of the drink. Such beer "comes up" to readiness at a temperature of from 16 to 24 degrees for several months. For ripening, natural beer needs at least two months.

Few craft brewers are solved on the production of ELY, because it is technologically difficult. El rehes in the ultimate container for 4-6 months. During this time, he gains gases, and his taste is better revealed. With a clear compliance with the manufacturing technology, the actual shelf life of such beer is not limited, but depends on packaging, traffic jams, bottles, storage conditions. Real connoisseurs of Elai know that this drink, like wine, the tastier, the longer it is resistant.

The volume of the produced beverage at the enterprise Paul and Victor is about 6 tons per month. In existing conditions (without expansion of production), this indicator can be increased to 8 tons. The True Ale Bottle Bottle Bottle Bottle-in Bottle Bottle Bottle 1 year is set. This, as well as the composition of all varieties of beer, confirm the required examination and certificates for the legally production of beer.

Passion on Egas

The present strength test for small brewers is an EGAIS (automated system of the state control of alcoholic beverages). Many entrepreneurs do not deny her importance, but believe that the implementation of this system should be much more thoughtful. In the meantime, working with her gives brewers many additional problems.

When implementing a drink in stores, the brewer is obliged to start all the data of each delivery to the EGAIS system. If everything works in the system without failures, it takes 15-20 minutes, and if not (which happens quite often) - up to two or three hours. For every violation in registration of supply, the system "writes out" manufacturers fines. At the same time, the rules for entering data into the system are constantly changing. Sometimes it is unexpectedly it turns out that the usual scheme of working with the EGAIS from today is no longer faithful, and now it is necessary to work with it differently.

"Recently, to make five varieties of beer in the system, we spent about 6 hours. In fact, I have to rewrite in the system technological instructions for each beer variety under the template. At the same time, when I enter the OKPO code, the system can answer that there is no such code. And what to do in this situation, it is not clear. EGAIS leads to tremendous time, and this is the most valuable resource for the entrepreneur, especially if he is engaged in a small business, "Paul explains.

Two years ago, shortly after official registration, Paul Olshansky could not pass the necessary report on time due to the overload of the EGAIS website. He made an appropriate screenshot with the message of the program itself. Nevertheless, the fines for the unandonducting reports came strictly on schedule time: 50,000 rubles by enterprises and 5,000 rubles personally, Paul as director. He still sues the legality of these fines. The court of first instance businessman lost.

"Honestly, there is also my fault (violated some deadlines for the submission of documents), but the question is when I all of this do? There is no separate bet for a lawyer in small brewery. We have a full-fledged tax system, because the beer is a crushing product. That is, in the state in any case, there should be an accountant, where did you get to the lawyer and the lawyer? "," Paval Olshansky is perplexed.

How sales are arranged

Brewery Paul Olshansky and Viktor Ilyina supplies a drink in the bars and shops of Moscow, Tver, Yekaterinburg, Sevastopol, Kaluga, Norilsk, Voronezh. Since the company is small, logistics creates a significant increase for the cost of the product. Directly "shop" markup is at least 50%, but can reach 100%.

Ideally, Paul would like to sell all his beer "on the spot", in the shops of the Mozhaisk district. Then the price of the drink would be lower due to saving on delivery. But at the moment it is unreal. Small shops in which only the local population goes, are not interested in this product: crafting beer costing over 100 rubles per bottle for their buyers is too expensive.

Large trading networks with small private brewery, as a rule, do not work. They have a condition: if a new product appears in the assortment, then immediately in all stores of the network.

"I do not need to enter the entire federal network. But I would love to work with shops of a particular network only in the Mozhaisk district. Then the logistics would be clear, and showcases in the "district" network supermarkets would not be half empty. But networks with such as we do not work in principle. Attempts to go there ending with nothing at the start - they simply do not communicate, do not respond to letters. In Germany, Czech Republic, Lithuania, even in large hypermarkets I saw local craft beer. With us, unfortunately, this is not, "Paul complains.

Brewery from Zavolenoye cooperates mainly with small shops. They, as a rule, pay the delivery "on site." Larger shops usually require installments and pay with a large delay. Pavlu Olshansky has to spend a lot of time and effort to get money for the product already sold. Among the clients there are big "local" shops, calculations with them are also not always going smoothly.

Additional complexity in working with outlets represents the same EGAIS system. After its introduction from cooperation with brewers, many of those outlets were refused for whom the beer is "side" product. Now, to sell beer, they actually need to hire an additional accountant for the design of all necessary reporting. Have a beer in the assortment becomes disadvantageous for them.

At the beginning of the work of the brewery, at the "kitchen" stage, the clients did not have to search. All beer "flew out" to friends and acquaintances. Then Paul and Victor decided to raise the price, and with the realization of the product began difficulties.

Then the search for buyers took up the daughter of Paul. She goes shopping and leads negotiations with them. "She began to get acquainted, and now from the point of view of sales it became more interesting," says CEO TRUE ALE.

Choosing the sphere for business development, many future entrepreneurs do not even consider the production of beer, thinking that it is a complex, minor and at the same time a highly competitive business. But there are other points of view. Head of sales department of the plant of capacitive equipment, Dmitry Fedorov, shared his thoughts about what brewing could attract new entrepreneurs.

It is said that truly happy those people who hobby brings money. Presumably, private mini-brewer owners Just from such a category of lucky.

Beer is known to mankind since the time of the ancient Egyptians. Traditional drinks for Russia are not vodka and moonshine, but beer, honeycomb, shotboard. Remember how Russian folk fairy tales ends: "And I was there, honey beer drank ...". Foam is also called "liquid bread". Liquid in English - Liquid, in transcription - "Liquid". Such is brewing from a commercial point of view - liquid and profitable business.

As the history textbooks, brewing historically was the budget-forming industry for many cities and countries, such as Czech, German, Belgian. At present, the production of foam, like other alcoholic beverages, replenishes the treasury of states due to excise taxes and other fees. Here is the first and most of many reasons why brewing is attractive as an investment project!

An important feature favorably distinguishing brewing from other business ideas is minimal labor costs. In the conditions of modern approaches to the automation of production processes, the main work per person performs automation, pumps, conveyors and other helpers. If you compare various types of production in terms of labor productivity in monetary terms, brewing will be not far from the oil industry.

For service brewery Performance up to 100,000 liters per month, enough two-three people. Who had to manage large teams of people, he knows how difficult it is to choose and teach decent personnel, control their activities, to ensure security, look for approaches to each employee. A large, but not debugged team is the risks of unrequited losses and intellectual property leaks, the high probability of harming the company's business reputation. Management of a small, but high-performance mini-brewery team is a much more understandable process.

What about competition, possible reduction in the capacity of the market, pressing from the "beer giants"? It is almost the most popular issue of future entrepreneurs. Of course, it requires an analysis of trends, possible threats and opportunities, everything is both in any other form of business. According to statistics, the share of products manufactured by Russian private mini brewery , In the total mass of the sale of the product is 3-5%. Such a proportion in sales volumes has an explanation. In a nutshell, beer giants sell cheap beer in all possible distribution channels. Private brewing products are usually more expensive, because Its production is used expensive, more often imported raw materials. A bottle of a craft drink for 50-70 rubles is difficult to win the attention of the consumer, being on the supermarket shelf next to the same bottle for 35-40 rubles. Therefore, a real road, a high-quality author's drink to meet in supermarkets is rarely possible. Competition with the giants by their own weapons on their own field is doomed to failure. Due to this, private brewers occupy other niches: specialized retail, own networks, Horeca. The container of this segment is small, but attractive with the financial side.

In order to justify a relatively high price, handicraft beer should be distinguished by excellent quality. According to medieval laws, the manufacturer of poor-quality beer was treated in a barrel with their products. Modern laws, of course, are not such barbaric, but buyers are becoming increasingly picky. Mount-brewer will inevitably punished with a ruble and expensed from the industry!

"Well, no, to ride people alcohol - I don't like it," I often hear from my interlocutors. But this is from a non-deep understanding of the issue. In fact, liquid bread, and related drinks, are weakly alcohol, which is completely obvious. Alcohol contained in beer, completely natural origin, is produced by special races of beer yeast. The drink contains useful vitamins and trace elements. In some countries, beer enters the diet of athletes and servicemen. In addition, beer is a more "festive" drink than, for example, vodka. Thus, the development of the brewing industry in some way even contributes to the acquisition and development of the population of the culture of Pythia.

Aytichnik Rustam Askarov in 2014 built craft brewery, spending 3.5 million rubles for its launch. Now the miniature beerproof brings 4 million rubles. Revenues and 300 thousand rubles. net profit per month

Businessman Rustam Ascarov (Photo: Oleg Yakovlev / RBC)

Beer designer

Rustam Askarov worked in the Microsoft division at the Volga Federal District, then led by the sales of software in the Nizhny Novgorod company Altex.

In 2010, Rustam received a small home brewery as a gift from friends and tried to cook beer. New hobby tightened. In 2012, he together with friends independently gathered a bigger brewery, in which 250 liters of beer could be welded. "Friends have a private house, we cooked beer in it in your own pleasure. In one place, bought stainless steel sheets, in the other, the welding machine was found. How much it was worth it, I can no longer count, "recalls Askarov. Beer was then not sold, but they treated them friends and acquaintances. Among the acquaintances were the owners of bars and beer shops, who began to ask Ascarov about the prospects for selling beer. He realized that it was time to turn the hobby into a business.

The production line of Askarov spent 3.5 million rubles: part received from the investor (according to Spark, 49% of Bivovary Malts End Hopfen LLC controls Valentina Koshev), part invested from his savings. For brewery, the entrepreneur rented 50 thousand rubles. For a month, there is a separate room - a former store at a meat processing plant on the outskirts of Nizhny Novgorod with an area of \u200b\u200b150 square meters. m. For repairs left about 700 thousand rubles.

Equipment - cooking order by 500 liters (containers where cooks is produced) and fermentation tanks (eight tanks of 1 ton), where the beer fermentation occurs, ordered in China. Askarov even flew to the Chinese city of Jinan to see the process of assembling equipment with their own eyes. Delivered brewing through the Russian company "Hornet", which and cleaned it. "Many people ask me: Really for 3.5 million rubles. Can I run turnkey brewery? - says Askarov. - Now there is no place: the course is no longer the prices rose. Plus we had an advantage associated with the fact that there was a home-made experience. " For example, the Chinese were not sent in Russian, nor in English the accompanying documentation, and Ascarov himself conducted all commissioning work. This made it possible to significantly reduce costs and promptly launch beer production.

From the point of view of administrative barriers, cook beer is easier than producing strong alcohol. It is necessary to connect to the EGAIS system, but it is not necessary to undergo certification, buy excise stamps. First cooking launched at the end of February2014. Trademark for a businessman invented Internet users for beer box. "I declared a contest at one of the forums on the Internet - so and came up with the name Malz & Hopfen, which with German translates as" Hop and Malt "," saysAskarov . The first labels drew a familiar Rustam.

Sweet residues

The Russian beer market is the territory of transnational giants. Its volume was estimated in 2015 in 698 million gave. According to Nielsen, on the four of international brewing companies, it accounted for 73.5%: carlsberg - 34.7%, Heineken - 12.9%, Anheuser-Busch Inbev - 12.8%, EFES - 13%. The remaining quarter of the market divides more than 300 independent enterprises. Kraft beer, that is, experimental copyright grades, boil both large plants and very small brewery. The volume of this market is estimated at 1-2% of the entire beer production. But in contrast to the market as a whole, the production of craft beer grows. According to San Inbev, since 2010, the number of crafting brewers in Russia has grown from 13 to 98 in 2015. This is an international trend - according to Brewers Association statistics, in 2015 the number of independent brewing in the United States reached 4.27 thousand. The increase in the number of such brewers per year amounted to 15%. "I call it" unloading "- the consumption of beer all over the world decreases, but at the same time the crafting business is growing. People want to buy beer boiled in "home" conditions. In Russia, this happens with some delay, but the trend is noticeable with us, "says the director of the Center for Research of the Federal and Regional Alcohol Markets Vadim Drobiz.

Life is ahead of the dream

The first sales of the boiled beverage began in the early March of March 2014 - the Moscow Network "Datville" bought the entire first batch. "I was looking for samples of high-quality beer. At that time, we just gathered to trade alcoholic beverages, so I wanted to find such a brewery that could meet our requirements and was ready to produce beer under our brand, "recalls Anton Nesphorov, a manager-technologist of the category" Drinks "network" Dvorville ".

During 2014, Malz & Hopfen had about ten permanent customers - these are shops, bars, restaurants. Askarov did not advertise his brand anywhere and sometimes he was wondering where buyers came from. "We did not participate in some tastings, promotions. Since 2010, we help to organize the Nizhny Novgorod Festival "Big Ward", during which we are going to nature, cook in the saucepans of beer, that's all marketing, "Rustam laughs. In production, three people initially worked, in a week they were cooked together with Rustam 3-4 tons, sold 1 liters of beer for 150 rubles. According to Spark, revenue in 2014 amounted to 5.1 million rubles, profits - 87 thousand rubles.

Businessman Rustam Askarov (Photo: Oleg Yakovlev / RBC)

The main problem was the underestimation of demand. "In addition to the fact that we could not provide our beer all those who wanted, we categorically lacked the place, there were no warehouse of finished products, I had to ship beer as ripening," recalls Rustam. The tone set the Network "Datville" - she grew quickly and demanded all the large volumes. If in the summer there were 40 stores in it, then by the end of 2014 there are already about a hundred. There was no money for the expansion of Askarov, but he managed to persuade the owner of the Draft Deville Andrei Krivenko to drive his business - pay deliveries a few months ahead. This allowed to buy more eight fermentation tanks. "I can not say that a prepayment of several deliveries is a frequent practice, but we believed in Rustam. At that time, he suffered from the technical equipment of the brewery, which affected the quality of the drink. We offered him an option with payment, as they saw the potential in it and wanted to help improve the quality, "recalls non-immigors.

In total, the development of Askarov's production was spent 2 million rubles. Rental for 150 thousand RUB. For a month, a new room is a former workshop where the fish was accumulated, 420 square meters. m, made a small repair in it. The commissioning was again made by their own hands, which, according to Rustam's calculations, made it possible to save 300-400 thousand rubles.

By the spring of 2015, production volumes increased twice, from 10-12 tons to 20-25 tons per month, and the revenue reached up to 2 million rubles. per month. The staff grew only to one employee. "There is no need for a huge number of people for cooking beer," explains Rustam. "Two or three people are busy on the rosy, and the cooking can do one."

At the same time, the total number of regular customers from Malz & Hopfen did not increase for 2015, they simply began to buy more. Approximately ten institutions of Nizhny Novgorod buy products from month to month, among them - the cafe "Penalties", the bars of the project "Food and Culture" ("Used", "Herring and Coffee", "Buffet"). Sometimes the beer is sent to Tomsk, Novosibirsk, but with other regions Malz & Hopfen does not cooperate on an ongoing basis: the volume is still lacking. "In Russian cities we sent some unusual beer, because the main customers, including the" thieves ", cannot quickly make a new position on sale. When a new variety beer appeared, we offered it through social networks or a site, "says Rustam. In 2015, brewing revenue amounted to about 24 million rubles, the profit exceeded 2 million rubles.

At the end of last year, Ascarov realized that it was necessary to build a new brewery again, much greater on scale. For the purchase of new equipment, he spent 25 million rubles. (Part of the money was given an investor, and part of the equipment was taken into lease): Approximately 5 million went on the automatic line of bottling from China, 20 million - on 14 fermentation tanks of 6 tons each and cooking order for 3 tons (more than six times than existing ). Equipment is made partially in Vladivostok, partly in China. The entrepreneur chose his third room with a reserve: this is a new workshop of 1.5 thousand square meters. m, specially renovated by the owner for the needs of the brewer. The rental price is 250 thousand rubles. per month. At the moment, new equipment has not yet come (the operation is planned to begin in the fall), so only the old line was installed in the workshop and the beer is boiled on it.

Why is this demand for Malz & Hopfen beer? Ascarov believes that its unique beer makes a special technology: it matches it in bottles, thanks to which it can be stored for years and only improve their taste. "It's like good wine," says Rustam. - There are varieties that I recommend to store 5-10 years before use, for example, the Russian Imperial Stage. Ascarov sells his beer only in bottles, because it believes that it is possible to convey to the consumer to the taste and aroma. However, Vadim Trobiz believes that the taste of the case is secondary. Retail and restaurants want to attract consumers-experimenters, and proposals from crafts are not so many.

Total Malz & Hopfen has 17 beer varieties, but four are stable four: Bavarian Wheat, English El, Porter, American El. The first was most popular, but it was ceased to produce, since during cooking yeast from the German laboratory WeiHenstephan, and bring them promptly in the right amount does not work.

The feature of the crafting brewery is that the same variety of drinks with each cooking is different: "So I cook constantly porter, but the taste every time varies. This is explained not only by the fact that I have no tough recipe standards, but also the fact that the taste beer ripening in a bottle varies from the monthby month, even in the process of one cooking. So, Porter first has a burnt taste with sour taste, and a month later, chocolate notes that resemble the taste of coffee with the addition of black chocolate appear in the drink. Production is not much different from home brewing. Every day Rustam using a microscope controls the contentlactobacterium In the tanks, once a week reveals the bottles and tries how long the beer. In most cases, approximately 3-4 weeks after cooking, the drink is supplied to shops and cafes, there are varieties that are withstanding four months and more.

Askarov all the time experimenting - adds malt and hops in the process of cooking and hop at their discretion, likes to borrow the experience of other brewers, find interesting and unusual tastes. Sometimes he cooks beer in the Belgian style or makes a drink without hop - with herbs, let's say with a wormwood. "I think people like the fact that we have something average between home brewers and factory production. Someone to taste what we do, there is no one. In any case, the product causes emotions, "says Askarov. Most beer producers are boiled in Czech and German style, and Rustam prefers Eli, rarely experimenting with camp varieties. "Malz & Hopfen cooks recognizable beer, so he has its admirers who buy beer only its production. But there are those who do not understand him. They buy beer other manufacturers. We also cooperate with the Brewer's "Old Plant" from the Ryazan Region, recently signed a cooperation agreement with OJSC "Vyatich" (Kirov). According to taste characteristics, products do not interstate, "says Anton Neshiphors

Chudak-brewer

Today, Askarov cooks 20-25 tons per month, and his company's revenue in June 2016 amounted to 4 million rubles. The vacation price of 1 liter of beer increased by about 10% and now is 165-170 rubles. Behind the liter - the rise in the cost of raw materials due to the jump of currencies. In the shop "Datville" half-liter bottle of Porter from Askarova costs 157 rubles.

Brewer operating costs exceed 3 million rubles. per month, of which the Malt and Hmel take about 900 thousand rubles, the Foundation for Four Employees is 200 thousand rubles, utility payments - 116 thousand rubles, Rent 250 thousand rubles, for packaging ( Bottles, labels, boxes) is spent 200 thousand rubles. Askarov complains that it pays about 600 thousand rubles each month. for taxes and fees. So, from each liter of beer an excise tax is taken., VAT is 18%.

The main raw material for the production of beer - malt and hops, these ingredients are purchased abroad. The malt is most often bought from the Belgian company DINGEMANS, sometimes the Finnish company Vikingmalt. A month of malt takes up to 4 tons. The cost of 1 kg of malt - from € 1 to € 1.5. Hop is brought from the USA, most often take from the manufacturer Yakima Chief. In the year, the brewer needs 300-500 kg of hops, the cost of 1 kg of raw materials - from € 20 without taking into account the cost of delivery.

There are no problems with the orders of labels in the printing houses of Nizhny Novgorod, but there is a shortage of glass containers. For large manufacturers, the volumes that the entrepreneur purchases seem almost retailers,Askarov buys 20 pallets bottles (40 thousand units in total), so you do not have to choose - now a businessman cooperates with the local glass of Rasco.

Profitability of production - about 8% of revenue, that is, profit of about 300 thousand rubles. "In fact, the increase in prices in the euro ate the growth of our income, so in the fall we move to new volumes - costs at cost are not growing in proportion to the increase in production scale. The more volumes, the lower the costs, "says the brewing. He is looking forward to the delivery of a new beer line - it will provide an opportunity to satisfy the current demand for the market, and on the old equipment Rustam is going to "belong to" with tastes. Wants, for example, cook beer with milk instead of water.

"You can simply purchase automatic equipment, enter the formulation and do not follow the process, - argues askarov, - but I like to control everything manually. Sometimes you will not keep track and something is tasty and interesting. We used to have been added at the beginning of the burnt malt at first, somehow forgot to do it and threw it at the end. As a result, such a combination gave a stunning chocolate taste with a drink. "

According to the entrepreneur, the crafting brewers almost do not compete now with each other: the demand for unusual beer is so great that all volumes immediately come out. "I was a month ago in California," said Askarov, "there lived in the town of Bend with a population of 70 thousand people, within a radius of 2 km from my hotel there were ten brewers."

New trend in the USA - major manufacturers began to buy crafting projects. "Soon we will see the same transactions in Russia, - I'm confident to Vadim fraction - so the crafting brewing is a good investment idea."

For lovers of beer and restaurant atmosphere, we have a list of the best metropolitan restaurants with brewery. The presence of its own brewery means that the beer in the institution is always fresher. Often, such institutions offer to try a foam drink, cooked by copyright recipes or rare beers, which will not find in other restaurants or pubs.

There are establishments with beautifully equipped summer sites in the restaurants-brewer in Moscow - complexes from tents and arbors for large and small companies. Practical all restaurants offer a rich hookah menu, and therefore hookah and beer lovers can combine two pleasures in one institution. Many pubs attract visitors a peculiar atmosphere - Loft style design, halls overlooking the beer room, interiors in British and Irish style. Many restaurants are located in places interesting from a historical point of view, where the brick laying itself keeps the spirit of the era. In the capital, a large number of multidisciplinary restaurants. If you are looking for a beer, it can simultaneously be a sports car, coffee shop, pizzeria and sushi bar. So it will not be boring.

How to choose a suitable brewery restaurant

If you are interested in a specific restaurant, it can be found in the search by name. You can also search for institutions by type, kitchen, rating, features and medium check, using filters on the left side of the page. On the site you can leave feedback to help others in choosing.