A successful restaurant name is one of the most important keys to success. Although many entrepreneurs pay little attention to this issue, practice proves how important it is to choose the right name for your business. Experts recommend that you first familiarize yourself with the recommendations of professionals in the field of naming (the process of creating an original name), and if necessary, turn to them for help.

What to name the restaurant?

It is quite possible to name a restaurant correctly on your own. Basic rules There are not so many effective names to choose from, it is not difficult to understand and remember them, it will take very little time. More effort will be needed directly to create an original name, because it must meet many criteria.

What to name the restaurant? The name must:

• be unique;
• be harmonious, easy to pronounce and remember (long names are more difficult to remember and with their help create a holistic image that will be associated with the restaurant);
• correspond to the concept of the establishment;
• be spelling correct;
• contain a message to a potential client that will force him to pay attention to a specific restaurant, rejecting offers from competitors;
• evoke positive associations, emotions, do not create false expectations, do not have unwanted coincidences.

Algorithm for choosing a name for a restaurant:

1. It is necessary to determine the basic value for your business, put emphasis on what will position it favorably, distinguish it from competitors’ offers (delicious dishes, loyalty to traditions, family comfort, etc.).
2. It is important to distinguish the establishment from other restaurants and attract regular customers specifically to yourself, to qualitatively promote your service (including on the Internet) and advertise it. Creating a unique name will help with this. If it is similar to or similar to an existing one, it will significantly complicate online advertising and lead to huge traffic losses.

Advice: when promoting your website dedicated to the activities of a restaurant, it is worth remembering that the competition in the search carried out by potential clients using the Internet is won by the one who pays maximum attention to optimizing the resource. And a unique name is one of the most important components of a successful result.

1. The title must contain some value for the target audience. For example, for fans home cooking a cozy atmosphere and simple, tasty dishes are important, and the name in French will turn them off more than interest them.
2. It is necessary to choose the optimal format for the name - write in Cyrillic or Latin. The last option is most often used if they want to stand out from competitors, focus on foreign cuisine, and innovative recipes. But the name in Cyrillic will better complement the image that will be formed in the client’s mind and will be associated with a specific establishment, or more precisely, indicate its geographical feature.
3. We test the effectiveness of the chosen name, for example, through a survey.
4. We check to see if the selected name is being used by anyone; perhaps it is no longer unique. To do this, you should use the federal resource Unified State Register of Legal Entities on the Federal Tax Service website. If the name is already patented, you can modify it, if desired, buy it from the previous owner, or, if the registration period is coming to an end, just wait and immediately register it for yourself. If necessary, it is better for a restaurant owner to use the services of a patent attorney

In any case, you should always remember one of the main rules of naming (the process of creating a name) - the name of a company or product, in our case a restaurant, becomes successful and recognizable only when it has a quality product or service behind it.

Restaurant name - examples

It’s quite possible to choose beautiful restaurant names yourself. If you devote a minimum of time to preparation and follow several requirements, you will be able to come up with the right name for the establishment without the help of professionals and unnecessary financial expenses.

The names of cafes and restaurants can be selected based on different criteria:

• emphasis on the specifics of the services provided, taste qualities– “Restaurant”, “Meat and Wine”, “Cup of the World”, “Premier Steakhouse”, “Brizol” (if the menu has a dish of the same name), “Jam”, “Vanilla”;
• a reference to geography (but it is necessary to maintain harmony between the name and the concept of the establishment, it must be related to signature dish, menu format, design style, atmosphere in the establishment) - “Tokyo”, “Bellagio”, “Greek Food”, “Florence”, “Continental”, “Restaurant on Bogdanka”, “Forester’s House”, “Belogorye”, “Bely” city", "Provence", "Greenwich";
• last name, first name (they are often played on and modified - “Pushkin”, “Chuck Norris”, “Potapych”);
• names of mythological, literary characters, places (they should be used with caution) - “Aurora”, “Eden”, “Olympus”, “Alice in Wonderland”, “Soprano”, “Shambhala”;
• an indication of the uniqueness of the establishment - “Mezzanine” (the word means “superstructure”, it can be considered as an option for a restaurant that is located on the upper floors, where there are panoramic windows in a loggia built at a height), “Breaking Bad” (for example, if the establishment created in the style of the series “Breaking Bad”), “Paprika”, “Pastila”, “Rendezvous”, “Tower”, “Oven”;
• neologisms (new words) – “Tau”, “Icebeerg”;
• the use of foreign words is a burden. "Genatsvale", Italian. "Forno a Legna", "La Terrazza", English. "Hartong", "Pret A Manger" ("food is served");
• Cyrillic graphics or Latin “Gusto Latino”, “Time Out”, “Samovar”, “Bulvar”, “Veranda”;
• use of different language systems in the names of components – “PEREC”, “People-restaurant”.

What should you not call a restaurant?

When creating a name for a restaurant, there are a few things to keep in mind. We recommend that you pay attention to the following approaches and do not use them:

• direct names of objects, processes, including in a foreign language - “Soup”, “Food”, “Valenok”, “Beriozka”, “Barashka”, “Mamalyga”, “Vintage 77”;
• words, phrases that evoke unpleasant associations and emotions, those that can be interpreted in two ways - “Mice”, “Horseradish”, “The Traveling Bag of a Pregnant Spy”, “East Siberian Express”;
• banal, frequently occurring words and expressions - “Merchant’s meal”, “Empire of style”, “World”;
• difficult-to-pronounce names that sound cacophonous, thoughtless neologisms, combinations of words - “Vkusnoteevy”, “Tea Traders’ Association”, “Lo Picasso’s Pub”, “Cook’kareku”, “Karrifan”, “Kartofan”, “Moosburg”, “CookaBarra”, “ Scrocchiarella", "Erwin. RiverSeaOcean", "A.V.E.N.U.E.", "B.I.G.G.I.E";
• It is not recommended to use personal names, you should be careful when ascribing the letter “Ъ”, the article “The”, this is not always appropriate - “Peter”, “Svetlana”, “Eliza”, “Alexander”, “The Garden”, “The Podwall”, "Cupcake in the City";
• ambiguous expressions, phrases, as well as those that can be misleading - “Oh, that’s it!”, “No need for sugar,” “Syusi-Pusi,” “Pies, Wine and Geese,” “Country that does not exist.”

When creating your own business, choosing an original business name is often considered almost the last item on the list of tasks. Of course, the most beautiful name of a cafe cannot compensate for shortcomings in organizing work and developing methods for attracting customers. But if you choose it correctly, you can avoid many problems and improve the effectiveness of your advertising campaign and promotion of your services.

Criteria for choosing a name for a cafe

One of the easiest and most profitable options is opening your own cafe. In some respects, such a catering and recreation establishment is similar to a restaurant, but has a limited assortment and can operate in different formats, for example, self-service, confectionery, coffee shop, etc. In addition, opening it requires less investment and lower level requirements service. When choosing a name for a cafe (it doesn’t matter where it is located - in a big or small city, town), you need to take into account the basic criteria:

1. Do not evoke ambiguous associations or unpleasant emotions.
2. Easy to remember and pronounce, be sonorous.
3. Harmonize with interior design, form of customer service, level of service.
4. It is desirable that the name reflects the concept of the establishment.

These parameters are also relevant when choosing. To quickly choose a beautiful name for your cafe, you can use the following approaches:

• use a foreign word with suitable semantics depending on the format of the establishment or a Russian word, one syllable of which is converted into Latin transcription;
• display the name of the concept, format of the establishment, interior, service features, assortment;
• creation of neologisms - words or phrases that can combine Russian and foreign bases;
• choosing an easy to pronounce, short name without a heavy semantic load;
• playing on words that mean opposite concepts;
• play on words.

When choosing an original name for a cafe, it is better to avoid using personal names (Lydia, Anna) and words with strong emotionality (Happiness, Dream, Without Cares). You should very carefully choose names that are tied to historical figures (Cafe Stirlitz, Dovbush, Pasternak, Pushkin, Landrin), films or works of art (At the Pokrovsky Gate, Gentlemen of Fortune, The Cherry Orchard, Moby Dick, Hero of Our Time, Hachiko, Turandot) , geographic locations, city names (Toronto, Tibet, Tel Aviv, Windsor). It is advisable to do this only in case of 100% combination with the concept of the establishment, so that original name It didn’t seem too pretentious and didn’t clash with the atmosphere of the cafe. It is also important to choose a name that is harmonious in meaning (for example, Chalet Berezka - in our opinion, the semantic combination of the word denoting an Alpine rural house and the already boring name Berezka is not quite good decision. More examples: Soprano, Revolution, Olive Beach, Moo-Mu, The Cat and the Chef, Spark). And, of course, you shouldn’t choose banal, boring names: Troika, Berezka, Barberry, Marzipan, Youth.

Advice: when choosing a beautiful name for a cafe (including fast food), you need to make sure that it is not taken by competitors or patented. You can view the list of operating establishments on specialized portals.

Examples of cafe names

The name of the cafe should become a brand for its owners and visitors, be easy to remember and evoke positive emotions and associations. Typically, this task is entrusted to professionals in the field of naming, but if you want to choose an original name, you can do it yourself. We provide the following options beautiful names for cafes (many items are also suitable for fast food establishments):

Advice: If you don’t succeed in opening your own fast food establishment, you shouldn’t despair, there are still many interesting and easily implemented ideas. For example, creating a business for preparing and selling herbal tea, making handmade soap, growing mushrooms (reaches $500-1000 per 1 kg).

When choosing a beautiful name for a cafe, it is important to feel the fine line that you should not cross, otherwise the name will not be in harmony with the establishment or be positively perceived by visitors (Seven Cockroaches bistro, Hannibal, LosVegas cafe, You Ate Woohoo? diner, Clockwork Eggs). You should not opt ​​for double-digit options or those that may cause ambiguous understanding: the Paradise Hell cafe, Herase Japanese pub, Children of the Grill. When creating a neologism for a name, you also need not to overdo it (Night Watch, BuchenNaus, Drunken traffic cop, Deep Throat, cafe HZ - stands for “good establishment”, but causes ambiguous associations).

“We should definitely buy a bar. It will be called "Puzzles". Everyone will come up and watch - why “Puzzles”? And this will be the whole puzzle!”

TV series "How I Met Your Mother"

The characters of the popular TV series decided to buy a bar, and the idea for the name arose naturally. Such cases are extremely rare. Successfully naming an establishment is not an easy task. Competition among bars in Moscow is high. The name should at the same time be different from the rest, and convey the main idea, and attract guests.

Want to know what to call a bar? What mistakes in names should you be wary of? Read about this in the article. We will list the basic principles of naming, consider best titles bars and less successful options.

How to come up with a name for a bar: basic principles of naming

What do you need to do to get guests to come to your bar? Attract their attention, interest them with your originality. The name is the first thing visitors learn about the bar. Therefore, you need to approach its selection consciously.

Follow the basic naming rules:

• Brevity. The title must contain no more than 2 words.
• Uniqueness. There are more than 1000 bars in Moscow. If your name coincides with others, you risk losing customers; they may simply confuse the establishments.
• Euphony. A complex name will quickly be erased from memory.
• Associativity. When you mention the name, your visitors should imagine a place with a pleasant environment. Negative associations discourage guests.

The name is the face of the establishment's brand

The first thing you need to do is think through all the nuances of your bar brand. Beer house in German, British, Czech style, youth bar with live music, tavern, sports bar. The style of the establishment dictates the interior, menu, nature of the service and name. Sometimes the opposite happens - the name becomes a source of inspiration when developing the concept of an establishment.

Think about how your establishment will be decorated, work out every detail of its brand. The more original the image and the special atmosphere of the bar, the more interest it will arouse among guests. The public in Moscow is sophisticated, so you will have to come up with something truly original.

For example, a bar in British style can be called “Queen”, “Scotland Yard”, “Becker Str.”, German - “Munich”, “Stirlitz”, “Frau Müller”.

If you are looking for a name for a loft-style bar, use the words industrial. Examples - “Floors”, “Manufactory”, “CheerDuck”.

Play with existing titles

Establishments named after literary characters or taken from feature films are very popular. For example: “Coyote Ugly” (the film “Coyote Ugly Bar”), “Duhless” (the novel by Sergei Minaev “Duhless”), “The Leaky Cauldron” (from the series of novels about Harry Potter), “Sherlock” (from the series of novels about Sherlock Holmes), The Prancing Pony (The Lord of the Rings).

Try to take the name of a literary character or title as a basis and transform it to suit the specifics of your establishment. A good example is the name of the pub "Harry Porter". Guests form an association with the famous hero of books and films. At the same time, “porter” is a type of dark beer.

Bad bar names

Beer is the most popular drink in bars. But you don't need to get hung up on this word. “Pivko”, “Pivo-Vody”, “Beer Refueling”, “Beer Kingdom”, “Champion” - all these names evoke a strong association with a cheap beer establishment where marginalized individuals gather. The name builds the reputation.

There are names that are ambiguously assessed by visitors. For example: “Honey, I’ll call you back,” “Where am I?”, “I love you, life!” Such names for bars are original and funny at first glance, but often cause confusion and rejection.

Name as a way to increase profits

What does a visitor to the establishment evaluate? Level of service, pricing policy, quality of food and drinks, interior. There is no name on this list, but it is what pushes people to visit the bar.

St. Petersburg bars and coffee shops have always stood out for their atmosphere. Instead of the classic “Moscow” and “Natalie” there are biting phrases that evoke double feelings. Against the backdrop of super-originality, many of the names are so boring that I wouldn’t even notice them if it weren’t for my laughing friends from other cities.

Translates to “I am grateful for today.” The meaning is great, but the pronunciation is just terrible. It's like getting a foreigner to say "welcome." While you’re trying to talk him out, you just want to give up these attempts and say - don’t care, let’s go to Zoom. They say that complex names are abbreviated in simple speech. Among my friends, this is “the bar on the corner of Gorokhovaya and Fontanka Street,” or “the place where the window sill is on the asphalt.” I can't say anything bad about the bar itself: good food, tasty coffee.

My mother told me that if I licked the plate clean, sooner or later I would be accepted into the company of clean plates. I didn't deceive you. The bar has a stylish interior and delicious cocoa.

Pun: either family restaurant, or hyper-friendly. Inside home interior, the food is inexpensive, you can safely sit down with your laptop or hang out with friends.

There was so much buzz around the name that it was impossible to ignore. Some were offended by it, some didn’t care, some thought it was great marketing ploy. I consider this a provocation, but I have nothing against the establishment.

"I want Larisa's bath"

When I saw the name, a Georgian spoke in my head. Straight from the movie "Mimino". But the cuisine is obvious: if the voice in your head speaks with a Georgian accent, it means there is samosa and kebabs.

Lebedev is not on them. The bold rule of leadership stated that & cannot be placed between Russian names. The logo is a flying pig on a fork, transforming into a sausage. Almost a mermaid. The restaurant specializes in a huge selection of beer and homemade sausages. There is some kind of associative logic here.

"What people"

Simple expressions are often chosen as titles. “Hello”, “How are you”, “What kind of people!” The establishment is good. True, I expected that every time someone came in, everyone would exclaim the name of the bar in unison. It would be stupid, but funny.

If you are faced with the task of coming up with a name for a cafe, then a short excursion into the history of this establishment will not hurt you.

The name comes from French word cafe, initially only coffee was offered, hot chocolate, tea, cakes and others confectionery. They were prepared here and local cheap products were used to the maximum to keep prices low and so that the owners of the establishment always had a profit.

The first cafe appeared at the end of the 17th century in Venice, and then in Marseille and Paris. They were also local centers of cultural life, where political news and theatrical performances were discussed, poets recited poetry, and writers read their novels aloud.

These were, in fact, the same fashionable salons of aristocrats, but anyone could come here, he did not need an invitation.

The atmosphere was free, there were arguments, sometimes even duels arose, but everyone could express their opinion. Because of this very freedom of communication, their wild popularity began in Europe, especially in Paris.

There, on the corner of Boulevard Saint-Germain, the Café de Flore opened in 1887 and still exists. The name for this cafe was given by the goddess Flora, the patroness of flowers, youth and the flowering of all things. Her statue was located in front of the establishment. These days, a prestigious literary prize for young authors is awarded here. It is also popular among tourists and lovers of authentic French onion soup.

There is a wide variety of these establishments: cafe-bar, cafe-snack bar, grill cafe, ice cream parlor, coffee shop, internet cafe.

Many entrepreneurs use a cafe franchise of the appropriate profile in their activities, which greatly reduces business risk. But in this case, the name of the establishment is regulated by the clauses of the franchise agreement.

Contingent of visitors at the cafe various types differs in composition and age, as do the interiors of the premises: modern and retro, made in American, Italian, Japanese, Mexican styles.

The cuisine also varies. Therefore, when deciding what to call a cafe, you can start from the category of clients, the style and location of the premises, or from specialty dishes.

In Europe, they really like to name cafes by their location - “At the high-rise”, “On the bridge”, “At the fountain”, so that they are easier to remember.

If your signature dessert is called “Romance”, “Tango” or “Bolero”, then you can make it the name of the enterprise.

TO When the majority of clients are students, then it would be quite appropriate to choose the following titles: “Resume”, “Portfolio”, “Illusion”, “Mood”, “Rendezvous”, “Wheel of Fortune”, “Oasis”, “Amigo”, “Android”.

If an art cafe opens, then something artistic will suit it: “Vernisage”, “Maestro”, “Pastoral”, “Caprice”, “Avant-garde”, “Autograph”, “Modern”, “Beau monde”, “Photograph” , “Salvador”, “Majestic”, “Pearl”, “Muse”, “Elegy”. The beautiful name of the cafe is always liked by people of art, aesthetes and patrons of the arts.

Regardless of the style, the name for the cafe is selected in such a way that it is understandable and absolutely clear to everyone, without any discrepancies. This will serve its popularity, create a superior image, reduce advertising costs and attract more customers. For example, “Aquatorium”, “Crown”, “Temptation”, “Coffeeman”.

Sometimes you can use fashionable slang for the name, that is, simplified, well-known words, since slang is very popular among young people and after a couple of decades smoothly flows into colloquial speech. This is justified when a youth cafe or a cafe for teenagers opens.

Here are some examples of slang: IMHO (IMHO - my humble opinion), freebie (free), avatar (picture), user (user), diskach (disco), umatovo (excellent).

The name of the cafe should in no case cause discomfort to customers.

For example, a cafe-bar, designed for working guys at an automobile plant who come after their shift to sit with beer and pasties, cannot in any way be called “Blue Ball”, “Fashionable Outfit” or “Siren”. You will simply lose these clients, real men.

However, there are owners who do not think for a long time about what to name the cafe. They use, relying only on their opinion, the words they like: agate, arabesque, blanche, hammock, glaze, domino, continent, panorama, containers, ultraviolet.

This approach also has a right to exist, since entrepreneurs risk only their own money and have the right to make any decisions.

Copyright "All-Russian Business Club"

A creative approach to choosing names for restaurants and cafes can be called one of the features of St. Petersburg. This trend does not bypass even completely inconspicuous food outlets. For example, recently a fan of Timati even decided to rename his shawarma kiosk to Black Star Shawerma. In general, choosing the names of famous personalities as the names of St. Petersburg catering establishments is already an established tradition, which was even noted last year by Moscow advertiser Igor Saifullin. He then noted on Facebook that in St. Petersburg they often play with some well-known names, combining them with the names of dishes, and the end result is Wong Kar Wine, “Jack and Chan” and “Buterbrodsky”. The author of the post even invited his subscribers to think about other similar names, and then “Vermicelli Obama”, “Brad ObshchePit”, “Vinaigreta Garbo”, “Grigory SamoLeps”, “Friedrich Schnitzel” and “Warry Porter” were born. Such a reserve creative ideas could be useful for restaurateurs, especially considering that such names seem very successful to marketers.

“The use of film images and the names of actors works well for positioning. For example, the names Wong Car Wine or “Jack and Chan” correspond to the cuisine of the establishments and attract the appropriate audience. Sharing the interests of the consumer at the naming level helps him identify the establishment as adequate to his taste and intellectual preferences. You can quickly be remembered and give guests a feeling of meeting their needs,” explains the appearance of such names, art director of the advertising group “” Konstantin Ishmukhamedov.

Hits and misses

Over the past few years, St. Petersburg has experienced a real boom in the emergence of establishments with very unusual names, including “Pedro and Gomez visiting Larisa”, “”, “Buterbrodsky”, “”, “Larisuvannuhochu”. Konstantin Ishmukhamedov considers the last establishment an example of successful naming.

“What is remembered, of course, is not the name itself, but the impression it creates. And the emotions it evokes. The audience of this establishment is characterized by moderate taste preferences. They remember the funny name, and everything turns out well for restaurateurs,” he says.

In honor of Lenin and the backpack

Marketers express the opinion that the name of an establishment does not have too much influence on its subsequent success. Nevertheless, you should be more careful with creativity, giving up obviously unpleasant associations.

“The name, of course, can attract attention, but the name alone will not get you far. Although some may scare them off. For example, the same “Fatty Bass” - I think that it scares off some part of the audience, since the associative series is not very pleasant , because few people want to be a fat bass,” says Victoria Kulibanova.

She also notes that it makes sense to give preference to names that are easy to pronounce, make sure that the name is attractive to the audience for which it is intended, and also, to one degree or another, reflects the concept of the establishment.

"The right cultural associations help to successfully compete with similar establishments of the same price level and menu category. For example, BURO ("Bureau") loses to BURGER LAB ("Burger Lab") in identity. BURO is too abstract for a street kitchen, and BURGER LAB includes in the name a concept that is easy to read and ultimately BURO saves word of mouth and the location of the establishment, but if they were on the same street, then BURGER LAB would take 50% of their audience,” Konstantin Ishmukhamedov also notes.

However, restaurateurs themselves do not always follow the rules, but rely on their own preferences and likes.

“With “Mishka” we had a lot going on, there’s a talking husky named Mishka on the Internet, but in fact our second co-founder’s backpack was just called “Mishka”, and we looked at how it was written and it seemed cool. It’s emotional and a cozy word then described everything we wanted to do. As for the “Society of Clean Plates” - this is Bonch-Bruevich’s story about Lenin, but we didn’t mean that, and few people read this Soviet association. We just liked the phrase, it it doesn’t mean that the plates are washed well, but that everyone finishes their food,” says Alexander Berkovsky.

Creative for the tax office

It is interesting that St. Petersburg restaurateurs show ingenuity and do not neglect even the issue of the name of legal entities. Thus, the St. Petersburg Union bar is officially called Sredniy Klass LLC, and the restaurants of the St. Petersburg chain are listed according to documents as Stallone LLC and Schwarznegger LLC. Clients of the Clean Plate Society restaurant and the Mishka bar receive checks with the inscriptions "Kitties" LLC and "Unicorns" LLC.

“The name of a legal entity is something that has nothing to do with marketing, except perhaps with “marketing” aimed at the tax authorities. It just shows our attitude to life, it seems to us that we are doing something fun and enjoyable. By the way, sometimes it doesn’t matter they react to this, in the same tax office, in the inspection authorities. At least they notice and, perhaps, it influences people a little, like the handwriting of a student who wrote an essay," explains the appearance in the constituent documents of "Kotikov" and "Unicorns" Alexander Berkovsky.

This is the development of a brand name and one of key points positioning.

The importance of a well-chosen name is difficult to overestimate. The consumer’s perception of the product, its positioning in the market and all subsequent promotion depend on this.

Small companies often try to take on this work themselves. In this case, the naming process comes down only to brainstorming and the subsequent selection of the most liked names. This is a fundamentally wrong approach, since naming development is complex step by step process, requiring the involvement of experienced specialists.

There is no easy answer to the question of what to name a restaurant. This is painstaking work by a group of experts.

Naming development, main stages:

1. Study of competitors.

It is important to understand the following here:

• how competitors position themselves in the market;
• what naming techniques are used most often;
• what brand positioning strategies work best.

The main goal of the study is to differentiate from competitors, and at the same time choose a name that will not scare away the consumer with its dissimilarity.

2. Study of the target audience. When researching consumers, it is important to highlight the following points:

• factors for choosing a product or service
• favorite brand names
• emerging associations with a product or service.

3. Choosing a positioning strategy. At this stage, you need to decide how you want to present your product or service. This depends not only on the quality of the product, but also on the current state of the market. The main positioning idea should resonate among its target audience.

What is meant by the main idea? For example, for one restaurant it could be delicious home-cooked food and a cozy atmosphere. For another - famous chef and wealthy audience.

4. Generating titles. Only after completing the previous three stages can you proceed to developing a name. Here the maximum possible number of options is invented that correspond to the main idea of ​​positioning.

5. Choosing the most successful names. At this stage, a team of marketers and copywriters, together with customers, select several of the most suitable options.

6. Title testing using focus groups. Final stage- checking names together with the target audience. What needs to be checked here?

• The euphony of the name
• No negative associations
• Compliance with the brand concept

7. Final approval of the name. Based on the results of focus groups, the most successful name is selected.

How to name a restaurant: basic requirements

1. Difference from competitors. The name of the restaurant should not duplicate existing names and should be noticeably different from them.
2. Pleasant association. Regardless of the chosen brand concept, the name of the restaurant should evoke pleasant associations, best of all those associated with food.
3. Easy to remember and pronounce. These requirements are not necessary if the complex word has a strong association with something pleasant.
4. Correspondence. The name of the restaurant should reflect its main qualities: type of cuisine, service, design, etc.

Basic mistakes when choosing a name

How to name a restaurant: successful examples

« Honey"

Honey is a cafe specializing in French desserts. The design of the establishment is made in warm yellow colors and attracts with its brightness and at the same time cozy homely atmosphere.

The name of the cafe has two meanings:

1. Honey meaning "honey". Evokes associations with sweets, which are widely represented in cafes.
2. Honey meaning “sweet, dear.” They evoke warm associations associated with home and a loved one.

« TheBurger"

"The Burger" is a restaurant specializing in classic American burgers. The restaurant's menu includes 15 different burgers, as well as fries, salads and drinks.

The simple name fully meets the brand’s requirements: it emphasizes the type of cuisine (American) and reflects the main specialization of the restaurant.

The design of the restaurant is made in the classic style of American diner, which once again reminds of its specificity. The target audience of the establishment is young people, active people who appreciate Tasty food and a warm atmosphere.

Except meat burgers the restaurant also offers fish and veggie burgers, which allows you to further expand the circle of consumers.

"Caviar"

The Ikra restaurant positions itself as the best fish restaurant in Ukraine. The main feature of the establishment is fresh caviar, Fish and seafood.

The name of the restaurant reflects its main concept - exclusivity and high quality. The establishment's target audience is wealthy clients, many of them are regular guests.

The restaurant is divided into three rooms with different designs and interiors to suit every taste.

« Bigoli"

“Bigoli” is an Italian restaurant, the main dish of which is pasta, as well as pizza, risotto and Italian desserts.

Bigoli is the view Italian pasta made from buckwheat or wheat flour.

The name of the restaurant reflects the concept of Italian cuisine, as well as the atmosphere of home comfort.

The establishment has two large halls and a summer terrace. All interior items are custom-made specifically for the restaurant and create a warm, homely atmosphere.

All of the above examples are united by the fact that their names reflect the main concept of the restaurant, and at the same time are easy to remember and sound good. This once again proves that the choice of name is one of the key factors in the success of a restaurant.

If you don’t know what to name your restaurant, the specialists of the Koloro branding agency will be happy to help you with this. Contact us and we will choose a name that will bring success and recognition to your restaurant!

To make a restaurant profitable, you need to consider everything: from the interior to the menu design. The name plays an important role in the process of creating a business. It should attract the attention of guests and make them want to visit the establishment.

How to create an attractive name? How to come up with a restaurant name in accordance with the cuisine and concept? Read about naming rules right now!

How to come up with a restaurant name: basic requirements

To develop a name, you can contact marketers. Professional help will be expensive, but you will receive ready-made options that will suit your basic needs.

To independently develop the concept of an establishment, come up with a restaurant name and menu, use these tips:

• Use simple words , which are easy to remember, write and pronounce.
• Analyze which associative series, which evokes the title. Unpleasant associations will alienate potential visitors. A complete lack of associations will not bring profit.
• Try to convey the main message through the title idea, restaurant concept. You can rely on the style of the interior, the nationality of the cuisine, and the location of the establishment.
• Remember about euphony. A pleasant-to-hear name is easy to remember and evokes positive emotions
• Be original. Check the names you choose for uniqueness.

How to name a restaurant beautifully and where to get inspiration

How can you name a restaurant based on its menu or cuisine? Can't figure it out? Look for examples of the world's best restaurateurs. This will help you broaden your horizons and give you an interesting idea.

How to name a restaurant serving European cuisine: what to look for

European cuisine is a fairly broad concept. As a rule, the menu includes continental breakfasts, italian pizzas and pasta, German strudels, and French desserts. Therefore, it will not be possible to rely on the features of the kitchen. You need to determine how your establishment differs from its competitors.

Most modern restaurateurs prefer to call their restaurant in English. This will help expand your target audience. For example, "Grand family", "Real Food Restaurant".

How to name an Italian restaurant: examples from the birthplace of pizza

To come up with a restaurant name in Italian style, first decide on the format of the establishment. Exist Various types Italian restaurants: hostaria, osteria, taverna, trattoria, enoteca.

If you don’t know what to name an Italian restaurant, try combining the type of establishment with the name of the city, Italian surname, or literary character. For example, a premium restaurant, stylized as a country house, can be called "Taverna Rivoli"(Rivoli is a small Italian city in the province of Turin).

One of famous establishments Italy - "Osteria francescana". Osteria - wine restaurant with light snacks, francescana translates as "Franciscan". Similar example - "Enoteca Pinchiorri".

What to call a French restaurant with Parisian elegance

In France there is no problem with the name. Often it is enough to combine the word “restaurant” with the owner’s last name. Name French restaurant In Moscow, this principle will not work. Another option is to use the restaurateur's name in the French manner. For example, "Restaurant d'Hélène".

When choosing a name for an establishment, consider its positioning. Option for a family establishment with a menu for children "Le petit prince". a place with a wide range of drinks "Aquarius"(translated as “Aquarius”) If you are positioning a restaurant with a wide range of wine, a suitable name is "Château du vin".

How to name a Russian restaurant and attract attention

To attractively name a restaurant with national Russian cuisine, it is necessary to emphasize its belonging to Russian culture. Try to strengthen positive associations, because most of the visitors national restaurants in Moscow they are tourists.

Suitable names - “Russian Sun”, “Dr. Zhivago". Often the names of restaurants use the names of great Russian writers and poets - "Pushkin", "Chekhov".

To stand out among competitors and interest visitors, use Russian words that have no analogues in the West. For example, “Vatrushka”, “Izba”.

How to name a Russian restaurant and interest tourists? Write the name on the translit - "Zabava", "Ded Mazay".

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Attract visitors by reflecting the menu range in the name. Don't know what to call meat restaurant? The answer lies on the surface - “Meat&Vine”, “Hunter’s Prey”, “Lots of Meat”.

Experiment with names. Try to convey the features of the kitchen, atmosphere, style, emotions that you want to see in your guests. Write down all the options, make associative chains, cut off everything banal and too complex.