If you decide to open a fast food restaurant, but don't know what name to choose, this article will help you choose the right option. Below we describe the main ways of forming names for fast food restaurants, as well as many examples of already operating establishments throughout Russia.

Principles for constructing fast food restaurant names

In order to understand the principles by which fast food outlet brands are formed, it is necessary to consider the main categories of names. This will allow you to understand which strategies restaurant owners use most often. Each of these groups and all methods of creating names are described in detail below.

1. Brands that include the name of a restaurant's main dish. Many owners of such establishments prefer to immediately let customers know what exactly they can purchase at their outlet. As a rule, to form such names, the main dish, for example, donuts, and other vocabulary, words or phrases are used. Thanks to this simple method, such interesting brands as “Those Donuts”, “Khinkali from the Heart”, “Kroshka Potato”, etc. are obtained.
2. Names associated with food. Forming an associative name also has its benefits: although they do not directly mention the main dish, they still let customers know that this particular establishment offers good food. “Names” such as “Yum-Yum” or “Yummy” will definitely attract clientele to a fast food restaurant.
3. Other, original names. In this case, entrepreneurs rely not on the associative nature of the name, but on its originality and sonority. Names such as “Minutka” or “Merry Little Engine” definitely cannot be confused with many names of similar establishments, and this is undoubtedly a serious advantage for this business.

Examples of fast food restaurant names

Brands that include the names of the main dish of a fast food restaurant

Autopizza Oh yes pancake Arabic shawarma Alya Kebab Big Burger Doner House Doner Club Taka Doner BigDoner Damn line Pancakes yes! Pancake maker Pancake Burger MIX Burger club Burger & Lemonade Burgerim Sushi Mountains Pizza house Doner Kebab Ate khinkali Emburger Have a burger Potato Kebab House Ketchup & Mustard Cutlet Mania Coffee with a bun Baby - Potato The chicken is with us Lyulya-burger Favorite pizza MagBurger World of kebabs Mister Potato Mister Donut Mister Shawarma Our donut Not just potatoes Parade of cutlets Pasta Bravo Dumplings Pizza House Pita House Peterburger Grilled pizza Pizza Plus Pizza Land Pizza factory Cheburek donuts Fishing place Sausage & Potato Steak burger bar Capital taste Tashir Pizza

Those same donuts Khachapurnaya Khinkali from the heart Khinkali house Khinkalnaya Khinkalyannaya Bread and Meat Plov center Grilled chicken Cheburechnaya Shawarma Club Shawarmania Shawarma on coals Kebab house Shish kebab Shish Kebab Anadoly Doner Kebab Brazil steakhouse Brooklyn burgers Chao donut CHARLEYS Philly Steaks Chico Burritos & Tacos Express Burritos Miopapa pizzeria Pizza in Castello

Names associated with food

Atmosphere of taste Bon Appetit Taste of the East Tasty food Tasty like home Delicious Yummy Yummy Eastern cuisine Oriental Bistro Grill house Gourmania Grandfather's baker home kitchen Soulful kitchen Eurocafe It's delicious Snack bar Refined taste Feeder Dinner is served Maslenitsa Master Lunch + Monastic meal New taste Yum-yum

Gluttony Row Pan Zapekan Celebration of taste Russian meal Russian Tavern We sat down and ate Spago Grill Star Lunch Food shop Cheese & Butter Turkish cuisine Farmer Buffet Finger food Foodcorner Hofmann grill Miracle stove Bollywood kitchen

Other, original titles

Autograph Babaevsky Pond Bela Italia Merry little train Wok Street Magical Japan East market There IS time Eastern Express Galaxy Glaze Hot Italy Creek House Jackie Chen Lived once Kalimera! Carlo Grecu Carousel Casablanca Sesame&Co Lebanon House Mom, I'm in Tbilisi Margarita Marrakesh Mexicana Meridian Mr Bister Mister Fo Moscow courtyard On Moskovskaya Namangan Elegant house Naturena Night caravan Island Hunting lodge Papa Johns Pirosmani

Full bowl Pompoms Fork Registan Samarkand Fresh discovery Serbian Rostil Wheel squeak Soviet times Sogdiana Solee Mio Spotykach Old Baku Old courtyard Three rules At Mikhalych's Frau Brotchen Fresh mix Halal BBQ Beaver tail Good deal I want Khychin Chaikhana route Ciao Bimbo Chebu-Chebu Czech place Miracle Tandoor Shawarmking Express South Port What's up dog!

biznesplan-primer.ru

Fast food branding: cafes and street restaurants

Every year the pace of human life increases. Speed ​​is one of the trends of our time. Therefore, fast foods are popular among city residents. They are associated with functionality and allow you to have a quick and nutritious snack without being distracted from your current affairs.

Fast food establishments are found at every step. These can be small, non-chain street stalls or restaurants of international chains. To stand out from competitors and attract the attention of consumers, new fast food needs branding.

At the initial stage of fast food branding, it is necessary to conduct a market analysis: find out the characteristics of competitors and find out who the target audience of the brand is. Based on the needs and desires of the target audience, you can develop a successful and unique strategy for promoting a fast food brand.

A bright and memorable name is an important element of fast food branding. Often, when choosing a name, fast foods are guided by the products they are going to produce. For example, Harland Sanders named his establishment Kentucky Fried Chicken because he wanted to sell fried chicken. In the 90s, the new owners decided to expand the assortment of the establishment. In addition, a healthy lifestyle became increasingly popular. Therefore, the word fried had a negative impact on the brand image. Some of the negativity was also associated with the word Kentucky (the state was associated with narrow-mindedness and rednecks). To avoid negative associations, the name was shortened to KFC.

When creating a brand, it is important to choose the right fast food positioning. For example, Starbucks positioned their brand as “affordable luxury.” Their coffee shops offered visitors a tranquil environment, a place to socialize, and delicious coffee. Customers pay for the premium and cozy atmosphere, not just for the drink.

In order not to merge with dozens of other coffee shops and maintain the brand image, Starbucks constantly monitors consumer sentiment. In the 21st century, it turned out that comfort is not enough to maintain premium quality. Wanting to retain customers, the company released its own brand of Starbucks Reserve coffee. The next step was a departure from the traditional image of coffee shops. In 2014, the first Reserve Roastery & Tasting Room was opened. The establishment resembles a coffee factory, where beans are roasted, ground and coffee is prepared at the same time. Visitors can observe all stages of the preparation of the drink.

What matters is how consumers perceive the establishment. To create a positive brand image, fast foods use the latest achievements. For example, the McDonald's chain uses virtual reality to conduct tours of its production.

With the help of multimedia technology, fast food can increase the level of service. According to analysts' forecasts, the Chick-fil-A chain will become McDonald's main competitor by 2020 due to its well-developed system of ordering terminals.

Corporate identity of a fast food chain: find your way

In fast food branding, the logo and visual design of the outlet play an important role. When mentioning world-famous fast food chains, most people first think of their logos. Logos often play off the name of the brand itself: the letter “M” for McDonald’s (although now the letter “M” is associated with the name, initially two curved lines symbolized the arches that decorated all the first restaurants of the chain), the red hat for Pizza Hut ( pun hut is consonant with hat, “hat” from English)), Subway arrows (play on the word “way”, “path” from English)

The color scheme of fast food is an important component of branding. It is known that colors have different effects on people. The right color or shade can discourage or increase appetite. It is generally accepted that the color red causes a feeling of hunger. Many establishments use red for their packaging and logos: Pizza Hut, Burger King and KFC. Using green color you can emphasize the environmental friendliness of products. Subway uses this technique. In addition, it promotes calm and tranquility.

We wrote about consumer color perception in our guide to color perception.

Unified visual solutions help create a corporate identity for an establishment or chain. The corporate design applies to menus, uniforms, packaging, and tableware. It is also used to decorate interior elements:

• menu board;
• posters and banners;
• signs;
• stands;
• navigation.

You can order the development of corporate identity elements from KOLORO. You can read more about this service here.

Fast Food Branding: The Power of Imagery

A brand is more than just a set of visual elements. It also consists of the images and impressions that the establishment evokes in visitors. When branding fast food, it is important to involve the emotional component. To retain existing and attract new customers, you need to offer what they really need.

Misunderstanding the audience's desires can lead to unpredictable consequences. For example, Burger King began to lose popularity and customers. To attract new consumers in 2013, Burger King decided to refocus the brand. Instead of the usual burger, French fries were to become the new symbol of the company. The new Fries King logo and name did not go over well with consumers. The changes caused a wave of outrage. The company abandoned the idea of ​​renaming and returned to the old concept.

In branding, clear positioning of the establishment is important. In 1991, Arnold Schwarzenegger, Sylvester Stallone, Bruce Willis and Demi Moore invested in the Planet Hollywood chain. The concept of the establishment turned out to be incomprehensible to the mass consumer. It was positioned as an establishment with Hollywood luxury, but it offered a menu of standard fast food. The establishment failed to acquire regular customers. Its main visitors were tourists attracted by the point's star status. In 1999, the company declared itself bankrupt.

Fast food branding takes into account many different elements. Over time, the concept of the establishment may change and then rebranding will be required. For example, KFC changed its corporate identity and packaging design. In addition, it was decided that the brand would be adapted to the sociocultural characteristics of the countries in which it was distributed. So in the USA the brand launched an advertising campaign with Colonel Sanders. He promotes a product called Extra Crispy Chicken. The image of the colonel should focus on the origin and tradition of the product. Rebranding for Russia was supposed to emphasize the global nature of the KFC brand and its legendary origin.

KOLORO will help you create a strong brand that will appeal to your target audience. You can read more about how we develop a corporate identity here.

Fast food branding: a place in the sun

The number of establishments is constantly increasing, so they are fighting for the attention of customers. Branding an establishment makes it attractive to consumers. It will help explain why the client should choose this particular point. Therefore, fast food chains need to listen to the desires of consumers and change their promotion strategy if it does not attract customers.

In recent years, the trend towards naturalness and organicity has gained enormous popularity. Fast food is increasingly trying to move away from the image of unhealthy eating.

Fast food chain Chipotle offers its customers a “healthy menu”. The establishment is confident that food must be fresh and cannot contain hormones, antibiotics or GMOs. Dyes, flavors, preservatives and additives are removed from the composition of dishes. The brand is built on the concept of fast and healthy food. Simple furnishings and dishes, a menu board without enticing images should emphasize that the main thing here is food. Diners can choose their own taco or burrito filling. Chipotle is called a new generation of fast food. Sometimes this system is called fast casual - visitors are served like in fast food, but they are offered healthy food. Consumers of McDonald's, Subway and KFC are leaving for Chipotle.

Sometimes a brand cannot completely abandon the old menu because it will scare away existing customers. Then, to attract new customers, you can add several new items to the menu. This is what McDonald's did, including vegetable salads and low-calorie dishes in its menu.

Often the best thing fast food can come up with is being yourself. Fast food means fast food, and this is a healthy quality in the modern world. That's why Burger King dropped low-calorie potatoes and salad from its menu. First of all, this restaurant is a place where you can have a quick, tasty and satisfying meal.

When creating a fast food brand, you need to decide how it will differ from competitors. To do this, you can connect previously unreached areas or take into account the needs of a certain segment of the population. Red Vog (UK) was the first in the world to open vegetarian fast food in 2004. The chain has the option of preparing a vegan version of a vegetarian dish (vegans are stricter than vegetarians and do not consume animal products).

Fast food Pret a Manger (UK) has clearly defined which audience the brand will target. When the establishment was opened, their main target audience were office workers. They needed food that they could take out and eat in the park, so they focused on sandwiches. The establishment offers more than thirty sandwich options, and also has seasonal dishes. From time to time, some items are removed from the menu and replaced by new recipes. The packaging of Pret a Manger products is as thoughtful as possible; the sandwiches are convenient to eat without getting your hands dirty.

The Evos establishment (USA) is engaged in high-tech preparation of fast food dishes. They use organic greens and vegetables for their dishes. They blow hot air over the potatoes instead of frying them in fat. The establishment prepares meat in the same way.

An original approach can play an important role in fast food branding. In most cases, fast food offers a one-size-fits-all meal for the world. Less often - food common in the region of sale. Susan Feniger has come up with an idea for a place where you can try street food from different countries. The establishment is called Street and its design combines distinctive elements of different cultures.

Highly specialized establishments are gaining popularity. The specialty of the Nordsee restaurant (Germany) is fish dishes. In Europe, it is the largest fast food restaurant serving exclusively fish dishes.

Brands with sweet menus are also popular. Mamido Burger (Japan) sells original sweets: biscuits in the shape of French fries, cutlets made of chocolate mousse, and kiwis are put into a sweet burger under the guise of pickles.

Through branding, fast food can show its values, ideas and create a positive reputation. Branding a fast food outlet is the path to excellence and new customers. You can order the creation of a brand for a cafe or street restaurant at KOLORO. Write to us, and our managers will calculate the cost of your project today.

koloro.ua

Top 10 most popular fast food dishes in the world | top10x.ru

People all over the world love to have a snack on the run, regardless of country or continent. Today, in different countries, there are both purely national fast food dishes and those that have managed to gain popularity around the world. There was a place for both in our rating. The most difficult thing is to choose only ten appetizers from the existing variety, because each country boasts a whole range of similar dishes. However, we took the risk of ranking the Top 10 most popular fast food dishes in the world.

10. Chinese fast food

Boxes with noodles and various additives are quite popular all over the world, and are traditionally considered one of the types of Chinese fast food. Things are completely different in China itself. Perhaps Chinese fast food is a topic for a separate article. A European tourist gets the feeling that the Chinese are able to eat absolutely everything. Thus, along with delicious snacks such as steamed pies, pancakes, and caramelized fruits, on Chinese food displays you can find deep-fried grasshoppers, scorpions, chicken entrails and silkworm larvae. Residents of Cambodia, Vietnam and other Asian countries can also be considered insect lovers.

9. Falafel

In Israel, falafel is considered a national dish, and you can buy it on almost every corner. This fast food is also popular in other countries of the Middle East. Rumor has it that falafel originates from Ancient Egypt, where even the pharaohs loved to feast on it. Traditional falafel is made from chickpeas. To do this, the beans are pre-soaked, boiled and pureed. Then a variety of spices, which are so popular in the East, are generously added to the mass. After that, you form small balls with your hands to quickly deep-fry them. Most often, golden crispy balls are served with spicy sesame sauce and vegetable salad. This whole mixture is placed inside an unleavened flatbread - pita.

8. Donburi

In Japanese cuisine, in addition to the taste of the dish, great importance is given to its appearance. But in fast food dishes we are not talking about special aesthetics. And for many years, eating hastily prepared food was considered indecent in Japan. But this does not mean that even today the Japanese are deprived of the opportunity to pamper themselves with street food. Donburi is a fast food with an oriental flavor that is very popular among the Japanese today. This dish owes its name to the round bowl in which it is served. Donburi is a generous portion of rice with various additions of meat and vegetables. In total, there are more than fifty options for preparing this dish. Would you say this is too difficult for fast food? But for conservative Japan, the popularity of this dish became a real culinary revolution.

7. Burrito

The Mexican dish called burrito has long been popular not only in its homeland. This roll, made from a thin wheat tortilla with minced meat, avocado pieces, beans, cheese, tomatoes and spicy creamy or tomato sauce, is also very popular among residents of neighboring America. Shawarma lovers will note that the Mexican burrito recipe is not something completely new to them. However, unlike shawarma, there are several options for preparing burritos. So, this deep-fried dish is usually called chimichanga. And this same roll, but with corn tortilla and hot sauce, is known to gourmets as an enchilada.

6. Pies

Many people consider America to be the birthplace of fast food, however, food of this kind existed in Russia long before the great geographical discovery of Christopher Columbus. Let's take pies, for example. This dish could be bought from street vendors back in the time of Ivan the Terrible. Today there are a great many recipes for preparing this dish: yeast and unleavened; baked and fried; with salty and sweet fillings of completely different sizes and shapes. This dish is popular not only among the Slavs. So, the British are proud of their Cornish pies, calling them Cornish pasty. These pies are most often made from puff pastry, using meat and vegetables as filling. Cornish pasti is distinguished from ordinary pies by its original shape: one side of the pie is framed by a kind of braid of dough. They say that these pies have been incredibly popular in the south-west of Great Britain since the Middle Ages. And if now it is just a favorite delicacy, then in those days Cornish pasta served as a complete meal for miners from the county of Cornwall, who extracted tin in the mines. It was the peculiar shape of the pie that allowed the miners to eat it even with dirty hands. It was enough to hold the Cornish's mouth by its dough braid, which it was not a pity to sacrifice.

5. Waffles

Belgians, unlike residents of other countries, prefer sweet waffles as a snack. Their famous traditional corrugations are sold on every corner. And if the recipes of the waffles themselves differ little from one seller or another, the types of gravies are amazing. As an addition, you can choose berry or chocolate sauce, whipped cream or powdered sugar, or you can opt for thick waffles with filling. There are two types of waffles that are most popular in Belgium: Brussels and Liege. The former traditionally have a rectangular shape and a soft porous texture. They are especially tasty when warm. But Liege waffles have a round shape and have a wonderful crunch.

4. Roasted chestnuts

They say that every Frenchman can create a culinary masterpiece out of nothing. It’s no wonder that the most exquisite and intricate restaurant dishes come from France. At the same time, the French buy some fast food dishes with great pleasure. Needless to say, not a single Parisian morning is complete without a crispy croissant. This airy bagel, along with the Eiffel Tower and wine, has long become a symbol of France. But, perhaps, the main French fast food can be called roasted chestnuts. Street vendors deftly fill paper cones with chestnuts that are still warm. This dish is so popular in the country that every October people gather for the Chestnut Festival. Before the appearance of potatoes in France, it was chestnuts that replaced them in many dishes. They were not only fried, but also added to soups, and also ground into flour, which was then used for baking.

3. Hot dog

Of course, no such rating can do without a hot dog. And if the simple recipe of this bun with sausage seasoned with ketchup and mustard is known to everyone, the strange name still remains a mystery to many. Even modest knowledge of English will be enough to translate the name of this snack. But “hot dog meat” is far from the most appetizing name. So what's the deal? The history of the name is quite confusing, but let’s try to figure it out. Long thin sausages were first made in Frankfurt, Germany; they were jokingly called Dachshundwurst, which literally translates from German as dachshund sausage. One German immigrant to the United States began producing such sausages wrapped in slices of white bread. This is how this famous sandwich came to the USA, and already in 1871 it began to gain popularity. But how did he turn from a “sausage-dachshund” into a “hot dog”? This happened in 1901 thanks to the American cartoonist Dargan, who was not sure that he could correctly write the complex foreign word Dachshundwurst, so he signed his picture simply - hot dog. As you can see, the name stuck, and today, according to statistics, every American eats at least 60 hot dogs every year. Such popular love for this product allowed Americans to consider the hot dog their national dish. Gastronomers in Germany and Austria categorically disagree with this fact and dispute the right to be called the birthplace of the hot dog. But while Europeans are arguing, the United States has been celebrating Hot Dog Day on July 23 for almost sixty years.

Culinary experts have not yet come to a consensus on the history of the creation of the hamburger. Some believe that this famous fast food dish is named after Hamburg, Germany, where it was created. Others insist that the name of this sandwich comes from the English words ham and burger. Be that as it may, the public initially reacted very coolly to the multi-story sandwich, consisting of a bun, a beef patty and lettuce. In 1921, White Castle owner Billy Ingram came up with a rather original marketing ploy to attract customers to his branded product. For a modest fee, he hired several people whose duties included appearing in his establishments under the guise of doctors. Standing in line for hamburgers in white coats, their appearance unwittingly dispelled other buyers' concerns about the quality and benefits of the new product. The trick worked, and the popularity of hamburgers began to gain momentum. Which is not at all surprising, especially considering that this fast food cost only 5 cents. It is curious that this price did not change until 1946. Over time, other fast food chains began to prepare this simple dish, popularizing it around the world.

Who else, if not the Italians, knows best about noisy and lavish feasts. But they are not at all averse to having a snack on the run in between. There are several very popular instant snacks in Italy. These include deep-fried rice cutlets with cheese filling - supplii, and the famous hot sandwiches with various fillings - panini. But the undoubted leader of Italian fast food is pizza, and its fame has long gone beyond the borders of its native Italy. Thus, in the United States, about 350 slices of pizza are sold every second. And American economists use such a term as the “pizza principle.” The thing is that for half a century the price of travel on the New York subway was equal to the cost of pizza in the same city. This means that pizza served as a kind of indicator of the well-being of citizens. Historians claim that the first pizza was made in Naples back in the 16th century. This simple but satisfying dish was loved by both ordinary peasants and royalty. Thus, the famous Margherita pizza is named after the lover of this dish - Queen Margherita of Savoy, wife of Umberto I, who ruled Italy in the 19th century. Well, it’s very patriotic, because the mozzarella, basil and tomato sauce included in the recipe are the same color as the country’s national flag.

Even knowing that fast food is not always healthy food, it is sometimes difficult to resist buying another pie or a bag of fries. This is why many of us can already be considered experts in this field. But which of the 10 fast food dishes is the most popular, let everyone decide for themselves.

top10x.ru

11 Best Fast Food Chains in the World

When traveling in the summer, almost all tourists sometimes eat fast food, even realizing that it does not bring health benefits. But many fast food chain establishments take the quality of their food very seriously and try to make it not only tasty, but also healthy.

Teremok, Russia

This restaurant chain appeared in 1988 and now has more than 110 fast food establishments and numerous kiosks in St. Petersburg and Moscow. The most popular dish of this restaurant are pancakes with a wide variety of fillings and caviar. In addition, the menu also includes a variety of cereals, salads, and soups. All dishes are prepared according to traditional recipes, allowing you to enjoy Russian cuisine.

Nordsee, Germany

This unusual fast food chain specializes in fish. Various types of fish - cod, salmon, pollock, steamed or baked, served with various sauces, French fries, and a variety of salads. Moreover, the fish used is exclusively fresh. Nordsee is the largest chain in Europe producing fast food from fish and seafood in such a volume.

Mr. Lee, China

Fast food restaurants Mr. Lee specialize in a wide variety of soups, with beef and noodles being the most popular base. The visitor adds the remaining components to the soup independently, according to his taste. These are various spices, vinegar, herbs, soy sauce. Each serving tastes completely different, and is also very filling and healthy.

Jensen's Bøfhus, Denmark

This chain is Denmark's best family fast food chain. The name of this chain is translated as “meat restaurant”. Indeed, here you can try amazingly delicious steaks and entrecotes, prepared from the freshest meat without any chemical additives. The meat menu, as in all fast food restaurants, is complemented by various vegetables, sauces, and fried potatoes. A special feature of Jensen’s Bøfhus is the availability of a special children’s menu and the possibility of holding children’s parties.

Maison Eric Kayser, France

Eric Keyser is a famous baker in France and the owner of many bakeries. It was he who founded this fast food chain specializing in baked goods. A wide variety of buns, baguettes, croissants, sandwiches with various fillings, and cakes will not leave anyone indifferent. The combination of fresh pastries, ham and cheese is traditional for Eric Kayser dishes.

Pret a Manger, UK

This fast-food chain is famous for its original triangular Pret-a-manger sandwiches. Moreover, the pride of restaurants is that all products and dishes offered to visitors are the freshest. At the end of the day, all meals not eaten during the day are donated to a homeless shelter. A feature of this chain’s establishments is the small number of seats – customers simply take food and go to the nearest park. In addition to sandwiches, they sell soups, coffee, yoghurts and the famous English oatmeal.

Rossopomodoro, Italy

Italians revere their traditional pizza so much that even fast food chains that offer mostly a variety of pizzas have a high level of service that rivals prestigious establishments. Therefore, there is not much difference between eating at Rossopomodoro or going to a pizzeria, except in price and speed of service.

Albaik, Saudi Arabia

This chain of fast food establishments opened quite a long time ago, back in 1974. What made Albaik popular is its signature chicken, which is breaded and fried in such a way that it remains very juicy and flavorful. According to local traditions, only male representatives stand behind the cash register.

Five Guys, USA

They serve excellent burgers, as well as very tasty fried potatoes, which even Barack Obama appreciated. A characteristic feature of these restaurants is that cooking burgers is a whole performance in which, according to the name of the restaurants, five people participate. They prepare the dish in five to ten minutes, while each one strictly carries out his own operation.

St. Hubert, Canada

These fast food chain establishments are family-friendly, as they bear little resemblance to traditional fast food. The most popular dishes among visitors are grilled chicken with special sauce, fried potatoes, and a variety of vegetables.

Din Tai Fung, Taiwan

This fast food chain is popular not only among travelers, but also among locals. Here you can try traditional national Chinese dumplings with a wide variety of fillings. These dumplings are so popular that restaurants have branches in more than ten countries around the world. In addition to bao, as these dumplings are called, visitors are offered other, quick-to-prepare Chinese dishes.

venividi.ru

Top 10 Largest Fast Food Restaurant Chains in the World

Fast food definitely cannot be classified as a particularly healthy dish. However, in fast food restaurants you can eat quickly and cheaply, and most importantly, they are guaranteed to be of high quality, even in the most remote corner of the world. When we find ourselves in another city or travel to another exotic country, we usually eat in fast food restaurants for the first few days, which are very easy to find and have a familiar taste without exotic ingredients. Meet the ten largest fast food chains in the world.

The PapaJohn's pizza chain, headquartered in Jefferson County, Kentucky, has more than 4,000 locations in 33 countries spread across different continents, of which 3,200 are located in the United States. Today, this is one of the smallest fast food chains operating on the global market, however, the company is making every effort to expand.

DairyQueen is a chain of American fast food restaurants that are promoted under seven different brands that differ in their focus. Here you can enjoy ice cream, frozen yogurt, fresh juices, and of course the standard burgers and grilled chicken. Today they have over 5,700 locations worldwide, with 650 in the US and Canada, over 500 restaurants in China and over 100 restaurants in Mexico.

8. Dunkin' Donuts

The eighth fast food chain in the world is Dunkin' Donuts. Today, more than 11,000 coffee shops are open in 33 countries, which always sell the famous DunkinDonuts donuts. At least 500 new coffee shops open every year.

7. Domino's Pizza

The world's second-largest pizzeria chain and seventh-largest fast food restaurant chain is Domino's Pizza. The company and its partners, who bought the franchise, opened more than 10,000 establishments in 70 countries around the world. They mainly sell pizza here.

Burger King is a classic fast food restaurant with burgers, fries, fried chicken, salads and desserts. In its homeland in the USA, it is one of the largest fast food restaurant chains, which competes on equal terms with such a monster as McDonald’s, but on a global scale it cannot yet boast of such achievements. Today, there are 13,000 Burger King restaurants around the world, of which 66% are located in North America.

The international coffee chain Starbucks has a network of more than 20,000 cafes in 64 countries, of which 13,000 are in the USA, 1,909 in China, 1,555 in Canada, 1,089 in Japan and 927 in the UK. Here you can quickly drink high-quality coffee, the taste of which is the same in all cafes regardless of the country, and have a quick snack with fresh sandwiches and muffins.

The world's largest pizzeria chain, Pizza Hut, has about 12,000 locations in 94 countries around the world. The Pizza Hut brand offers several conceptually different fast food restaurants, such as a classic American pizzeria, an Italian bistro, takeaway fast food, etc.

Fast food chain Subway, which took third place in the ranking, has about 42,300 restaurants in 107 countries, most of which are in the United States. Here you can quickly eat sandwiches and salads, with a very original approach to service. Typically, the restaurant is located in small rooms with minimal seating, where there are transparent display cases with ingredients for sandwiches. Buyers choose a bun of the appropriate size, fillings (ham, chicken, cheese and vegetables) and sauces; as an option, all this can come in the form of a salad without a bun.

2. KFC

The world's second-largest fast food chain, KFC, also known as Kentucky Fried Chicken, has 18,900 locations in 118 countries. Specializes in their chicken dishes, along with which it offers sandwiches, salads and desserts.

Of course, the number one fast food restaurant chain is McDonald's, which has 35,000 restaurants in 119 countries, of which 19,000 are located outside the United States. Of course, in any restaurant in any country you can find hamburgers, fries and McChickens with the usual taste.

topstens.ru

10 national fast foods worth trying

When we think of fast food, the first thing that comes to mind is regular American hamburgers. But besides the USA, there are many more national cuisines in the world that offer their own versions of fast food, each of which has a unique taste. These fast foods look so appetizing that it’s simply a sin not to try them. But remember the harm fast food does to our health. So, we bring to your attention the 10 best fast foods from different countries.

10. Pies (Poland)

Eastern European food is attracting more and more attention, and Polish pies are attracting particular attention. Pies are dumplings made from unleavened dough. First it is boiled and then baked or fried in oil with onions. Traditionally, mashed potatoes, sauerkraut, minced meat, cheese were wrapped in such dough, and sometimes even fruit was used as a filling. As one of their national dishes, Poles serve pies of all possible shapes, sizes and flavors (from sweet to salty and even spicy). You may be interested in the article 10 dishes and recipes of Russian cuisine.

9. Sushi (Japan)

I don’t think there are many people left in the world who haven’t heard or tried sushi at least once. Considering the variety of ingredients used for their preparation, there is only one that is strictly required for all types of sushi - special rice. By the way, such diversity arose due to the huge number of different fillings, spices and cooking methods. The same ingredients can be mixed in different ways, sometimes resulting in the most unexpected combinations.

It is precisely such unexpected combinations that have gained worldwide fame, while the Japanese themselves prefer traditional sushi with raw fish. And they began to adapt the exotic oriental dish to Western tastes after the invention of California rolls. Pay attention to the article 10 strange Japanese snacks and drinks.

8. Spring rolls (China)

Spring rolls are an umbrella term to describe snacks similar to the Chinese Chūn Juǎn (which literally translates to “Spring Rolls”), from which the term is derived. East and South Asian versions of spring rolls have different names, depending on where they were invented, how they were prepared, and the fillings and wrappers. They can be either sweet or spicy, baked or fried. Spicy spring rolls are usually made with vegetables, but baked spring rolls are larger and tastier!

7. Burrito (Mexico)

It's not as popular in Europe, but North and Central America loves it, so the burrito, or Taco de Haring as it's called in Mexico, definitely deserves a spot on this list. A burrito is a thin tortilla (usually made from wheat flour) with some filling. In Mexico, the filling is usually stewed beans or meat.

In the States, mixtures of Mexican or plain rice, refried beans, lettuce, meat, avocado, cheese and sour cream are wrapped in tortillas. Burritos can come in a variety of sizes, and American ones are even larger than their Mexican counterparts.

6. Fried fish and potatoes (England)

This is probably the most famous English fast food dish. Everyone knows the famous deep-fried fish with slices of fried potatoes, seasoned with salt and vinegar. It is fair to assume that if you have never tried this delicacy, then you have never been to London.

After all, there is nothing tastier than fish and chips, especially when you leave the pub early in the morning, carrying a fragrant, still warm, package with crispy slices in your hands!

5. Croissants (France)

Croissants are buttery, flaky, crescent-shaped bagels. Croissants can be eaten for breakfast, lunch and even dinner. You can make them sweet (for dessert) or spicy. In France, croissants are usually sold unleavened and eaten without adding butter. In America, bagels with sweet fillings or cheese, ham, tomatoes and spinach are in demand.

Just like in Greece. In Germany and Italy, croissants are sometimes filled with Nutella, as in some Latin American countries, while in Japan they are filled with chocolate and coated with a sweet icing.

4. Souvlaki (Greece)

Souvlaki is small pieces of lamb or pork roasted over a fire with white bread, tomatoes, onions and tzatziki seasoning (a mixture of yogurt, cucumbers and garlic). Outside of Greece, the dish is known as “gyro” or “gyros”. And thanks to the 2004 Olympic Games, it spread so much that it became popular even in China.

3. Hamburger (USA)

Hamburgers are made from beef patties sandwiched between two pieces of bread. The word "hamburger" comes from the name of the German city of Hamburg. The history of sandwiches dates back to the 15th century, but they gained real popularity thanks to mass emigration to the United States and large American chains like McDonald's or Burger King. You can read the article 10 interesting facts about hamburgers.

2. Pizza (Italy)

The most famous national dish of Italy, which everyone has tried at least once. It’s funny, but in Italy itself it’s very difficult to find good pizza! Okay, maybe I'm exaggerating, but truth be told, I've tried better Italian pizza. For example, in the States or Greece they handle this matter much better. Although, this is just my humble opinion.

1. French fries or French Fries (France)

Despite the English name, French fries have nothing in common with France. That's just what they say in Belgium about well-fried food. It can be eaten with all sorts of sauces, or just like that, although traditional fries are served with mayonnaise.

batop.ru

Pros and cons of fast food, history of fast food, what the word fast food means

The history of fast food begins back in 1921 in America. The first dish that belongs to the fast food section is a hamburger. At that time it could be bought for 5 cents. Tasty and inexpensive food attracted many people, but since then consumers began to think about the benefits and harms of such dishes. In order to remove all doubts, the founder of the company invited several doctors who had lunch at the establishment. As a result, people no longer doubt that fast food can be dangerous to humans.

What does the word fast food mean?

The meaning of the word fast food in English means fast food. Fast food can be called any dish that does not require a long time to prepare. Fast food is a high-calorie and useless food that is low in cost. Despite this, many students and young children consume it in very large quantities.

For many decades, fast food has been in demand among a variety of segments of the population. The speed of preparation makes it ideal for snacking. Few people pay attention to the calorie content of the dishes they order.

Types of fast food

• Dishes that we can buy in a fast food cafe. These are the familiar French fries, hamburgers, cheeseburgers and pizza.
• Fast food also refers to dishes that are diluted with water for cooking. Instant noodles or puree are fast food that do not contain any nutritional elements.
• Fast food includes various crackers and chips, which are sold in any stores and kiosks.

In order for fast food to gain popularity, it had to become not only a cheap food option, but also taste good. Various additives began to be added to it, which harm the body, but make the dish tasty. Fast food is especially high in fat and sugar, which can become addictive. Even ordinary vegetable salads contain a large amount of fat due to their dressing with mayonnaise and sauces.

History of fast food in Russia

In Russia, fast food appeared in 1990 in Moscow. A huge queue that stretched for several kilometers wanted to try the American novelty. Although before this, in small markets and from street vendors one could buy various pies and buns, which can also be classified as fast food. Now in Russia there are almost all food chains that belong to fast food.

The cost of fast food in Russia, as in other countries, is low. It is much cheaper to buy instant food than to prepare a nutritious meal yourself. The history of fast food shows that people chose it solely for its low cost, speed of preparation and taste, which is created with the help of food additives.

Fast food: pros and cons

Despite its harmfulness, fast food has its advantages. The main one is speed of preparation. The frantic pace of life and lack of time forces you to cherish every minute. In order to have a snack, you don’t have to cook - just visit one of the fast food chains. A large selection of dishes will satisfy your hunger and enjoy your meal.

If we consider the pros and cons of fast food, there are many more of the latter. This food can cause many diseases and lead to the formation of extra pounds. People who eat fast food every day are more likely to suffer from diseases of the digestive system and be overweight.

The benefits of fast food are a marketing ploy that causes millions of people to waste their money on food that only brings harm. Sodas, hamburgers, pancakes and cheeseburgers are loaded with calories and do not contain any beneficial elements. A person consumes high-calorie foods without bringing any benefit to his health, but just the opposite.

If you eat fast food more than twice a week, you can gain 5 kg every month. In most cases, fast food contains trans fats, which are dangerous for humans. The average calorie content of an instant lunch is 1500 kcal. Fast food can be addictive due to its high fat and sugar content. Fast food can affect your appearance. The most common fast food is French fries.

Pros of fast food

• Speed ​​of preparation;
• Low cost;
• Hearty dishes;
• Tasty;
• Availability;
• Save time.

People have to pay with their health for the low cost of products and their taste. On average, every third person who eats fast food more than twice a week has some kind of health problem. First of all, the digestive system suffers, then the metabolism is disrupted, and diabetes or atherosclerosis may occur. Fatty, high-calorie foods are an enemy to health that can destroy the strongest body in a short time.

Facts about fast food

• Fast food restaurant owners make the most profit from selling drinks, not high-calorie foods.
• In Las Vegas, you can buy a hamburger that costs $120, and the most expensive food costs about $1,000.
• In European countries, McDonald's is an ordinary eatery, while in the post-Soviet space it is a restaurant.
• Nutritional additives found in fast food can be deposited in the body.
• Fast food is the cause of diseases of the heart, liver, pancreas and stomach.
• Until the 1990s, hamburgers were exclusively poor people's food and were sold on the street.
• The largest hamburger weighs 84 kilograms.
• About 75% of Russians consume fast food.
• A standard serving of French fries contains more than 600 calories.

Interesting facts about fast food show how common fast food is in all countries of the world. About 90% of American children eat fast food and are obese. Americans most like to eat French fries, which do not contain any nutritional elements, and even vice versa. Interesting facts about fast food are a reality of our time that surprises people who try to follow the principles of proper nutrition.

Many people wonder if fast food is profitable? The cost of lunch in restaurants and fast food joints is very low. But people forget how harmful these products cause and how much financial resources will be required to treat certain diseases. Fast food is contraindicated for any diseases of the digestive system and liver.

Sample employment order in Kazakhstan

When you say Irish, what do you think of?

If you say "Lola", who do you see?

Which establishment has better coffee - Bull Frog or Cow Cafe?

Where is the best food - "Quick and Easy" or "Crazy"?

When opening a cafe or restaurant, choosing a unique, memorable name is an important part of the business planning process.

The name you give your cafe or restaurant can influence its success. Every word has meaning, and words create stories that are reinforced by visual stereotypes.

Let's look at the features of naming a catering establishment.

Simplename for fast food cafe

How to name a cafe or restaurant beautifully: stages

1. Studying the market and competitive environment. This is necessary to understand how competitors position themselves and what the owner needs to stand out in the market.
2. Target audience analysis to determine what customers expect from you and what influences their choices.
3. Developing a positioning strategy- this is a way to correctly present the features of the establishment.
4. Generating titles. Using the previous three steps, you can narrow down your search for the optimal name. Having studied all the nuances, experts will select the most beautiful names for a cafe or restaurant.
5. The bestoptions tested in focus groups. With their help, they choose the optimal name for the establishment.

Branding agency KOLORO will analyze the market and target audience. The company’s specialists will also study the competitive environment to identify possible risks and minimize them.

What is the correct name for a cafe?

1. The name reflects the atmosphere. You shouldn’t call the cafe “Egg” if, apart from omelettes, eggs are not used anywhere.
2. When using your own name, it is worth considering how this will affect your SEO. For example, naming a cafe “Lamonosov” will cause the restaurant’s website to not appear on the first page of Google search results (after correcting it to Lomonosov).
3. The name of the establishment should be easy to remember. For example, “Lastochka”, “Sreda”, “Banka” (restaurants in Moscow).

Popular cafe name, which is easy to remember

1. It is important to consider the cuisine that is offered to visitors. You shouldn’t call a restaurant “At Ashot’s” if the menu only includes sushi.
2. It's worth checking how the name sounds in conversation. The answer “I’m at Ikra” to the question “Where are you?” sounds better than "I'm in the Groove."
3. The name must be unique. Using someone else's name will cause unpleasant consequences.

The branding agency KOLORO cafe or restaurant will suggest the best one and create your establishment.

Original spelling of the restaurant name

What is the best name for a cafe: options

1. Name generator. On the Internet you can find dozens of name generator sites for establishments of any caliber. All you need to do is enter the name, type of products you plan to sell, location, and the robot will select the name of the cafe or restaurant. Many restaurant name generators simply combine similar sounding or random words. This is the simplest, but not the most successful way to name a cafeteria.
2. When coming up with a name for a cafe, first imagine how it will look, for example, on a cup or a waiter’s clothes. If a potential name doesn’t fit or looks awkward, you should choose another one. For example, The Laughing Goat is a funny name for a coffee shop in the USA, which was chosen in this way.

Cafehe Laughing Goat("The Laughing Goat")

1. Experiments with words: add or remove letters, swap or combine two words. For example, the famous chef Wolfgang Puck named his very first restaurant Spago. There is also a restaurant "RGO" (Russian Geographical Society) - for those who like to travel.
2. When naming a restaurant, you can use a significant date in life or a favorite place. This was the case with the Attica restaurant in Melbourne (Australia), which was recognized as the best restaurant in the country in 2017.
3. Brainstorm with creative people to come up with a list of original titles. This is how the name of the Cofax coffee shop came about. This is an abbreviation of the phrase "coffee in Fairfax" (Los Angeles area, USA). The name came up during a discussion about the Dodgers (Los Angeles baseball team). The coffee shop's creators realized that if you combined the phrase "Fairfax coffee" you got Cofax, which fit the theme.

Find out how naming dockets work from the KOLORO branding agency. To do this, just look into. We know what to name a cafe so that it makes a profit.

Creative cafe name

How to come up with a name for a cafe or restaurant: popular methods

When choosing a restaurant name, you should consider the impression it will leave on customers. Will it be unforgettable? Can they say the name or write it down?

1. The cafeteria can be named after its location. This is what they did with The French Laundry (English: “French Laundry” Napa Valley, California, USA). This is one of the most popular restaurants in the country. The restaurant building housed a French laundry during the 19th century. The building was once a brothel, but the restaurant owners refrained from using such names.
2. The original name for a fast food cafe is the name of the main dish. This way, customers will know that, for example, at Pelmennaya they will enjoy the taste of dishes made from dough with filling (dumplings, dumplings, khinkali), and not Peking duck.

Name of family restaurant

1. A cafe or restaurant is the brainchild of the owner, so the name of the owner or people dear to him can be used in the name. The oldest catering establishment was opened in 1725 in Madrid. Then it was called Botin, and it was owned by the Botin spouses. While waiting for a decision on admission to the Royal Academy of Arts, the artist Francisco Goya worked as a dishwasher in the tavern. In the 19th century, the nephew of the last owners became the owner of the restaurant, so the name was changed to Sobrino de Botin. Under this name it is listed in the Guinness Book of Records. The restaurant has become one of the most visited places in Madrid.
2. Using numbers in the name is another way to differentiate yourself in the market. For example, the Caucasian restaurant “5642 height”. This figure is the height of the highest point in Europe, Elbrus.
3. The name depends on the format of the establishment. For the name of the anti-cafe, words related to time are suitable, for example, “Dial”, Local Time. The name for a children's cafe should use the names of fairy-tale characters, sweets, and images from the world of children's fantasies: Orange Cow, Totya Motya.
4. Contact the specialists of the KOLORO branding agency. We created a corporate identity and a unique name for the restaurant.

ALL of our competitions ALWAYS pay bonuses!
ALL active participants positive feedback.

The total amount of the prize fund is 36,000 rubles. Please apply only to talented people. Even crazy names are accepted.
If we come up with a new name based on your name, we still pay you a bonus, we don’t mind, the sponsor pays!

The Russian Franchising Association and A. Makoveev’s group of companies are looking for a name for a pilot fast food project. Any theme within catering: hamburgers, pizza, Chinese cuisine, coffee shop, beer bar, children's sweets, butcher shop, fish store, Japanese restaurant (sushi), bakery-confectionery, folk canteen, design cafe, etc. everything is up to your imagination. We will then adjust the type of catering ourselves.

1st place 9,000 rubles.
Two second places for 6,000 rubles.
Three third places for 3,000 rubles.
Four fourth places 1,500 rubles each

If you are a genius, you can take away all the prizes totaling 36,000 rubles!
There has never been such a competition on this portal.

Please note: over 5 years we have held two dozen competitions and NEVER cheated in competitions and ALWAYS appointed winners and paid a bonus.

When successful options appear, bonuses can be paid IMMEDIATELY,
before the end of the competition.

Adviсe:
1. The name is preferably Cyrillic, in some cases it can be English, but in no case mixed.
2. When thinking about the name, imagine how such a sign will look in the food court of a large shopping center and whether it will attract visitors among other signs.
3. We create new brands for Russian regions plus the CIS. For example, Altai or Kazakhstan. The title should be clear to EVERYONE without explanation.

For reference, our existing brands and the brands of our partners:
Mr.Burger
Pizza Bene
Yummy
Cafe Cake
Tsar's Maslenitsa
TRASH (artists, writers, performers, musicians)
Rostix
Help
Cio-Cio-San
Tsar's restaurant/cafe
Empire Pizza
Sushi Empire
Beer boutique
Kaleidoscope of Sweets
Red Stars
Pizza Mexicana
Oxygen bar
Tea pleasure
People Cafe
Book Cafe
Mammoth frying pan
Ladushki-Oladushki
Hot dogs on the Track
Pizza-Pizza
Kremlin pizza
Goncharoff (beer)
Black Cream

P.S. Jokes are inappropriate. Only good humor is good and in names (for example, “Havchik” I really liked it). By publishing a lot of discussions, you drown in them good ideas that the focus group simply will not notice. Please do not litter the project with attempts to show your intelligence. We will ban trolls, graphomaniacs, pranksters and other slackers looking for self-expression and post negative reviews. Thanks for understanding.

Note 1:
Some freelancers are afraid that their ideas will be stolen. Don't worry, there are over a thousand options here. Our people are talented, but poor. Therefore, Russia is full of ideas THERE IS NO MONEY for their implementation. If you are talented, do not spare ideas, your talent will only grow from this, and sooner or later success will find you. Big business is not looking for ideas, it is looking for people who can think and create.

Note 2:
Due to the huge number of proposals and fears of freelancers about stealing ideas from the competition, we are now accepting messages about the competition in our personal account. The names of all freelancers who wrote in a personal message and won awards will be published here, plus this will be written in the reviews.

Note 3:
Please write titles without comments. We have to manually cut out comments, because if our focus group doesn’t guess the meaning of the name or pun, then residents of Russian regions definitely won’t understand.

Note 4:
Don't be afraid to come up with names that are similar to existing ones. For example, we would not mind improving the name Mr.Burger (Mr. Burger) such as Delicious Mr. Burger, Mister Big Burger, etc. to create a new chain with a different burger concept. We are also considering improved titles.

Note 5:
Dear freelancers! Please do not send domain names. We DO NOT NEED domain names. If a fast food chain is created under a successful name, our higher organization will itself decide the issue of confiscating the domain name from cybersquatters.

Note 6:
More than 3,000 titles have already arrived. Therefore, there may be delays in processing. We apologize in advance.

What to invest small amounts in? One of the easiest and most profitable options is opening your own cafe. In some respects, such a catering and recreation establishment is similar to a restaurant, but has a limited assortment and can operate in different formats, for example, self-service, confectionery, coffee shop, etc. In addition, opening it requires less investment and lower level requirements service. When choosing a name for a cafe (it doesn’t matter where it is located - in a big or small city, town), you need to take into account the basic criteria:

1. Do not evoke ambiguous associations or unpleasant emotions.
2. Easy to remember and pronounce, be sonorous.
3. Harmonize with interior design, form of customer service, level of service.
4. It is desirable that the name reflects the concept of the establishment.

These parameters are also relevant when choosing a name for a clothing store. To quickly choose a beautiful name for your cafe, you can use the following approaches:

• use a foreign word with suitable semantics depending on the format of the establishment or a Russian word, one syllable of which is converted into Latin transcription;
• display the name of the concept, format of the establishment, interior, service features, assortment;
• creation of neologisms - words or phrases that can combine Russian and foreign bases;
• choosing an easy to pronounce, short name without a heavy semantic load;
• playing on words that mean opposite concepts;
• play on words.

When choosing an original name for a cafe, it is better to avoid using personal names (Lydia, Anna) and words with strong emotionality (Happiness, Dream, Without Cares). You should very carefully choose names that are tied to historical figures (Cafe Stirlitz, Dovbush, Pasternak, Pushkin, Landrin), films or works of art (At the Pokrovsky Gate, Gentlemen of Fortune, The Cherry Orchard, Moby Dick, Hero of Our Time, Hachiko, Turandot) , geographic locations, city names (Toronto, Tibet, Tel Aviv, Windsor). It is advisable to do this only in case of 100% combination with the concept of the establishment, so that the original name does not seem too pretentious and does not disharmonize with the atmosphere in the cafe. It is also important to choose a name that is harmonious in meaning (for example, Chalet Berezka - in our opinion, the semantic combination of a word denoting an Alpine rural house and the already boring name Berezka is not a very good solution. Other examples: Old House, Soprano, Revolution, Olive Beach, Moo-Moo, The Cat and the Cook, Iskra). And, of course, you shouldn’t choose banal, boring names: Troika, Berezka, Barberry, Marzipan, Youth.

Advice: when choosing a beautiful name for a cafe (including fast food), you need to make sure that it is not taken by competitors or patented. You can view the list of operating establishments on specialized portals.

Examples of cafe names

The name of the cafe should become a brand for its owners and visitors, be easy to remember and evoke positive emotions and associations. Typically, this task is entrusted to professionals in the field of naming, but if you want to choose an original name, you can do it yourself. We present the following options for beautiful names for cafes (many positions are also suitable for fast food establishments):

Click to enlarge

Advice: If you don’t succeed in opening your own fast food establishment, you shouldn’t despair, there are still many interesting and easily implemented ideas. For example, creating a mobile cafe on wheels, a business for preparing and selling herbal tea, making handmade soap, growing mushrooms (the price of truffles in Russia reaches $500-1000 per 1 kg).

When choosing a beautiful name for a cafe, it is important to feel the fine line that you should not cross, otherwise the name will not be in harmony with the establishment or be positively perceived by visitors (Seven Cockroaches bistro, Hannibal, LosVegas cafe, You Ate Woohoo? diner, Clockwork Eggs). You should not opt ​​for double-digit options or those that may cause ambiguous understanding: the Paradise Hell cafe, Herase Japanese pub, Children of the Grill. When creating a neologism for a name, you also need not to overdo it (Night Watch, BuchenNaus, Drunken traffic cop, Deep Throat, cafe HZ - stands for “good establishment”, but causes ambiguous associations).

Opening a cafe from scratch is not a very simple, but exciting process. When choosing a beautiful name for it, the owner should remember that it must be interesting, memorable, and different from other names. But you can’t get too carried away with this process either, because if you go to extremes, you won’t be able to choose a good name. If necessary, you can always turn to naming professionals for help.