Along with strong coffee in our country, aromatic tea is considered one of the most popular drinks. This can be used by young entrepreneurs who want to open their own business. Chinese tea in terms of production and export is a leader in the world. Its popularity can be explained by a wide range of varieties, excellent taste, and healing characteristics.

What should be included in a business plan?

To organize this type of entrepreneurial activity, first of all, it is necessary to write a business plan for the future enterprise. The most elementary concepts that should be included in it are "Chinese tea supplier", "schemes for delivering products to our country", and also "method of implementation."

In this case, you can consider selling through specialized points, an online store or auctions. Do not forget about such seemingly insignificant nuances as ensuring the conditions for storing tea.

Where to buy products?

As practice shows, the best place through which you can develop your tea business is the Taobao website. Here you can find a variety of types of this drink. Moreover, the pricing policy will also please you very much. The main problem is to find a profitable intermediary. However, this is not entirely necessary, because by installing a local messaging program, you can try to persuade a potential supplier to send products to our country.

Another good wholesale platform is Aliexpress. Its main advantage is that in addition to common varieties, there are quite rare species that are difficult to find elsewhere. These include bound and pressed types of tea, the exposure of which is about five years.

Tea varieties

It is impossible to organize such a type of entrepreneurial activity as the sale of Chinese tea without understanding the varieties of the drink. Gradation in this case is made on the basis of the method of collection and properties. In this case, three main groups are distinguished: green (unfermented), oolong (semi-fermented), as well as black and red (fermented) tea.

The first of these types is rightfully considered the most useful. It allows you to improve metabolic processes in the body, gives a person cheerfulness and perfectly quenches thirst. A distinctive characteristic of oolong tea is that over time it changes its taste. It should be noted that it is produced exclusively in China.

Red tea has a rich aroma and bright color, while black tea is made under conditions of natural aging. White varieties have a subtle taste and are popular for their aftertaste. Yellow Chinese tea has the status of the most elite. From China, he came to us as an imperial drink. The disclosure of its taste occurs gradually, and the aroma is rich and sharp.

Purchase cost

The drink has such a large number of varieties that it is almost impossible to remember each of them. The same can be said for the cost. By going to the Internet resources mentioned above, you can find out the cost of certain types. At the same time, as practice shows, the profit here will be very profitable.

For example, if the wholesale cost of one kilogram of tea in China is 850 rubles, then in our country it is sold at a retail price, that is, about 5,400 rubles. An important nuance that should not be forgotten is that different Chinese companies have their own requirements regarding the minimum order volume - from 50 kilograms to one ton.

Company registration and documentation

In order to engage in such activities as the sale of Chinese tea in our country, it is necessary to draw up a number of documents. First of all, you will have to open and register in the prescribed manner an LLC with foreign economic activity.

Next, you should get a foreign currency current account in any bank and register with the state statistical agency. Only after that you can start looking for an importing company. Such a firm must have and provide upon request a certificate of registration, as well as a license giving the right to export.

Tea transportation

Import of tea to Russia from China is one of the key links in the organization of this type of entrepreneurial activity. It is desirable that the goods be tracked by a customs broker during transportation, because the cost of storing it in a temporary warehouse is quite high. Subject to the existence of an appropriate agreement, the import of the product into our country will be much faster.

As for the cost of transportation, it depends on the distance, weight of the goods, as well as its features. In the case of Chinese tea, the fee will be approximately four dollars per kilogram. As for the documents that must be provided for customs control, this is a contract, invoice, packing list, certificate for customs, as well as a sanitary conclusion.

Sales of goods in Russia

There are several ways in which Chinese tea can be sold. The easiest way is to create your own website. In addition, you can open a specialized shop in any large shopping center. A good location and attractive design are the key to a large number of customers. In the store, it is necessary to provide a small room that will serve as a warehouse.

Important characteristics that it must meet are good ventilation, dryness and warmth. Significantly increase profits by having agreements with bars and coffee houses where a large amount of this product is required for retail trade, as well as for the preparation of various drinks.

Marketing

In any type of business, the presence of customers, including regular ones, is affected by a competent marketing policy. Selling Chinese tea is no exception. Businessmen who are just starting to work in this area are advised to purchase at least 50 types of drink to begin with.

A demand study will later show which varieties are more popular, and will also allow you to properly regulate the volume of purchases. Do not forget about seasonality, since during the summer months, unfermented varieties are most in demand, while in winter tea is bought most often on holidays.

Not the last role is played by the appearance of the product packaging. To popularize the tea shop, it is recommended to organize sales or tastings from time to time. In order to diversify the business in the store, you can organize the sale of accessories, including cups, saucers, teapots, and so on.

Investment and payback period

It is quite logical to ask whether the sale of tea is profitable and how soon the invested money will pay off? As experience shows, in order to open a shop specializing in the purchase and sale of Chinese tea, it is necessary to invest about one and a half million rubles. As for the payback period of the project, if properly organized, it will be about eight months.

tea business

TEA BUSINESS

Until recently, I sincerely believed that people who are engaged in the tea business have a maximum profit of 50%.

But what was my surprise when, at one of the business idea forums, I came across the idea of ​​a tea business based on real Chinese teas, such as: puer, te guan yin, da hong pao, oolong and others.

I was not too lazy, looked into the wordstat to find out if these Chinese teas are really so popular, and this is what I saw:

pu-erh - 81,716 impressions per month of which buy pu-erh - 5,830, buy pu-erh - 5,804, buy pu-erh tea - 2,338, buy pu-erh tea - 2,336, pu-erh tea price - 1,362, pu-erh tea price - 1,357, where buy pu-erh - 756, buy pu-erh + in moscow - 628;

oolong - 24,853 impressions of them, buy oolong - 1,556, buy oolong tea - 943, oolong price - 647, oolong tea price 521, where to buy oolong - 358, oolong tea where to buy - 307, buy milk oolong tea - 300.

I didn’t go deep into the study of demand, I took only two types of tea and didn’t look beyond the first page of search results in the wordstat, but from the above data it is already clear that there is a demand for real Chinese tea. If you are interested in this business idea, then you can easily conduct deeper marketing research yourself, since the Internet provides such an opportunity.

And so the idea itself, read below ...

VERY PROFITABLE BUSINESS IN CHINESE TEA

The profitability of such a business is at least 500-600% (because there is no competition for real tea).

Puer, te guan yin, da hong pao is the most popular tea among young people, so the demand for it is increasing every day. Someone himself came to the tea business, and has long been seriously interested in it.

Everyone who wants to start a business, the first question he asks himself is - how is it with the implementation?

Tea products are in great demand and guaranteed sales with high profitability. The price of one tablet of real pu-erh is 40 rubles (this is the Chinese cost in Yunnan). In the shops of the city of Blagoveshchensk (despite the border position) it is sold for 250 rubles / tablet. Here is the profitability of more than 600%. And what about the central regions, such as Moscow, St. Petersburg, Belgorod, Bryansk, Vladimir, Ryazan and so on. Draw conclusions for you.

I will give an example from life. A friend brought me this “lucrative tea” from China (there were about 40 tablets). To my surprise, tea was bought by friends, friends of friends, and just acquaintances in 2 days. It was my first "tea" money. And so I earned 8000 rubles. Then I bought another 200 tablets, which sold exponentially. I had about 40,000 rubles in my pocket and I decided to create a 4 m2 shop. He opened an individual entrepreneur, rented a room in one of the well-known supermarkets, bought pu-erh, te guan yin and da hong pao with the remaining money, and things went uphill. Let's calculate the profit (this is just the most interesting):

1) Profit from pu-erh. About 20 tablets are sold per day. This is 20*250=5000.5000-800=4200 rubles/day. It would seem that this is enough for a comfortable life, but we consider further.

2) Profit from te guan yin. Its cost is 200 rubles / 100 grams (Of course in Yunnan). Sold about 900 grams per day at a price of 550r / 100 grams. We consider 550 * 9-1800 \u003d 3150 rubles / day. But we don't stop there. We consider further.

3) Da hong pao. The cost price is 300 rubles / 100 grams. Sold about 700 grams per day. I sell for 550 rubles / 100 grams. 550 * 7-2100 = 1750 rubles. And for the bullet point, read below.

4) All kinds of oolongs, green tea, yellow tea, flower tea. The profit is about 1500 per day. We consider the daily income.4200+3150+1750+1500=7600. This is net income.

We consider the monthly income 7600*30=228000 rubles. But taking into account taxes and rent, about 200,000 rubles come out (sometimes more, sometimes less). So with zero in my pocket, I began to earn ...

The profitability of such a business is at least 500-600% (because there is no competition for real tea).
Puer, te guan yin, da hong pao is the most popular tea among young people, so the demand for it is increasing every day. Someone himself came to the tea business, and has long been seriously interested in it.

Everyone who wants to start a business, the first question he asks himself is - how is it with the implementation?
Tea products are in great demand and guaranteed sales with high profitability. The price of one tablet of real pu-erh is 40 rubles (this is the Chinese cost in Yunnan). In the shops of the city of Blagoveshchensk (despite the border position) it is sold for 250 rubles / tablet. Here is the profitability of more than 600%. And what about the central regions, such as Moscow, St. Petersburg, Belgorod, Bryansk, Vladimir, Ryazan and so on. Draw conclusions for you.

How much can you earn from one outlet?

I will give an example from life. A friend brought me this “lucrative tea” from China (there were about 40 tablets). To my surprise, tea was bought by friends, friends of friends, and just acquaintances in 2 days. It was my first "tea" money. And so I earned 8000 rubles. Then I bought another 200 tablets, which sold exponentially. I had about 40,000 rubles in my pocket and I decided to create a 4 m2 shop. He opened an individual entrepreneur, rented a room in one of the well-known supermarkets, bought pu-erh, te guan yin and da hong pao with the remaining money, and things went uphill. Let's calculate the profit (this is just the most interesting):

1) Profit from pu-erh. About 20 tablets are sold per day. This is 20*250=5000.5000-800=4200 rubles/day. It would seem that this is enough for a comfortable life, but we consider further.

2) Profit from te guan yin. Its cost is 200 rubles / 100 grams (Of course in Yunnan). Sold about 900 grams per day at a price of 550r / 100 grams. We consider 550 * 9-1800 \u003d 3150 rubles / day. But we don't stop there. We consider further.

3) Da hong pao. The cost price is 300 rubles / 100 grams. Sold about 700 grams per day. I sell for 550 rubles / 100 grams. 550 * 7-2100 = 1750 rubles. And for the bullet point, read below.

4) All kinds of oolongs, green tea, yellow tea, flower tea. The profit is about 1500 per day. We consider the daily income.4200+3150+1750+1500=7600. This is net income.

We consider the monthly income 7600*30=228000 rubles. But taking into account taxes and rent, about 200,000 rubles come out (sometimes more, sometimes less). So with zero in my pocket, I began to earn.

Chinese Pu-erh tea is known for the specifics of production, the leaves for tea must grow old for 7-8 years, and only after that they are used. Artificial aging of the leaves is also used, it takes no more than 100 days, but it will take a whole year to dry them. Tea helps lower cholesterol, improves the functioning of the digestive tract and improves immunity. It is necessary to store tea in a place protected from the sun, without strong foreign odors. It must be bought only in specialized stores. Only an experienced consultant can help with the choice of this tea.

Wholesale Chinese Pu-erh tea

Our company sells Pu-erh tea Wholesale. When you contact us, you will receive advice from an experienced specialist. By contacting our managers through the order form or by phone, you are guaranteed to receive high-quality Pu-erh of various varieties. We offer both classic Pu-erh tea and various flavoring options, with milk, mint, cherry, cinnamon and more. Our products are stored in compliance with all necessary technologies and have the necessary quality certificates. Call and place an order, and our experts will advise you!

Russia is a tea country. Neither age, nor gender, nor social status prevent us from consuming a popular drink every day, and domestic supermarkets and markets are filled to capacity with tea packages. India and Kenya, Indonesia and Sri Lanka, Turkey and Vietnam annually export thousands of tons of tea. But records, both in volume and in the number of varieties, are beaten by China, which is conquering the world in the tea industry.

The Russian consumer has long appreciated the incomparable taste, energy charge and healing effect of Chinese tea, and his interest in the drink from the "celestial" is only increasing. Under such conditions, the prerequisites for a profitable business in the sale of Chinese tea are obvious. One has only to "monitor" the market and correctly build a chain of actions.

Varieties of Chinese tea

Thoroughly imbued with the variety of Chinese tea is almost impossible. However, if you want to build a business, you need product knowledge.

Known varieties of tea from "China" can be counted up to 8 thousand. They are subdivided:

• by place of growth (up to 2000 items);
• by quality (for 2 grades);
• according to the shape of the leaves (by 4 gradations).
• according to the processing method (for 5 types).

Let us dwell on the last point in more detail, since it is largely decisive. So, based on the type of processing, Chinese tea is:

• Green or unfermented. This is the most useful tea, preserving all the usefulness of the substances present, giving energy, stimulating metabolic processes in the body and perfectly quenching thirst. Popular varieties: Zhenmei, Longjing, Biluochun, Huangshan Maofeng;
• Red, fermented. Essential oils, when dissolved in water, turn it red. Such tea is wonderful in taste and aroma, excellently invigorating. Known varieties - Gongfu huncha, Dianhong, Qihong.
• Semi-fermented (aka Oolong). Tea with a unique flavor. An intermediate option between green and red drinks. Popular varieties - Tai-Shi Wu-long, Ginseng Oolong, Tie Guanyin;
• Black (Puer, Fuzhuan, Xiangjian), aged for several years. Tea with a tart taste, invigorating more than coffee;
• White tea made from young, poured buds. The taste is barely perceptible, but the aftertaste that comes is very pleasant (Baihao yinzhen, Baiyun xueya);
• Yellow tea, lightly fermented. "Drink of emperors", with a rich aroma, gradually revealing taste. Jun Chshan Yin Zhen, Meng Ding Huan Ya);

There are also many flower mixtures in which jasmine, chrysanthemum, peach petals are added to tea leaves, for example.

Documentary and technical details of deliveries

Usually registration of a company with the right to foreign economic activity does not cause difficulties. Arranging an office and opening accounts (including foreign currency) is also a standard issue. Difficulties in the tea business from China arise at the stage of organizing supplies. Here you will need the skills of a technical expert, legal knowledge, and an entrepreneurial vein.

The first is the choice of a manufacturer (or intermediary) that has the right to export tea abroad (study registration documents, export licenses, necessary certificates). If a counterparty is found, we study the goods, make a choice, conclude a contract, transfer money.

Beware of tricks! In China, as elsewhere, there are enough scammers. Keep track of all processes: weighing, packing, packaging. Of course, try to check the quality. Tea can be tinted, mixed with low-grade tea, “added flavor”, and even slipped already asleep and re-dried leaves. Documents (up to seals and barcodes) can also be forged, so proven assistants are useful at all stages.

Before transporting the main batch of tea to the Russian Federation, it is necessary to provide it with domestic certification marks. For this, test doses (not less than 3 kg) of each variety are imported. After receiving the certificates, you can go for the rest of the cargo.

At the stage of transportation, speed and reasonableness of actions are also important. We need a competent customs broker who will promptly collect the documents (and the package is solid there), organize customs clearance and fast reliable transportation.

The conditions for transporting Chinese tea are specific in their own way. These are sealed boxes, dense storage, closed vans, temperature conditions, low humidity. And no passing cargo and extraneous flavors, otherwise you can bring tea "with a smell"!

Sale of goods

Goods in place - it's half the battle. Special warehouses (shaded, dry, warm and ventilated) should be ready for its delivery. It is good to accompany the pre-sale period with advertising (Internet, newspapers, posters) and establishing links with tea houses, coffee houses, bars, shops. If you plan to have your own store, it will be optimal to combine online sales (your own website) and parallel sales through a tea shop.

It makes sense to arrange a store, either by renting territory in shopping centers, or by renting premises in a passing place. The role of the staff is great, which should be with the makings of communication, courtesy, honesty and have knowledge of the products.

Competent marketing will improve the business: research of consumer preferences, appropriate interior, organization of ritual tea parties in Chinese style, sale of related accessories (cups, teapots, strainers), loyal pricing policy, accompanied by promotions, encouraging loyal customers.

If the turnover goes up, we can think about the development of a chain of tea houses.

Financial prospects

To open a tea business from China, you need at least $50-70 thousand. Return of funds and entering a profitable orbit is possible in 8-16 months. This is where your abilities matter.

A few numbers for information. Delivery to Moscow of each kilogram of tea from China, on average, costs about $4. The import duty is about 20% (for packaged tea), but they promise to reduce it to 12.5% ​​by 2016. But, for example, with bulk purchases, the price of 1 kg of Ulun Ginseng fluctuates around 840 rubles, and 100 g of retail in Russia is pulled by 540 rubles. Feel the difference!

Prepared by the editors: "Business GiD"
www.site