Carlsberg is a key brand of the global corporation Carlsberg Group, one of the TOP-5 largest brewing companies in the world and occupying the first position in Eastern Europe. The headquarters is located in Copenhagen. Since the death of company founder Jacob Jacobsen in 1887, the majority owner of the company has been the Carlsberg Foundation. The assortment portfolio also includes the brands Tuborg, Holsten, Kronenbourg, Grimbergen, Baltika, Somersby cider and more than 500 local beers. At the end of 2016, Carlsberg's total sales volume amounted to 116.9 million hectoliters of beer. According to Euromonitor, Carlsberg brands own more than 31% of the Russian beer market.

Historical reference. The credit for founding the brand goes to the Dane Jacob Jacobsen, who built a brewery in a remote area of ​​Copenhagen. The name encrypts the name of the entrepreneur’s son and the location of the plant - on a hill: Carlsberg translates as “Carl’s Hill”. The first brewing took place in 1847, and 20 years later, with the first barrel sent to Edinburgh, the history of Danish beer exports began. Since 1904, Carlsberg has been honored to supply its products to the Danish royal court, which is reflected in the brand emblem, decorated with a crown.

Son Karl followed in his father’s footsteps: after studying the traditions of brewing in Germany, he returned home and headed his own branch of the brewery, calling it Ny Carlsberg (“New Carlsberg”). Within a few years, the new company overtook the old one in sales volume, but the elder Jacobsen was dissatisfied with the quality of the products produced by it and tried to legally challenge the legality of its production under the Carlsberg brand. Shortly before the death of the brand founder, the family conflict was resolved. "New" and "Old" Carlsberg merged to create Carlsberg Breweries. Karl, who headed the company, began his activities by introducing an 8-hour working day and creating a pension fund for employees.

The brand is named after him, he developed the brand after the death of his father

In the 20th and 21st centuries, the concern consistently expanded its export geography, built factories and produced Carlsberg beer outside Denmark, and increased its stakes in brewing companies in Asia, Eastern and Western Europe.

Awards

World Beer Championship:

• 1996 – Silver (Carlsberg Imperial Stout) medal.

The International Brewing Awards, London:

• 2002 – Silver (CARL’s Special) medal.

International Taste & Quality Institute, Brussels:

• 2006 – Gold (Carlsberg Elephant) medal and Superior Taste Award.

Great Moscow Beer Festival:

• 2004, 2005 – “Best licensed beer” (Carlsberg Pilsner).

International competition “Best Beer and Soft Drink of the Year”, Moscow:

• 2004 – Grand Prix (Carlsberg Pilsner) and gold medal (Carlsberg Light).

International competition "St. Petersburg Beer Auction":

• 2005 – Gold (Carlsberg Pilsner) medal.

International Forum "Beer", Sochi:

• 2005 – Silver (Carlsberg Pilsner) medal.

International competition of beer and brewing malt, Kyiv:

• 2011 – Grand Prix (TM Carlsberg) for the high quality of licensed beer;
• 2016 – Silver (Carlsberg Light) medal;
• 2017 – Gold (Carlsberg Pilsner) medal.

Putra Brand Awards, Kuala Lumpur:

• 2014 – Gold Award (Carlsberg Pilsner) Putra Brand Icon;
• 2017 – Gold Award (Carlsberg Smooth Draft) Putra Brand Icon.

World Food Uzbekistan, Tashkent:

• 2011 – Gold medal (TM Carlsberg).

Beverage Testing Institute, Chicago:

• 2012 – Silver (Carlsberg Elephant) medal, “Highest Recommendations” rating.

Stockholm Beer and Whiskey Festival:

• 2016 – Bronze (Carlsberg Porter) medal.

New World Beer & Cider Awards (New Zealand):

• 2017 – Silver (Carlsberg Elephant) medal.

Danish Design Centre:

• 2007 – Award for graphic design of Jacobsen beer packaging.

Types of beer Carlsberg

Carlsberg, 5%

The brand's flagship variety, which has been brewed since 1904 and has practically become part of the Danish cultural heritage. At the same time, a recognizable logo with a hop leaf and a red and gold crown was created, which symbolized the use of only natural ingredients as raw materials for beer, as well as proximity to the Danish royal court. The color is straw-yellow; when poured into a glass, a finely bubbly and stable foam forms. The bouquet is expected for a classic pilsner: malty, with tones of hops, hay, pine forest, sorrel. The refreshing taste has the most pronounced hop bitterness, the aftertaste is powerful and dry, with a hint of malt. Lager goes well with baked meat, shrimp salad, capers, and neutralizes the salty taste of pickled herring, popular in Danish cuisine.

Carlsberg Elephant, 7.2%

The brand’s legendary beer, which will celebrate its 60th anniversary in 2019. This strong Bockbier-style brew was first brewed in 1959 and not only gained popularity among beer fans, but also became a true design icon. This happened thanks to the emblem designed by the popular graphic artist Kjeld Nielsen, which depicts a funny blue elephant calf, similar to a character from a children's fairy tale. It was subsequently replaced by an elephant, based on the granite sculptures at the base of the Elephant Gate near the headquarters of the Carlsberg group.

The color is honey-golden, the foam is pale beige, abundant and slowly settling. The aroma is dominated by a malt theme, with caramel-honey and citrus tones in the background. The flavor palette is rich in notes of corn, banana, melon, nuts, and pine needles. It is recommended to cool well before serving. Pairs with spicy and fatty dishes: fried eel, duck with honey sauce, hummus.

Carlsberg 47, 7%

A Christmas beer, first brewed to coincide with Carlsberg's 125th anniversary in 1972. Issued annually in early November and available until the New Year. The color is brown-chestnut, with reddish highlights. Seasonal bock has a higher alcohol content than traditional varieties, which makes its aroma and taste more intense. The basis of the bouquet is the tones of almonds, honey, orange zest, and juniper branches. The round and sweet taste reveals roasted malt, pistachios, and brown sugar. The beer has a well-integrated level – warming and soft. Can serve as a base for hot winter cocktails.

Carlsberg Citrus, 2.8%

A new addition to the brand’s line is a light, fruity beer with a refreshing citrus aroma, created for summer parties. The low-alcohol lager recipe, containing Caribbean and Persian lime juice, was developed by the Carlsberg UK team following independent consumer research. Carlsberg Citrus took the place of the discontinued lemon beer Carlsberg Edge, the strength of which was almost 2 times higher. The launch of the product was accompanied by a large-scale advertising campaign in print media and on television, as a result of which sales of Carlsberg Citrus exceeded forecasts. The bouquet and taste are dominated by tropical fruit tones; hop bitterness is almost not felt. The drink goes well with fried fish, chicken curry, bacon, and pizza.

Carlsberg (pronounced Carlsberg in Russian) is a Danish brewing company, one of the largest in the world. The headquarters is located in the Copenhagen district of Valby.

The Carlsberg brewing dynasty was founded by farmer and amateur brewer Christian Jacobsen, who came to Copenhagen from Jutland in 1801. After 10 years, he, having saved some money, rented a small brewery and began brewing wheat beer.

Jacob Jacobsen - founder of Carsberg His son, Jacob Christian Jacobsen, accustomed to the delicious smell of boiling wort since childhood, soon came to the conclusion that he lacked the professional knowledge to produce real beer. Therefore, he got a job at the German brewery Spaten, where at the same time he learned his craft from the famous Bavarian brewer Gabriel Sedlmayr.

Upon returning home, the young brewer began brewing beer with real Munich yeast brought from Germany. Bavarian lagers appealed to the discerning Danish public. Inspired by success, Jacobsen built a brewery in 1847 on the outskirts of Copenhagen.

He named the company after his only son, Carl, and the brewery's location on a hill: Carlsberg means "Carl's Hill."

Having started production, the company's founder determined that Carlsberg products should help maintain world brewing at the proper level. Speaking about Carlsberg, Jacobsen often repeated: "The development of the art of brewing to the highest possible degree of perfection should be a constant goal, regardless of profit."

Carlsberg beer has been produced since 1847. Carlsberg was first sold as the current pilsner in 1904.

Already in 1868, the export of Carlsberg beer began with a trial delivery to Edinburgh (Scotland). In 1869, beer samples were sent to the West Indies and Asia. Carlsberg became one of the first beer brands to be exported around the world. Today the Carlsberg brand is sold in more than 140 countries around the world.

Carlsberg's Art Nouveau logo was designed by Thorvald Bindesboll, the most exciting designer in Danish history, in 1904 and has been used virtually unchanged ever since.

Beer Carlsberg Vintage The foamy drink from Denmark was and is preferred by noble persons and top officials of states, such as Elizabeth II or Winston Churchill. Special Carlsberg varieties are still produced today specifically for members of royal families and high nobility.

J.C. Jacobsen understood very well the importance of the relationship between the natural sciences and industrial innovation. In 1875, he founded the Carlsberg Laboratory, an independent research institution that made a number of outstanding discoveries that made a huge contribution to the development of the drinks industry. In its more than 130 years of existence, the Carlsberg Laboratory has made significant advances in the scientific understanding of malting, brewing and fermentation processes, as well as in the wider scientific field.

Pure culture of the yeast, Saccharomyces Carlsbergensis, was first obtained at the Carlsberg Laboratory in 1880 by the scientist Emil Christian Hansen. Before this discovery, impurities in yeast caused beer to often turn sour during production or transportation. In 1883, Carlsberg pioneered the development and use of "pure yeast" and it is now used in the mass production of light beer throughout the world. The great scientist Louis Pasteur visited the Carlsberg Laboratories and was one of the first to recognize pure yeast culture as a revolutionary innovation.

Carlsberg LaboratoryIn 1882, Jacobsen's son broke away from the family business and founded his own company, Ny Carlsberg, which competed with Carlsberg. In 1902, after the death of the elder Jacobsen, the two companies merged. Carl Jacobsen was not only a successful entrepreneur, but also a patron of the arts and philanthropist, the founder of the New Glyptotek of Karlsberg. Under his leadership, architect Wilhelm Dahlerud built a quarter of Copenhagen, which began to house the company's production and administrative buildings.

In 1969-1971 The chairman of the company's board was the famous Danish scientist and physiologist Paul Rehberg, who in 1970 successfully carried out the takeover of the Tuborg brewing company by Carlsberg.

In 2008, Carlsberg, together with its main European competitor Heineken, bought the English brewer Scottish & Newcastle.

The history of the brand in Russia began in April 2002 with the signing of an agreement with the Baltika company. A month later, the first batch of Carlsberg in kegs rolled off the assembly line of the Baltika-Rostov plant, and by September, Baltic brewers had mastered the production of the brand in 0.5 liter bottles, which marked the beginning of the distribution of the brand on the Russian market.

"Carlsberg". It is distinguished by a delicate aroma and soft hop bitterness. This drink is presented by the Danish company of the same name, which is one of the largest in the world.

Description of Carlsberg beer

Now Carlsberg beer is produced under the Kronenbourg, Tuborg and Baltika brands. The brand's products have more than 500 names.

Carlsberg is produced by many Danish breweries; the strength of the drink is at least 5% of the turnover. At the same time, beer has a slightly increased calorie content: 45 kcal per 100 g, and non-alcoholic varieties - 42 kcal per 100 g.

Includes distilled drinking water, filtered hop products and clarified malt. There are no protein components or fats in it. Carlsberg also contains some vitamins: B1, B2, B6 and PP. Despite this, excessive drinking is extremely risky.

Due to the special treatment of yeast in advance, beer is obtained with a soft, slightly bitter taste and a light, fresh aroma. It is in harmony with meat and fish dishes, and in addition, it is combined with Japanese and German cuisines. Carlsberg soft drinks have a sweet aroma and are served with snacks and light meals.

Beer of this brand is produced in glass bottles and cans.

Manufacturer and brewing characteristics

Danish entrepreneur Christian Jacobsen founded the brewery in 1847. He named the brand in honor of his heir, Karl. For some time this beer was produced exclusively for the inhabitants of the capital. However, production was soon increased to national volumes. And exports took place for the first time in the late 1860s, although foreign shipments were insignificant.

2 decades after the creation of the company, Carlsberg has changed somewhat. This was due to the method of fermentation of the drink. And after that they began to get fully cultured and purified beer, and not just a simple starter.

Soon the manufacturer began to develop its enterprise through new factories and laboratories. In 1865, the first chemical laboratory was opened, in which they developed an updated method for cultivating yeast with its further filtration. The first and chief chemist of the company was Jacobsen's compatriot Laurits Sørensen. It was he who introduced the pH element into the brewing process, which in the future began to be used by other manufacturers.

Beer was first exported to Scotland, and then to Scandinavia and the West Indies. And already by the mid-70s. In the 19th century, the brand became a European leader.

In 1904, Thor Bindesboll developed the signature Carlsberg green label, which is still the company's key trademark. After 6 months, a brewing district emerged in the Danish capital. It housed bars, administration and the largest laboratories with the latest equipment.

In the early 2000s. the corporation has opened several large branches around the world, including Russia. In addition, in 2004, the company's chemists improved the method of processing yeast, thereby completely changing the way beer is made.

Now Carlsberg products are most in demand in Russia, Nepal, Laos and Azerbaijan. Norway and Denmark are in second position.

Types of drinks and their costs

Carlsberg (5% of turnover) is the main variety, which has been produced since 1904. It has a straw-yellow color; when filling the glass, small bubbles and stable foam appear. The taste is malty with hints of hops, sorrel, and pronounced bitterness. The finish is dry with notes of malt. This type is served with capers, baked meat and salads with shrimp.

Carlsberg 47 (7% turnover) is a Christmas beer produced since 1972. It is released annually from November to early January. The color of the drink is chestnut with a reddish-brown tint. This variety has a rich aroma with notes of honey, juniper branches, almonds and orange zest. It has a sweet flavor with hints of pistachio, roasted malt and brown sugar. Serves as a base for hot cocktails.

Carlsberg Elephant (7.2% of turnover) is a variety produced since 1959. The logo of this drink originally featured a baby elephant in sky blue, which was later replaced by an elephant similar to the granite sculptures near the Elephant Gate near the headquarters of the Carlsberg group.

The drink has a golden color with a honey tint and soft beige abundant foam. The aroma is dominated by malt with citrus and caramel-honey undertones. The taste is dominated by notes of banana, nuts, corn, pine needles and melon. It goes better with fatty and spicy dishes: hummus, fried eel and duck with honey sauce.

Carlsberg Citrus (2.8% of turnover) is a new variety that is the brand’s lowest-alcohol drink. This is a fruity beer with a fresh citrus flavor, designed for parties. The taste has notes of tropical fruits, and the bitterness is practically not felt. This drink is best served with bacon, fried fish, pizza and chicken curry.

The cost of various brand drinks is affordable and, depending on the container, volume and variety, varies from 60 to 100 rubles per bottle.

...or the Old Carlsberg Brewery Museum in the suburbs of Copenhagen.
I must say, a visit to the factory From arlsberg became one of the main impressions of my trip to Denmark. The plant is now not operating, but serves as a museum with an area of ​​approximately 10,000 square meters. In 2008, brewing production moved to Fredericia (Denmark, Jutland), but the headquarters and exhibition center of the historic brewery are still located in Copenhagen. The premises of the museum-factory display equipment for making beer: digesters, barrels and steam engines, laboratory equipment, a malt house, and much more. The museum also has a stable where horses of a special powerful breed carry barrels of beer and visitors. You can also see vintage cars used to transport beer, barrel production workshops, a collection of 10,000 bottles of beer from around the world, and taste craft beers in the bar.

So, in 1847, a significant event occurred in the history of Denmark when Jacob Christian Jacobsen (1811-1887) decided to found a new Danish brewery, which in the 20th century grew into a giant with production in 50 countries around the world. Y.K. Jacobsen named his brewery after his son Carl. Inspired by Bavarian beer, Jacobsen added the German word “Berg” to the name - and the name Carlsberg was born. With the permission of the king, the first brewery was built in Valby, at that time a suburb of the capital, where the railway from Roskilde to Copenhagen passed very conveniently. And away we go...

Let’s take a little break from history and fulfill our duty to tourists preparing the route. To visit the factory museum, set aside three to four hours. This time is along with the road from the center. Now attention! A free bus from the center carries you to the plant, and you can use it to come back later. Departs every hour and takes 30 minutes. How to find it. So, the plant itself is located here: 55.665, 12.5298. But finding a bus in the city is quite difficult. Behind the station, look for the Blue Royal Hotel, approximately here: 55.6745, 12.5632 there will be a bus on one of the Hop on Hop of lines, which will take you to the factory. It looks like a red line. You buy tickets to the museum there on the bus, and you can pay by card. Don't forget coupons for beer, which is also included in the ticket price. And then, after half an hour, you will be dropped off at the parking lot at the gates of the old plant.

A bearded young man of about 40 met us right at the gate and exchanged coupons for bracelets with buttons. These are entrance cards and every button is a glass of rare, oh no, rather unique, beer. At the bar the buttons will be torn off the bracelet, the bracelet with holes will be left as dots.

The first beer at the plant was brewed on November 10, 1847, and it was at that moment that the cornerstone of the modern brewing industry was laid. The Carlsberg brewery quickly became a success and in 1868 it exported its first barrel of beer, thus beginning the export of Danish products to Scotland and the UK, production expanded and the result was a powerful plant. One of the connoisseurs of Carlsberg beer was Winston Churchill. By the 21st century, Carlsberg, in the full sense of the word, is conquering the world. Dozens of factories in Greece, France, China, Vietnam, mergers with large concerns and a million-dollar turnover. This is a success story.

The world's largest collection of unopened beer bottles deserves special attention. In 1968, a Danish engineer began collecting unopened bottles of beer from all over the world. Engineer Leifsonn kept his collection in a private house in the provincial town of Svendborg. In the early 90s of the last century, the collection reached 10,000 bottles and began to outlive the owner from home. Then the entire collection was transferred to the Carlsberg brewery and became one of the highlights for museum visitors. All bottles are arranged in geographical order according to breweries and brands. Impressive, I must say.

They say the length of the entire collection, if you line up the bottles, is 1,213 meters. In February 2007, a certificate was received that this is the largest collection of beer bottles in the world. Don't drink too much.

Some examples are simply awe-inspiring. The world's most expensive vintage bottle of beer, sold for 2,000 crowns; beer released in 1911 in honor of the coronation of George the Fifth; mysterious bottles that washed up on the shores of Jutland after a shipwreck, and more. Here you can get stuck for an hour, or even more, so if you think about re-reading all the labels, then add another hour.

The quality of beer was always of great importance to Jacobsen, and so in 1875 he created the prestigious Carlsberg laboratory. A significant role in the development of the enterprise was played by the chemist researcher Emil Christian Hansen, who managed to establish the process of growing Saccharomyces yeast (1883), called carlsbergensis - a method that is still used in the world of brewing.(c)

The exhibition is located in old workshops, basements and other technical rooms, so be prepared to climb ladders and weave between equipment. And in one of the halls you will find this.

Until 1938, when the solar sign was finally discredited by the Nazis, who placed it on a red flag in the middle of a white circle, the swastika adorned the labels of Carlsberg bottles. I had to remove it. Now these bottles are the property of the museum.

By the way, there was also a swastika on the Coke bottles and on the Boy Scouts emblem. But that's another story.

Malthouse. The most interesting place in the museum. Two screens on opposite sides of the aisle. One video shows the old grain processing process, the second contains modern technologies. Wooden shovels and hard manual labor against shiny machines. It's very interesting to see the whole process.

Cooper's tool of the last and the century before last. The fifth part that fit into the frame.

And here I was inspired and respected by the creator of the exhibition. Changing room and shower. Behind the open door there is the sound of water, footsteps and the clinking of basins, and someone talking. A complete sense of the reality of what is happening. It seems like the naked brewer is about to come out and start getting dressed at his locker. Respect.

In some places the mechanisms move, creating the illusion of a process. Visual and interesting.

A copy of the famous "Little Mermaid". Because the statue, which became a symbol of the city, was presented to the Copenhagen City Hall by the owner of the Carlsberg brewery, Carl Jacobsen. The pride of the capital of Denmark, the 1.65 m high statue of the little mermaid was installed on a basalt boulder in 1913. Danish sculptor Edward Erikson sculpted it with his wife and ballerina Ellen Price. I was filming it from the water, and therefore from the back, and then I was able to see the façade. I don’t know how the ballerina danced the Nutcracker with such flippers.

Cooperation shop.

And a stable. The horses here are special. The legs are thick, powerful, the legs are shaggy. A sight for sore eyes.

I barely dragged Inez out of the stable, she liked the horses so much. I stroked their faces.

We've worked, we can eat.

Iron horses are also on display. About a dozen cars from the last century.

And now it’s time to taste unique beers that you can drink at the bar, but cannot take with you. As I understand, some are brewed specifically for the bar and are experimental. It’s so fashionable now to say craft beers. There are two bars in the museum. Alone in the open air in the yard. We pass by. There is a second one on the second floor of the Jacobsen plant, where the bottling and packaging line is behind glass below. It's quiet and deserted here.

Something seems to be going on that the packaging process itself is not being carried out entirely. The tape has been stopped, which is a pity.

We sat down right here. The clinking of bottles and live people near the line were a little missing. It feels like everyone is at lunch.

But let's get back to beer. Here at the bar they removed the buttons from our bracelets and exchanged them for the beer we had chosen. They chose it at random, of course. But the third one from the left is a regular draft Karsberg for comparison. There were 4 glasses, four varieties that you can drink after visiting the museum. The second from the left of the IPA series was bitter, so to speak. The one on the right is dark for me, rich and tasty. Well, I once loved the Karsberg, but with all my respect for the brand, it lacks character. Well, you know it yourself.

This is the museum, I answer.

In total, in three days in Denmark I managed to try 12! varieties of beer. And you know what I’ll tell you, my choice is ROYAL Classic beer, dark, velvety, memorable.

Now let's go look for the Elephant Gate! We even missed one bus to be sure to find them. And finding them is not easy. For those in a hurry, I give the coordinates. 55.6673, 12.5324

First we leave Old Carlsberg to New. Everything has been dug up everywhere, construction and renovation are underway. They are building a modern elite quarter. We're a couple of years late.

The man after whom the brewery was named. Son Carl Jacobsen.

And here they are, “Elephant Gate”!

Let's take a look at the gallery above the driveway. It depicts the main characters of Carlsberg. In the center is Karl Jacobsen, his wife, son, and, as I read, the chief technologist, and others like him.

The elephant's blanket features the old Carlsberg logo (an Indian ideogram meaning good luck). The names of the architects and craftsmen who worked on its construction are immortalized in the inner part of the gate. Since 1955, elephants have been used to mark Export beer, and since November 9, 1959, a special strong beer, Carlsberg Elephant, has been produced.

The elephants were carved from granite from the island of Bornholm and have swastikas on their blankets, as well as the initials T, P, H and V, after the names of Karl's children, respectively Theodora, Paula, Helge and Vagn. On the gate itself is Charles’ motto “Laboremus pro Patria” (“Work for your Fatherland”). The sculptor did not see living elephants and sculpted them from a picture, so the elephants’ eyes turned out to be too human and straight-looking.

Jacobsen Sr.'s son, Carl Christian Hillman Jacobsen (1842-1914), continued his father's legacy in the brewing industry, and in 1871 he received permission to lease his father's newly built brewery, which was also located in Valby. Father and son were not unanimous on issues of beer quality. The father believed that the aging time of the beer should not be reduced, while Karl wanted to do this in order to satisfy the high demand.

The construction really bothered me, of course.

In 1880, Jacob Christian Jacobsen retired, and thus his son was able to significantly expand his own production. Carl, who by that time was already a rich man, acquired another, third brewery - Ny Carlsberg Brewery. The relationship between Carl and Jacob Christian Jacobsen was not always good, and the Carlsberg breweries were first merged with Ny Carlsberg only in 1906, 19 years after his father's death.

It's a pity that they are filled with scaffolding and building materials. Elephants are adorable.

In 1964, Carlsberg acquired the Wiibroe brewery in North Zealand (Denmark), allowing it to have its own beer at the same time. In 1970, Carlsberg bought De forenede Bryggerier (Tuborg) and continued producing beer bearing its name. In 1988, the company acquired the small West German brewer Hannen-Brauerei, and in 1992 the English brewer Tetley merged with Carlsberg. In 2000, Carlsberg acquired the large Swiss brewery Feldschlösschen. And in the same year, Carlsberg Breweries merged with the Norwegian Orkla, as a result of which the Carlsberg Breweries joint-stock company was formed with shares of 60 and 40 percent. This structure was not very optimal, and in 2004 Carlsberg became free again, which, however, cost the company 14.8 million Danish kroner. Carlsberg's position was strengthened; after the acquisition of the German brewery Holsten Brauerei, it took a strong position in northern Germany. In 2008, Carlsberg bought the largest, 6th largest brewery in the world, Heineken.

We walked around both the old and new brewery and returned to the site to wait for our free bus.

If you're in Copenhagen, be sure to check out Carlsberg, especially if you like an intoxicating drink. This is where we end for today.

Brand: Carlsberg

Tagline: Probably the best beer in the world (Perhaps the best beer in the world)

Year of foundation: 1847

Industry: brewing

Products: beer

Brand owner: Carlsberg

Carlsberg(pronounced Carlsberg in Russian) is a Danish brewing company, one of the largest in the world. The headquarters is located in the Copenhagen district of Valby.

Brewing dynasty Carlsberg founded by farmer and amateur brewer Christian Jacobsen, who came to Copenhagen from Jutland in 1801. After 10 years, he, having saved some money, rented a small brewery and began brewing wheat beer.

His son, Jacob Christian Jacobsen, accustomed to the delicious smell of boiling wort since childhood, soon came to the conclusion that he lacked the professional knowledge to produce real beer. Therefore, he got a job at the German brewery Spaten, where at the same time he learned his craft from the famous Bavarian brewer Gabriel Sedlmayr.

Upon returning home, the young brewer began brewing beer with real Munich yeast brought from Germany. Bavarian lagers appealed to the discerning Danish public. Inspired by success, Jacobsen built a brewery in 1847 on the outskirts of Copenhagen.

He named the company after his only son, Carl, and the brewery's hilltop location: Carlsberg translated means "Charles' Hill".

Having started production, the founder of the company determined that the products Carlsberg should help maintain world brewing at the proper level. Talking about Carlsberg, Jacobsen often repeated: “The development of the art of brewing to the highest possible degree of perfection should be a constant goal, regardless of profit.”

Beer Carlsberg produced since 1847. In the form of the current pilsner Carlsberg was first sold in 1904.

Already in 1868, beer export began with a trial delivery to Edinburgh (Scotland). Carlsberg. In 1869, beer samples were sent to the West Indies and Asia. Carlsberg became one of the first brands of beer to be exported around the world. Today the brand Carlsberg sold in more than 140 countries around the world.

Logo Carlsberg, designed in the Art Nouveau style, was designed by Thorvald Bindesbøll, the most prominent designer in Danish history, in 1904 and has been used virtually unchanged since then.