Beer Bavaria is an alcoholic intoxicating drink loved in many countries of the world. The manufacturer strictly follows the traditional recipe of preparation and carefully monitors the quality of its product, therefore the products of the Bavaria brewery are one of the best in the world today.

Manufacturer and manufacturing features

The production of this alcoholic drink is carried out by the company of the same name from Holland, which opened in 1860. The Bavaria brand is an exclusively family business, therefore, only high-quality beer is for the heads of the company.

The Dutch drink of this company has an unsurpassed taste and aroma, which are due to a special technological process:

1. The water is used only from local Dutch artesian sources. It goes through a complex multi-stage cleaning. The surplus that was not used in the preparation of beer is re-cleaned and poured back into rivers and artesian springs.
2. The energy cycle of the Bavaria factories is completely closed. Heat generated during one production process is accumulated and redirected to another area.
3. Bavarian malt is the best in the world. Therefore, the company's specialists only use it during the production of beer.
4. All pipelines at the plant are made of copper, because high-quality yeast fermentation can only take place in a copper environment.
5. Hops and yeast are selected by representatives of the Bavaria company throughout Europe, since only high-quality and natural ingredients can be used for brewing beer.

Such a carefully thought out and properly organized technological process allows the company to delight its customers with delicious beer for more than 300 years.

Description of Bavaria beer

This intoxicating drink has a balanced taste and pleasant freshness. Its color is rich golden straw, some species have a dark brown tint.

The beer itself contains a pleasant hoppy bitterness on the palate and a slight sweetness in the aftertaste. The aroma is pleasant, sweetish, with pronounced notes of hops.

The drink is sold in bottles and cans with a volume of 500 ml.

Types of beer Bavaria and their cost

There are several varieties of this intoxicating drink:

1. Premium Pilsner at 4.9% ABV. Has a beautiful golden-light shade, and the foam cap consists of many tiny bubbles. The taste is full-bodied, malty with hints of sweetness. The notes of spicy herbs and fresh apples are distinctly felt, and the subtle bitterness of hops gives a special piquancy. The cost of one glass bottle is about 80-120 rubles.
2. Radler Lemon is a low alcohol beer with a strength of 2%. Has a light and refreshing taste, light, slightly golden hue. The taste is sweet and sour, citrus, and the bitterness of hops is almost completely absent. The cost of one 500 ml bottle is about 80 rubles.
3. Bavaria Malt is a non-alcoholic beverage with a balanced taste and malt aroma. The color is golden brownish, the head is strong and persistent, consisting of many small bubbles. The taste is full-bodied with a slight bitterness. This drink tastes like European lagers - thin, with notes of hay and fruity sourness. The cost of one can of 0.5 liters is about 67-85 rubles.
4. Bavaria Original 8.6 - beer with a strength of 7.9%. Has a rich aroma with notes of rice, dried fruits and herbs. The aroma is balanced apple-licorice. The color is dark golden. Hop bitterness is distinctly felt in the taste. The cost of one bottle is about 90-120 rubles. The high alcohol content does not spoil the taste of the drink; on the contrary, it is drunk smoothly and pleasantly.

All these varieties of the drink produced by the Bavaria brand have received many awards, which only once again confirms its quality.

Combining beer with different dishes

To fully reveal the taste and aroma of this hoppy drink, the manufacturer recommends combining it with the following dishes:

• Malt - with snacks, crackers, chips, dried fish;
• Bavaria Original 8.6 - with olives, anchovy topas, foie gras, blue cheeses, jerky or smoked beef;
• Pilsner - with spicy meats, barbecue wings, deep-fried squid and onion rings;
• Radler Lemon goes best with dried duck, good beef steak, or grilled fish with lemon.

Such a gastronomic combination will fully reveal all the flavor notes of Bavaria beer and will give you the opportunity to get real pleasure from drinking it.

Dutch beer Bavaria is a hoppy drink made from the best ingredients and according to a traditional recipe, so all connoisseurs of quality beer should try it at least once.

May 29th, 2015, 12:36 pm

Bavaria Malt(Russia)

Non-alcoholic drink licensed by the Dutch company Bavaria N.V .. Its peculiarity is that Bavaria Malt is positioned as a completely non-alcoholic drink. That is, absolutely. There are even some certificates on this topic.

The composition of the ingredients here, in principle, explains the absence of alcohol. Water and concentrated malt extract. Everything. My guess is that the drink is made by diluting the malt extract with water and boiling the resulting mash and then saturating the resulting boiled wort with carbon dioxide. According to the information I found on the Internet, 7-8 years ago, this wort was also fermented to then remove alcohol by vacuum rectification, and even a natural flavoring "Beer" was added before bottling. Apparently, such a recipe has remained in the past, because on the official website of “Bavaria” it is now written like this:

Typically, alcohol is filtered out of non-alcoholic beer at the last stage of the brewing process. But for the production of Bavaria Malt, we changed the brewing process so that alcohol is not produced at any stage of the process. Bavaria Malt is brewed from selected barley malt without the addition of artificial ingredients and has a rich taste with a noble bitterness and a pleasant sweet aftertaste.

Okay, let's try what they are offering us.

The color of the drink is golden, the foam is of various sizes and disappears quickly. After opening the bottle and in the process of pouring, the nose does not catch the disgusting typical smell of most non-alcoholic beers. Inhaling from the glass reveals a malty sweetness with tones of unfermented beer wort, which is generally pleasant. There are also notes of grain, hay, carbon dioxide, and even a certain fruitiness is felt.

The taste is malty-sweet with a certain bread sourness. There are practically no disgusting signs of non-alcoholic beer. Fine-grained carbonation gives softness to the body, and feels velvety on the tongue, although the density of the body is not enough. Grain aftertaste with light metallic notes. There is no hop bitterness, as you know, because there is no hop in the recipe either. However, if you close your eyes and imagine that you are drinking an ordinary Euroagger, almost no contradictions arise. No, of course, some kind of beer drive, but as a sacrificial substitute for alcoholic beer - quite good.

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Almost 300 years ago, in 1719, the enterprising Dutchman Lavrentius Mures opened a tiny brewery on the territory of his own farm in the town of Lieshout (Netherlands).
Year after year, his "beer" brainchild grew and grew stronger. In 1851, the native grandson of the Dutchman, Jan Swinkles, was already seriously engaged in increasing production volumes and expanding the sales market.
The beer business of the Bavaria company developed so rapidly that already in 1924 the Swinkles had to build another brewery to supply everyone who was thirsty with their specialty intoxicating drink.
By the way, for almost 300 years now Bavaria has been a wholly and entirely family business. For seven generations, the Swinkles took turns running their company: they controlled production, successfully mastered new sales markets, introduced modern technologies, and experimented with new sorts of beer.
And this is what came of it ...

The Bavaria Brewing Company is 580 million liters of beer annually!

Today Bavaria is one of the five largest breweries in Europe. And in his native Holland - this is the second largest "beer baron" after the famous!
Beer brewed at Bavaria factories is enjoyed with pleasure in a hundred countries around the world. By the way, most of the beer is still produced in Leeshout, a small town in the southern province of the Netherlands.
Year after year, the company opens its sales subsidiaries in Spain, Italy, America and South Africa.
In addition to the breweries themselves, Bavaria also owns two private malt houses and a factory for the production of soft drinks!
By the way, Bavaria is also the world's largest supplier of selected malt.
So the Swinkles family really has something to be proud of!

The Dutch have been suing for 13 years for the right to call their beer "Bavarian"

As you know, the Bavaria company produces its beer under two brands: and Hollandia.
So, for 13 years the Swinkles family has been suing German brewing companies from Bavaria for the right to use the name of this part of Germany as their trademark.
It was only at the end of last year that the European Court finally recognized Bavaria from the Netherlands. But the Swinkles won the trial by pure chance!
The situation was as follows. It is clear that the Germans, in theory, have much more rights to call their beer “Bavarian”. But they submitted an application for registration of their trademark only in 1993, and the official "German" brand was recognized only in 2001.
But the Dutch brewers turned out to be more agile - they have been using the proud name “Bavaria” in Germany since 1995.
In general, the Germans were only six years late - and now the original Bavarians do not have the right to call their beer “Bavarian”. Unlike their neighbors from Holland ...
This is how this "beer" paradox was finally consolidated by legislative means. It turns out that Bavaria is not German beer at all!
Although almost all fans of this foamy drink think so, it is natural to identify the trademark and the geographical name of the land in Germany.

Bavaria taught the whole world to drink non-alcoholic beer

The idea of ​​non-alcoholic beer was born at Bavaria back in the 70s in the Middle East. The fact is that Muslims traditionally do not drink alcohol at all. But they still want beer!
Therefore, the Bavaria company decided to come up with and subsequently produce beer ... with the taste of beer, but without a single percent of alcohol!
The technology has been improving for ten years, experiments have been carried out, and the best options have been selected. And the Bavaria company has achieved its goal!
To this day, the non-alcoholic beer Bavaria Malt is, indeed, the most delicious beer "no degree".
Interesting fact. In 1991, at the height of the Gulf War, the US Army literally purchased tons of Bavaria Malt for its soldiers who fought in Kuwait. The American fighter with a can of non-alcoholic beer has been featured on every CNN episode. For Bavaria, this has become the most effective and large-scale "advertising campaign" in the entire history of its existence!
By the way, in the Netherlands itself, Bavaria Malt is two-thirds of the entire market for non-alcoholic beer ...

At Bavaria they save money ... and protect the environment

The basis of Bavaria beer is crystal clear spring water and selected malt of its own production, which experts consider one of the best in the world.
By the way, like all Dutchmen, “Bavarians” are very concerned about environmental protection and, at the same time ... they save on literally everything. For example, the remaining water unused in production is thoroughly cleaned and discharged back into the rivers.
And the production process at Bavaria deserves a separate mention.
The company's factories use a completely closed energy cycle! This means that the heat accumulated as a result of production goes to the energy center and is redirected to other areas.
And the resourceful Dutch collect the carbon dioxide generated during the maturation of beer, purify it and ... use it to carbonate their own sweet lemonades.
But you have to give them their due. The Dutch never skimp on anything that might diminish the quality of their illustrious beer! For example, it is well known that they "love" copper very much. Therefore, all pipelines in the factories of Bavaria are made only of this metal - although this is not a cheap pleasure at all.
, yeast and barley are meticulously selected throughout Europe. And the water "Bavarians", of course, use only their own - from their own sources with crystal clear artesian water.
Well, Bavarian - as already mentioned, has long been recognized as the best in the world.

Bavaria in Russia

First, a couple of very eloquent numbers. According to the results of a sociological survey of our population, Bavaria beer is regularly drunk by 9.5% of Russians and 15.1% of Muscovites!
And such a close "friendship" with Russia began in a standard way. After the collapse of the USSR, the world's largest manufacturers quickly realized what a limitless sales market was opening up for them! Indeed, up to this moment, there could be no talk of any goods from abroad (especially, about "capitalist" beer) ...
The father of the current owner of Bavaria found his bearings faster than his competitors. He was one of the first to enter into several major supply contracts to the former Soviet Union through dealers in East Germany.
According to eyewitnesses, the respectable Dutch were quite shocked by our "wild" ways of doing business. On a daily basis, Russian trucks entered the territory of the plant in Lieshout, loaded with beer, paid in cash, and left back the same day.
And in Russia, the most interesting began. Trucks stopped right somewhere in the field and sold beer from the cars like cabbage in the market.
But in any case, Russia has been and remains one of the most profitable and promising sales markets for Bavaria. And this is despite fierce competition from the invariably popular in Russia, and.
By the way, when the question arose about the production of Bavaria beer already in Russia, Heineken got down to business. And after a while, she bought the license for "Bavarian beer".
At the moment, Efes is engaged in production, marketing, and distribution of Bavaria beer in Russia.
The only difference between Bavaria beer produced in Holland and Russia is ... water. And technologies, recipes, packaging, raw materials - all this exactly meets the high requirements set by Bavaria for the quality of its products.
The owners of the company themselves, who regularly visit Russian breweries with checks, claim that even they are not able to distinguish between the taste of "native" and "licensed" beer.

An overview of the most popular Bavaria beers

Any Bavaria beer has a mild characteristic taste with subtle hints of hops. It refreshes and tones up. It is considered one of the lightest Dutch beers.
Bavaria "Premium"(alcohol 5%) - light and very light beer. It is famous for its pleasant dry taste with a pronounced hop aroma. The foam is persistent, but not dense. Comes on sale in glass bottles with a capacity of 0.25, 0.33, 0.5 and 0.66 l and in cans (0.5 and 0.3 l)
It goes well with pizza, as well as with first courses. The ideal temperature for this type of beer is 6–8 ° С.

Separately, it is worth mentioning a new product from the Bavaria "Premium" series - Bavaria 8.6 (sold in glass with a capacity of 0.33 or tin with a capacity of 0.5)
Bavaria 8.6 is a fairly strong beer (although its actual alcohol content is not 8.6, but 7.9%). By the way, the strength is felt much stronger in the bottled version of this beer than in the canned one.
The aroma and taste of Bavaria 8.6 can be briefly described as sweet-caramel.
In fairness, it should be noted that the novelty has received many negative reviews. Beer fans complained about the alcoholic smell and bad taste in the mouth after tasting.
In general, Bavaria 8.6 is not for everybody's taste, despite the promising increased strength and well-thought-out packaging design.

(alcohol 0%) - real non-alcoholic beer. Available in bottles (0.25 and 0.33 l) and cans (0.5 and 0.33 l).
The beer is light, with a persistent and dense foam, has a pleasant dry taste and a subtle hop aroma.
Ideal for those who are forced to attend a plentiful feast, but for some reason must give up alcohol.
By the way, Bavaria Malt is recognized as the lowest calorie non-alcoholic beer!
And in taste, it is absolutely no different from its "dizzy" counterparts.

And for lovers of fruit beer, Bavaria presents at once three varieties of a sweet hoppy drink, which the fairer sex is so fond of:
- Bavaria "Red" (0.33 liters in a bottle and 0.5 liters in a can);
- Bavaria "Karkade" (0.25 liters in a bottle);
- Bavaria "Apple" (0.25 liters in a bottle).

By the way, the Bavaria company positions its beer as “a drink for young, confident and persistent residents of big cities. For whom honesty and openness mean much more external attributes of power "...

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The unique "Bavaria" Premium Malt is a non-alcoholic, low-calorie beer that retains the full flavor of a light beer. In Europe, this beer is called number one in its category. "Bavaria" Premium Malt has a refreshing taste and is a worthy alternative to alcoholic beer. Beer is created from the purest natural water, barley malt and hops. Most non-alcoholic beers are brewed like regular alcoholic beers, from which alcohol is removed in a final step. This method cannot remove all alcohol, which is why these beers typically have 0.5% alcohol. Bavaria Premium Malt is brewed without alcohol at all and is a true 0% beer. This is confirmed by the HFFIA certificate for non-alcoholic malt products from the food inspection.

Today Bavaria is the second largest brewery in the Netherlands, and it all began in 1719 with a small village brewery in Lieshout, which served the locals and the surrounding area. A significant expansion and development of the business of the Morees-Swinkels family took place only towards the end of the 19th century thanks to the great-grandson of the founder. In 1910, a new brewery was built, and the volume of production increased to tens of thousands of liters of beer per year. By 1924, the factory building had become too small, and an even larger modern complex was erected in Leeshout. In 1933, the brewery added its own bottling plant to its properties, which produced 2,000 bottles per hour.

Bavaria focused only on the Dutch market, but since 1970 it has been supplying products to 100 countries around the world. Today the annual production in Bavaria is more than five million hectoliters of beer. Most of the drinks are still brewed in Leeshout, but some of the products are also made in Russia through the Efes Beer Group and at Bavaria's own brewery in South Africa. Bavaria also owns a soft drink plant, two malt houses, De Koningshoeven Brewery and Trappist Brewery.

Non-alcoholic beer "Bavaria" Premium Malta is produced by the united group "Efes Rus", which emerged after the merger in March 2012 of the world's largest brewing companies SABMiller and Anadolu EFES (EFES Beer Group). The group's task is to take a leading position in the beer market in Russia. The merger allowed Efes Rus to become the second largest brewery in the Russian market in terms of sales. The company controls the production of licensed brands in Russia, and also supplies beer from other countries. The group's assets include 8 breweries and 4 malt complexes.

EFES Beer Group, founded in Turkey in 1969, is a powerful company, ranked 5th among breweries in Europe and 14th in the world. It owns breweries in Turkey, Russia, Kazakhstan, Moldova, Georgia and Serbia, as well as branches in Belarus and Azerbaijan. EFES Beer Group products are supplied to more than 65 countries around the world.

SABMiller is one of the world's leading beer producers, founded in 1895 in South Africa. SAB entered the Russian market in 1998 by purchasing and modernizing a brewery in Kaluga. Gradually expanding, acquiring and building new capacities in Russia (totaling more than USD 700 million), today SABMiller has representative offices throughout the country.

Bavaria is a Dutch beer brand owned by Bavaria NV, part of the Swinkels Family Breweries NV holding. The company occupies a unique position in the international beer market as an independent family business, run by the seventh generation of the Swinkels dynasty. In 2016, Bavaria NV produced more than seven million hectoliters of beer, with a net profit of € 32.9 million. The brand is currently present in more than 130 countries.

In addition to the flagship beer "Bavaria", the assortment portfolio includes the brands Swinkels, Hollandia, Rodenbach, and the Trappist beer La Trappe. Licensed production is organized in Russia and South Africa. The facility also produces soft drinks, malt and grain extracts.

The history of the company can be traced back to 1680. At that time, the brewery in Lieshout was owned by Dirk Vereiken - his tax records have been preserved in the archives of the local municipality. The company passed by inheritance from father to daughter, until Vereiken's great-granddaughter married Ambrosius Swinkels. Since 1764, the history of the brewery is inextricably linked with the Swinkels surname. Today the company is run by representatives of the seventh generation of the family - key posts and places on the board of directors are occupied by 26 cousins ​​and second cousins.

The name "Bavaria" was coined by Pete Swinkels in 1925, after the construction of a new brewery was completed, - it was supposed to indicate the use of bottom fermentation technology by the plant and to emphasize the connection with the homeland of the famous German beer. Since the 1930s, the Swinkels Brothers Company sign has been replaced with a new one: N.V. Beiersch Bierbrouwerij Bavaria ". In 1933, a bottling workshop was launched, which produced 2,000 bottles per hour.

Since 1973, the company has begun international expansion, primarily in Southern Europe. In the late seventies, Bavaria became one of the first producers of non-alcoholic beer. By 1981, the total production reached 1,000,000 hectoliters. In 2016, Bavaria NV acquired a controlling stake in the Belgian Palm brewery, announcing its intention to increase its participation to 100% in 2021.

Struggle for a trademark

The Swinkels family spent more than 10 years in litigation with the Bavarian Brewers' Union, proving the right to name their beer Bavaria. The brand was registered by a Dutch company in 1995, while the German party challenging the legality of this decision filed an application for the protection of the Bayerisches Bier trademark 6 years later. An Italian court of appeal in Turin ended a protracted conflict by ruling in favor of the Dutch brewers. Prior to that, they won a victory in Australia, Spain and achieved a positive decision of the European Court of Justice in Luxembourg.

During an excursion to the brewery, visitors are told the story that one of the fans of local beer was the famous artist Van Gogh, who lived 7 kilometers from the village of Lieshout. The story ends with the assumption that if he limited himself to drinking only this drink, then perhaps he would not have attempted the life of his friend Gauguin and would not have lost his left ear. The exposition of the mini-museum presents a board from a beer barrel, which the painter used as a palette for paints.

Awards

Big Moscow International Beer Festival:

• 2008 - Prize "Blue brother" (Bavaria Malt) and diploma "People's tasting" in the category "Best non-alcoholic".

World Beer Championships, Chicago:

• 2012 - Silver (Bavaria Pilsner) medal and "Highest recommendation" mark.

International Beer Challenge, London:

• 2012 - Silver (Bavaria Lager Shandy) medal;
• 2014 - 2 bronze (Bavaria Fruity Rose, Bavaria Wit) medals;
• 2015 - Silver (Bavaria Bok Bier) and 2 bronze (Bavaria Swinckel's, Bavaria Premium Original Non-Alcoholic) medals.

Australian International Beer Awards, Ballarat:

• 2017 - Gold (La Trappe Quadrupel) and bronze (Bavaria Pilsner) medals.

RankABrand, Amsterdam:

• 2011, 2012 - the second place in the list of the best breweries in Holland;
• 2015 - first place in the TOP-5 of Dutch brewing companies, a special prize for the introduction of green and energy efficient technologies.

IMD-Lombard Odier Global Family Business Award, Montreux:

• 2015 - International Award (Bavaria N.V.) for Outstanding Family Business.

SAN Advertiser of the Year:

• 2010 - gold award for packaging redesign, silver - in the categories "Rapid Development" and "Integrated Communications".

IMC European Awards, Brussels:

• 2011 - Grand Prix and 2 gold awards for the DutchDress advertising campaign and flash mob.

Types of beer Bavaria

Bavaria Premium Pilsener, 5%

The flagship product of the brand, awarded with prestigious awards in competitions in Europe, USA, Australia. The light gold pilsner has a characteristic shine and a fine bubble head. The aroma reveals itself in herbaceous and sweet-malt tones; the bouquet also contains hints of meadow hay, fresh apples, and pleasant hop bitterness. The taste is a continuation of aromatics, the aftertaste diversifies the range with refreshing citrus notes. As appetizers to Bavaria Premium Pilsener, the manufacturer recommends deep-fried squid rings, barbecue chicken wings, and spicy meat dishes.

Bavaria Radler Lemon, 2.0%

Light, refreshing drink, which is a mix of beer and natural lemonade with a pronounced citrus aroma. The premiere of the novelty took place on the UK market in the summer of 2013, the low-alcohol radler was presented as a product to quench the thirst of cycling fans. Beer of golden straw color, when poured into a glass, forms a tall head of creamy white foam. The taste is sweet and sour, reminiscent of the filling in a lemon meringue pie, hop bitterness is practically absent. Will make a worthy gastronomic pair of beef steak, dried duck breast, grilled fish. It is recommended to cool to 3-4 ° C before serving.

Bavaria Malt, 0.0%

The product is produced in Russia, at the facilities of the Moscow-Efes Brewery, and is positioned as a non-alcoholic and low-calorie beer drink. A special production technology allows you to create beer with not a minimum, but zero strength, which is confirmed by the HFFIA certificate. The color resembles fresh apple juice, the foam is not inferior in firmness and density to alcoholic varieties. The aroma is dominated by tones of hay, carbon dioxide, light fruitiness is felt. The flavor characteristics of Bavaria Malt are as close as possible to European light lagers: malty sweetness is set off by the flavor of unmalted grains and bread sourness.

Bavaria 8.6 Original, 8.6%

A strong European-style lager has been produced by the company since 1986. Subsequently, the "8.6" line was supplemented by Gold, Red, Absinthe and other variations on the theme. Powerful and balanced, well hopped beer. Due to the technological features of the fermentation stage, it acquires a rich aroma of dried fruits, grains and anise, in the background there is the smell of apples, reminiscent of cider. Noble bitterness of hops makes the taste rich and full, and notes of licorice and caramel perfectly “mask” alcohol tones. Despite the high declared strength, it is easy to drink, not burning, but warming. Among the appetizers and snacks recommended by the manufacturer are foie gras, blue cheeses, smoked ham, anchovy and olive tapas.