Julia Vern 5 619 0

The Pauling brand has been a leader in the coffee market for many decades. Since 1931, the company began selling ground coffee; until this point, the product was produced exclusively in beans. It was the Pauling coffee producers who came up with the idea to put the packaging date of the product on the packaging, because ground coffee quickly loses its aromatic and taste properties.

So that the buyer can fully enjoy the rich taste and unique aroma of the invigorating drink, the manufacturer indicates the shelf life of the product. The most popular coffee among consumers is Paulig President ground coffee. In addition to the President, the company specializes in producing a wide range of invigorating drinks.

The plant for the production of the aromatic drink is located in Finland. There are reliable partners in Russia; the company’s interests are represented by St. Petersburg and Moscow. In 2011, the first Russian plant producing Pauling coffee opened in the Tver region.

The product from the Tver plant is sold to major cities in Russia, and is also exported to Belarus, Ukraine and Kazakhstan. The plant on the territory of the Russian Federation produces 1.2 tons of dry drink per year. In terms of production and sales scale, the company occupies one of the leading places among coffee suppliers from Russia.

For a long time I was looking for the perfect coffee that would satisfy all my needs. I tried different types of Pawling coffee. The President is most happy with it. I make it in a coffee maker, and I haven’t discovered better ground coffee! Anna

Assortment of Powling coffee varieties

Paulig ground coffee is available in a wide variety of varieties. The most sophisticated coffee connoisseur will find exactly the one that suits his taste.

The Pauling brand produces ground coffee in 1 kg and 250 g packaging. Among the variety of choices are:

• Paulig Colombia;
• Paulig Espresso Original;
• Paulig Classic;
• Paulig President;

Paulig Colombia - ground coffee with a subtle nutty aroma. A medium-strength drink grown on the best plantations in Colombia. The beans are grown in the shade of banana trees and harvested entirely by hand.

Paulig Espresso Originale - created from sweet Arabica varieties with the addition of Robusta. The finished drink has a sweetish taste with a soft aftertaste.

Paulig Classic is a classic version of coffee. The composition includes only Arabica. Medium roasted beans grown on the volcanic soil of Guatemala. The subtle aroma and medium strength of the drink will be appreciated by true coffee lovers.

I always took Pauling made in Finland. I recently bought into a promotion and bought 2 packs for the price of one for 300 rubles. I cooked it, tried it, and realized that something was wrong here. I looked at the manufacturer - the city of Tver. Now it’s clear that I won’t fall for such tricks again. Coffee produced in Finland is of much better quality than coffee from Tver. Natalia

The unique taste of Paulig President coffee

Paulig President - combines the best varieties of Arabica. This invigorating drink has a rich taste and refined aroma. The beans are lightly roasted, which eliminates the taste of bitterness. The coffee mixture consists of 6 varieties brought together, which give the finished drink a unique aroma and unforgettable taste. One package of Paulig President Original is a blend of 100% Arabica:

• Santos;
• Colombia;
• Costa Rica;
• Kenya;
• Ethiopia;
• Guatemala.

Special grinding provides for the preparation of an invigorating drink in a Turk, coffee maker and French press. A cup of hot drink will provide a boost of energy for the whole coming day. 100 ml of the finished drink contains about 0.7% caffeine.

Ground coffee is produced in vacuum packaging, weighing 250 grams. The price of ground coffee ranges from 190 - 300 rubles per 250 grams. The cost of some varieties, for example, Paulig Colombia, reaches 650 rubles. You can purchase a premium drink in online stores or supermarkets in large cities. When purchasing, you should pay attention to the manufacturer.

Ground coffee produced in Finland differs in price from that produced in Russia. Consumers note that the difference lies not only in price, but also in taste. Coffee produced in Tver has the taste of burnt beans. But the choice remains with the consumer, because some people like a mild taste, while others prefer it with a bitter taste.

Hello everyone, friends! Among various brands and brands of coffee, Paulig is one of the best and takes an honorable second place in Russia. It is produced in northern Europe, in Finland. However, one should not assume that grains are also grown there.

No, they are carefully selected and brought from warm countries where there are sunny plantations with aromatic coffee beans. In Finland, they process imported grains, taking into account all the technology for preparing the right product. And in you can read about what other types of Finnish coffee there are.

Coffee producers say that the following factors may influence the taste of this delicacy:

• The right combination of different Arabica and Robusta varieties;
• Degree of roasting of beans;
• Grinding fineness.

In order to prepare paulig beans, you will need a coffee grinder to grind the beans, as well as a container in which to prepare the coffee. For the container, you can take a Turk, a French press, a coffee machine or a regular cup.

By purchasing a Paulig brand product, the consumer can rest assured that the product is of high quality and has excellent taste and aroma.

Just a couple of centuries ago, many coffee lovers could not have imagined that brewing coffee would be so easy. Previously, in order to enjoy a truly delicious drink, its lovers had to purchase goods in a special shop that sold tea and cigarettes.

Coffee Paulig Espresso

The coffee beans were green in the shop because they were not roasted before being sold. This made life much more difficult for coffee lovers, as they themselves had to experiment with the degree of roasting and achieve the desired taste.

After the beans were roasted, they were manually poured into a coffee grinder and thoroughly ground, which required quite a bit of effort. Only after the desired grinding was achieved, the drink was brewed from the ground product.

The whole process took a sufficient amount of time, which not everyone had. However, admirers of the drink could not start the day without it and tried to prepare the drink as quickly as possible.

Many Europeans thought about how to simplify the process of preparing their favorite drink so that they could enjoy it in their spare time.

Thus, the first coffee drink in Finland, called Paulig, was invented and produced. To prepare it, all you had to do was pour the ground grains into a pot, add water and cook the delicacy.

Paulig coffee was not immediately recognized by society, but through long and careful development, a high-quality product was released that was liked by many. Now coffee lovers could enjoy this magical drink in a matter of minutes.

History of the Paulig brand

The history of the development of the Paulig brand began with the name of Gustav Paulig, who lived in the city of Lübeck. He worked for Nokia and for some time was able to save a decent amount of money to open a shop with colonial goods. To do this, he moved to Helsinki and opened his own business.

Over the 5 years of fruitful work, the Paulig brand was recognized by many and was considered the most popular throughout Finland. At first he simply traded colonial goods, and then he picked up the idea of ​​roasting coffee beans and applied this idea on an industrial scale.

He acquired a workshop, as well as a warehouse where raw materials were stored. Having once tried a drink made from roasted coffee beans, consumers truly fell in love with the product and began to purchase it often.

Consumers practically gave up roasting green products themselves and began purchasing roasted goods from the young entrepreneur.

Excellent and consistently high quality Paulig coffee beans

It so happened that Gustav died early and his wife Berta took over the business, who did not abandon her husband’s idea, but rather promoted the production of the product. She also had an entrepreneurial acumen that allowed her to not be intimidated by the challenges of running a business.

In addition, she opened a whole chain of confectionery shops in her city, where they offered to enjoy aromatic coffee drinks along with pastries. Here, if you liked the drink, you could purchase the Paulig products themselves so that you could prepare the drink at home.

Another achievement of Gustav’s wife was that she began to supply not only Arabica and Robusta separately, but also mixtures that had a richer taste and aroma. After Bertha retired, she was replaced by her son, who introduced an innovation - different degrees of roasting of coffee beans.

Grandson Henrik also continued the family business and began advertising the product. The drink label now featured a girl in the national dress of Finland, which allowed many consumers to fall in love with this product even more.

Currently, Paulig is still a family affair, but this did not stop it from being one of the first in Russia and becoming a favorite drink for many consumers.

What is the advantage of Paulig coffee over other brands? Why did it take second place in terms of consumption in Russia? These and other questions often concern consumers. The answer here is this:

• Excellent and consistently high quality coffee beans;
• A huge variety of varieties and blends;
• Consumer tastes are taken into account;
• There is a special roasting of the beans, which is kept secret from other producers;
• Careful selection of only high-quality raw materials for the production of the finished product;
• The originality of flavor combinations of coffee beans brought from different parts of the world.

All this allows you to create a true drink with a noble, rich taste and aroma, without which not a single day can pass.

Coffee combinations are represented by various types of coffee beans. Here in Paulig Arabica from different parts of the world:

• Brazilian grains;
• Arabica from Kenya, which gives the drink richness;
• Colombian Arabica;
• Arabica from Nicaragua, which has a mild taste and aroma;
• Central American Arabica.

All these varieties are of high quality and make an ideal drink for every taste. You can purchase Paulig coffee beans in 1 kg, 500 g and 250 g. Here the choice will depend on the specific person who will purchase the products.

Paulig Arabica coffee beans 1 kg are most often purchased for offices, beauty salons and other institutions where a large amount of the drink is drunk per day.

Reviews of Paulig coffee beans

Most often, the drink in beans is purchased for offices and homes where there are coffee machines. However, some coffee lovers like to grind the beans themselves in a hand mill and then brew them in a Turk or other container.

Reviews about the drink are mostly positive. The excellent taste and aroma of the grains themselves and the delicacies prepared from them are noted. In addition, attractive packaging and an affordable price are noted.

Paulig ground coffee

Reviews of Paulig ground coffee are as high as those of the bean drink. It is preferred by many who do not want to bother with grinding grains.

Among the various types of varieties and product lines, Paulig notes some of the most popular among people.

Coffee Paulig classic

Paulig classic coffee has an amazing aroma and taste. The degree of roasting is medium, the beans are 100% Arabica. It can be purchased both in grains and in ground form.

Due to the variety of product forms, it can be prepared in different ways. You can buy a ground drink from 100 to 500 g, and a grain drink from 250 g per package.

Paulig ground in a pack

Paulig classic coffee beans are popular among office free moments, when you can enjoy a drink during working hours. An important and decisive point here is the presence of a coffee grinder and coffee machine.

Paulig classic ground coffee is preferred by coffee lovers who are busy with important matters and do not have time to grind the product. That is why it is readily purchased by busy people who appreciate the taste of the drink, but are not willing to spend a lot of time preparing it.

Paulig classic coffee, which has excellent reviews, is one of the most consumed types of drink by citizens of Russia and the countries closest to it.

Paulig President coffee beans are the most popular among the line of products released under this brand. Paulig original President coffee is made from roasted beans of varying degrees, where light roasting makes the taste of the drink rich and unique.

Coffee Paulig President is the most popular among the line of products released under this brand

Paulig President ground can be purchased in weights from 75 g to 0.5 kg. It is preferred by many because it is easy to prepare and has amazing taste qualities that not every product has.

Paulig espresso coffee is presented in 3 types:

• Original. The drink is formed from several varieties of beans that have been dark roasted. You can use it to make espresso, ristretto, Americano and other types of drink. In addition to Arabica, the mixture contains some Robusta beans, which gives the finished drink a strong and rich taste with a sweet aftertaste. Paulig espresso coffee beans are available in 250 g and 1 kg, ground coffee – 250 g;
• Fortissimo. This type is the most popular in this line. Its taste is both rich and soft. Sold packaged in 250 g.
• Barista. It simultaneously combines several tastes: sour, bitter and sweet. This taste is provided by several varieties of Arabica and Robusta. You can try it only by purchasing a 1 kg package.

Coffee Mocha Paulig

This drink is represented by the constant quality of the product, which has a persistent and long pleasant aftertaste. The degree of roasting is medium.

These products are produced in different forms. There is Pauling coffee for a cup, for Turkish, ground or in beans. You can also buy it starting from 75 g and ending with a large package of 1 kg beans.

Coffee Paulig Mocha: reviews about it are mostly positive. Negative ones do occur, but rarely. The advantages of this type are its taste and affordable price range.

Coffee Powling: reviews

Over the years of consumption of the product, buyers have learned to understand the quality of coffee. Recently, the product market is full of various brands, which makes it possible to get confused and accidentally buy the wrong thing. However, people began to figure out which would be tasty and which would not.

Paulig coffee is quite popular in the market among coffee drinks. Over the years, he has not lowered his ratings, but rather gained them. The opinion of various consumers is that they like this product and are willing to buy it constantly.

This is due to the fact that, along with the taste, the price of this product is relatively low and the product is accessible to many people.

As for the coffee beans, they are of almost ideal quality in the product. Their roasting is uniform, which is reflected in the taste of the finished drink. There are no overcooked or green beans here.

Even the most capricious and selective gourmets note the excellent taste and aroma of the finished drink. It’s also convenient that you can buy coffee beans as well as ground coffee.

This allows gourmets to choose their version of the drink depending on their preferences and availability, because ground coffee can be prepared faster than grain coffee.

The price for the product of this brand is average. Consumer opinions differ here. Some say that the product costs little for such good quality, while others think it is expensive.

However, everyone notes that regardless of the price, this drink is definitely worth trying. Consumers who want to save money buy coffee beans, as it is slightly cheaper than ground coffee.

One thing worth noting is that gourmets and ordinary consumers unanimously claim that the drink made from this coffee actually has an incredibly amazing taste. Here everyone can find their own version of the drink, depending on the degree of roasting and method of preparation. Paulig coffee rightfully occupies a high position among similar brands. That's all!

Brands with history have always evoked respect and trust among customers. This also applies to Finnish coffee from Paulig. This is the second most popular coffee supplier in Russia and the first in the Baltic countries.

About the brand

For more than 140 years, Gustav Paulig's company has been supplying the world market with several types and varieties of coffee for every taste. This enterprising German moved to Finland from Germany to start his own business. It remains a family business to this day.

The year of foundation of a small grocery store selling colonial goods is considered to be 1867. Gustav Paulig offered the residents of Helsinki cognac, salt and coffee President. This is the current name of the product. In those days, it was green bean coffee, which city residents roasted at home.

Gustav was an enterprising man. In order to expand trade, he advertised in newspapers and offered delivery and special conditions to wholesale buyers. Very soon, he was the first in his business to register the so-called logo, which is the Latin capital letter P. It was a kind of sign of the quality of the products being sold, causing greater confidence among the buyer.

The company developed quickly and dynamically. Very soon the main product sold through the chain of stores was coffee. Gustav took a guess at the method of technical roasting of green coffee beans, built his own roasting shop and began selling already roasted beans.

Company logo

After Gustav's death, the company's affairs were managed by his wife, and later by his sons and grandsons. The business grew and expanded. He needed to go beyond Finland. To this end, another innovative move was adopted. The company has its own identity. It was a girl in national costume named Paula. Her image with a copper coffee pot in her hands appeared on the company's products. She appeared at all official events. In many ways, the history of the brand is reminiscent of the formation and development of another European coffee leader - Julius Meinl.

Today, the central office and largest roasting plant of the Gustav Paulig Group is located in Helsinki. The product range has grown greatly, as has the communications system. The company works closely with wholesale buyers and cafe chains, conducts seminars, training programs, and promotes coffee as a product.

Not long ago, brand offices were opened in St. Petersburg and Moscow. And a new roasting plant was built in the Tver region of Russia.

Range

Today, the range of Finnish Paulig coffee is represented by ground and grain products. Paulig President coffee is considered the classic and most popular in the assortment. This product is grained and ground in packs of 75 g, 250 g, 270 g and 500 g.

Types of Paulig Presidentti:

• Original;
• Gold;
• Black.

This is a bean and ground coffee made from a blend of light roasted Arabica beans. A light, aromatic drink with a strength level of 2. President is suitable for preparation in a Turk and a coffee maker.

Paulig Classic

This is ground and bean coffee, packaged from 75 to 500 g. It has an average strength of 3 points. Features a blend of Arabica beans from Central America and is suitable for a variety of preparation methods from cup to Turkish coffee to coffee maker. This line was created specifically for the Baltic and CIS countries.

This is a ground and grain product made from a mixture of Brazilian and Central American Arabica coffees, medium to dark roasted. The strength of the drink is 3 points. The drink has a long aftertaste, light bitterness and velvety texture. Excellent choice for every day.

Paulig Arabica can be purchased in packages of 75, 200, 250 and 500 g

Paulig espresso

Made in the best traditions of Italian coffee.

Available in three varieties:

• ORIGINALE beans and ground;
• FORTISSIMO beans and ground;
• DELICATO beans and ground.

The Original line is a mixture of dark-roasted Arabica beans with the addition of Robusta to give the drink greater strength. Roast level 4.

Paulig Fortissimo is a dark roasted blend of Central American Arabica beans. Strength level 4.

Paulig Delicato is a light blend of medium-strength Arabica coffee (3 points). It has a delicate taste with a pleasant sourness.

Paulig Mocha

An original blend of medium-roasted Arabica coffee gives a rich taste to the infusion. The line is represented by ground and grain products in standard packs. The Mocha range is a classic coffee, as well as one specially created for brewing in a cup and teacup.

This is coffee in capsules for special capsule coffee machines. It is represented by 11 types of products, which differ in the composition of the blends, strength and taste. The assortment includes classic Paulig President, Classic and Espresso, as well as cappuccino and even a decaffeinated product.

Each pack contains 16 hermetically sealed capsules

Paulig Extra

One of the strongest products of the brand. 30% consists of strong robusta. Arabica beans are represented by varieties from South and Central America with medium and dark roasts. The cheapest product in the entire Paulig range.

Paulig coffee is a product of consistently high quality. After all, it was this property that formed the basis of the concept and general idea of ​​the huge company. Today, these products remain popular in many countries around the world and, despite high standards, remain affordable.

Paulig is a recognized expert in the field of coffee with more than 135 years of history. Paulig coffee is European quality, experience and tradition of producing premium coffee since 1876, guaranteeing a refined and harmonious taste in every cup. Today the Paulig Presidentti line includes three blends: Paulig Presidentti Original, Paulig Presidentti Gold Label and Paulig Presidentti Black Label.

Paulig first began producing the Paulig Presidentti in 1929. It was then that, in honor of the 25th anniversary of the roasting shop, a mixture of the highest quality 100% Arabica beans “Presidentti” (No. 26) was added to the range. More than 80 years have passed since then, and Paulig Presidentti remains one of the most beloved and sought-after products among natural coffee connoisseurs.

In the summer of 2013, the legendary Paulig Presidentti coffee blend was rebranded in Russia, and in the fall of the same year two new premium products will appear on store shelves: Paulig Presidentti Gold Label and Paulig Presidentti Black Label.

New design Paulig Presidentti Original

Until this moment, in Russia and the CIS countries coffee was called Paulig President. To emphasize the high quality of this premium product, it was decided to use the original Finnish name - Paulig Presidentti Original.

In the new design, the company logo, as a seal of quality, adorns the top of the packaging, and in its former place is a gold-colored coffee cup - a symbol of a premium product since 1968. It is noteworthy that Paulig has exclusive rights to use gold-plated cups on packaging, designed by artist Olga Osol. Since the opening of the Vuosaari plant on May 29, 1968, every Paulig coffee package has been printed with an image of a golden cup, which has become a symbol of the world's best coffee enjoyment.

When changing the design, the recipe (composition) and cost of Paulig coffee Presidentti Original not changed.

New line of Paulig Presidentti

Throughout its history from 1876 to the present day, Paulig has always strived to discover new tastes. This is what makes us strive for something new, take risks and create. Create while staying true to your opinions, without compromising on quality standards.

Expanding the line, Paulig creates new blends for those who know how to appreciate the moment. That very special moment when in a perfect cup of coffee the nuances of tastes are combined with pleasure.

The new blends of the Paulig Presidentti line are premium products of the highest quality, differing in the composition of the coffee mixture and degree of roasting.

This is coffee that is created for everyday life and holidays - for the first minutes of a new day and the last moments of the night, and for all those moments in between that can be filled with pleasure. Paulig Presidentti coffee, like life itself, is full of discoveries for those who want to enjoy the taste.