The new café is not just about menus, vendors and checkouts. A quick question: when the business is ready to go, what is missing? Answer: quality advertising. If you do not declare yourself, consider that you did not open a cafe at all.

Cafe advertising: questions of correct positioning

How to make cafe advertising effective? The first thing you need to decide is the target audience of the institution. Her age, hobbies and earnings. Advertising of the new cafe is focused on potential customers. If the business has been operating for a long time, it is much easier to determine the direction of advertising.

Speak the same language with your visitors. For example, a creative advertisement for a cafe is not suitable for a conservative audience. And advertising for a children's cafe should be, first of all, focused on parents, and not on kids.

Is the portrait of a typical visitor drawn up? Then consider the cafe chips to attract customers.

Promotion of a cafe: what can interest guests

• Advertising of complex lunches in a cafe will attract employees of nearby offices
• Discounts on the menu at certain hours
• On Wednesdays (for example) a discount on all soups or a dessert as a gift
• Birthday gifts
• Special offers for large companies
• Hosting an event

The list can go on for a very long time. Proceed from your capabilities and the requests of visitors. Test, analyze. Gradually you will understand which chips work. See what competitors are offering. Learn from them and get better.

The most effective advertising for cafes: the Internet

Advertising cafes on the Internet is the most effective way to announce your business. There are too many cafes in Moscow for visitors to remember them all. Now most of the visitors are looking for a place where they can eat and sit with a company via the Internet.

Cafe advertising: website

Create a website with a simple interface. Don't overload it with information. It is important for users to find out the menu, the cost of dishes and possible promotions or discounts.

Entrust the development and content of the site to professionals. Be sure to set up contextual advertising, update content. If the cafe website is not included in the TOP 10 search engines, it will most likely not be noticed.

Cafe advertising in social networks

Many entrepreneurs promote their business through social media. Among the advantages are for the most part free cafe advertising and a large audience reach. But promoting a cafe through social networks is quite difficult. For the audience, the group of your cafe will only make sense if you hold various promotions and discounts. The standard reception is a discount or a free dessert for reposting a post.

Cafe in city information services and thematic resources

Be sure to place information about the cafe in the city electronic reference systems (2Gis, Yandex.Maps and others). Often visitors are looking for an institution located within walking distance. An interesting resource that allows users to find a cafe nearby is Local Hero.

It is important to promote the cafe on thematic resources. One of the largest is Foursquare. You can simply place ads or participate in ratings and reviews.

Cafe advertisement on the street

Often visitors just walk past the cafe. To prevent guests from passing by, you need to create an enticing advertisement. A banner is an unnecessary measure: expensive and inefficient. If you have recently opened a cafe, the name is still unknown to the public. The banner will not be an empty phrase only if you offer an extremely seductive promotion.

• Signboard. The sign itself and the shop window make the first impression on the passer-by.
• Pillar. He stands next to the entrance to the cafe. Place a tempting offer on it, promise a discount or indicate a couple of dishes from the menu at affordable prices.
• Leaflets. For cafe advertising, this measure will be effective if a guaranteed gift or discount is indicated on the flyer. For example, to the bearer of the leaflet coffee as a gift.

How to advertise a cafe through the media?

Advertising cafes in newspapers and magazines is almost useless. TV commercials are very expensive. Before launching them, calculate your ad budget and make sure your audience is watching TV.

Advertising cafes on the radio will work if you can offer some unique offer to radio listeners. A code word that gives a discount, for example. Choose a radio wave based on the preferences of the target audience. Advertising youth cafe on the radio Retro FM will be a failure.

Cafe advertisement: the battle for visitors has begun!

We repeat that in the conditions of fierce competition in Moscow, only good cuisine and high standards of service are indispensable. Cafe advertising means no less than an exquisite menu.

• Define your target audience: age, earnings, needs and hobbies
• Develop cafe features to attract customers
• Host events
• Actively promote the cafe on the Internet
• Use outdoor advertising and flyers
• Order advertising in the media, if it makes sense

Do not want to open a cafe from scratch and create a complex advertising campaign? A ready-made business will allow you to avoid unnecessary costs for promoting a cafe. You may prefer to buy a cafe from the owner. In this case, it will be much easier to advertise the cafe, since it is already familiar to the audience. When creating an advertising campaign, you can take into account the experience of the previous owner and the interests of the real audience.

A varied menu, cozy interior and friendly staff are the basis of any good restaurant. However, no one will know about your institution if you do not declare yourself. What should be the text for advertising a restaurant? What photos to use to attract guests? Let's take a look at this material.

How to write text for a restaurant advertisement: examples

One of the most effective ways to promote is to promote a cafe or restaurant on social networks. How to advertise yourself? For example, if you have updated the menu, be sure to tell your guests about it.

How to write an invitation to a restaurant? Do not write standard phrases about a unique recipe and unsurpassed service in the text of an advertisement. It is also not worth writing a detailed description of each item of the new menu. Indicate 2-3 new dishes, tell us about promotions. Be sure to include a link to the menu so that the user can view it immediately. Address the guest as in personal correspondence. Restaurant ad text example:

We've updated our menu, check it out! It's cold outside, but the restaurant "Elegia" is cozy, warm and delicious! The updated menu includes creamy porcini mushroom soup, goat cheese pasta and delicate blackberry cheesecake. We are waiting for you daily from 10.00 to 22.00 at the address: Zhukovsky street, 34. The new menu is already on the website: elegy.rf / winter menu /

What text will work for a New Year's advertisement for restaurants

Are you planning to hold New Year's corporate parties in a restaurant? Do you invite guests to celebrate the New Year in your establishment? The text of a New Year's advertisement for a restaurant should be informative. Keep in mind that customers will be looking for your offer among hundreds of others.

• State your offer clearly. Specify the cost of service per person. Briefly describe the holiday program.
• Place a link to the site, as well as a phone number or e-mail for prompt communication with the administrator. So that the guest can immediately book a table or rent a hall.

How to write text for a restaurant advertisement on the radio

What should be the text for advertising a restaurant on the radio? Simple and memorable. The commercial lasts 20-35 seconds, during which 4-5 sentences are spoken. During this time, a potential visitor to the cafe should understand what is the advantage of your establishment.

• Clear and short sentences
• Facts (your benefits)
• Numbers (discounts, promotions, prices)
• Information on how to find a restaurant or where to book a table: address, phone

Be sure to give the address of the cafe and the method of communication. If the phone is simple (333-43-43), it is better to indicate the number. If the numbers are hard to remember, say the website address.

Restaurant "Elegia" invites you to have a pleasant evening. For you: Italian, French and Russian cuisine, live music and show program. As well as free food delivery in Moscow. Zhukovsky, 34. Phone: 555-85-85.

Rules for writing text for advertising a restaurant

Conciseness and informational content are your main assistants in restaurant promotion. The main thing is not to make the text too dry. Add your "trick", whether it's a healthy diet, food supplies from Europe, an original wine list or an unusual way of serving dishes.

Use our tips to write delicious text for a restaurant food ad. Tell guests about promotions and current offers, be interesting and you will succeed!

Heat. On a misted glass of cold beer, drops of water flow directly onto your hand. A high head of foam with a pleasant hiss rises over a golden-amber drink, giving off the smell of natural hops and malt. In the beer restaurant "Munich" you will find varieties of dark beer with flavor notes of caramel and light beer with a slight bitterness of hops. Come and enjoy the taste of real beer according to old monastic recipes.

Winter. It's cold outside, and in the restaurant "Chekhov" you will find a hot steak from farm beef on the coals, ruddy potatoes with a golden crust and a rustic salad. The smell of tender, smoky juicy meat will go well with crispy potatoes.

Real homemade sausages from poultry, rabbit, pork will not leave anyone indifferent. From above they are covered with a thin fried crust, but inside they are juicy. Basil, coriander and marjoram will enhance the taste of hot, freshly roasted sausages, which go very well with dark Czech beer or dry red wine from the wine cellar.

Roe deer or hare skewers with Provence herbs convey a slightly grassy forest smell of natural meat. And the fish freshly caught from the aquarium, baked in the oven in its own juice, is beyond praise!

Restaurant Chekhov is made in the form of a traditional landowner's estate. Oak tables, hunting trophies on log walls, a Russian stove and live music perfectly convey the charm of the bright traditions of an old tavern. For a few hours you will feel like a nobleman. Call and book a table today - sometimes there are not enough empty seats.

Pizzeria Corleone prepares pizza in a wood-fired oven right in front of you. The juicy piping-hot stuffing will gently sizzle on thin crispy dough, exuding the aroma of smoke from fruit trees. Having bitten off a piece, you feel the taste of fresh tomatoes and spices: basil, oregano, marjoram. And we have the longest strings from viscous cheese in the city. Come and see for yourself!

What to write on the website of cafes and restaurants?

Let me tell you a secret – the restaurant business is very competitive. On the one side. On the other hand, the demand is very high. And a huge plus: most establishments do not pay enough attention to marketing. Especially selling texts.

It gets to the point that many restaurants do not even have their own simple business card website. People look at prices and restaurant menus on third-party resources. Even if you start your website on a free template and fill it with information, you can significantly outperform your competitors and make your restaurant a shining star on the gastronomic map of the city.

But it just so happened that people go into the restaurant business, aimed at quick profits. They are too lazy to study marketing - they just think that you need to work hard and make money. Don't waste time on stupid things. And if you start applying the basic selling techniques of marketing and copywriting to the restaurant business, the profit will increase significantly.

How to attract visitors to cafes and restaurants

• Targeted advertising. A person drives into the search, for example, "cafe Novosibirsk" and gets to your page. You will have to pay for each click - but the average check will more than pay off all expenses.
• Advertising in social networks. One advertising post in the promoted group of the city - and you are provided with a hall of visitors.
• Establishment catalogs. Be sure to make sure that there is up-to-date information. And conduct a dialogue with commentators - people will see that the institution values ​​\u200b\u200bits reputation.
• Advertising in transport. People traveling home from work by public transport think about which cafe to go to relax after a hard day's work. Your ad will help them make the right choice.
• Distribution of leaflets. Leaflets are best distributed near the cafe.
• word of mouth. The most reliable promotion channel for those clients who fundamentally do not accept advertising.

Classic example: one American, the owner of a chain of restaurants, spent very little money on advertising. But there was no end to visitors. His marketing ploy was ingeniously simple. From time to time he hosted free banquets for barbers. Hairdressers then sincerely praised this restaurant to their customers. And every second person goes to the hairdressers.

An example of text for advertising cafes, restaurants and bars on the radio

The main thing is to invest in timing. For example, 20 seconds is approximately 250-300 characters of text. If you shove something that is not shove, there will be a machine-gun burst. In the radio commercial, you need to repeat the name of the institution 2-3 times, emotionally describe the menu in a few words, and add a call to action at the end.

Here is a nice example: a text for an advertisement for a cafe on the radio in an entertainment center, running time is 40 seconds:

Are you interested in the answer

What to eat for lunch?

Maintain your figure

And beautiful nature

There is nothing better

Than the cafe "Golden Key"

Hot dishes, salads, desserts,

There is a pizza to choose from - seize the moments,

And besides, each of you

You can celebrate your holiday with us

On the playground with the soul to frolic

Cinema 3D then find yourself

There are a lot of desires, a lot of ideas,

Attraction 5D is for you and friends,

And also you catch a happy moment,

Come to the "Golden Key" on the weekend with your family,

Cheer with us for football

With live broadcast you will not miss a goal!

Come to the cafe "Golden Key". We work daily from 8.00 to 22.00 in TRTo "Cosmos".

• Women who look after their figure
• Young mothers with children
• Groups of friends
• football lovers

There is a clear hint in the advertisement that the cafe is located in a shopping and entertainment complex and there are other entertainments besides food. That is, this cafe is ideal for celebrating a birthday, New Year, graduation, closing the session, playing your favorite football team, and just the end of the working week.

Another example: a text for an advertisement for a cafe on the radio in an entertainment center, running time 40 seconds:

Attention, attention, attention!

Cafe "Antalya" opened today

Only we have oriental cakes,

Shawarma with veal and potatoes,

For the first time in Sumy chicken hamburgers,

Our cafe is the most hospitable,

There is little time left before the holiday,

Try not to be late for it You start,

So don't waste time

Come join us for the opening!

March 8 at 16.00 a lot of prizes and drawings. Animators, competitions and valuable gifts. We look forward to seeing you near the Kiev department store. Cafe "Antalya"!

This is a typical example of a coffee shop invitation text. A very well crafted call to action.

Keywords

Often people are looking for where to sit in search engines. In the search, queries such as “pizzeria Gagarin Avenue”, “Odessa restaurant”, “cafe in Orel menu and prices” are typed. That is, a person is mainly interested in the place, menu and price category. Highlight these points in the text on the restaurant website, and free customers from search engines will come to you. The selection of keywords on the example of clothing can be found in the article. Let me just say that I personally use Wordstat and the Bukvarix keyword database installed on my computer for this purpose.

Call to action

At the end of any advertising text necessarily should be a call to action. Tell them to come to you today, tomorrow, on your birthday or on New Year's Eve. Without a specific call to action, any restaurant ad copy becomes "almost ad copy." You don't want customers to "almost walk" into your bar, do you?

Order an article for advertising a cafe and a restaurant

Are you a restaurant owner or manager? You do not have time and experience to write beautiful selling texts? There is a solution - order an article for a restaurant, cafe or bar from me. I will select the best keywords that will quietly bring the article to the TOP, bring visitors and buyers. At the same time, the text will have an easy-to-read selling structure. Do not be shy - !

View prices

If you want to open a cafe in Moscow, then you are a brave and determined person. Why? Because the competition in the catering sector of the capital is colossal. Finding a venue, hiring the best chef and creating an incredible menu is only part of the journey.

A real gladiatorial battle is the promotion of a cafe. Don't know how to promote a cafe? In this article, we have collected the latest effective ways. Stay with us, read and take notes.

Promotion of a cafe: the main rule is word of mouth

More than 50% of visitors learn about the new cafe from friends and colleagues. About 18-20% read about the institution on the Internet. That is, the most effective way to promote a business is word of mouth. Thinking about how to make people talk about you and advise friends? Ideas for the promotion of a cafe in this case are virtually inexhaustible.

What interesting chips for cafes are used most often? First of all, everything related to the menu:

• Unusual composition of dishes. Unusual should equal "delicious".
• Original appearance. If the taste of the dish is appreciated only by the guest who ordered it, the appearance will surprise everyone. A photo of a carriage-shaped pumpkin with bone-carved pork ribs baked in it will quickly spread on social networks.
• Large portions. It still pleasantly surprises guests. Get your first customers on edge with the amount of servings. This will be remembered for a long time and told to friends.
• Prices. Dumping always works.

The service and design of the premises can also be an occasion for conversation:

• Unusual staff uniform
• designer tableware
• Author's door handles

Take a look from a new angle at everything that the visitor has long been familiar and familiar with. Promotion of a cafe from scratch in this case will be swift. But know the measure! When creating an unusual offer, be guided by the tastes of the audience. All of the above is designed to surprise guests. Nice to be surprised.

Promotion of a cafe or restaurant should begin even before the establishment itself opens. Start an advertising campaign a couple of weeks before X-Day. Announce the opening of the first cafe of its kind. Intrigue and throw cryptic hints. The audience should tremble in anticipation.

The main source of information about catering establishments is the Internet. New establishments often open in Moscow. How to ensure effective promotion of cafes on the Internet?

Simple rules on how to promote a cafe online:

• Create a site. The rules of a good site are a simple interface, mouth-watering photos, menus, prices, and up-to-date information about ongoing promotions and events. Entrust the creation and promotion of the site to professionals.
• Cafe promotion on social networks and Instagram. Entrepreneurs consider this method of promotion effective. In social networks, hold simple contests: a discount for reposting, coffee for all subscribers, and so on.
• Reviews. If there is a well-known blogger that suits your target audience, arrange a review.
• City reference systems. Promotion of cafes and restaurants through reference systems is another effective method. Often visitors simply look for an institution that is nearby. Be sure to post information in 2Gis, Yandex and Google maps, Local Hero and other large resources.
• Subject sites and forums. Now the forums are losing their relevance. But resources dedicated to reviews of the restaurant business are gaining momentum. The most famous and visited is Foursquare. Collaborate actively.

The main methods of cafe promotion on the Internet are discounts and gifts for subscribers and free invitations to events. Photos rule the internet. Make detailed photo reports of all events on social networks and on the website. Visitors will search for themselves and post photos. Also post attractive photos of your cafe dishes.

Chips for a cafe: what attracts guests

The atmosphere of the cafe and the interior is certainly important. But in order for everyone to know about them, it is necessary to lure guests to you. The most effective way is discounts, promotions and gifts. What promotion can you come up with for a cafe? There are a lot of options. See what competitors are offering. Come up with an unusual offer. That is, one that has not yet become pleasing to the guests.

The main thing is the benefit for visitors. First of all, they focus on price. For example, two drinks for the price of one, discounts on large orders, special menu of the day, business lunches. Constantly update discount promotions so that guests do not become bored with them. Another reason is that you want your customers to try as many items on the menu as possible. Promotions will change, and guests will order their favorite food, regardless of the discount.

Other cafe promotion ideas are gifts from the chef and club cards. The point is to show how important the guest is to you, to distinguish him from all.

On social networks, you can conduct a survey to find out what promotions visitors want to see. So you will know which offer will definitely be a success, and the guests will feel omnipotent.

If you don’t know how to quickly promote a cafe, lower prices and ask social media subscribers what they would like to see in your establishment.

How else can you promote a cafe: cooperation

There is safety in numbers. In order for as many people as possible to know about your cafe, cooperate with other businesses. A simple example. If you have opened a cafe designed for moviegoers, on a mutual basis, agree with film clubs to hold film screenings on your territory. Offer discounts or free coffee to all club members.

The more partners you have, the easier it is to promote the cafe. The logic is simple: the guests came because they promised a discount. In the cafe, they met the same inveterate moviegoers, saw huge portions of unusual food and door handles in the form of a movie projector. They were delighted, posted photos on Instagram. These photos were seen by friends and friends of friends.

Cooperation with themed clubs is very beneficial if you do not know how to promote a small cafe. People with common interests will gather in a small square. Your task is to maintain a friendly atmosphere. The atmosphere of a cozy club is suitable if you do not know how to promote a cafe in an impassable place. Create a unique offer, surprise guests and promise gifts. Then you will be found even on platform 9¾.

How to promote a cafe: a course for a young fighter

We have listed universal ways of promotion. Remember that all your efforts should ultimately be aimed at launching word of mouth. The rest is nuance.

• Thinking how to unwind cafe in a small town? It's very simple. Analyze competitors, draw up a portrait of your guest and make a loud statement about yourself before opening. Since there are fewer competitors in smaller cities, you will be recognized very quickly. And then proceed according to the algorithm described above.
• All of the above rules apply to how to promote fast food cafe. In this case, the main thing is the correct location of the business. Locate the business either on a busy street or in a busy mall. Before opening, place an offer in the windows: discounts on the opening day and an unprecedented menu. There should also be links to the site and groups in social networks.
• If five years ago, entrepreneurs puzzled over how to promote cafe without alcohol, now it can become that very unique feature. The main thing is to correctly apply this advantage. It can be a cafe for the whole family or for adherents of a healthy lifestyle. According to the audience, come up with a menu and promotions. Remember that your task is to sell a unique format.

Do you want to develop a working business, and not create an interior from scratch and make a menu? There is a solution. Pay attention to ready-made cafe business. This is a business that is already working and familiar to visitors. You will work with a real audience, which will simplify the promotion of the cafe.

Create something new, surprise your guests and develop all the time. We wish success to your cafe!

Today, the restaurant is no longer the place where you can gather only on a solemn occasion. The restaurant is quite a comfortable place for a short business meeting, for lunch in the middle of a busy day, and for evening gatherings with friends. The competition in this market is so high that you can't do without cuisine and excellent service. You need to advertise a restaurant using all the variety of existing promotion channels. And then you will quite successfully be able to monetize the reputation and popularity of your institution.

Point decoration (including during the opening)

Facade

The design of the restaurant is no less important than excellent service and mouth-watering items on the menu. With the help of decoration, a certain atmosphere is created that helps the guest to tune in the right way.

showcase

With the help of outdoor showcases, you can also attract guests. For example, by placing a large menu on a banner on a showcase or simply by painting it. This technique is appropriate for a restaurant with a low average check. An institution, a visit to which can rather be called an event, is better to stop at large glass windows. Elegant people in a great mood, a beautifully decorated hall and a solemn atmosphere in general are an ideal magnet for attracting guests.

Outdoor advertising

Billboards

A billboard is one of the easiest and most effective ways to advertise your establishment. Be prepared for the fact that its cost is higher than that of a pavement sign or sign, which are more suitable for advertising simpler establishments, such as a cafe or bistro. However, it's worth it. An appetizing photograph of the signature dish, the name of the restaurant, the address of the establishment and a spectacular slogan will be visible from afar.

Stretch marks

When promoting a restaurant, streamers can be used as an additional advertising channel. A clearly distinguishable name of the establishment and its address with an arrow indicating the direction in which your restaurant is located is sufficient.

video boards

Video billboards can become an alternative to the standard billboard. A laconic video of the interior decoration, a dynamic change of beautifully designed dishes and joyful guests will be one of your most successful statements.

Internal advertising

Price tags and pointers

Usually, when we think of a restaurant, we imagine an establishment that offers a wide range of food and drinks (as opposed to a cafe). Cooking takes a relatively long time. And besides the service and the food itself, the interior decoration matters. It is important not to overload it with details, including price tags and catchy stickers. This is only acceptable if you have an establishment with affordable prices. In this case, use special price tags to draw attention to promotional items.

Internet advertising

Site

A website (certainly with a mobile version or application) is more of a necessity than an addition. Settle for the easiest to use and stylishly designed website. On it (as, for example, at the famous Moscow restaurant "Sibir"), guests can book a table and get acquainted with the entertainment program for the near future. Also, do not forget about filling such sections as "Menu" and "Gallery".

If you decide to create a website on your own, be sure to read our articles:

Here we have laid out our experience and opinions on the use of various tools that you will simply need in your work. This will allow you to reduce the time to select the necessary resources to create it and get profit from the site as quickly as possible.

Videos

Making short videos will not be superfluous if your institution has a varied and very rich entertainment program, and guests like to pose for gossip columns. They can be uploaded both to the site and uploaded to social networks as "viral" content.

Groups in social networks

Social media accounts allow you to connect with both regular guests and potential guests. Beautiful photos of dishes, smiling visitors, short videos will increase the influx of subscribers and maintain the image of the institution at the required level.

Sending emails

Email marketing in the case of restaurant advertising is one of the tools that allows you to maintain the loyalty and devotion of your guests. It is important to correctly, and therefore unobtrusively and as delicately as possible, address a person. If we are talking about advertising an expensive restaurant, then it is better to generate content with a so-called lead magnet (for example, a welcome discount or, on the contrary, an exclusive offer for regular guests). For establishments designed for mass demand, seasonal offers and an entertainment program are enough.

Printable advertisement

business cards

Business cards can be useful when organizing the so-called co-branding. If you have the opportunity to leave your business cards in a beauty salon or hotel, be sure to take this opportunity.

Booklets

Booklets, like business cards, are best left in places where a potential guest has to wait (for example, service or queues). In order for your booklet to be noticed, it should be small, easy to hold in your hands. Do not overload the booklet with long texts. Beautiful glossy photos and interesting food offers will say the best about you.

Calendars

A calendar dedicated to your establishment with high-quality glossy photos can be a great gift for partners and clients. To really want to hang it on the wall, pay attention to its concept, originality and workmanship.

Advertising in newspapers and magazines

Advertising in newspapers and magazines can be either direct in the form of an advertising page in the usual gloss, or indirect. A fascinating story about the history of the institution, about the intricacies of cuisine, about unusual guests will also draw additional attention to your institution.

Other

Discount and accumulation cards

Bonus or discount cards are a must for any catering establishment. You will be able to track exactly who comes to you and how often if the cards are personalized. Or it is possible to form a database that tells what dishes guests prefer, what is the average check, what is the share of alcohol sales, etc. To collect all this useful information, you do not need to save on bonuses for regular guests.

Show events

The entertainment program is especially important for establishments that mainly earn money on weekends. The format of the restaurant-club, where you can eat and dance, will not surprise anyone. Guest musicians or DJs have long become the norm for the weekend of a person who craves not only bread, but also spectacles. But unusual events like a duel of knights or pirates, exotic dancers or classical musicians will become additional advertising against the background of competitors' standard offers.