Whiskey, like many other products, is surrounded by a huge number of rumors and legends. Moreover, the more popular the brand, the more sophisticated rumors and facts you can hear about it. The producers of Jack Daniel's, Tennessee make full use of this simple rule, maintaining interest in their favorite drink with funny stories and facts that undeniably add to its charm. True, I would like to say that the brand itself has long been associated not only with a drink, but is also in demand in other areas, for example, with prints on T-shirts and other clothes. The Jack Daniels T-shirt is now available online and in branded stores, and it will be a great addition to your wardrobe. But back to the topic of our article, to the good old Scotch whiskey.

Little distiller

The main secret of Jack Daniel's whiskey, beloved by many, is connected not only with distillation. It began long before the distillery itself, on the day when Jasper Newton "Jack" Daniel was born. It is curious that there is no exact date. This secret was carried away by the city fire, causing confusion in the dates of his birth and the death of his mother (according to some records, this happened in 1846, the tombstone is 1850, which does not at all fit with the date of death of his mother, who died in 1847), which calls into question the exact date of Jasper's birth. And it’s not at all surprising that Mr. Jack’s birthday is traditionally celebrated for a whole month, September, which is more than normal for such an outstanding personality. Connoisseurs joke that for Jack Daniel one day would simply not be enough.

For good, the exact date of birth of Jack Daniel is not at all important, but it is precisely with its uncertainty that the well-known legend about the “little master of distillation” is associated with it.

Jack's childhood was not easy, he left home early and got a job with Dan Call, a local Lutheran preacher. Dan, in addition to his main job, drove whiskey to sell in order to earn extra money. It was rumored that Jack was so fascinated by the distillation process that later, when he was only 16 years old, he bought the distillery from Dan and devoted his whole life to it.

Several years passed after this purchase and, according to legend, Jack introduced his own Tennessee whiskey to the world. And again, confusion with dates, no less curious than with the date of birth. On the famous black label, the inscription reads “Established and Registered in 1866″ (Founded and released in 1866), and according to the documents, Jack Daniel’s was registered only in 1875, when its creator was not 16 but almost 30 years old!

Marketing Genius

It's hard to tell now what was true and what was fiction, but the fact that Jack Daniel was an excellent marketer simply cannot be denied. He understood that if people remember him, they will certainly remember his whiskey, so he used his appearance in every possible way to advertise his product. In surviving photos from that time, Jack always wore the same suit, a kind of work uniform: long jacket, vest, tie, hat.

Another interesting marketing ploy is the hiring of a special group of 10 people "Jack Daniel's Silver Cornet Band". The main and only duty of these lucky ones was to advertise whiskey, playing at the festivities during the election companies, or Independence Day, at the opening of saloons. They literally represented the Jack Daniel’s Tennessee Whiskey brand and told people about its existence by their example.

Not the last role in the popularization of their product was played by the remarkable design of whiskey. Jack was one of the first to decide to inscribe his name on earthenware jugs, in which whiskey was then sold, eliminating the possibility of confusing it with other brands. Later, he decided to change the earthenware container for glass, into which whiskey is poured today. The square bottle was not only convenient (during transportation it did not roll on the floor), it stood out and was remembered, and in combination with excellent taste it became another trump card for Jack.

Legend of number 7

Perhaps the most famous legend associated with whiskey "Jack Daniel's Tennessee Whiskey" was born about the famous inscription "Old No. 7". According to Jack Daniel’s distillery staff, questions about this inscription are asked most often, with more and more answers every year. Someone claims that Jack had 7 women in his life, others that Jack himself considered the number 7 to bring happiness. Then they connect it with the allegedly lost batch of whiskey found only after 7 years (hence the name of the batch).

She is sometimes associated with a dealer who is rumored to have sold whiskey in seven stores, sometimes with a railroad number on the barrel. But in reality, everything turned out to be much simpler and much less romantic, as Peter Crass reported in Jack Daniel's biography:

“Because of its location in Tennessee, Jack's distillery was assigned a control number of '7'. When the Treasury merged the state of Tennessee with other areas to streamline the tax collection system, both the state and the plant received the number "16". Jack did not want to embarrass his customers with a new label, but it was also foolish to come into conflict with the authorities. Therefore, he began to use the inscription “Old No. 7 “(Old No. 7).” (c)

Jack and women

Did you know that the famous Jack Daniel never married? Why? No one has been able to answer this question with certainty. Some joked that his wife was his work, others that there was never one who would meet his high standards. But it is impossible to deny the fact that Jack was popular among lovely ladies. Jen was not only gallant and educated, knew how to make gifts and support any conversation, he, among other things, was too fond of young ladies, much younger than him, who were good for his granddaughters.

It seems that even one day he dared to ask for the hand and heart of one of his passions, but her father refused him. One of the reasons for the refusal was the uncertain date of Jack's birth, which he himself carefully concealed in order to maintain legends about him. The father of the failed betrothed said that a man who hides his real age is a little old for his young daughter.

So, Jack never got a wife, just like children, so he bequeathed his distillery to his nephew Lem Motlow, who for many years worked shoulder to shoulder with him diligently.

Who gets up early...

It's hard to believe, but Jack died because he liked to come to work early. According to the legend, back in 1906, Jack, as usual, came to work before everyone else wanted to open his safe, but unfortunately forgot the code. After spending several minutes trying unsuccessfully to outwit the mechanism, Jack kicked it in anger. The bruise of the left leg turned out to be dangerous, causing the development of gangrene. His leg was amputated, but after 5 years, Jack still died. Jack was buried at the Lynchburg City Cemetery, where everyone can easily find his grave: there are two chairs next to the tombstone. Rumor has it that they were placed for beautiful ladies who inconsolably mourned the death of their beloved man.

Sad ending? Perhaps, but the more interesting the more secrets and myths left unsaid. Yes, and Jack himself always said that if they remember him, they will remember his whiskey.

Such are the things.

Tasting almost the entire line of Jack Daniels, it would be wrong not to tell the story of Jack himself and his distillery. Moreover, there is something to tell. It is also unusual for America that the distillery in its entire history was sold only once, and it was managed by only two families (Daniels-Motlow, then Brown-Forman). And in a century and a half, not many people have made this whiskey since Jack Daniels himself, today's master distiller Jeff Arnet is only the seventh person to hold this position.

The distillery has always been distinguished by cutting-edge marketing, even when the word probably didn't exist yet. She always seemed to be smaller than she really was. It grew very quickly to a serious industrial scale, but it has long retained the image of a small farm distillery.

Jack Daniel

Jasper Newton Daniel, better known as Jack Daniel, was born in 1846. He was the youngest, tenth child in a large family. His mother died shortly after his birth, his father remarried, but Jack had a bad relationship with his stepmother and father. Already at the age of six, he left home and began to live with a neighbor, Felix Waggoner. Felix and his wife were not related to the Daniels family, but they adopted Jack as their own son. Although he did not stay with them either, at the age of seven he moved in with Dan Cole and his wife Mary Jane. Dan was a Lutheran minister. But the main thing is that this married couple had their own store, where Jack helped them at first. And besides the store, there was also an alembic, on which Dan drove whiskey, and then sold it in his store. But while Dan was combining these activities, the Temperance Movement was gaining momentum around the country, and in the end Dan had to respond to the requests of the family and stop selling whiskey.

The cube, interestingly, remains there, but only young Jack begins to manage it, but he can no longer use Dan's store, so he begins to travel to Huntsville, Alabama and sell whiskey there. During the civil war, Jack continues his activities. Huntsville was occupied by the soldiers of the North. Little is known about his activities during this period, most likely due to the fact that the sale of alcohol to soldiers was prohibited, and Jack (he was 160 cm tall and weighed 50 kg as an adult) was simply engaged in smuggling.

When Jack was 18 years old the Civil War ended, but by this time he had already saved a lot of money and gained invaluable practical experience selling his whiskey. After paying in full to Dan Call for his equipment, he realizes that in order to grow he needs to move closer to the railroad tracks, so he heads to Tullahoma. Teaming up with Colonel John Maeson Hughes, a Civil War hero fresh from the war, he transports equipment to his farm in Lynchburg - while greatly expanding production.

However, he soon moves again - when he sees an offer to rent land near Cave Spring, he instantly responds to it. The purest water of the stream was well known in the area, remained the same temperature throughout the year - it did not contain iron and was ideal for whiskey. Here Jack moves production in 1866 and again significantly increases the capacity.

When the US government decides to collect taxes from distillers, it meets with strong resistance and wholesale evasion of these duties. Jack Daniels, however, not only fills out the forms right away, but also goes to Washington to quickly complete the paperwork, and become the first registered distillery in the States. Whether he succeeds or not is unknown, but it is absolutely certain that of the current operating distilleries in the United States, the Lynchburg distillery is the oldest, although of course it has been modernized more than once since then.

It must be recalled that at this stage, Jack only reaches the age of 20. In the following years, he continued to develop the business and expand production. The distillery is officially named Jack Daniel's Old Time Distillery, and the whiskey is called Old Time No. 7. All barrels sent to different points for sale are marked with a stencil.

He quickly became a successful businessman. He stood out in the crowd - short 1m 65cm. Dressed like a distiller from the south from the past. He wears a long dark frock coat, a white hat with brim. He had a beard and mustache. He was generous and well known in the area. He often threw big parties at his mansion on the outskirts of Lynchburg.

In 1892, Jack opens two bars in Lynchburg called The White Rabbit and Red Dog. The main trade in liquor at that time takes place in bars, so it becomes quite a logical step.

When whiskey begins to be distributed in glass containers, Jack chooses an unusual square bottle that has retained this shape to this day.

Having received a gold medal at the St. Louis Fair in 1904, Jack squeezed the maximum out of it, and widely used this fact in advertising. At the same time, he released a special edition in specially shaped bottles called Jack Daniel's Gold Medal Whiskey.

Lem Motlow

Jack's nephew came to work for Jack in 1886. He learned a lot over the years, and when Jack died of blood poisoning in 1911 (unfortunately kicking an angry safe in his office and breaking his toe), Lem inherited the distillery at a difficult time. Prohibition was declared in Tennessee in 1910. After moving to St. Louis for the next 9 years, he continues to produce there until his distillery burns down. Then he moves to Alabama, where he is caught by the national "dry law". Unlike many major surviving distilleries, Lem does not receive a license to produce whiskey for medical purposes. But during the Prohibition period, he gains fame as a breeder of mules and horses. He was elected twice to the lower house of the State Parliament, and then twice to the Tennessee State Senate. Tennessee remained “dry” even after the repeal of the national prohibition, but Lem manages to push through the decision to hold a local referendum on permission to produce whiskey (the sale of whiskey in the district where the distillery is located is still prohibited). The referendum is successful and in 1938 the distillery resumes production.

The trends of the new time are immediately noticeable - for the name of Jack Daniels, Lem has to sue Shivel for a long time, and wins only because he runs his factory business under the name Jack Daniels Company.

But to start such a production without stocks of old whiskey, you need a lot of money. Some investors fall back, fearing for their investments. Lem offers his old enemies in litigation - Shiveli, cooperation, but they refuse. As a result, by selling permission to use the name of Jack Daniels to sell someone else's whiskey, Lem raises enough money to restart his production.

In 1941, Lem insistently asks government agencies for recognition that his whiskey is different from bourbon. One of the sons goes to Washington with whiskey samples and explains the filtration process and how it affects the character of the whiskey. Eventually tormented by such pressure, the IRS, the US tax authority, responds with a letter saying that this Jack Daniel's whiskey "does not meet the characteristics of bourbon or rye whiskey", and that it is "a special product that may also be called whiskey." It was then that Tennessee whiskey appeared, although before that Jack Daniels was labeled as bourbon.

The four sons of Lem Motlow, who inherited the distillery after his death in 1947, once again expand production and build many warehouses on the hillock around the distillery. Struggling with funding in 1959, they sold the company for $20 million to the Brown-Forman family company in Kentucky. They remain in charge of production, and one of the sons, Regor Motlow, is on the board of directors of Brown-Forman. The deal for Brown-Forman turns out to be very successful, so far Jack Daniel's brings more than half of the company's profits.

Brown-Forman disposed of what she acquired as well as Jack and Lem. Successful marketing, including the use of stars to promote their whiskey, do their job - whiskey becomes legendary, America is no longer conceivable without it.

Briefly about miscellaneous

• It was previously believed that Alfred Ethan was the pioneer of the Lincoln Country Process - filtering whiskey through charcoal, he used this practice at his distillery in Tullahoma in 1825. Although most students of the history of American whiskey agree that he was not a pioneer, but this simply the earliest documented case. Most likely, such filtration was a common procedure for many early distillers - the product then often turned out to be not very good, and this was the only way to make whiskey of that time at least a drinkable liquid. Later, they found documentary evidence that such filtering was practiced not only in Tennessee, but also in Kentucky. But later distillers in Kentucky abandoned this expensive and slow procedure. Or perhaps aging in charred barrels made this process redundant.

• Although Jack Daniels is called Tennessee whiskey, and not bourbon, it is produced using absolutely the same technology as bourbon, and could well still be called it. And charcoal filtration is not against the rules of bourbon, but at the same time it is not mandatory for Tennessee whiskey.

• Jack's grain mix is ​​used with 12-15% rye, 8% barley malt, the rest is corn.

• At the San Francisco WhiskeyFest in October 2012, Jeff Arnet, master distiller of Jack Daniels, will be introducing a new rye whiskey, and it looks like Jack will not pass by the rye whiskey boom and make his own contribution.

• There are four whiskey distilleries in Tennessee. Jack Daniel's, George Dickel's, Collier and McKeel and Pricard's. Only the latter does not use carbon filtration.

Well, now let's take a walk ...

I was at the distillery in May 2011. I am always pissed off by the bans on photography, and when it is impossible to shoot the most interesting (the production itself), I lose interest in the camera and often forget that there are also interesting photos around. But there is something.

Open-air ovens, where such folded cubes of sugar maple boards are burned.

Here coal is loaded and taken away.

Here is the coal.

Distilleries have always been a fire hazard. Now fire safety is provided by automation, and then there was a fire brigade at each distillery. At Jack Daniels, it was kept as a museum piece.

The same Cave Spring. The creek in the cave that Jack chose this place for.

And here is the distillery itself.

A warehouse can be seen on the mountain in the center of the frame. In fact, there are more than forty of them.

Very large, just huge columns. Full automatic, in the corner of the hall the control room is fenced off with glass walls, in which there is only one person - a woman looking at the monitors. Doublers do not show us, we pass through the fermentation room. Surprisingly, the vats are wooden.

We go to the roof.

Many vats are visible on the roof, which even grow out of the roof of the building. For example, a “beer well” (beer well), a container where mash is stored after fermentation.

From the roof we walk through the whiskey filtering room. More precisely, on the floor where only the very top of the filtration column is located. The tubes go crosswise over the column and from numerous holes slowly, drop by drop, drips whiskey, and then flows through a many-meter layer of coal. Coal is changed every six months. We enjoy the smell in this room. We leave and go down.

Below are old low-rise warehouses.

And here is the guest center.

The scale of the guest center, of course, is amazing. Already in the parking lot. I've been to many distilleries in Scotland and Kentucky, but there's nothing quite like it anywhere. The size of the parking lot is like that of the largest American malls. At the same time, you can only stand in the place from which someone else is leaving. Hundreds of people throng the guest center. Groups of 30-40 people go on excursions every five minutes, at each stop we wait a little while the “object” leaves the previous group. There seem to be a thousand more people on the tour route. Having received a token with the group number at the entrance, you have to wait another half an hour for your turn. But it was a weekend, and a beautiful sunny day. Weekdays should be easier.

*** The Jack Daniels story comes from two books, Classic American Whiskeys by Mark Waymack and James Harris, and Bourbon, Straight by Chuck Cowdery.

Strictly speaking, Jack Daniel's is not a person, but a brand. This is the name of the brand of whiskey, which is produced in the USA in the state of Tennessee. This whiskey is famous for its good taste and also for the fact that it does not tear the throat like other drinks with a high alcohol content.

The softness of Jack Daniel's whiskey and its special taste are due to three factors. Firstly, by the fact that it is prepared on the basis of the purest spring water without iron impurities. It was to such a key, beating from a mountain near the city of Lynchburg, that Jack Daniel at one time moved his whiskey production enterprise, which will be discussed below. Secondly, the fact that the whiskey is aged for about four years in branded charred white American oak barrels. Moreover, these barrels are not reused. They are either sold to wineries, or smashed and made into furniture from staves. They say that fragrant furniture turns out! The third and most important secret of Jack Daniel's is the slow filtering of freshly produced whiskey through a three-meter layer of coal. This charcoal is obtained by burning poles of sugar maple, which grows only in North America. With this filtration, whiskey is completely cleared of fusel oils and the rough taste that these oils impart to the product. Thanks to this whiskey is very pleasant to the taste. Even gentle ladies can drink it without any harm to health. Joke.

As you can see, in the manufacture of Jack Daniel's whiskey, so many purely American products are used that it can only be produced in America. And if you also consider what Jack Daniel's makes from corn and a small amount of barley, then there will be no doubt. Before us is a purely American whiskey, bourbon. Indeed, in Europe, whiskey is made from wheat and barley.

So, having proved that “Jack Daniel’s” is not “who”, but “what”, we will tell you a little about the man who gave his name and surname to probably the most famous American whiskey, about Jack Daniel.

Jack Daniel's real name was Jasper (Jasper Newton Daniel). He was born in 1850. Among his European ancestors are the Welsh, Scots and Irish. So Jack's subsequent interest in the production of strong drinks can be said to be genetically determined.

Jack Daniel was born in Lynchburg, Tennessee. At the age of seven, he took a job at a distillery owned by the priest Dann Call, where they made whiskey, the favorite drink of the people. It was here that he saw whiskey being refined with maple charcoal. When, at the age of 13, Jack himself bought a distillery, he began to practice this expensive method of production there, which, however, gave a wonderful product.

As already mentioned, the taste of whiskey is determined mainly by the quality of the water. When a spring was opened in the vicinity of Lynchburg, the water in which was very tasty, Jack Daniel “captured” this territory, transferring all his production to the spring. Today, a monument to Jack Daniel is erected at the source, proudly trampling on an oak barrel buried in the ground, in which the drink matures. The Jack Daniel Distillery is the oldest whiskey maker in the United States.

Jack Daniel was unmarried and had no children. But this does not mean at all that, while producing a cheerful drink, he himself was deprived of the joys of life. Not at all, as the drunken intellectuals say. According to Lynchburg gossip, he had 7 mistresses. That is why, these old witches claimed, Jack gave the best grade of his whiskey number 7. The existence of Jack Daniel's whiskey at number 6 or number 8 is not known to expert tasters.

In 1907, Jack handed over the management of the company to his nephew Lem Motlow, who ran the plant from 1911 to 1947.

Jack Daniel died in 1911 from blood poisoning. The infection came from injuring his leg with which he kicked his safe in a rage because it wouldn't open again! Jack always forgot the secret combination that opened the safe!

Famous for its iconic black and white label on the iconic square bottle, Jack Daniels whiskey is inextricably linked to just one person, Jack Daniels, who dedicated his life to creating the perfect drink.

Born in Lincoln County, Tennessee, he was the youngest child in a family of ten. Mother died when Jack was still very young. The father married another woman who did not like adopted children very much. At the age of six, Jack Daniel moved to live in his uncle's house in Lynchburg. Local priest, part-time distiller and shop owner Dan Kol took the boy under his wing, hiring him to work. Jack did not show much interest in his duties, but he was attracted to the distillery. Dan noted Jack's curiosity and suggested that he learn all the technology. Kol taught him the sour mash method and Lincoln County's unique distillation process.

When the idea of ​​a ban on alcohol spread across America, Dan Cole had to listen to his wife preach about the dangers of alcoholic beverages. As a result, she managed to persuade her husband to sell the distillery to her student, for whom from that time his path to creating Jack Daniels whiskey, the best in the world, began.

He bought a new plot of land near Lynchburg and moved his production there. The area had clean spring water and an abundance of sugar maples. At the age of 16, D. Daniel became the first distillery in the US to register a distillery.

Thanks to filtering through and other production factors, he could be proud of his product and sell it at a price well above cost. But in the 1870s, he had many competitors around Lynchburg using the same process. And Jack dreamed of a product that would be something special.

For production, he began using spring water from a limestone cave that does not contain iron, as well as the best grains, filtering the drink through three meters of sugar maple charcoal (sequentially replacing it).

In a competition at the St. Louis World's Fair, despite strong competition, the new brand won the gold medal. This meant that he was provided with clients all over the world. Unfortunately, the life of the creator of the famous whiskey Jack Daniels was interrupted due to a rather strange incident that happened to him in 1907. Somehow Jack forgot the combination of numbers to open the safe. He was annoyed with him, so much so that he broke his thumb. Over time, blood poisoning began, his health deteriorated greatly, and in 1911 he died without marrying and without leaving an heir. The distillery was taken over by nephew Lem Motlow, who continued to expand the business.

By the 1950s, Jack Daniels whiskey, which was passed down by word of mouth, was growing steadily. This could not but attract attention. In 1951, the well-known business magazine Fortune published an article about a unique alcoholic drink, telling about its creation and the interest that many famous personalities showed in it, such as William Faulkner, John Huston. A similar article appeared in 1954 in the men's magazine True, one of the most popular publications of its day. It emphasized that Jack Daniels whiskey was the favorite drink of show business stars - Frank Sinatra, Sinatra called it "nectar for the gods" and even often wore a sweater with a patch for an imaginary club named after this drink.

Jack Daniel's is the most popular US whiskey brand with over 6 million bottles sold annually. Before Prohibition in the United States, there were many liquor producers in Tennessee, today there are only two "dinosaurs" left - Jack Daniel's and George Dickel.

Both distilleries made regular bourbon until 1941. But then the state government decided that thanks to a special filtration technique, whiskey produced in Tennessee deserved to have the status of geographical origin. All products manufactured in the state became known as Tennessee Sour Mash - "Tennessee whiskey from sour mash."

Production technology

It is the process of cold filtration using charcoal that determines the unique taste of the drink and rich aroma. This method was invented by Alfred Eaton, but was named after the county where it was first applied - Lincoln County process (Lincoln County process). It is generally accepted that Jack Daniel built his distillery just in the place where the Eton factory was located before. The Lincoln process is the only technological difference between Tennessee whiskey and bourbon.

Tourists visiting the Jack Daniel's Distillery in Lynchburg are shown all the stages of whiskey production, starting from the moment maple logs are burned. This process has been turned into a show and worked out to the smallest detail. Special plant workers pour water over huge masonry of burning logs: if you do not control the temperature of the fire, you will get ash, not coal. The resulting maple charcoal is filled with huge column filters, then Tennessee whiskey is filtered drop by drop through this charcoal for a whole week.

Maple charcoal filtration distinguishes Tennessee whiskey from bourbon

Since the filtration takes place before the spirits are poured into the barrels, and not before bottling, the already filtered, clean whiskey is aged in oak barrels that have been charred from the inside, which will absorb the aroma and shades of wood. Purified whiskey acquires softness, roundness and a pleasant light smokiness. After that, the drink is sent for aging. Visitors are offered to try fresh whiskey (White Lightning) and unaged, but filtered - the difference is huge.

History of Jack Daniel's Whiskey

The history of the brand dates back to 1866, when Jack Daniel purchased a site near Lynchburg, where there was a source of spring water filtered by limestone. This land was formerly part of Lincoln County and is now part of Moore County. In the same year, Daniel was the first in the United States to register his whiskey distillery. At that time, the founder of the brand was no more than 20 years old - the documents on his birth were not preserved, so the exact year of birth is not known. Despite such a young age, Jack had a very extensive knowledge: he bought his first alembic at the age of 14 and made good money on the preparation of alcoholic beverages.

Company founder Jasper Newton Daniel

In the eighties, Jack was joined by his nephew Lem Motlow, who convinced his uncle to sell whiskey not in barrels or ceramic jugs, but in bottles. This was a strategic decision - bottled whiskey could be exported. Another important milestone for the brand is 1895, when Daniel was shown a square bottle. Since then, Jack Daniel's whiskey has been bottled in such containers. Initially, the label on the bottles was green, but after Jack's death in 1911, the color was changed to black.

The brand is now owned by Brown-Forman. Since 2008, the seventh master distiller, Jeff Arrnet, has been at the helm of production.

Awards

For more than a century and a half of the existence of the whiskey distillery, Jack Daniels has received many awards:

• 1904 - Gold medal at the World's Fair in St. Louis;
• 1905 - Gold medal at the World Exhibition in the Belgian city of Liege;
• 1913 - Gold medal at the Whiskey Competition in Ghent;
• 1914 - Gold medal at the Anglo-American Exhibition in London;
• 1915 - Gold Medal and Certificate of Hygiene Institute in London;
• 1954 - Quality Star in Brussels;
• 1981 - Gold medal with palm leaves in Amsterdam.

These awards are dedicated to a special series of whiskey "Gold Medals", produced from 1996 to 2006.

One of the most counterfeited brands in the world

1. Jack's real name is Jasper Newton Daniel.
2. The plot of land on which the distillery is located today was purchased by Daniel for $2,148. At that time, this was a huge amount, and few people would have parted with money so easily, acquiring a wasteland. True, the land was located next to the cave, from which the Cave Spring spring flowed with fabulously clear water.
3. The maturation casks are made from white oak and are used only once, after which the company sells them to brewers, scotch whiskey and sauce producers. Each barrel is assembled from 33 planks connected without the use of nails or glue.
4. Whiskey is produced in the “dry” Moore County, where the sale of alcoholic beverages is still prohibited, so you can only buy whiskey directly at the distillery or through the distillery website.
5. Frank Sinatra was one of the brand's most devoted fans: the musician was even buried with a bottle of Jack Daniel's Old No.7.

6. There are several myths about the appearance of the name Old No.7 of varying degrees of reliability. Romantics believe that under the "seven" the number of girls to whom Jack was not indifferent at various times is encrypted. Perhaps this is how Daniel designated the most successful recipe, the seventh in a row. Another version concerns the story of the loss of a batch of whiskey, which was carried by train number 7.

How to drink Jack Daniel's whiskey

The ideal temperature for Jack Daniels is room temperature, between 18-22 °C. At higher temperatures, the taste becomes hard, too chilled whiskey loses its rich aroma. Most connoisseurs of Tennessee whiskey are inclined to believe that it is right to drink it undiluted.

The only thing that can complete the magic of a bouquet is a good cigar.

Types of whiskey Jack Daniel's

• Jack Daniels, 40%. Classic whiskey of a noble amber-golden hue. Spices, nuts, vanilla are felt in the aroma. The taste is elegant, full-bodied, multi-layered, caramel notes appear first, and then a bright smack of smoke.
• Jack Daniel's Old No7, 40%. The most "titled" brand whiskey. It has a sweet aroma with tones of burnt caramel, milk chocolate, figs, tobacco. On the palate there are notes of vanilla, wood, sweet fruits, toffee. The aftertaste is long, bright, warm, with notes of oak, vanilla, with an ice-cream finish.
• Jack Daniels Tennessee Honey, 35%. Whiskey based on honey liqueur is an excellent choice for the fair sex. It has a pronounced honey flavor and aroma. The finish is long, enveloping, fruity.
• Gentleman Jack, 40%. Whiskey has a pleasant aroma with tones of burnt oak, light nutty and citrus intonations. The harmonious taste is enriched with hints of liquorice and spices, the special softness and smoothness are ensured by repeated filtration after maturation. There is a legend according to which Jack developed the drink recipe for one of his mistresses, hence its name.
• Jack Daniel's Unaged Rye, 40%. Unaged white whiskey with a unique grain composition: 70% rye, 18% corn and 12% barley malt. The aroma is smooth and fresh, with malty notes, floral tones, woody nuances. The taste is balanced, bright, with tones of ginger.
• Jack Daniel's White Rabbit Saloon, 43%. The release of the limited edition was timed to coincide with the 120th anniversary of the White Rabbit bar, opened by Jack Daniel. The aroma is quite intense, with hints of vanilla, caramel, lollipops, spices, there are bright oak notes. The taste is sweet, soft, rounded, there are notes of baked apple, banana, there is a slight tannin. The aftertaste is salty, with a slight nutty bitterness.
• Jack Daniel's Single Barrel Rye, 47%. Whiskey category super premium, subjected to double charcoal filtration. The bottle contains the date of bottling and the barrel number. The bouquet abounds with tones of caramel and oak, which complement the shades of candied fruits. The taste is rich, with maple-corn sweetness and barely audible sourness. Ideal in its pure form, if you add ice - then one cube is enough.
• Jack Daniel's Sinatra Century, 50%. Limited edition for the 100th anniversary of Frank Sinatra. The numbered bottles are packaged in gift boxes and come with a live CD of Old Blue Eyes. The bouquet is rich with sweet notes of creme brulee, nutmeg, peanuts, warm ripe watermelon. The taste is velvety and multi-layered, with a hint of vanilla cream.
• Jack Daniel's 150th Anniversary, 50%. Released for the 150th anniversary of the company. Aroma with notes of honey, cinnamon, hints of sweet fresh fruit. The taste is soft, rather light and rounded, sweetish-tannin with notes of nuts, caramel, pollen. The aftertaste of the drink is pleasant, of medium duration, oak and vanilla are felt at the finish.